Impeccable integrity - memberfiles.freewebs.com · Web viewUnilever is the biggest branded ice cream manufacturer around the world, selling millions of ice creams every day in more

Presented to

Mrs. Shumaila

By

F08md

M.Zubair 002

Ali Waheed 009

Ali Hamza 047

Anam Tariff 030

Sabiha Naeem 048

Project Management

Institute of business and information technology

Walls guaranteed Halal - Statement14/09/2007: Karachi: Walls guaranteed Halal

All Walls’ ice creams produced by Unilever Pakistan are guaranteed “Halal”Unilever is the biggest branded ice cream manufacturer around the world, selling millions of ice creams every day in more than 40 countries. Ice creams produced by Unilever vary from country to country, since recipes are tailored to domestic demand, based on taste, legal and religious requirements. We therefore do not necessarily use the same ingredients everywhere.

Unilever Pakistan guarantees that all Wall’s ice creams produced and marketed by it in Pakistan are in total conformance with the requirements of Halal products and are perfectly safe for consumption by Muslims. All elements in the products, including raw materials, trace ingredients, packaging and production processes used in our factory strictly conform to local legislation, religious and cultural requirements. We are very conscious about the need in particular to ensure strict compliance with Halal guidelines. A “Halal” mark is printed on all wrappers in confirmation of this.

Unilever has been operating in Pakistan for 60 years. Over this period, our brands in Home Care, Personal Care, Foods, Beverages and Ice Cream have become market leaders. Millions of people use them daily because they conform to the highest standards and provide value for money. As a multinational multi local company, we are committed to adding vitality to consumers and the community in a responsible and locally appropriate manner.

Pakistan:

Unilever Pakistan Limited

Avari Plaza

Fatimah Jinnah Road

http://www.unilever.pk/default.asp

Executive summary

In this short report we completed the management project on the company unilever and preferably mention its one SBU that is wall’s. the main features of our projects are ;

0 INTRODUCTION 0 WALL’S0 Key facts about Wall’s:

0 VISSION

0 PHILOPHOPHY OF THE COMPANY

0 CULTURE

0 PURPOSE AND PRINCIPLES

0 OUR PRIORITIES

0 ORGANIZATIONAL STRUCTURE

Key elements of structure:

Work specialization

Departmentalization

Chain of command

Span of control

Centralization and decentralization

Formalization

Social responsibility

Unilever is the world’s largest manufacturer of ice cream; in fact Unilever holds

almost 18% of the global market share, vs. 14% for Nestle, the closest

competitor

Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands

Globally Unilever is moving towards making ice creams even healthier treats,

by reducing fat content, introducing lower calorie ice creams and beefing up

other treats with calcium and other nutrients. Wall’s is the largest player in the

Pakistan ice cream market and holds the lion’s share of the market.

‘Unilever's mission is to add vitality to life. We meet everyday needs with

brands that help people feel good, look good and get more out of life”

Their culture is; We are honest, transparent and ethical in our dealings at all

times. We deliver what we promise. We believe in trust, truth and outstanding

teamwork. We value a creative and fun environment. We care about and

actively contribute to the community in which we live.

We are honest, transparent and ethical in our dealings at all times. Our

corporate purpose states that to succeed requires "the highest standards of

corporate behavior towards everyone we work with, the communities Unilever

touch, and the environment on which Unilever have an impact.

Unilever is also committed to continuously improving the way Unilever

manage our environmental impacts and are working towards our longer-term

goal of developing a sustainable business

The formal pattern of how people and jobs are grouped in an organization.

The structure embedded in Walls is organic structure. The structure is flat because

of large span of control. Employees have significant authority to participate in

decision making and little formalization.

The basis by which jobs are grouped together is called departmentalization.

Departmentalization can be done on following basic. Functional

departmentalization Geographic departmentalization Product departmentalization

Process departmentalization Customer departmentalization.

There is a unity of command that means each employee within the company is

responsible to report only one individual above him in hierarchy.

