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Importance of Offline Marketing
BY
PROMO-ITEMS
A lot of Online Business forget about Offline
Marketing.
Most Online marketers today focus entirely Online
Marketing.
It must be emphasized how important it is to combine
both offline and online advertising together in your
marketing campaign for optimum success.
Offline Marketing Strategies:
Newspaper Ad
Use your Network
Stick Posts
Brand a Caravan
Give Stuff Away
Promotional Gifts
Newspaper Ad:
Place classified or full page
ads in print publications.
The print publications should
be computer or Internet
related, or it could be your
local daily newspapers.
Using Network:
If you have friends who have their own businesses, think
about how you can advertise each other’s services.
E.g. if you have a friend who owns a restaurant, offer to
advertise the restaurant on your site or brochure if they
will print your URL on their till receipts or napkins.
Stick Your Posts:
Post flyers in stores. They could be computer
stores, software stores, libraries, etc. or those related to
your niche.
Brand a Caravan:
Approach the owner of land next to a major commuter route and try and negotiate permission to place a caravan advert there.
Give Stuff Away:
Give away free products such
as a calendar or mouse pad.
Put your advertising on your
products and give them away
preferably at computer or
Internet events.
Send a truckload of
sandwiches to office staff that
work within a target market.
Wrap the sandwiches with a
wrapper that advertises your
website.
Promotional Gifts or Items:
Stand outside a supermarket and give away free
promotional gifts with your company website details
printed on them. Think of whom your target market
is, what freebies they would benefit from, where you can
find them and then go for it!
Conclusion:
By following all the above strategies you can definitely
promote your business in Offline Marketing.
Regardless, I do hope that you will not ignore the power
of offline marketing in today's ever increasing online
sphere.
