Importance of channels in Selling of Mutual Funds

8/14/2019 Importance of channels in Selling of Mutual Funds

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IMPORTANCE OF

CHANNELS IN SELLINGOF MUTUAL FUNDS

Presented by:

RISHABH KAPOOR


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What is a DistributionChannel ?

The Medium through which the

product reaches the consumerthrough an intermediary or direct


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Channels for Distribution ofMutual Funds

Direct Channel

Advice Channel/Agency Channel

Supermarket Channel

Retirement Plan Channel

Institutional Channel


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BONANZA- An ADVICECHANNEL

Here the channels provide all sort of assistance to the clients.

Provides assistance depending upon clients requirement :

Retirement, Tax Benefits, education or savings.

Earlier services were provided by agents on behalf of theMutual Fund company.


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WHAT DOES BONANZA DOAS AN AGENCY CHANNEL

Expanding the Distribution reach

Regularly updating the clients about

the Markets

Portfolio Advisory

Settlement of Redemption.


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To attract new sub brokers(AMFIcertified)

Solving Queries of current sub brokers

Promoting Reliance Infrastructure Fund

My work Profile


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Results on www. Amfiindia.com. Thebrand awareness is created using the

software XLERATOR . Firstly thesoftware has to be registered onmobilefin.indiafin.com.

Its working is illustrated as shown -

How does Bonanza attract AMFI certified

candidates to become its sub brokers


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Candidates appear for

AMFI examination

Names of Successful

candidates appear on

amfiindia website

Bonanza makes a

database of all such

candidates

Using the software

Xlerator message is sent

to all the candidates

Interested Candidates

give a call to Bonanza to

discuss various aspects

This way Bonanza is able

to attract potential

candidates to become its

sub broker


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Solving Queries of ExistingSub brokers

Firstly calling them and getting an

appointment

Personally meeting them for their

queries


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TRAINING OF SUB BROKERS

Sub brokers are informed via telephone calls

about the training sessions about a week back .

PROMOTION OF RELIANCEPROMOTION OF RELIANCEINFRASTRUCTURE FUNDINFRASTRUCTURE FUND


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Introduction of the Research

- Sample Size =50 , Area of Research Mumbai

Objectives of Research:

1.To find out what Sub brokers expect from Bonanza.

2.To find out effectiveness of training sessions

organized in the company.

3.To find out what the company needs to do to haveLong term relation with Sub brokers

4. To find the Biggest competitor of Bonanza.


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During Appointments

By Telephone calls

By mailing the Questionnaires

MODES OF DATA COLLECTION


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Null Hypothesis: The proximity oftraining location has no effect onattendance at training sessions.

Alternate Hypothesis: The proximityof training location has a greateffect on attendance at training

sessions.

DEFINING THE HYPOTHESIS


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Cross Tab between Quality of Service and its impact on Long Term Relation

with the sub broker


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Cross Tab to find out the reasons for lack of attendance at the training Sessions


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Finding the Degree of Correlation between Quality of Service delivered by

Bonanza and its impact on having Long Term Relation with the Sub broker


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Chi-Square Test for Testing the Hypothesis


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It is very important that the company keep providing good service to

all our sub brokers

I also suggested that the company organizes the training session for

AMFI certification which would further build a good rapport aboutthe firm in the minds of the people.

It is very important that Bonanza keep updating the clients about

daily market status and also pay the brokerage to its sub broker ontime

RECOMMENDATIONS


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In order to attract more and more sub brokers for

attending the training sessions it is very important that the

training is organized at more locations so that sub brokers

can attend training sessions accordingly.

RECOMMENDATIONS(cont.)


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WEBLIOGRAPHYhttp://www.bonanzaonline.com

http://www.moneycontrol.com/stocksmarketsindia/

http://www.amfiindia.com/http://www.bseindia.com/

http://www.valueresearchonline.comhttp://www.reliancemutual.comhttp://jobfunctions.bnet.com/abstract.aspx?docid=114221http://www.ici.org/pdf/per09-03.pdfhttp://www.hse.fi/NR/rdonlyres/A85556C1-EE05-4BA0-B835-

18C3207BA70A/0/KnuuttilaPuttonenSmythe_Theeffectofdistributionchannelsonmutualfundflows_JFSM_Sep2006.pdf


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Importance of channels in Selling of Mutual Funds