The company pursues the Activist Approach (Dark Green). The company has

various projects in the way of social responsibility. Following are some of the

undertaken projects by the company

Wall’s- Unilever

Company board of directors

Board of directorsMr. Ehsan A. MalikChairman and CEOMr. Peter HarveyDirector and CFOMr. M. Qayser AlamDirectorMr. Syed Baber AliDirectorMr. Omar H.KARIMDirectorMr. Zaffar A. KhanDirectorMr. Zarrar HaiderDirectorMr. Noeman ShiraziDirectorMr. Amar NaseerDirector and Company SecretaryAUDIT COMMITTEEMr. Zaffar A. KhanChairman Mr. Omar H. KarimMemberMr. M. Qayser AlamMemberMr. Qanit KhalilHead of Internal Audit and Secretary

AUDITORSA.F. Ferguson & Co.Chartered AccountantsState Life Building No. 1-CI.I Chundrigar RoadKarachi.

REGISTERED OFFICE

Avari PlazaFatima Jinnah RoadKarachi-75530Telephones: + 92-21-5660062-9

Institute Of Business And Information Technology Page 8

Wall’s- Unilever

Facsimile: + 92-21-5681705

SHARE REGISTERATION OFFICEC/o Ferguson Associates (Pvt.) Ltd.State Life Building No.1-AI.I. Chundrigar RoadKarachi.

WEBSITE ADDRESSwww.unileverpakistan.com.pk


Wall’s- Unilever

INTRODUCTION

Unilever is the biggest ice cream manufacturer around the world, selling

millions of ice creams daily in more than 40 countries, since recipes are

tailored to domestic demand, based on taste, legal and religious

requirements. The company therefore does not use the same ingredients

everywhere.

Ice creams produced by company vary from country to country. Though

Unilever has been selling ice cream globally for years, the Heartbrand was

launched globally in 1999. The Heartbrand logo is common worldwide and

has come to be synonymous with quality treats.

In Pakistan the Heart brand is called Wall’s and it is one of the most active

players in the market and is striving to offer lighter, healthier products as

well as providing old favorites, hence catering to a variety of diverse tastes.

Company has been claiming it for years. And now scientists have caught up

and confirmed it – ice cream really does make you happy.

Unilever is the world’s largest manufacturer of ice cream; in fact

Unilever holds almost 18% of the global market share, vs. 14% for

Nestle, the closest competitor

Wall’s is ranked as # 24 in Newsweek’s list of Asia’s top brands

Globally Unilever is moving towards making ice creams even

healthier treats, by reducing fat content, introducing lower calorie ice

creams and beefing up other treats with calcium and other nutrients

Ice cream has been scientifically proven to bring a smile to your face!


Wall’s- Unilever

The Wall’s factory is located on Multan Road near MANGA MANDI in

Lahore and is fully equipped with a state of the art innovation pilot plant.

This makes Pakistan one of the few countries in the region to have their own

innovation pilot plant – making it possible for Wall’s to launch exciting new

products every year.

Key facts about Wall’s :

Wall’s is the largest player in the Pakistan ice cream market and holds

the lion’s share of the market

All Walls’ products are hall and are made with halal ingredients in a

halal compliant manner.

So we selected Wall’s as the company for our Project. For this purpose, we

personally visited the company branch in Lahore and meet Mr. Muhammad

Farukh and gather the following information.

Company’s Vision

‘Unilever's mission is to add vitality to life. We meet everyday needs with

brands that help people feel good, look good and get more out of life”


Wall’s- Unilever

PHILOPHOPHY OF THE COMPANY

Care Your Customer

Make World Better

Quality Does Matter

Culture

Core values of culture:

Impeccable integrity

o We are honest, transparent and ethical in our dealings at all

times.

Demonstrating a passion for winning

o We deliver what we promise.

Wowing our consumers & customers

o We win the hearts and minds of our consumers and customers.

Bringing out the best in all of us

o We are empowered leaders who are inspired by new challenges

and have a bias for action.


Wall’s- Unilever

Living an enterprise culture

We believe in trust, truth and outstanding teamwork.

We value a creative and fun environment.

