importation of chicharon to the UK

7/26/2019 importation of chicharon to the UK

1/39

By: Marianne Nizza Betanio & EulaRose Chua


2/39

to present data that supports our stand that Pork Cracklingswill be easible in !nited "ingdo#$

to present the #arketing plan which includes the re%isions inthe production o the product to #ake it #ore attracti%e in the!" #arket$

to present the action plan created by the pair which

indicates the step'by'step process the (r# is to takewhen they go international$

)* +R,-!,)E. /E/.

Objectives


3/39

PRODUCT


4/39

Chicharon or Tsitsaron:

o ood eaten during drinking sessions by Pinoys

o Prepared by deep'rying dried pork rind with a touch o

salt

o Eaten with %inegar 0so#eti#es with chillies1 or with atsara

o Belongs to the ood 2ndustry 3 a 45$6 )rillion industry

Product


5/39

Reasonable price based on costs and a pro(t #argin

P,C",+E-:

Regular 788g: P99$8

Regular ;8g: P68g: P6$6

?ot ;8g: P6@$@

?ot 788g: P9;$8

M2CR*A,,BE: P68$88

Price


6/39

?ea%ily distributed in the Philippines

-isplayed in groceryDsuper#arket racks sold by balut%endors

Porky BestFs operations: neighboring pro%inces inMindanao isayas and uzon

Place


7/39

Aebsite 0online1

*nly ew pro#otional acti%ities

lyers

,ro#a o the product when cooking it 0in stalls1 0sti#ulatethe olactory organ1

Promotion


8/39

Cultural Analysis


9/39

* ,nglo'=aGon origin

or#ally created by the "ingdo# o England & "ingdo# o=cotland

*ne o the 76 ounding #e#bers o the E!

Brief History


10/39

Made up o se%eral islands

,pproG$ 695;78 sHuare kilo#eters

Consists o +reat Britain northeastern 7D; o the island o

2reland and other s#aller surrounding islands

)e#perature %aries with the seasons 0'78IC to 5IC1

Geogra!ical "etting


11/39

Pre#arital intercourse and un#arried cohabitation arewidely accepted

=ingle #otherhood is a #aJor proble#

a#ily relationships re#ain close

Education is a de%ol%ed #atter 0literacy rate o @@K1

!nitary state under a constitutional #onarchy ha%ing aparlia#entary go%ern#ent

egal syste# is based on the co##on law

=ocial class: upper class #iddle class working class andthe underclass

2n businessD#eeting: handshake is a nor# #ore traditionalbusiness attire should be conser%ati%e respect is i#portant

"ocial #nstitutions


12/39

* Protestant succession

ink between country and state is present

Christianity is the pre%alent religion

*ther religions: 2sla# ?indi and other religions

isual art: birthplace o se%eral world acclai#ed artists

Cine#a: country considered as inLuential ho#e o theoldest continuously working (l# studio

Music: %arious styles 0ro# olks to hea%y #etal1

Religion $ aest!etics


13/39

Cooking is inLuenced by other countries which they hadtrading relations way back in the 7>88s

2n the #id'68thcentury +!s de%eloped council houses

By the #id 7@@8s nearly >8K o the houses were owned bytheir occupants

?o#e #ortgage loans are used to (nance house acHuisitions

Clothing: Aestern #odern Jeans & tee business suits 0oreHuired in work1

=ports: ootball rugby league rugby union rowing boGingbad#inton cricket tennis and gol

?ealthcare is a de%ol%ed #atter

anguage: English =cots =cottish +aelic Aelsh 2rish andCornish

%iving Conditions


14/39

&conomic Analysis


15/39

Poulation belo' overty line

79K 0688; est$1

%abor force

57$5> #illion 0688@ est$1

%abor force ( by occuation

agriculture) 7$9Kindustry)7 trillion 0688> est$1

GDP .o0icial e-c!angerate/

46$7>@ trillion 0688@ est$1

GDP ( real gro't! rate

'K 0688@ est$1'8$7K 0688< est$16$>K 0688> est$1

GDP ( er caita .PPP/

459688 0688@ est$145;688 0688< est$145;88 0688> est$1

GDP ( comosition bysector


16/39

#nvestment .gross 1-ed/79$>K o +-P 0688@ est$1

Public debt

;@K2reland ;$


17/39

"cience $ Tec!nology


18/39

)he industrialized econo#y o !" is a result o a nu#ber oindi%iduals dubbed key persons in ad%ance#ent in science

ondon ?eathrow airport 3 #ost international passenger traic

)ransportation 3 rail network 59Million licensed %ehicles 5rdin Europe when it co#es to trading and (nancial stability

