Implementing Transport Mobility Management (TMM) in Abu Dhabi

A Sustainable Travel Program for Abu Dhabi

Mohamed Jama MohamedSpecialist - Transportation MobilityAbu Dhabi Department of Transport

Suhaib Al MarzouqiSection Head - TMMAbu Dhabi Department of Transport

ECOMM May 2014, Florence, Italy

To share the experience and lessons

learnt from Abu Dhabi, UAE in terms of:

• Developing a Mobility Management Strategy

• Implementing Mobility Management initiatives

in a car dominant city with specific climatic

and cultural characteristics

Presentation Outline

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Transport Mobility Management (TMM), also called Smarter Travel, Smarter Choices or Transport Demand Management, is the application of policies and strategies to reduce travel demand and encourage mode shift to more sustainable forms of transport’.

A TMM plan (also referred to as travel plan) is an action plan for an organisation such as a business or school. It analyses travel behaviour to and from the site and outlines actions for the organisation to reduce the mode share of single occupancy car travel.

DEFINITIONS

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SOME FACTS ABOUT ABU DHABI

• Largest Emirate in UAE (includes UAE

Capital City)

• Area of 67,340 km²

• 2.3m population with (600k living in

Capital City)

• Very hot weather (temperatures can

reach 48°C in Summer)

• One of the worlds fastest growing

Cities

• Major Multi-Cultural City (approx. 60

different nationalities)

• Arab Cultural hub

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BRIEF BACKGROUND AND INTRODUCTION

Emirate of Abu Dhabi

The need for TMM in Abu Dhabi

• Rapid growth of population (overall 35%

between 2000-2006)

• Major development growth

• Increase in car ownership and number

of trips

• Increase in congestion and parking

issues

• Forecasted population increase over the

next 10-15 years

• Forecasted significant increase in the

number of trips in Abu Dhabi

• Major public transport infrastructure

• The need to change travel behavior and

achieve mode-shift

• Vision to make Abu Dhabi a world class

sustainable city

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BRIEF BACKGROUND AND INTRODUCTION

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

550000

600000

58,954

556,749

0

Growth of Vehicle Registrations in Abu Dhabi City

Num

ber

of R

egis

tere

d Ve

hicl

es

Source: ADP Note: Excludes Al Ain and Western Region

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The identification and realisation of more sustainable travel options in line with the Surface Transport Master Plan (STMP) 2030.

Overall Goals

Encourage a change of attitude & behaviour towards

sustainable modes

Establish framework for organisation specific TMM

plans

Increase the economic

efficiency of the network

Facilitate a more efficient

use of infrastructure

Reduce traffic growth

and congestion

KEY OBJECTIVES

TMM started 2011-2012 in Abu Dhabi

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Identification of long list of benchmarks cities / case studies – variety of social, cultural & geographic

contexts

Scoring – examples of good practice plus applicability to Abu Dhabi

After reviewing 35 cities, Identified a short list of 5 benchmark cities - based on highest scores

Detailed review of short listed benchmark cities

Identification of key lessons learnt for Abu Dhabi

Benchmarking Methodology

REVIEW OF INTERNATIONAL BEST PRACTICE IN MOBILITY MANAGEMENT

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Benchmark City Key measures/Initiatives Key achievements

Curitiba, Brazil

Extensive PT Network (incl. BRT) Marketing Campaigns Strong political will and leadership; Control of urban growth with PT infrastructure Reducing the overall need to travel.

75% of commuters now use public transport 28% of BRT riders previously travelled by car

Seattle, USA

Promotional campaigns (Way to Go, Seattle! And 1 less car ) Parking policy and development control policiesHigh Occupancy Vehicle lanes BikeSmart to promote cyclingPromotion of Proximate Commuting - a TDM strategy to reduce trip lengths. Public transport improvements

in 3 years, PT ridership increased by 22%.

Ireland

Smarter Travel: A Sustainable Transport Future StrategyNational Cycle Policy FrameworkSustainable Development Strategy National Climate Change Strategy Smarter Travel Workplaces programme Green Schools Programme Car Sharing programmeThe Smarter Travel Fund.

