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Improve Your Collection Skills through Interviewing & Elicitation Ellen Naylor: +1.303.838.4545 [email protected] www.thebisource.com h ttp://cooperativeintelligenceblog.com http://twitter.com/EllenNaylor www.linkedin.com/in/ellennaylorcolorado SLA CID Webinar Series Get a free list of over 160 competitive intelligence books http://bit.ly/NHOCqM

Improve collection through interviewing and elicitation

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Learn how to improve your telephone interviewing skills. While many avoid the telephone at all cost, it is a great way to gain information in real-time, not digital time. What you learn is more insightful and accurate since you can usually tell when someone is lying by their tone of voice. Hard to tell in email or any form of digital media--so easily. Pick up the phone: go ahead interrupt their day.

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Page 1: Improve collection through interviewing and elicitation

Improve Your Collection Skills through

Interviewing & Elicitation

Ellen Naylor: +1.303.838.4545

[email protected]

www.thebisource.com

http://cooperativeintelligenceblog.comhttp://twitter.com/EllenNaylorwww.linkedin.com/in/ellennaylorcolorado

SLA CID Webinar Series

Get a free list of over 160 competitive intelligence books http://bit.ly/NHOCqM

Page 2: Improve collection through interviewing and elicitation

News Reporting

Isn’t What it Used to Be

https://www.youtube.com/watch?v=V6DSu3IfRlo

Page 3: Improve collection through interviewing and elicitation

“60% of all business

problems stem from

faulty communication.”

Peter DruckerAuthor, management guru’s Guru, Professor

1909 - 2005

Page 4: Improve collection through interviewing and elicitation

Interviewing

Do the research first!

Warm up the Call

Be organized!

Feb 2013 ©The Business Intelligence Source Inc

Page 5: Improve collection through interviewing and elicitation

Planning

• Formulate Relevant Questions

• What’s Your Relationship with the Person?

• Re-word Questions to Motivate Sharing

Feb 2013 ©The Business Intelligence Source Inc

Page 6: Improve collection through interviewing and elicitation

Cooperative Attitude

Feb 2013 ©The Business Intelligence Source Inc

Page 7: Improve collection through interviewing and elicitation

“I've learned that people will

forget what you said,

people will forget what you did,

but people will never forget

how you made them feel.”

Dr. Maya Angelou

Feb 2013 ©The Business Intelligence Source Inc

Page 8: Improve collection through interviewing and elicitation

Who … are you?

Feb 2013 ©The Business Intelligence Source Inc

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Who is S/He?

Feb 2013 ©The Business Intelligence Source Inc

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Practical Motivators

• Profession

• Politics

• Personal Issues

• Personal

• Predisposition

• Emotional Intelligence

Feb 2013 ©The Business Intelligence Source Inc

Page 11: Improve collection through interviewing and elicitation

Dominant

Feb 2013 ©The Business Intelligence Source Inc

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Influencer

Feb 2013 ©The Business Intelligence Source Inc

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Steady/Amicable

Feb 2013 ©The Business Intelligence Source Inc

Page 14: Improve collection through interviewing and elicitation

Conscientious

Feb 2013 ©The Business Intelligence Source Inc

Page 15: Improve collection through interviewing and elicitation

Prepare YOU

Feb 2013 ©The Business Intelligence Source Inc

Page 16: Improve collection through interviewing and elicitation

Re-word Questions to Motivate

Minimize Ego Threat

• Start with broad/open ended questions

• Hypothetical questions

• Indirect questions/statements

• Narrow questions

Feb 2013 ©The Business Intelligence Source Inc

Page 17: Improve collection through interviewing and elicitation

Listen for the Hints or Cues

Feb 2013 ©The Business Intelligence Source Inc

Page 18: Improve collection through interviewing and elicitation

Lay Aside Pre-Conceived Notions

Feb 2013 ©The Business Intelligence Source Inc

Page 19: Improve collection through interviewing and elicitation

Elicitation

Conversation that compels people

to voluntarily tell you things

without you asking.

Feb 2013 ©The Business Intelligence Source Inc

Page 20: Improve collection through interviewing and elicitation

People Remember Questions

. . . More than a Conversation

Feb 2013 ©The Business Intelligence Source Inc

Page 21: Improve collection through interviewing and elicitation

Elicitor Skills

• Friendly

• Good listener

• Establish rapport

• Practical psychological insight

• Broad general knowledge

• Good memory

• Two level listener

Feb 2013 ©The Business Intelligence Source Inc

Page 22: Improve collection through interviewing and elicitation

Elicitation: “Planned Conversation”

Feb 2013 ©The Business Intelligence Source Inc

Page 23: Improve collection through interviewing and elicitation

Human Characteristics

• Recognition

• Show off

• Curiosity

• Gossip

• Complain

• Correcting

• Emotional hazards

• Aw shucks…

Feb 2013 ©The Business Intelligence Source Inc

Page 24: Improve collection through interviewing and elicitation

The Conversational Hourglass

Customer Knowledge

Personal, profession

What’s worked before

Expertise, knowledge

Intended

Outcome

Your favorite

Techniques

Elements StylePre-selected Questions

about general topics

Innocuous and

non-threatening

Stacking of Elicitation TechniquesTest generalizations and

presumptions about human

factors in elicitation

Attention on details of

information being provided

Pre-selected questions

on other general topics

Note signals from Target

e.g. discomfort or comfort

Pleasant and

Non-confrontational

Macro Topics

Macro Topics

Micro

Topic

Paraphrased from Confidential by John Nolan, p. 28

Dec 2012 ©The Business Intelligence Source Inc

Page 25: Improve collection through interviewing and elicitation

Expression of Mutual Interest

Feb 2013 ©The Business Intelligence Source Inc

Page 26: Improve collection through interviewing and elicitation

Simple Flattery

Feb 2013 ©The Business Intelligence Source Inc

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Quid pro Quo

Feb 2013 ©The Business Intelligence Source Inc

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Provocative Statement

Feb 2013 ©The Business Intelligence Source Inc

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Opposing Stand

Feb 2013 ©The Business Intelligence Source Inc

Page 30: Improve collection through interviewing and elicitation

Exploit the Instinct to Complain

Feb 2013 ©The Business Intelligence Source Inc

Page 31: Improve collection through interviewing and elicitation

Naïve Mentality

Feb 2013 ©The Business Intelligence Source Inc

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Unbelieving Attitude

Feb 2013 ©The Business Intelligence Source Inc

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Purposefully Erroneous Statement

Feb 2013 ©The Business Intelligence Source Inc

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Bracketing Techniques

Feb 2013 ©The Business Intelligence Source Inc

Page 35: Improve collection through interviewing and elicitation

Silence

Feb 2013 ©The Business Intelligence Source Inc

Page 36: Improve collection through interviewing and elicitation

Get a free list of over 160 competitive intelligence books http://bit.ly/NHOCqM

Ellen Naylor: +1.303.838.4545

[email protected]

www.thebisource.com

http://cooperativeintelligenceblog.comhttp://twitter.com/EllenNaylorwww.linkedin.com/in/ellennaylorcolorado