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Dr. Faisal Asghar Imam

Impression Management &Organizational Image

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Impression Management – What it is?

It is a goal-directed conscious or unconsciousattempt to inuence the perceptions o! otherpeople a"out a person# o"$ect or e%ent "regulating and controlling in!ormation in socialinteraction '(i)inger & *"ert +,,# pp. -+

 /he notion o! impression managementalso re!ers to practices in pro!essional

communication and pu"lic relations#)here the term is used to descri"e theprocess o! !ormation o! a compan0s ororganization0s public image

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Impression Management – Wh 1no) a"out it?

At the %er least – an awareness o! impressionsmanagement since it2s a critical phenomena)ithin social interactions and as )e 3no)organizations are all a"out these interactions

Man times it happens that ou are not e%ena)are o! the !act that our colleagues orsu"ordinates are consciousl managing their

impression on ou and ou !all into their trapKLP- this )ill not onl lead to unfairness "ut

other emploees )ill also get disheartened " itand a negati%e )ord-o!-mouth regarding the

organization ma get around

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Impression Management – Wh 1no)a"out it?

In the same )a i! ou do not 3no) ho) to manage ouro)n impression or ou are not a)are o! the !act that)hat 3ind o! an impression ou are lea%ing on people#then this can also ha%e negati%e conse4uences. For

e5ample due to our "od language or dressing# oumight "e seen as aggressi%e and our colleagues andsu"ordinates might actuall "e scared o! ou and thishas a potential !or decreasing their producti%it orincreasing their grie%ances against ou

Are our impressions logical? Are the "ased onpre$udices? Are the in need o! updating? Are the theresult o! $ealous or compassion?

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IMPRESSIONMANAGEMENT–

WHY DO PEOPLEUSE IT?

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TO BE LIKED

I! ou )ant to "e li3ed6sa ou2re ne) at school or onthe $o" and ou )ant to "e )ell li3ed# included in theacti%ities o! other students or )or3 associates# and "ethought o! highl " these other people6ou2d li3eluse )hat are no) called afnity-seein! st"ate!ies7!or e5ample# ou might displa altruism and "e o! helpto others# or sho) respect !or the other person and helpthe person !eel positi%e a"out himsel! or hersel!# or oumight present oursel! as sociall e4ual to the other

personIngratiation- *d)ard *. 8onesOther enhancement

Opinion con!ormit

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TO E#$USE %AILURE

I! ou )ere a"out to tac3le a di9cult tas3 and )ere

concerned that ou might !ail# ou might use )hat arecalled se&'-(an)i*a++in! st"ate!ies. In the moree5treme !orm o! this strateg# ou actuall set up"arriers or o"stacles to ma3e the tas3 impossi"le andso )hen ou !ail# ou )on2t "e "lamed or thought

ine:ecti%e6a!ter all# the tas3 )as impossi"le gi%enthe circumstances. ;et2s sa ou aren2t prepared !orour interpersonal communication e5am and ou !eelou2re going to !ail. Well# )ith this sel!-handicappingstrateg# ou might go out and part the night "e!oreso that )hen ou do poorl in the e5am# ou can"lame it on the all-night part rather than on ourintelligence or 3no)ledge. In the less e5treme !orm#ou manu!acture e5cuses !or !ailure and ha%e them

read i! ou do !ail

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TO SE$URE HELP

I! ou )ant to "e ta3en care o! and protectedor simpl )ant someone to come to our aid#ou might use se&'-)e+"e*atin! st"ate!ies.nd the appropriate!ormulas on *5cel# I am simpl horri"le at thisprogram )ith the hope that the other person

)ill o:er help

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TO HIDE %AULTS

Much impression management is de%oted notmerel to presenting a positi%e image# "ut tosuppressing the negati%e# to se&'-,nit"in!st"ate!ies. @ere ou care!ull monitor 'sel!-

censor )hat ou sa or do. ou a%oid ournormal slang so as to ma3e our colleaguesthin3 more highl o! ou7 ou a%oid che)inggum so ou don2t loo3 $u%enile orunpro!essional. While ou readil disclose!a%ora"le parts o! our e5perience# ouacti%el and strategicall hide the un!a%ora"leparts

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TO BE %OLLOWED

In man instances ou2ll )ant to get people to

see ou as a leader# as one to "e !ollo)ed inthought and perhaps in "eha%ior. @ere ou canuse a %ariet o! inuencing strategies. One seto! such strategies are those normall grouped

under po)er. And so# !or e5ample# ou2d stressour 3no)ledge 'in!ormation po)er# oure5pertise 'e5pert po)er# our right to lead "%irtue o! our position as# sa# a doctor or $udge

or accountant 'legitimate po)er. Another seto! strategies are those o! leadership )here oumight stress our prior e5perience# our "road3no)ledge# or our pre%ious successes

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E,+&ye" B"an)in!

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What can a compan o:er???

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