IMPORTANCE OF DYNAMIC WEBSITE ( DREAMWORTH SOLUTIONS)

The way you present something really matters in this age. Even a chocolate is presented in an

attractive wrapping tied up with a satin ribbon. When something is presented in an attractive and

decorated form, it adds to impression to some extent. Of course, the quality of the content that is

presented is one aspect; however, the gift wrapping plays the same role as the sugar coating on the bitter

pill. Sales and marketing thrive on enhancements and presentation. This is an era of digital marketing and

the marketing source is the company website. So why make the website dull and static? Making it

dynamic makes a lot of difference on account of several factors.

8 advantages of a dynamic website over a static website

STATIC WEBSITE DYNAMIC WEBSITE

Fixed format Format can be customized

Simple and dull Stylish and sophisticated

Neat and well-organized look

Limited space, limited number of pages Vast database for storing information

Difficult to upgrade

Difficult to maintain designs

Can be easily upgraded by end user

Easy to maintain although loaded with

graphics and information

Difficult to access pages Easy navigation through pages hence user

friendly – useful for e-commerce sites and

shopping portals

High maintenance costs Lower maintenance costs

Cannot include social media links or online

stores

Can link with social media, possible to

provide online store within and make any

number of landing pages

Cannot maintain control More control over data hence SEO friendly

Thus, we observe that a dynamic website has several advantages over a static website. The information

given in a static website reads more or less like information in a brochure. We can call it a soft copy of a

brochure. Like a brochure, it has limited, unchanging content and the same number of pages. On the

other hand, a dynamic website is interactive. It is updated from time to time. The content changes and the

images change. There can be graphics, photo gallery and videos. You can send enquiries, register by filling

forms and submitting them there and then, you can make payments, get confirmations and add products

to your cart. You can order online and trace delivery of products. You can keep track of the number of

visitors and get daily analytics of web content. You can upload blogs and get reviews.

Considering the number of advantages, it is advisable to go for a dynamic website rather than a

static one. Even if your business is small and static website requires less initial investment, you will reach

a point when you will experience the need for a dynamic website, because your competitors have it

already. So why not start digging the well in time? It will be a wise and discrete step for the growth of your

business. Remember, this is a technology dominated world and static websites are already a past history.

Keep your approach professional and make a website fit for web standards. After all, presentation

matters. Dynamic website allows you to make an impressive and attractive presentation in the hyper

competitive market.