Improving IEEE's Engagement with Industry

John DayDirector, Membership Development

IEEE Section Congress 2011

Ashutosh DuttaChair, IEEE MGA Industry Relations

Fred MintzerVP-Elect, IEEE Technical Activities

MGA Industry RelationsStrategy & Plan

John DayDirector, Membership Development

IEEE Section Congress 2011

Existing Charter – Are we delivering on industry’s questions?

How does IEEE contribute to shareholder

value?

How does IEEE improve employee skills?

How are you ensuring a pipeline of engineers?

Existing Charter …

1. Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees.

2. Promote and inform the relevance of support of IEEE in developing/ changing technologies.

3. Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs.

4. Encourage the establishment of Leadership Training within the Regions and Sections.

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How does collaboration with IEEE advance the mission, goals, and values of industry?

How do we use an industry perspective in packaging engagement opportunities with IEEE?

How would industry measure success?

Re-assessing Industry Engagement

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Strategy FrameworkMGA Industry Relations

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Embracing Industry’s Interests / Objectives

Employee Development

Recruiting and retaining skilled employees

Increasing technical proficiency

Improving ‘soft’ and leadership skills

Market Development

Expanding brand recognition

Increasing sales

Making a profit

Public Goodwill

Supporting the local community

Assisting government initiatives

Contributing to philanthropic causes

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Integrating MGA Objectives

Member Development

Increasing technical proficiency

Improving ‘soft’ and leadership skills

Providing professional recognition

Encouraging service to the public

Market Development

Expanding IEEE brand awareness in technical fields of interest

Recruiting and retaining members

Volunteer Development

Recruiting and retaining talented individuals to lead IEEE

Fulfilling IEEE’s mission to the public

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IndustryEmployee Development

Market Development

Public Goodwill

IEEEMember Development

Volunteer Development

Market Development

Where Do Goals Intersect ?

Reciprocating Goals & Exchange (examples)

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MGA Objectives

Industry Objectives Member Development Market Development Volunteer Development

Employee Development

(recruitment, technical and professional development)

Key ContactsHuman Resources, Personnel Depts.

Encouraging employees to attend an IEEE technical and professional development symposiums

Issues letters of recommendation supporting employee who aspire to IEEE Senior Member grade

Co-sponsoring a job fair with IEEE

Placing job listings with the IEEE Job Site

Rewarding employees by underwriting IEEE membership dues

Encouraging employee participation in IEEE’s Center for Leadership Development

Encouraging employees to learn communications skills by becoming an IEEE Volunteer

Encouraging employees to hone their leadership skills by organizing an IEEE activity or event

Market Development

(branding, product awareness, sales)

Key ContactsMarketing , or Public Relations Depts.

Sponsoring technical and professional activities for IEEE members

Extending product discounts to IEEE members

Offering company executives as speakers at IEEE events

Cooperative agreements that introduce IEEE members to company’s products, in return for company newsletter introducing its employees to IEEE

Encouraging employees to serve as judges for IEEE member competitions

Public Goodwill

(public relations, philanthropic events, community service)

Key ContactsGovt. Affairs, Community Relations Depts.

Financial underwriting for awards and scholarships to IEEE student members

Financially underwriting of technological awareness, literacy, and/or capabilities in underserved locations

Providing financial underwriting for member dues in underserved communities

Supporting employee who volunteer in IEEE humanitarian or educational activities

Member Career Cycle

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Industry Objectives Students Young Professionals

Mid / Senior Career

Employee Development

(recruitment, technical and professional development)

Recruiting interns and/or employees at Student Branch-sponsored job fairs

Participating and/or sponsoring student professional activities programs

Recruiting employees at IEEE-sponsored job fairs

Encouraging employees to participate in and/or help coordinate an IEEE technical or professional workshop

Recruiting employees at IEEE-sponsored job fairs

Markets Development

(branding, product awareness)

Sponsoring competitions, contests, and/or awards

Sponsoring student congresses

Providing speakers at IEEE events and activities

Sponsoring IEEE activities, webinars, or events

Advertising in newsletters and publications targeting young professionals

Providing speakers at IEEE events and activities

Sponsoring IEEE activities, webinars, or events

Advertising in newsletters and publications targeting mid to senior career professionals

Public Goodwill

(public relations, philanthropic events, community service)

Providing workshop speakers

Helping coordinate and/or sponsoring pre-University activities

Provide speakers to workshops and panel discussions on the application technology in the local community

Provide speakers to workshops and panel discussions on the application technology in the local community

Student Activities / Chapters GOLD / Chapters Sections / Chapters

IEEE OU Leadership

Implementation Plan

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Mobilizing the Team

Tools & Resources

Developing an Industry-relations Volunteer support portal, and manual

Developing Industry-focused messaging, and promotional fliers / brochures

Peer-to-Peer Collaboration

Creating a committee charter

Dedicated e-mail alias, “Industry Relations Alert-All”

Assembling the industry relations Volunteer team worldwide

Establishing virtual collaboration tools, and scheduling periodic webcasts

Reporting / Evaluation

Developing a strategy / operations progress report, and disseminating periodically to the entire Industry-relations team worldwide

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Key Deliverables – 2011 / 2012

Tools & Resources

Industry-focused messaging, and promotional fliers / brochures

Industry-relations Volunteer support portal, and manual

Peer-to-Peer Collaboration

Dedicated e-mail alias, “Industry Relations Alert-All”

Assembling the industry relations Volunteer team worldwide

Establishing virtual collaboration tools, and scheduling periodic webcasts

Reporting / Evaluation

Developing a strategy / operations progress reporting framework, and disseminating periodically to the entire Industry-relations team worldwide

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thank you!questions?

