IMPACTIVE

Seven logotype variation proposals by Missing Element(missing-element.com)

EN

Corporate identity for the consulting companyIMPACTIVE

DATE 11–02–2013

Corporate identity proposal for the consulting companyImpactive

1

003

CORPORATE IDENTITY DEVELOPMENT

IMP CTIVEV

004

Design of a new logotype based on graphic symbol of positive impactThe new IMPACTIVE logotype proposal is inspired by arrow pointing upward – as a symbol of growing prosperity and

a simple horizontal block – as a symbol of the impact.

BASIC LOGOTYPE

IMP CTIVE

VIMP CTIVE

V

Arrow pointing up

Impact+

005

Logotype variations in colour, black & white, positive and negative

BASIC LOGOTYPE VERSIONS

IMP CTIVE

V

IMP CTIVE

V

IMP CTIVE

V

IMP CTIVE

V

006

RED

CMYK 0/60/60/0

GREEN

CMYK 34/0/85/0

TURQUOISE

CMYK 56/0/26/0

BLUE

CMYK 50/25/0/0

COOL GREY

CMYK 0/0/0/10

DARK GREY

CMYK 33/16/0/75

YELLOW

CMYK 0/25/76/O

Colour scheme proposal

The main colours used throughout the corporate identity are Grays with one chosen accent colour.

However, we recommend TURQUOISE colour, witch has been recently voted as the most elegant and fresh

colour for the contemporary corporate identity look (according respected blogs about CI worldwide).

POSSIBLE CORPORATE COLOURS

007


IMP CTIVE

V

IMP CTIVE

V

IMP CTIVEV

IMP CTIVE

V

IMP CTIVE

V

008

Ing. Libor Witassek, MBAHead of Management boardDirectorate

Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 615Mob. (420) 734 876 453 / [email protected]

IMP CTIVE

V

ww

w.im

pac

tive

.eu

impactive.eu

impactive.eu

Ing. Dagmar Palzerová

Assistant of management director

Directorate

Old Town Square 23-25

110 00 Prague 1, Czech Republic

Tel. (420) 218 113 051 / Fax (420) 218 130 615

Mob. (420) 734 876 453 / [email protected]

IMP CTIVEV

ww

w.im

pac

tive

.eu

009

emcdda.europa.eu

Business cards use a unified layout for all personnel. The back of the card can be used for highlighting URL

address. Business cards placed on this page demonstrate different possible corporate colours.

BUSINESS CARDS

impactive.eu

impactive.euimpactive.eu

impactive.eu

impactive.eu


Assistant of management director

Directorate



Tel. (420) 218 113 051 / Fax (420) 218 130 615


IMP CTIVEV

ww

w.im

pact

ive.

eu

Ing. Dagmar PalzerováAssistant of management director

DirectorateOld Town Square 23-25


Tel. (420) 218 113 051 / Fax (420) 218 130 615


IMP CTIVE

V

ww

w.im

pact

ive.

eu



IMP CTIVE

V

ww

w.im

pac

tive

.eu



IMP CTIVE

V

ww

w.im

pac

tive

.eu



IMP CTIVE

V

ww

w.im

pac

tive

.eu

010

Dear collegues,

te nos earchic imintur sunt alis corrum ant, cor sit experae magnimus, acea sunt et verorat

iistian daerspe nes molut labor asin nonsequi doluptint velluptae explaceperum id que

moluptat pos de pelecab orrovid elenda int lamus.

Dicto et dolum ant fuga. Ut eossum sectur remporr orestibusa cus, eturibus experia velent,

non num repernam nestio magnatem reium que landa as eat vit, aliti utas am, que quia

vollupt ationse quoditatem es et, si re esenis venim noste odi od que conserestio voloribusda

cor ad utaquo totatem latiis molorio et quia que exerepudios rectium nem at.

Omnist, omnime nos et facea volorereste cuptata tendant ditiusm, vel exernam inulliquatur

milibus apicitionsed quaepre hentis doloriam aut invellendias con con corescienet

peribearum sam quis eatibus dolore nosandae. Mo quis eat adignimo berum aut maiorrum

que nonestrum volorrupiet untion con con comnimus, id et a cus voluptiores quisqui

occulluptus is esciissi tectibea venis dolorpo rerferum que aut optatiis ne nest abo.

Lecusandenis denihicius dolo exceseque quas que molorum facesti busamusa non cupider

eperrov iderchilit ilita int fugit, tet, sitemposti ut verae persperum quidera doluptatquo

con etust faceaque dolupta pero omnis molore voluptas con estrum ente nonse vidio. Ut

optatur rem cusa niet etur? On nis debis eic tecus de pliquodi odiciaero doluptatinis sit

plauda quaepuda disin rerrovita aut labo. Itatium ipsam et quae sunt que comnihit, cores aut

volupta turita porro quis id ut que magnihicime eventiusam estia volent.