%iteracy)

de(nition: age 7 and o%er has co#pleted (%e or #ore years oschooling

total population: @@K

#ale: @@K

e#ale: @@K 06885 est$1

"c!ool life e-ectancy .rimary to tertiary education/)

total: 7; years#ale: 7; years

e#ale: 7> years 06881


19/39

C!annels of Distribution


20/39

"uermar3ets


21/39

)he only logistics co#pany that thepair has seen that pro%ides answerto rates and transportation Huotesis Maersk ines$ OMaersk ine has

signed a contract or 78 o theworlds largest #ost eicientcontainer %essels with an option tobuy another 68$ )he %essels willha%e a capacity o 7


22/39

5edia


23/39

CO"T O4 AD6&RT#"#7G

MEDIA TYPE COST (estimate) # of audience reached

(estimate)

Newspaper excess of 250 for a quarter page

advertisement

4,000 Daily

Magaines expect to pay more t!an 200 for

a full"page ad

50,000 per mont!

#nternet $20 average per wee% &,'(4,$4$,$(( )*uly 20$0 es

-orld

&0+$ million per day )20$0 st

./

adio around 250 w1 fees include script

writing, actors to spea% in t!e ad,

music and sound effects

40,000 )per wee%

elevision 500 per &0 seconds average 3( of total population


24/39

5ar3eting Plan


25/39

'best utilize the 2nternet or their pro#otional strategy

'Creation o pro(les or their products in the #ost popular

social #edia or eGa#ple can be a sound #arketing strategy

'Market penetration

')he only realistic way to begin selling new products in the#arket is to concentrate on a ew seg#ents in !nited"ingdo#$

"ummary of 5ar3eting lan)


26/39

'OPork CracklingsQ$

' 7$ Ready'to'eat Pork Cracklings ser%ed in roo#te#perature and 6$ Microwa%able Pork Cracklings ser%edwhen consu#ers desire to eat it$

' peanuts and chips' packaging o the pre'packed product #ust re#ain to be otransparent #aterial packaging o the #icrowa%able PorkCracklings should also be #ade o a #aterial that pre%entsbacteria ro# entering and conta#inating the product$

Product)


27/39

'the best way to price the product will be based on the costincurred on the part o the sellers$

'Cost based pricing is best utilized$

the pair esti#ated these prices which includes the cost oproduction 0usual production process Porky Best does newpackaging1 Pro(t Margin )aG ,llowance and =hipping,llowance$

Price


28/39

'!nited "ingdo# -istribution

')esco =ainsburyFs ,sda and Morrisons : co#bined share o>$;K o the !" grocery #arket$

'specialty shops or ilipinos

Place


29/39

'Positioning the products as a snack that tastes great with,lcoholic drinks

'usual pub'goers include sports ans OrockQ pubs other pubs

has #arket niche in strip +oth and karaoke pubs$

Promotion


30/39

7$ #ost indi%iduals in the British population are #eat eaters$

6$ )his is also an ideal snack to be brought because o itslight weight and the high a#ount o energy it gi%es to the

consu#er$5$ Pork Cracklings is potentially saleable also because there

is a 0%ery1 low count in nu#ber o Musli#s in !nited"ingdo# who are in culture not allowed to eat porkproducts

9$ British cuisine is usually Tunussy dishes #ade withHuality local ingredients #atched with si#ple sauces toaccentuate La%or rather than disguise it$T

4ACTOR" in favor ofe-ortation)


31/39

T!e Action Plan


32/39

Prior to &-ort

RIORITY OB ECTI!E TAS" RESO#RCES SC$ED#%E E!A%#ATIO&

$ ducate

employees a6out

exporting and

motives of

exporting

7onduct a training

seminar or even 8ust

a meeting wit!

exporting as a topic

95,000 :pril 20$$ #ncrease

staffs;

%nowledge of

exporting

2 #dentify potential

distri6utors in t!e

.nited /ingdom

xamine t!e ./

mar%et and get a

!old of t!e lists of

potential distri6utors

9&,000 :pril 20$$ valuate t!e

potential

distri6utors

t!roug!