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Engaging Industry through Collaborative Events

Ashutosh DuttaChair, IEEE MGA Industry Relations

Industry Days (www.ieee-industry.org)

04/22/2316

IEEE Region 1 Industry Day 2009 http://ewh.ieee.org/r1/princetoncentraljersey/ieee_industry_day.htm

04/22/2317

Pioneering Industry Day – February 2009• On the eve of 125th year anniversary of IEEE, first event of its

kind• IEEE Region 1 Industry Day – Southern Area

• Dr. Howard Michel – Region 1 Director (2007- 2009)• Dr. Charles Rubenstein – Region 1 Director (1010-2011)• Dr. Durga Misra – Southern Area Chair

• Hosted by Telcordia Technologies in front of IEEE HQ, sponsored by Region 1

• Extraordinary support from IEEE MGA and HQ• Program Chair – Dr. TK Srinivas• Industry Day dynamics

• 350 people attended• Dr. Lew Terman 2008 IEEE president presided• Featured in IEEE.tv• Green Track, Telecom Track, Panel Discussion• Governor of New Jersey Jon S. Corzine sent a letter or proclamation

Preview of IEEE TV - Region 1 Southern Area Industry DayFebruary 5, 2009

04/22/2319

IEEE Region 1 Industry Day 2009

04/22/2320

IEEE Entrepreneur’s Day 2010

04/22/2321

Motivation – Entrepreneur’s Day• Provide a high value event to IEEE

members• Southern Area and in particular NJ has

been hit hard by plant closings requiring career transition for many. • Forum for networking and to leverage their

Entrepreneurship skills

• Engage local Industries• Recruit new members and volunteers• Create a forum for many R1 sections to

work together

TK SrinivasEntrepreneur’s Day 23

Agenda

TK SrinivasEntrepreneur’s Day 24

Afternoon

Joseph DeLuca, Vice President, Development & Product Management

Success Factors and Results• Stated Factors:

• Attendee Reaction: 130+ people attended on a Saturday (Mother’s Day Weekend); Used Phrases like “Phenomenal” – Many stayed all the way till 5 PM • 5 Entrepreneurs are meeting with one of the venture capitalists

for follow through on their venture ideas

• On Budget execution – over 40% Refund (of surplus) being executed

• Create seed money for future programs – Not Possible by IEEE Rules – Legacy instead is a successful model for future program execution

• Increase IEEE Membership: I know of one new IEEE member that did so due to advertisement of this program and a few that were sitting on the fence decided to renew membership

IEEE North Eastern Industry Day 2010

04/22/2326

World CafeWorld Cafe

KeynoteKeynote

WorkshoWorkshopp

Overview Region 1 NEID 2010Main Theme

Enhancing collaboration between industry and IEEE by connecting stakeholders, professionals and solution providers in a unique opportunity for fostering business relationships and thereby advancing technology

Highlights

• Attended by over 100 professionals• Several keynote speakers• World café, workshops and four

tracks • broadband, • energy, • systems engineering, • human computer interface.

• Post conference online survey on various aspects of the conference including program, speakers, topics, logistics, and venue

04/22/2327

IEEE Innovation Day 2011 – May 2011

04/22/2328

IEEE Region 1 Innovation Day May 17 2011

04/22/2329

Region 10 - India Industry Day – March 2011

One and a half day event; a collaborative effort:– IEEE India Council, MGA , ComSoc

Free registration- meals were included8 months in the planning, 1150 registered, 700 re-confirmed, 475 attended; ten from abroad20 different industries participated in presentations 150 plus industries, Government agencies and academic institutions participatedSix keynotes, one Panel, one Dinner speaker, six tracks (two in parallel), Banquet and networkingApprox 150 students attended, some sponsored by schools, few traveled 32 hours to attendInternationally recognized Keynote speakers covered technology, social and national issues: Kohli, Pruthi, Viswanandham, Narayana Mandaleeka, Byeong, Ladid and moreOne interactive session with the press; resulted in ten plus newspaper reportsIEEE new staffed office in India is appreciated

India- An Opportunity

Industrial Growth Rate 8.6%, Manufacturing sector growth of 9.1%11 million Broadband connections, 770 million mobile connections, urban teledensity of 143%34.6 % illiterates (260 million adults)Young population: less than 30 years old96.5% students (age 6-14) enrolled in schools, 71% in Government schoolsHuge emphasis on educationInfrastructure- still in the making

