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Implementation Update of SCE’s Implementation Update of SCE’s 2009-2011 LIEE & CARE Program2009-2011 LIEE & CARE Program
DRAFT Presentation to the LIOBJune 25, 2009San Diego, CA
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0
20,000
40,000
60,000
80,000
100,000
Homes Treated 42,300 54,300 83,400 83,400 83,400
Funding (,000) $32,580 $37,965 $55,742 $61,561 $63,413
2007 2008 2009 2010 2011
LIEE Program Budget and UnitsLIEE Program Budget and Units2007 - 20112007 - 2011
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LIEE Activity Through April 2009LIEE Activity Through April 2009
MeasuresCFLs 27,043
Torchieres 294
Exterior Fixtures 117
Refrigerators 5,168
Evaporative Coolers 2,365
Central Air Conditioners 640
Ducts Sealed 566
Pool Pumps 217
Room Air Conditioners 324
Expenditures $12.4M
Homes Treated 12,363
Homes Goal 83,400
• Visalia WNA– 10,000 customers
• 6 Home Assessment Workshops– 80 New Assessors in 2009
• 6 new Enrollment and Assessment agencies
• Referral Partnerships– Community Colleges– Regional Centers– Ability First
• Implement Email blasts / Outbound calling
May 2009 Snapshot• 3,651 Homes Treated• 4,620 Homes Pending Completion• 3,289 Homes Committed• Direct Mail Campaign to 200,000 CARE customers
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Whole Neighborhood ApproachWhole Neighborhood Approach
LIEE Table 7 - LIEE Program Whole Neighborhood Approach - Southern California Edison
Through April 30, 2009
Neighborhood Targeted(County, ZIP Code, ZIP+7 etc.)
Total Residential Customers
Total Estimated
Eligible
Total Treated
2002-2008Target to Treated
This Year
90280 TOTAL 13,873 7,584 3,741 77
90810 TOTAL 432 285 102 58
91766 TOTAL 10,975 5,923 2,724 102
92410 TOTAL 7,562 4,731 1,743 82
92570 TOTAL 5,234 2,883 1,096 72
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Whole Neighborhood ApproachWhole Neighborhood Approach
• Target: Visalia (93291) - 10,500 Customers.– Partnered with The City of Visalia, Mayor of Visalia, The Director of
Housing & Economic Development, Housing Specialists, Local Public Affairs team, Visalia School District Board Chair.
– Approx. 1,500 Postcards sent out on May 22, 2009 and will continue for 7 drops each week thereafter.
– Coordinated with Proteus to canvass area by ZIP7s.
• Upcoming Efforts:– City of Tulare
– City of Porterville
– City of Bellflower
– City of Ridgecrest
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CARECARE
• CARE participation has increased by 56,792 households since December 31, 2008
• 1st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message
• April bill insert promoted “Let us show you how we care”, providing income-qualified programs to help reduce electric bills
• Developed two new pages on SCE.com Website, “High Bill Helper” and “Assistance” to provide customers with easy-to-find information
• Increased advertising in local community/ethnic newspapers, radio, and community centers
• Partnered with TV station Univision and community programming with SCE “phone bank” allowing viewers to call SCE to discuss ways families can benefit from our assistance programs
• Participated in more than 100 community events to promote CARE and other economic assistance programs and services
CARE Penetration
Participants Estimated Eligible
ParticipantsYear-to-Date
Penetration Rate
1,161,348 1,385,815 84%
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We CARE Day – Long BeachWe CARE Day – Long Beach
• Estimated Attendance: 1300
• Elected officials speakers: Bob Foster, Mayor of Long Beach and Michael Peevey, President CPUC
• SCE Leadership speakers: Lynda Ziegler (CSBU Senior VP), Erwin Furukawa (VP CP&S), Gene Rodrigues (Director of EE)
• Over 500 CARE applications disseminated. Most current data available indicates that 21 SCE customers enrolled on CARE at the event and 51 were recertified
• Event attendee testimonials gathered from SCE volunteers at the Fair indicated a sentiment of appreciation and gratefulness towards SCE and the CPUC for coordinating the event and the economic assistance provided
• Broadcast, radio, print and online media coverage from a variety of main stream and ethnic media outlets
• SCE also participated in the Bakersfield and Los Angeles We CARE Days.
