Importance of Social Data for Marketers

A perfect marketing strategy is always built on the basis of how much

you know about your audience and how much you understand their

preferences. To that end, businesses often put lots of effort to gather

this information about users, engage with them and keep them coming

back.

Till now, registration forms have been used as a medium to gather

user information. But as per the survey, 75% users leave the site on

being asked to fill up another sign-up form and even if you convince

them to stay and fill up that form, are you sure that they will fill the

accurate details? 88% users accepted that they fill incorrect

information in registration forms. What good it does if it is not

accurate?

All these factors forced product managers to find an effective

alternative to registration forms and this gave birth to Social Login.

With social login, users can sign in to a website with their social ID

credentials thereby removing the need of filling another time

consuming sign-up form and creating yet another username and

passwords.

Businesses also get access to 200 data points while providing social

login to their audience. On the basis of this wide range of data

businesses can make effective marketing strategies with the tips

mentioned below:

Understand your target audience:

User profile data is the key to recognize your audience and make the

efficient marketing strategies on the basis of that. Social login helps

with this issue by providing accurate user profile information. It gives

businesses access to approx 200 data points including pre validated

email address, likes, dislikes, gender, location, history, interests and

many more. Using this data, targeted marketing strategies can be

prepared.

Segment your target audience on basis of profile data:

It is very important to segmentize your audience in order to run

successful marketing campaigns but it is not that simple as it seems.

Social data contributes a lot in segmenting user base into multiple

categories and then businesses can implement their marketing

strategies on them resulting in improved return on investment.

Segmentation also helps users to get relevant content.

User experience personalization:

With the help of user profile data, businesses can shift themselves

from B2C (Business to customers) to H2H (Human to human) model.

Web owners can build relationship with their customers and thus offer

more personalized user experience. As per survey, offering more

personalized user experience results in 19% increase in sales. With

social login, businesses can map audience to their website, interact

with them and make sure that users keep coming to them.

Set-up email marketing campaigns:

After collecting and in-depth analyzing user profile data, the next step

is to send targeted emails through Social Login. It will help to improve

engagement and revenue. To run a successful email marketing

campaign, business must make informed and targeted email

marketing strategies.

Get new leads on the landing page of your website:

Many a times even after creating an attractive landing page,

businesses are not able to convert visitors into registered users. Here

Social login does a great help in gathering leads on the landing page of

your website. With social login, users are asked to connect with their

social media accounts before joining a webinar or downloading web

content on your landing page. You can enhance user experience by

Social Login and filter out fake users or non-serious users.

To know more on importance of social data for marketers, read the

complete article here: Why savvy marketers are hooked on Social Data

Source:

http://socialloginguide.wordpress.com/2015/01/12/importance-of-

social-data-for-marketers/