Imprint Implementation Plan Template

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    Project Title:

    Project Director:

    Date written:

    Author:

    Executive Summary

    Summarize the main points from the following sections. The summary

    should be written last, it should not include any information that is not

    in the body of the document, and it should be concise enough to fit

    onto one page.

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    Section 1: Project Description

    In this section the project is described and the objectives are

    identified.

    I. Detailed Description

    Describe the project in detail: what, when, where, why, how, who.

    What:

    When:

    Where:

    Why:

    How:

    II. Objectives

    Identify the goals of the project. The goals should be SMART goals:

    specific, measurable, attainable, realistic, and timely. The objectives

    should be used to guide the implementation of the project, they will

    also be used evaluate project once it has been implemented.

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    III. Background

    Explain and reference any background information. For example:

    motivation and inspiration for the project; reference to other projects

    for benchmarking; reference to similar projects by IMPRINT; names of

    contacts who can help realize to the project.

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    Section 2: Project Analysis and Details

    This section is used to identify the work that needs to be done by

    examining different aspects of the project. Where necessary educated

    guesses can be made by the author, it is understood that the specifics

    of the project may evolve as it is implemented. With this in mind the

    analysis could be done more than once during the course of a project,

    and the operational plan revised as more details become available.

    I. Target audiences and participants

    Who are the main target audiences? How will they be approached,addressed, informed, inspired?

    Program schedule and contents

    What schedules, themes, speakers, and presentations need to be

    coordinated?

    II. Logistics

    What are the logistical requirements of the project? Consider: venue,

    accommodation, transportation, setup, and cleanup.

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    Communications

    What communications materials are needed? Consider: project launch

    (posters, invitations, brochures), start of project (briefing kits, name

    tags), during project (newsletter, schedules), and end (final report,

    website, evaluation forms).

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    Marketing

    How will this project increase the resources available to IMPRINT? Will

    it attract new volunteers and partners, or develop existing ones? How

    will IMPRINTs brand be promoted? Will merchandising be used? How

    will IMPRINTs website be used?

    III. Media

    How will the media be involved? Will any press releases be prepared or

    press conferences organized?

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    IV. Sustainability

    Is this a project that can be repeated? How often could it be

    implemented: weekly, monthly, annually?

    V. Documentation

    How will the project be documented? Consider using: photography,

    video, audio recordings, diaries, testimonials, and press releases. Final

    documentation should also include copies of all outputs produced

    during the projects implementation. See part II of this section.

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    VI. Evaluation and feedback

    How will the project be evaluated? Will feedback be solicited from

    participants, speakers, project team members, donors, advisors?

    VII. Research

    Will any research need to be done in order to ensure that this project

    has a successful outcome?

    VIII. Follow up

    What thank you letters will be written? Will any reports be sent to

    donors and sponsors?

    Section 3: Operational Plan

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    This section identifies the resources that are required in order to

    implement the project, identifies the outputs that need to be created,

    and organizes the work onto a timeline for completion. The information

    identified through the analysis of the previous section should be used

    here.

    I. Resources Required

    A. Manpower

    Identify the human resources needed to complete the project. Which staff,

    committee members, volunteers and interns will need to be involved? Identify theirroles and responsibilities.

    B. Budget

    Estimate all incomes and expenses associated with the project. Be sure to identify

    the currency used by the report. Please also provide a conversion rate into USD.

    INCOME

    Total Income

    EXPENSE

    TOTAL EXPENSE

    PROFIT

    C. Other Resources

    Identify any other resources needed that are not covered by the budget, and will not

    be generated by the project team. For example: conference venue, accommodation,

    and prizes.

    II. Outputs

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    Identify all outputs that need to be generated in order to implement

    the project. An output is any tangible work that needs to be done. The

    following are all examples of outputs: letters to speakers or sponsors;

    advertising materials including posters, emails, and brochures; articles

    for the newsletter or website; briefing packets for participants;

    schedules for coordinators, speakers, and participants.

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    III. Timeline

    Create a timeline for implementing the project. All the outputs

    identified in the previous part should be on this timeline with

    deadlines, along with deadlines for all other work that needs to be

    done.

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    Section 4: Additional Information

    I. Monitoring Progress

    Explain how progress will be monitored and communicated. If the

    timeline is prepared well with clear deadlines for all aspects of the plan

    this should be straight forward.

    II. Modification and Exit Plans

    Identify deadlines during the project at which the project will be

    modified or cancelled if specified conditions are been met.

    III. References

    Include references and any other pertinent information here.

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