Improving Membership Building Rotary. Southern California/Nevada PETS 2007 Learn Objectives 1. Establishing realistic membership goals for the upcoming

Improving MembershipBuilding Rotary

Southern California/Nevada PETS 2007

Learn ObjectivesLearn Objectives

1. Establishing realistic membership goals for the upcoming Rotary year.

2. Understand the important elements in that affect membership development.

3. Develop strategies for membership recruitment, retention, and education.


RETENTION

RECRUITMENT

NEW CLUBS

Membership Growth and DevelopmentMembership Growth and Development


Presidential Citation 2007-08Presidential Citation 2007-08Membership Goals:Membership Goals:Net increase of one memberAttend district membership seminarProvide Quarterly Guest DayInvite TRF & RI Alumni to joinRecognize Sponsors of new RotariansEncourage DiversitySponsor a New Rotary Club--NEW GENERATIONS

Analysis of communityRetentionReport monthly – RI website

President Wilf WilkinsonPresident Wilf Wilkinson


Expanding Need for Expanding Need for Humanitarian Humanitarian ServiceService


Greater Need for Greater Need for Program Program ParticipationParticipation


Increasing Need for Increasing Need for Financial Support of Financial Support of The Rotary The Rotary FoundationFoundation

Club Leadership Plan

You Can Create You Can Create Exciting Programs andExciting Programs and

Sustain and Grow

Membership

Sustain and Grow

Membership

ImplementSuccessful

ServiceProjects

ImplementSuccessful

ServiceProjects

Support The RotaryFoundation

Support The RotaryFoundation

Develop Club

Leaders for Beyond Club

Level

Develop Club

Leaders for Beyond Club

Level

Four Avenues of Service


Club Leadership PlanClub Leadership Plan

Club Board of Directors

Club Administration

Club Public Relations

MembershipServiceProjects

The RotaryFoundation

District support of the Club Leadership Plan

Assistant Governors

Public Relations

Committee

MembershipDevelopmentCommittee

DistrictPrograms

Committees

The RotaryFoundation Committee


NEW MEMBERSNEW MEMBERS


Gender of Club MembersGender of Club Members

Female20% Male

80%

Male87%

Female13%

WORLDWIDE CANADA & USA

Female27% Male

73%

GREATER VANCOUVER


Vocations of RotariansVocations of Rotarians

BCIT Study

Financial

Financial

Financial

Financial


Member Age – Canada & USAMember Age – Canada & USA

3% 11%

23%

28%

19%

16%

age 30age 30-39age 40-49age 50-59age 60-69age 70+

63 % age

50 +


Is the membership in your Is the membership in your

club diverseclub diverse??

Rotary Club Membershi

p

GENDER RACE

AGE

CLASSIFICATIONS


Diversity in RecruitingDiversity in Recruiting

Youth Programs, Interact, Rotaract, RYLAGSE Teams, Ambassadorial Scholars, GUTSEthnic MediaService Projects in the target communityRotarians from target cultural groupMulti-Language RI Literature and Web SitesCitizenship Days


What Works? What Works?

Give time to membership every week Select passionate club membership chair Meaningful service projects Personal Benefits (WIFM) Seek new classifications & demographics Publicize service projects & Rotary Club membership goal that challenges Appealing club meetings Club-In-A-Club www.clubinaclub.com Teams

.


Recruitment & Retention Action StepsRecruitment & Retention Action Steps

1. Identify1. Identify 1. Identify1. Identify 2. Inform2. Inform2. Inform2. Inform

3. Invite3. Invite 3. Invite3. Invite

4. Induct4. Induct 4. Induct4. Induct

5. Instill5. Instill 5. Instill5. Instill

6. Involve6. Involve6. Involve6. Involve

7. Instruct7. Instruct7. Instruct7. Instruct


Membership CommitteeMembership Committee


Membership CommitteeMembership Committee

Resource for helping to achieve club membership goals

Develops and implements a plan for recruiting and retaining club members


Retention…Retention…


Membership growth has two Membership growth has two equally important elementsequally important elements

Membership growth has two Membership growth has two equally important elementsequally important elements

Bring in Bring in Quality Quality

MembersMembers

Bring in Bring in Quality Quality

MembersMembersStop The Leaks!Stop The Leaks!

- - - - - -- - - - - -Reduce the loss Reduce the loss

of membersof members

Stop The Leaks!Stop The Leaks!- - - - - -- - - - - -

Reduce the loss Reduce the loss of membersof members


LLoss of members who have been inoss of members who have been in Rotary fewer than 3 yearsRotary fewer than 3 years

10+ years <1 year

1-2 years

2-3 years

3-5 years

5-10 years

20%

10%

14%

18%

20%

18%

42% of lost members

had less than three years

of membership

20%


Why do we lose members?Why do we lose members?

Cost & Time vs. Value

Closed Minds - Attitude

Lack of Leadership

Bored

Animosity and Conflict

Health Problems


A New Member NeedsA New Member Needs

a friend

an assignment

nourishment


Membership EducationMembership Education

Prospective member education

New member orientation and education

Continuing education for all members

Club Training Chair


NEW CLUBSNEW CLUBS


New ClubsNew Clubs

Alternate Meeting Times Afternoon “No Meal” Club Communities without Clubs New Club in a Community Diversity – Cultural

Rotary Meets Today


Barriers to New ClubsBarriers to New Clubs

Resistance from existing club(s): Fear of competition for fund raising

Fear of membership loss

Loss of community status

Claims of not enough classifications

Resistance to change


Rotarians

Documents

Improving Membership Building Rotary. Southern California/Nevada PETS 2007 Learn Objectives 1. Establishing realistic membership goals for the upcoming