IMPORTANCE OF COLORSIN

DIGITAL MARKETINGRinalds Bērziņš 3V

COLOR THEORY

The interaction of colors in a design through complementation, contrast, and vibrancy.

Complementation refers to the way we see colors in terms of their relationships with other colors.

Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page.

Vibrancy dictates the emotion of your design. Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.

RIGHT COLOR in the RIGHT WAY

Choosing the right color is tricky but there are some quite obvious rules that apply.It’s quite obvious that for a kids toy website you would not use black and white, it hasto be colorful, playful and vibrant.

On the other hand if you are selling expensive watches or any other luxury products keep it simple, black, use one or two colors as accents but don’t oversaturate.

COLOR PREFERENCES BY GENDER

WomenFavorites: BLUE, PURPLE, GREENLeast favorite: ORANGE, BROWN, GRAY

MenFavorites: BLUE, GREEN BLACK

Least favorite: BROWN, ORANGE, PURPLE

BRANDING

Depending on the goals and missions of your company, choose the one that suits how you want your customers to feel when they see the logo.

The psichology of colors is used as a trigger that attracts a certain feeling when the customer sees your advertising on a banner, in a video etc.

BUTTONS

The red button performed 21% better!

In Digital Marketing use of call to action buttons is inevitable, so be prepared to doA/B testing to find out which performs better for your site. A single word, change in color,shape or font can significantly increase your revenue. So why wouldn’t you optimize them?

SOCIAL MEDIA

A shareable social media image is made up of five components:

1. Emotion: When your readers feel it, they’ll share it.2. Relevance: Your image should not only fit your niche, but fit your audience too.3. Colors: Using the right colors, to get maximum shares.4. Typography: Choosing a font that not only looks good, but also says what you’re

trying to say.5. Hashtags and Text: Using the right words, phrases and hashtags that will make your

audience interact.