Making a better world

We care about and actively contribute to the community in

which we live

PURPOSE AND PRINCIPLES

Our corporate purpose states that to succeed requires "the highest standards

of corporate behavior towards everyone we work with, the communities

Unilever touch, and the environment on which Unilever have an impact."

Always working with integrity

Conducting our operations with integrity and with respect for the many

people, organizations and environments our business touches has always

been at the heart of our corporate responsibility.

Positive impact

Unilever aim to make a positive impact in many ways: through our brands,

our commercial operations and relationships, through voluntary


Wall’s- Unilever

contributions, and through the various other ways in which Unilever engage

with society.

Continuous commitment

Unilever is also committed to continuously improving the way Unilever

manage our environmental impacts and are working towards our longer-term

goal of developing a sustainable business.

Setting out our aspirations

Our corporate purpose sets out our aspirations in running our business.

It's underpinned by our code of business Principles which describes the

operational standards that everyone at Unilever follows, wherever they

are in the world. The code also supports our approach to governance and

corporate responsibility.

Working with others

Unilever want to work with suppliers who have values similar to our

own and work to the same standards Unilever do. Our Business

partner code, aligned to our own Code of business principles,

comprises ten principles covering business integrity and

responsibilities relating to employees, consumers and the

environment


Wall’s- Unilever

OUR PRIORITIES

Health and Nutrition

Quality

Growth Insight

Environment Care

ORGANIZATIONAL STRUCTURE

What is Organizational Structure?

The formal pattern of how people and jobs are grouped in an

organization.

The structure embedded in Walls is organic structure. The structure

is flat because of large span of control. Employees have significant

authority to participate in decision making and little formalization.


Wall’s- Unilever


CHAIRMANVice President

Wall’s- Unilever

Key elements of structure:

Work specialization

Departmentalization

Chain of command

Span of control

Centralization and decentralization

Formalization

Work Specialization:

All the workers in the company are highly specialized. Tasks are

divided into separate jobs. But to reduce with employee boredom and

absentees tasks and to increase motivation managers have design the job in

following manners

Job enlargement

It means the horizontal expansion of job to increase the job

scope.

Job enrichment

It means the vertical expansion of job by adding planning and

evaluating responsibilities.


Wall’s- Unilever

DEPARTMENTALIZATION

The basis by which jobs are grouped together is called departmentalization.

Departmentalization can be done on following basic

o Functional departmentalization

o Geographic departmentalization

o Product departmentalization

o Process departmentalization

o Customer departmentalization

Walls Company has functional departmentalization because jobs are

grouped according to the functions performed

Chain of command:

There is a unity of command that means each employee within the

company is responsible to report only one individual above him in

hierarchy. Also all the managers and head of departments have been

given authority, responsibility and are accountable for the desired

outcome from their departments to achieve the ultimate goal of the

company defined by high level management.


Wall’s- Unilever

Span of control:

Span of control is large because of many employees are reporting to

one manager because they have been given significant authority of

make decisions.

Flat organizational structure:

The company has flat organizational structure because of less

hierarchal levels and large span of control.

Decentralization:

In walls there is decentralization because lower level employees also

participate in decision making. Rather they are encouraged to

participate in all types of decision making.

Formalization:

There is a little formalization in the company. No written documentation is

made to direct and control employees within the company but there are rules

and procedures governing the duties and responsibilities of each employee at

each hierarchal level.


Wall’s- Unilever

DEPARTMENTS

PRODUCTION DEPARTMENT

Production department is responsible for

Purchasing raw material Handling inventory Production of ice cream

Finance and accounting department:

Fiancé and accounting departments are responsible for generating finance and to coordinate company affairs with creditors, debtors and other stake holders. Accounting department is responsible for accounting affairs and keeping the records of finance utilized in the company. It is also responsible for costing, budgeting and auditing.

MARKETING DEPARTMENT

Wall’s has a separate department for the promotion of its products. It combines the 4 P’s in a systematic way.

PRODUCT :

The wall’s has a variety of ice cream products ranging From affordable treats to premium indulgence, to hanging out with friends and sharing precious family moments; Wall’s adds to the simple pleasures in daily life.