availa6le

resources li%e

t!e internet

& #dentify

distri6utors wit!

t!e most

potential

,000 *une 20$$ Narrow down

t!e list of

potential

distri6utors


33/39

4 xamine export

duties and tariffs

in t!e 9!ilippines

as well as import

tariffs and duties

in t!e ./+

?et a !old on t!e

list of export and

import duties and

tariffs t!at needs to

6e complied wit!+

950,000 *uly 20$$ #dentify and

evaluate

w!ic! tariffs

and duties

s!ould 6e

given

attention to

5 9repare

pac%aging and

new pricing

strategy for t!e

.nited /ingdom

mar%et

" Design or layout

la6els t!at would fit

t!e ./ mar%et+

" #nclude all ot!er

fixed and varia6le

cost incurred during

production

9>,000 :ugust

20$$

7lear t!e la6el

wit! t!e

@ritis!

?overnment

( #dentify potential

logistics

company to

utilie

7!oose potential

logistics companies

among !undreds of

companies

9&,000 Acto6er

20$$

valuate

potential

freig!t

forwarders

t!roug!

6ac%ground

c!ec%s and

ot!er

availa6le

resources


34/39

' Bisit t!e .nited

/ingdom

?et a first !and feel

of t!e mar%et in t!e

./+ valuate t!e

mar%et and ensure

t!e distri6ution of

t!e product+

9$00+000 Decem6er

20$$

xperience

t!e place and

feel t!e need

for por%

crac%lings

3 7ome up wit!

terms 6etween

distri6utor and

9or%y @est

Negotiate 9or%y

@est;s terms wit!

t!at of t!e c!osen

distri6utor

95,000 *anuary

20$2

!e must 6e a

win"win

situation

6etween t!e

two parties

$0


35/39

&-ortation Begins

CTI!ITY DESCRIPTIO& OB ECTI!E RESO#RCES SC$ED#%E STRATE'Y

$ 9repare productsready for

exportation+

9repare enoug!

products to

efficiently use t!e

space of t!e 20;dry container of

Maers%+

o 6e a6le to reac!t!e quota to avoid

consequences of

products wit!

possi6ly no

financial return to

manufacturer+

.sualproduction cost

plus additional

pac%aging cost+

May 20$2 " 7omputationof num6er of

product to

@rea% ven

t!e cost

incurred in

s!ipping t!eproduct+

" 7ompute

overall space

availa6le tomaximie

s!ipping

costs+

2 7ontact xport

commission

representative tocoordinate wit! t!edistri6utor

o create

arrangements for

receiving t!e goodsand for distri6utionof t!e same

9$0,000"

9$5,000

:pril 20$2 =inalie

arrangements

for smoot!flow ofactivities

&

products to t!e.nited /ingdom+

o formally start t!e

exportationprocess+

9&5,000"

940,000

May 20$2 .se availa6le

containerspace

efficiently wit!

regards to t!e

quota required

6y ./

government+


36/39

4 Monitor of

Monitor t!e

s!ipment from timeto time to secureon"time delivery+

92,000 May"*uly

)latest20$2

.se #nternet

to monitor t!edetailsregarding t!edelivery of9or%y;s @est;sproduct+

5 :rrival of

in .nited /ingdom

Monitor status of

products t!at reac!t!e country )6ycalling t!e contacts

9>,000"

9$0,000

.pon

arrival of9roductsCest+ *uly

20$2

7all necessary

contacts to%now t!estatus of t!e

venture+


37/39

( Distri6ution ofproducts to various

6usiness units of

t!e 4 6iggest

supermar%ets in./

o 6e a6le todispense t!e

products to

different %ey

supermar%ets and=ilipino


38/39

> valuate t!emar%et

o 6e a6le to%now if t!e pair

created t!e rig!t!ypot!esis of t!efeasi6ility of t!eproduct in t!e ./mar%et

o %now if t!e

mar%et isprofita6le

o %now if t!emanufacturer can

increase price oft!e commodity

o %now if t!ey

can expanddistri6ution toot!er

supermar%ets

925,000"950,000

Decem6er20$2"

arly20$&

7onsumer


39/39

E*a(uation

Resu(t

P(an Actions to Ta+e Resources Strate,-.

ositive

esponse

rom Mar%et

t!e country and cancel

operations+

6etter outcome !appen,

redo t!e first few steps in

t!e exportation process+

Documents

importation of chicharon to the UK