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Implementation CultureAASHTO TIG LESSONS LEARNED
Monica Worth, Voice Associates, LLC
Where we were:
TEAMS OF ENGINEERS AND TECHNICAL STAFF WERE CHARGED WITH PROMOTING BOLD NEW IDEAS IN A RISK-AVERSE ENVIRONMENT
Where we are:TEAMS OF INNOVATION AMBASSADORS FOCUS ON IMPLEMENTATION ASSISTANCE TO STRATEGIC PEERS AND STATES
How we got there:
IT’S A LONG STORY.
BUT WE’LL MAKE IT SHORT.
Ten years ago…
Outreach and promotional tools
Conferences and print material
Benefits and challenges
Typical Team Timeline
Year 1 Articulate the case
Submit documentation
Develop brochure, presentation, other aids
Begin outreach
Year 2 (and beyond) Hit stride on outreach
Help peers where requested
Add to resource library
Pass the baton
Challenges
Sales force
Communications SME
Results cycle
Pace of information
Life cycle of assignment/team
Anecdotes
Safe vs. safer
Tri-fold brochures
Information technology
Sole source vendors
Communication by committee
What we learned:
INFORMATION DOESN’T DRIVE IMPLEMENTATION VERY QUICKLY
What we learned:
TECH ASSISTANCE ACCELERATES ADOPTION
What we learned:
INNOVATION IS ADOPTED IN WAVES, DRIVEN BY A RELATIVE HANDFUL OF INDIVIDUALS
What we learned:
INFLUENCERS ARE KNOWN TO INNOVATORS
What we learned:
INNOVATORS EXPECT TO LEARN, NEED TO TEACH
What we learned:
INFORMATION ACCELERATES FINAL WAVES
What we learned:
PROMOTION ISN’T ALWAYS HIGH VISIBILITY
What we learned:
INFORMATION TECHNOLOGY DRIVES PACE OF ADOPTION
What we learned:
LEVERAGE BRAND. TEMPLATIZE RESOURCES.
Is it working?CURRENT CASES: UPLAN AND EMBEDDED DATA COLLECTORS
Summary:
ACTION SPEAKS LOUDER THAN WORDS:
• Hands-on tech assistance accelerates adoption
CAN YOU HEAR ME NOW?
• Information accelerates later waves of adoption
Summary:
PACE MATTERS
• Investors want to trust you with the future
STRATEGY MATTERS
• Leverage proximity, “from,” brand to accelerate adoption
Thank you.INNOVATION DRIVES THE STORY OF TRANSPORTATION.
Questions?INNOVATION DRIVES THE STORY OF TRANSPORTATION.