Wall’s- Unilever

PLACE :

Wall’s ensures that customers should have convenience to buy the products. For this purpose, the company focuses more where the demand for wall’s ice cream is high like in big cities like Lahore, Faisalabad, Karachi, Multan and Islamabad.

PRICE:

Wall’s is very much careful about its cost. Maximum effort is made to keep the prices of the products on a low level in order to ensure that it is beneficial for the company to maintain reasonable profit and also from the customer point of view the low Prices

PROMOTION:

Wall’s is very active in the promotion of its products. It advertises its products to make an effective communication with its customers. Company uses VERTICAL INTEGRATION approach to sell its products. Company distributes freezers, fridges and also cycles are used to provide the customer products at their door steps.

COLD CHAIN DEPARTMENT


Wall’s- Unilever

Wall’s has a separate department for the maintenance of the freezers and refrigerators. It is also responsible for the maintenance of vehicles that supply Ice creams in the market. Audit is conducted on monthly basis to check the condition of the trucks.

HR DEPARTMET

Human resource management

Importance of HRM

All the managers are engage in some human resources management

activities even if there is separate HRM department.

HR can be a significant source of competitive advantage.

Achieving the competitive success through people requires a

fundamental change in how managers think about their employees and

how they view the work relationship.

HR practices could increase the market values by as much as

30percent and gives the high performance work practices.


Wall’s- Unilever

HR department is responsible for

Recruiting Training and development Performance appraisal Compensations and benefits Health and safety Conflicts management Downsizing

0 Recruitment:

“Locating, identifying and attracting capable applicants.” Sources:

Potential candidates can be found by using several sources.

1) Internet/ Company Web siteThe process of recruitment is to be done by as follow:

0 Internal edge

Employee referrals

0 Out source

0 external short listed candidates0 College recruiting0 Company web site0 Selection:

“Screening job applicants to ensure that the most appropriate candidates are hired.”


Wall’s- Unilever

In case of walls:

The process of selection is based on management training program a. Interviewsb.

7 interviews are to be taken for hiring an employee

c. Education

Education is MBA

d. Experience

Minimum experience is at least 1 year

0 Orientation:

“Introducing a new employee to his or her job and the organization.”

Types of orientation:

There are two types of orientation.1. Work unit orientation2. Organization orientation

Orientation period is one month to tell about company know how. It is normally called as the prohibition period It may be takes 3 months to train an employee If employee does not take any advantage than the prohibition

period is extended up to 3-6 month.


Wall’s- Unilever

Training

“The process of improving the skills and capabilities of employee.”

Types of T raining

There are two types of training

On the job training Off the job training

In case of walls

Employee are trained by general type of training because organization

Arranges Monthly Orientation Provides hand books Giving reading material which may be articles Provide internationally training courses. Employee are trained by on job training method The duration of training is 3 months but training period can be extended

up to 6 months. Daily issues based training is given

Formation of training calendar

According to training calendar duties are assigned to different managers like

Sales based duties are assigned to sales manager Finance based duties are assigned to finance manager etc.


Wall’s- Unilever

The trainers program

A training program is set for the junior and senior employee which is basically train the Territory manager (TM) under the supervision of Area Manager (AM) and special training program is formed which known as train the trainers, in this program special trainers are come from foreign to train the Area Manager. It is a two days training session and held in PC (Pearl Continental).

0 Performance Appraisal

Wall’s Do Performance Appraisal of Employees through different Methods. Employees are informed about their performance after a specified interval of time. Wall’s evaluates employees after 3 and 6 Months in a year. In such Appraisals Employees are informed.

What is their Performance in the period for which evaluation is done

What is expecting from them about their performance Where they should be in the Future How to improve their Performance of Job

Company Does Performance Appraisals by


Wall’s- Unilever

Company evaluates employee’s performance with the help of

Employees Strength Employee’s Weakness Past Performance Efforts to correct problems

Walls use Graphic Rating Scale Method of Performance Appraisal. Different rates are given to employees on the basis of their Knowledge of job, overall behavior in company, cooperation,

Walls have a culture in which there is coordination and everyone is linked with one another. So this method is Very efficient in Wall’s. It also helps in the Promotion of Employees in the Company. 360- Degree Feedback is also used by the company i.e Feedback about a particular Employee is taken from supervisors, co-workers and employees.