25% of the next billion mobile users will be Indian- Boston Consulting Group

India Industry Day-March 10-11; Bangalore(http://ieee-industry.org/india/)

IEEE Region 10 – India Industry Day March 2011

04/22/2333

Take home and follow upIndia is a fast developing region with a large group of young members and volunteers that are under represented – Opportunity to engage young members and student

volunteers Lot’s of Good work on local issues and to serve the underserved: Rural communication, vertical technology applications- e.g. serving farmers needs, fighting illiteracy, Potential to engage many aggressive small companies, a few very large onesPotential for partnerships on joint research work, conferences, standards and social activitiesCollaborate and expand our conference topics to address Regional and local issuesCreate student programs to support student initiatives and their engagementPlan an Industry Day in China/Brazil in 2011-12

IEEE Region 1 Central Area Industry Day R1 CAID11 - October 21, 2011

Enhancing Collaboration between Industry-Academia and IEEE

Asif Hassan, Chair <asif.hassan@ieee.org>

College of Nanoscale Science & Engineering At The University at Albany

Albany, New York04/22/2336

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R1 CAID11 Conference Program

Region 1 Central Area Industry Day Presentations will highlight:•Current State and Types of Academia – Industry Collaboration, Expectations and Opportunities for Improvement, Role of IEEE•Collaborative Work Leading to Accelerated Advances in Technology•Latest Challenges, Opportunities and Advances in Smart Grid Standards and Solutions•Views, Trends and Opportunities Fuelling an Impressive Growth in Cloud Computing•Requirements of Industry-Academia-IEEE Collaboration in Educating Next Generation of Engineers

04/22/2337

R1 CAID11 Desirable Outcomes

Renewal of Commitment for Identifying Areas of Collaborative Work for New and Improved Products and Services Recognition of Relevance of IEEE as Provider of Information Resources and as Partner in the Development of StandardsDevelopment of Understanding of Needs of the Industry and Formulation of Action Plan to Meet those Needs Increase in the Number of Members of IEEE at the College of Nanoscale Science & EngineeringEstablishment of an IEEE Student Branch at the College of Nanoscale Science & Engineering

04/22/2338

Upcoming Industry Days

• Region 1 Central Area Industry Day, October 21, 2011• Region 9 Brazil Industry Day

04/22/2339

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Industry Day SWOT Analysis

04/22/2340

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thank you!questions?

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Fred MintzerVP-Elect, IEEE Technical Activities

Industry RelationsOpportunities & Challenges

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Opportunities

IEEE opportunities to serve industrial interests

Building pools of capable new employees

Building employee technical skills

Building employee leadership skills

Building a technological “world view” for the future

Building employee technical skills – in new areas of interest

Industrial engagement

Better service to their IEEE-member employees

Better access to IEEE-nonmember employees

A synergy between corporate and employee interests

“Good projects” lead to corporate success

“Good projects” lead to employee success

“Good projects” often feature emerging future technologies that will enter a corporation’s product space or offer new efficiencies to its operation

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Opportunities

Some examples of emerging future technologies

“Smart grid”* entering the power and energy space

“Computational biology” entering the pharmaceutical space

“Cloud computing”* impacting the operation of many compute-reliant businesses

The suite of emerging future technologies

Similarity for all participants in an industry – enables industry-wide offerings

Benefits from broad IEEE technical scope

* Future Directions topics

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Challenges

Different corporate interests

Building pools of capable new employees

Building employee technical skills

Building employee leadership skills

Building a technological “world view” for the future

Building employee technical skills – in new areas of interest

Working with individual companies

Companies compete with each other. A close relationship with Company A can inhibit a relationship with its competitors

Need to be fair to all competitors in an industry

Scalable offerings that can serve all in an industry – a special challenge for emerging future technologies

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Challenges

Multidisciplinary suite of emerging technologies for an industry

A challenge for TA … as the organizational leadership tends to be technology-centric

Finding and attracting excellent speakers on emerging future technologies

Many speakers are needed

S/C “Distinguished Lecturers” may not be the best fit

Incenting volunteers

Corporate competition limits the pool of speakers

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Parting thoughts

IEEE Technology Time MachineSymposium on Technologies Beyond 2020

Sponsored by IEEE Future Directions

June 1-3, 2011, Hong Kong

Cloud computing, Future wireless, Mobile and Silicon technologies, Biomedical engineering and E-health, Smart Grid, Energy Harvesting, Digital Content, Carbon Nanostructures and the Internet of Things

“The conference organizers have assembled a set of world renowned experts in all these fields making the IEEE Technology Time Machine (IEEE TTM) a truly unique opportunity to network with worldwide industry, government, and academic leaders.”

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Parting thoughts

the Future Directions booth

Information on current Future Directions topics

Information on the Technology Time Machine

Information on IEEE Technology Navigator

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thank you!questions?

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