Some organisations reduced car mode share to 13% through TMM plansGreen Schools programme between 2008 and 2010 showed, a 43% increase in walking and a 25% increase in cycling.

London, UK

TMM is part of Mayor‘s Transport Strategy Sustainable Travel Demonstration Towns Local Sustainable Transport Fund - £560m (2011-2014)Car free campaigns (In Town, Without Mr Car! / Car Free Day) Cycling Demonstration Towns Smarter Travel areasTravel plans for developments Car-sharing database tool and Journey planner

The first 2 cycle superhighways have seen a 100% increase in cyclists10 % increase in PT share for smarter travel areas

Dubai, UAE

Dubai Strategic Plan 2015 Dedicated Mobility Management Resources from RTA Transport Mobility Management Awards School Transport Services Dubai Public Transport Day Wojhati (Journey Planner) and Seyarati (Car-sharing website)

On Public Transport Day there is a 39% increase in metro ridership.Dubai Awards for Sustainable transport

INTERNATIONAL BEST PRACTICE SHORTLISTED/BENCHMARK CITIES

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KEY LESSONS LEARNT FROM BENCHMARKING

Development of TMM Measures

Development of a strong,

comprehensive policy framework is a primary driver for effective transport

mobility management

Balance approach is more successful

(Incentives Vs. Enforcement)

Integration of land-use and transport

planning policies is key in facilitating on-

going sustainable development

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STAKEHOLDER ENGAGEMENT

• Department of Transport• ADAC• Abu Dhabi National Energy

Company• Standard Chartered• ADNEC• Environment Agency Abu Dhabi• Ambulatory Healthcare Services

(SEHA)• Yas Marina Circuit• National Bank of Abu Dhabi• Abu Dhabi University• Al Dhafra School• Al Yasmina School• Choueifat School

• Technical Steering Committee (ITP, BO, PT)

• Bus Office Division• Stakeholder Management• Aviation Sector• ITP Division• Al Ain STMP Team• RUC Team• ST Policy Team• Maritime Sector• PR & C Division• Public Transport Division• Public Transport PMC• Main Roads Division• Freight Division• EHS Division

Internal

LARG

E NUM

BER

OF

INTE

RNAL

STAKEHO

LDERS

• Etihad Airways• Tourism Authority• Council for Economic

Development• Chamber of commerce and

Industry• HAAD• DMA• UPC • ADEC• Masdar• Aldar• Al Ain Municipality• Al Gharbia Municipality• Abu Dhabi Municipality• TransAD• ADACH• ADSG • National Hotels Com

External 30 + EXTERNAL

ORGANISATIONS

Workshops• 3 Internal

workshops• 3 External

stakeholder workshops

•(Focus on pilot organisations and overarching strategy)

Emirate-wide Sustainability

Group meetings/presentations

1-2-1 stakeholder

meetings

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KEY MESSAGES FROM STAKEHOLDER WORKSHOPS

Local culture is the most important perceived barrier to the adoption of TMM principles

Practical problems associated with the use of sustainable modes of travel e.g. climate, local dress

Perceived lack of sustainable travel infrastructure e.g. dedicated cycling paths

Calls for a balanced approach to TMM – incentives as well as constraints

Stakeholder engagement vital to the success of TMM.

Use of forums, where organisations can share early experiences of TMM

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Workplace Travel focused Organisation:

• 7 Orgs, including 2 Government Entities, 2 Banks, Energy Firm, Airport Company & Health service provider

Visitor/Tourism Travel focused Organizations

• 2 Orgs

Educational Travel Focused institutions:

• 1 University• 3 Schools

PILOT ORGANISATIONS

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CLASSIFICATION OF TRAVEL MODES{Sustainable Vs. Unsustainable}

Sustainable:

• Use of public/private bus• Car sharing (driver or passenger)• Working from home• Walking• Cycling• Taxi

Unsustainable:

• Single occupancy car use• Motorbike (Depending on type and size)

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TRAVEL SURVEY RESULTS

32%

68%

Average sustainable v unsustainable split for workplaces

Sustainable Unsustainable

35%

65%

Average sustainable v unsustainable split for educational orgs.