Sign ing of Appraisal Document by Both ( Employee and Manager):

Both Employee and Manager must have to sign the Appraisal Document to pass it on to the upper Management.

Improvement and solution of Problems :

Walls create an Environment in which after evaluation process, discussion is held with employees for improvement in their Job Performance and to solve the problems faced by employees.

For instance Wall’s conduct different

Training programs


Wall’s- Unilever

Financial Support to enhance confidence in the company and interest in Job

Social Help

0 Health & Safety

Wall’s is very much concerned to increase awareness about the Health and Safety of Both Employees and society

Wall’s adopts different techniques for Health and Safety

0 On Road Safety:

Wall’s ensure that its employees follows all the traffic Rules and Regulations While on Road. The Distribution Department of the company tries its best to avoid any carelessness during the distribution of Products (Ice-cream, raw materials).In case of happening of any accident it is reported up to the Regional Manager.

Further Periodically Audit of Distribution Vehicles and other cars used by the employees is done and report of such audit is also send to the upper level of management.

Special Dress while Working in Factory:

Company specifies that Workers in Factory should wear a special dress in order to keep maximum Safety.


Wall’s- Unilever

Training To handle Machines :

Company ensures precautionary measures for Factory workers to handle Production Machinery. The company makes them highly trained under skilled supervisors to avoid any damage.

Special Leaves :

If any employee has Genuine reason due to which he/she can’t continue work, company give the employee special leave after taking necessary examination of the matter. It helps the employee to overcome the problem. So that the employee take keen interest in performing his/her Job, when the problem has been solved.

Foreign Treatment:

Company Arrange foreign treatment of the employees if it is required because of any special disease. Company also makes arrangements to purchase foreign Equipment to provide Medical Facilities

Compensation and Allowances:


Wall’s- Unilever

Company gives different Incentives to its employees

Medial Allowances Bonuses House Rent Allowance Purchase Discount Conveyance Allowance

Downsizing:

“The planned elimination of jobs in an organization.”

In Wall’s downsizing is not the solution of any Economic Crisis. If it happened than company use the following methods.

Quit hiring Adjust resources Adjust to employees to other departments Finally downsizing is implemented but wall’s helps is finding the jobs

to employees who have been downsized

SOCIAL RESPONSIBILITY ;


Wall’s- Unilever

The company pursues the Activist Approach (Dark Green). The company

has various projects in the way of social responsibility. Following are some

of the undertaken projects by the company.

Cutting impact on climate change

Unilever Ice Cream is using hydrocarbon refrigerated freezer cabinets to cut

out HFC refrigerants and reduce the impact on climate change.The company

has replaced the AMONIA gas of its freezers that is not environment

friendly with gas that is fairly environment friendly all over the

world to lessen the chances of Global Warming and to protect the OZONE

layer.

Nutrition Enhancement Program

2005 saw us reducing fat across major Heart brand ice creams in Europe,

including Carte d'Or, Solero and kids' ranges. We're now looking at other

brands, including those in Asia. Find out more about our Nutrition

Enhancement Programmed.

The UNILEVER has started a project on Hunger to solve the problem

of hunger all over the world. Each employee of the company

contributes voluntarily Rs. 350 to the project from its monthly salary

in order to save mankind.

The company provides opportunity to 10 rural girls of free education

in LUMS every year. All the expenses are born by the company to

fulfill the dreams of rural people and also to support the education in

the country.


Wall’s- Unilever

UNILEVER has employed more than 100 hand pumps to cover the

shortage of water in those areas.

In 2005, when earthquake hit Pakistan. Unilever was the biggest

contributor to help out the victims.

Bibliography


Wall’s- Unilever


Documents

Impeccable integrity - memberfiles.freewebs.com · Web viewUnilever is the biggest branded ice cream manufacturer around the world, selling millions of ice creams every day in more