Importance of responsive website design for your business

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    26-Jul-2016

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Websites have become the face of the business over internet space. For anyone trying to know more about a particular company, one visits its website because it is the website that tells you what company is, what it does, how it does and who are its promoters or board members? All this information helps in knowing or rather trusting the company for the business dealings.

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Importance of responsive Website Design for your business

Importance of responsive Website Design for your businessWebsites have become the face of the business over internet space. For anyone trying to know more about a particular company, one visits its website because it is the website that tells you what company is, what it does, how it does and who are its promoters or board members? All this information helps in knowing or rather trusting the company for the business dealings. As in old days, the most important thing for a company would be its office where suppliers or clients would visit and do the dealing, today this has transformed to its webpage. A web page is where clients pay you a visit before dealing with you. A well designed web page is a very effective in creating an impact on the viewer which helps the business in a many ways.

Tablets and smartphones have completely changed the approach towards the design and user experience. Till now a good responsive website would be that which has same look and feel irrespective of any web browser but now it has become leaped towards the same look and better feel irrespective of device. Handheld devices have overtook desktop browsing by now, which means that now more than ever its important that your website is optimised for mobile devices. With change in browsing habits it's important to ensure the website design is such that enhances the user experience over any device.

Therefore, a responsive web design adapts a website's layout based on the screen size of the device. This means the website will set virtually any device which has any advanced web browser. As well as adjusting to different desktop screen resolutions, it also works across smartphones, tablets and even smart TVs.

The basic reason of building a website is to be easily found over search results and receive traffic and leads. Thus the priority of any business that has a website is to get more traffic and then be able to convert it into leads. A responsive website design gives you an advantage of single strategic URL which helps you strengthen your SEO. Even google's own blog states that it ranks responsive websites higher.

A great user experience over the website gives your an added benefit of receiving good amount of traffic. The same look and feel of website allows the users to spend more time on the website, considering it has good content that creates interest of the reader. This huge organic traffic on the website boosts sales and revenue of the business.

Responsive website design is still new and majority of websites have still not adopted it. You can stay ahead of your competitors by having a website that can not just enhances the user experience but also give raises your revenues. With such a website design you can also avoid spending on the mobile app, as a responsive website can cater the needs of the users for which apps are made.

Having a local web designer helps a lot in many ways. It is not only easier to get thing done but also it is reliable, trustworthy and easily manageable. Bull Digital Marketing is most entrusted firm for web design in and around South Wales. The localisation helps it deliver the website that is more relevant in terms of reaching customer who can be tapped with in the market of your business range.http://www.bulldigitalmarketing.co.uk/