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To identify specific measures/initiatives for the individual pilot Organisations TMM plans and over-arching strategy that can be taken forward as part of the TMM program.

DEVELOPMENT OF APPLICABLE TMM MEASURES

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DEVELOPMENT OF MEASURES & SOLUTIONS FOR EACH PILOT ORGANISATION

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Flexible working / Smarter working practices;

TMM plans for large Organisations;

Awareness – marketing & branding;

Funding for sustainable schemes;

Car-based schemes e.g. Car sharing/pooling;

Public transport e.g. shuttle bus services;

Walking / cycling e.g. cycle training;

Land-use / spatial planning

SHORTLISTED MEASURES

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ANALYSING THE POTENTIAL IMPACT OF TMM

2015AM

PEAK

2030AM

PEAK

50% TMM coverage shows 4% trip reduction in Abu Dhabi CBD

80% TMM coverage can potentially give 8% trip reduction

The greater the coverage of TMM, the higher the reduction in trips.

43K Trips

50% TMM coverage can potentially give 5% trip reduction across Abu Dhabi Island

The greater the coverage of TMM, the higher the reduction in trips.

Objective was to assess the impacts of a range of shortlisted measures using the strategic transport model; and

Assessment of wider impacts through high level calculations and other relevant techniques.

focus on traffic reduction.

18K Trips

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Compressed working could reduce trips per fortnight by over 0.5 million by 2030 (230,000 by 2015); Car sharing could reduce daily CO2 emissions by 70,000kg by 2030 (34,000kg by 2015); Company buses could reduce daily CO2 emissions by over 300,000 by 2030 (over 150,000kg by 2015); The modelling confirmed that the greatest impact can

be achieved on Abu Dhabi Island.

More could be achieved through:

Combining soft and hard measuresIntensified application of TMMLarge coverage of TMM plans

OTHER ANALYSIS RESULTS

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Reviewed all existing policies and legislation

Areas where policies should be amended include:

1. Law on car-pooling

2. Flexible working policy

3. Mandatory TMM plans for large organisations and new

developments

POLICIES AND REGULATIONS

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Objective:

• To draw together conclusions and lessons learnt from the study and

pilots to develop an overarching TMM strategy of how the DoT should

take TMM forward.

FINAL TMM STRATEGY AND IMPLEMENTATIONPROGRAM

5 Main Focus areas

• Workplace Travel Planning

• Educational site Travel Planning

• Visitor/Tourism site Travel Planning

• New Development Travel Planning

• TMM Marketing and Communication Strategy

• 2015,

• 2020

• 2030

Targets set for

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SOME IMPLEMENTATED & ONGOING INITIATIVES

Carpooling website and Campaign Cycling Campaigns

Flexible working policies

Park & RideStaff Shuttle Bus

Services

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SOME IMPLEMENTATED & ONGOING INITIATIVES

Incentives for sustainable travel

New development Travel Planning

Events Travel Planning

Smarter working practices

Promoting school bus transport

Awareness campaigns

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CONCLUSION AND NEXT STEPS

Focus on “soft” measures to reduce travel demand and encourage mode shift to more sustainable modes of Transport.

Helps reduce the problems of traffic congestion and pollution

TMM reduces the CO2 and other emissions that result from ever increasing use of personal motorised transport,

TMM strategy offers a unique opportunity to take forward TMM from its foundations

Opportunity to contribute to shaping the future direction of the Emirate of Abu Dhabi towards a more sustainable future.

Brings about associated benefits such as Environmental, Health, Economic and Social benefits – an opportunity to create a long-lasting impact

TMM is applicable to Abu Dhabi and other cities with similar characteristics

Context based application that is relevant to the region with its specific climatic and cultural characteristics.

Further monitoring and research will be necessary to understand the impact of Mobility Management in Abu Dhabi over coming years,

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For further information:

email: tmm.info@dot.abudhabi.aewebsite: http://www.dot.abudhabi.ae/en/info/transport_mobility_management

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