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Impacts of CSR

Krishnadas.K

09ac20

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Emergence of CSR

CSRpolicies, activities, or behaviour

undertaken by an organisation that goes

beyond the traditional economic and legal

obligations of the firm Firms attempt to be ÒsustainableÓ or

Òsocially responsibleÓ

Firms act responsibly and behave ethically

Organisation also has economic, legal, and

discretionary obligations to its target

stakeholders

Fierce competition exist makes it

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Contd«

Consumers are looking for and evaluating

organisations based on their ethical

attributes rather then on more

traditional offerings such as the locationor the prices of the products it sells

Firms that are considered to be socially

responsible are beginning to experience a

positional advantage over other firms as

well as enhanced financial performance

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CSRDimensions Environmental capability

Workplace capability

Marketplace capability

Societal capability

Role of Target Stakeholders Includes organisational (consumers,employees, suppliers, creditorsshareholders), community (local

residents and interest and lobbygroups), regulatory bodies, media andthe natural environment

More embedded an organisation is in

its stakeholder environment, the

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CSR can be well understood under the Ò3

waves of CSRÓ

a. Community engagement

b. Socially responsible production

processc. Socially responsible employee

relations

Examples:

DABUR INDIA LTD  ± Sundesh

TATA Groups in Jamshedpur

Small Scale Industries under AIADA in

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Impacts of CSR

Impacts

Custome

rs

Employe

es

Shareholders

Communiti

es

Environm

ent

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Stakeholders and their

expectations

ShareholdersExpectationsPrimary Secondary

y Owners y Financial returns y Added value

Employees Pay Work satisfaction

y Customers Supply of goods and

services

Quality

Creditors y Credit worthiness y Security

y Suppliers y Payment Long term relationships

Community Safety and Security

y Contributions to

community

Im roved

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A firm's responsibility towards the

society includes:

Respecting human rights and democraticinstitutions

Supporting public policies and practices thatpromote human development

Collaborating with activities that aim atimproving the standards of health, education,work place safety and economic well being

Promoting and stimulating sustainabledevelopment and playing a leading role inpreserving the earth's resources

Supporting peace, security, diversity andsocial integration: respecting the integrity oflocal cultures

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NokiaImpacts &

Commitments

OverviewAim to lead in sustainability by

taking it into account in all levelsof production

Contribute to the globalcommunity by conducting thebusiness in a responsible way.

Acknowledge impact and

responsibilities throughoutvalue chain: in sourcing, productdesign, manufacturing, logistics,recycling, communications,

employee wellbeing, businessr n r hi mm ni

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Contd«

Respond to various environmental and

societal needs.

Committed to drive ethically sound

policies and practices

Response to stakeholders is to

produce highquality, safe products

and valuable services for aconsumer offerings that has a

positive influence on the society and the

planet

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On Customers

Access to mobile and digital technology is

an important driver of social and

economic development

Easy accessibility and user friendly

Takes customer preference as the prime

objective

Using mobile technology as a platform forproviding access to knowledge

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On Community

Main focus is on education for all, and thevarious youth projects we are involved inalso further this goal

Generally implemented in cooperation withlocal nongovernmental organisations

Cooperation with youth organisations

International Youth Foundation,YouthActionNet leadership

program,PLANEmployability Creative arts,Civic

engagement

Employee volunteering  ± Nokia Helping Hands

Corporate giving

 

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On Employees

Strive to create an inclusive workplacethat welcomes both men and women

equally

Diverse of a community.

Believe that diversity and inclusion in

the workplace brings competitive

advantage

Diverse community with 115000employees from 105 countries

Employee communications

Labor practices

 

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On Supply chain

Feels that sound environmental and socialprinciples are an important part ofsustaining a successful and responsible

business Nokia Supplier Requirements

Management, Human resources,Environment

Training & building capability

Building capabilities within our ownorganization and our suppliers' is

important for sustainable improvements

Internal training & Supplier training 

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Mobile communications &

health SAR Information

Networks

Radio waves and you Learn more

Research

Internet links