Inctin cum alitibu sapidiscium re ipsum ab illiquia si aut quatur?

Upti corpore hendam facerum utemperi il mil mod magnati oremossi rempedi squatis

iminvel luptaspel ma dipsam, cuptas a dis aut endia quia aut aliatium iuria volorit ut

magnima necatia dolorep remquibus, seque nos corrorem quidebitati assimil id quam

alis net et, nes aut liam quam nobissit, comnimp orerepreri sum aperi omnis iliqui vel est

quaecae prepudigendi in nem atem que inus.

Icto coritatio. Ut ea inctorr umquamus delit, sapero voloreium quiam rem es eseni tecto

volese con re si comnis debitem rerro voluptatur seque conem excepratiis dus exces dellibe

rerions equam, quate nam rectectae. Rumqui volorum ella que endebit, am et eat quia quas

aut lande cum et aceatem rati as qui ad qui consectur? Ugiates tintur? Pis re cum hariame

volore nullupid moluptas qui consequiam is nam es esequasped moluptus, ut reperit ipis

soles soluptasped quunt et ullenet laut et dolupta tempor repel ius accabore eosani repra

dolectibus expliae riaersp erumendus, nonsequi nus est.

Best regards

Jonathan Smith

[email protected]

Old Town Square 23-25, 110 00 Prague 1, Czech Republic

Tel. (420) 218 113 051 / Fax (420) 218 130 615

IMP CTIVE

V

011

The stationary is designed as simple and elegant with the main focus on the logotype.

LETTERHEAD AND ENVELOPE



Tel. (420) 218 113 051 / Fax (420) 218 130 615

[email protected]

Missing Element

Šaldova 12, 187 00 Karlín

Praha 8

Czech Republic

www.impactive.eu

IMP CTIVEV

Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 [email protected]

Missing ElementŠaldova 12, 187 00 KarlínPraha 8Czech Republic

www.impactive.eu

IMP CTIVE

V

012

Trivia Sans Light.Trivia Sans Regular.Trivia Sans Italic.Trivia Sans Medium.Trivia Sans Bold.Trivia Sans Black.

Trivia Sans – primary corporate identity type family

The font family Trivia Sans and Trivia Slab Serif (see next spread) is proposed for the use of all IMPACTIVE

corporate materials. It is a recently developed type family which is well suited for its modern and elegant

look as well as for its variability and extensive character set. It is an “open type” font and can be used on all

hardware platforms. Trivia has been adapted for all Latin and Cyrillic languages and with the exception of

Arabic can be used for all countries in Europe.

TYPOGRAPHY

013

Ipiditiat. Harum iunt es a quam, simi, nobis derumet accuptatus debit qui volum voluptatur a voluptatiae eumeturit posam, optatincium et eum ut autem asit porum aut offictur alitis esteni ut velesciant quasperit quodis quae perunt. Orem quatur? Caeptaquodi tem et dolla essimag namentius.

Il iumquam, si res molut eicit, odissi sero bero ent volenie ndendan tiosant ad quas plitem quam fuga. Nam liquam adis quis ea dolorat quibus dolorepro qui apiet et alignis ventoreribus iusdae litioriaest qui blaboris maximo eos maximagnis re eos ersped quaectur, cus doluptaquo esequis accat videlitas mint ut quiatios necum, sum ad qui sunt oditem invel inctem volum reptat. Nim facilli ssitiur andis re non et, officiis dolorrum harum ut aspellia a sinis dolesciminum exerchit, volupta tquunt.

Title: Trivia Sans Bold, 12/15

Am, sanducia nationsequi ipsam cus mintorr ovidita

cusamus quaerfe ritiis doles ab inust ex ese ne nis aut

repedio volo dolupient, utenemo beatur? Ictae quaeratem

fugia dolorestint modit ut quo eicieni scimus endit iduntem

harcita nimoloresti repudit iaesti velitaturis culpa vellorit

eatur aut aut expliquam expe autatem illaborios ut vellabo

ratur? Et et id ut isquaectus, quasperum quaspitas eum,

a quatempel imporer ovidesequam inus cone quatio.

Et veliquidis repedi dite remporia cus, ommoditecta eatas

deris sitat autatissinus porit aut am illabo.

Text: Trivia Sans Book – 9/15

Et et id ut isquaectus, quasperum quaspitas eum,


Et veliquidis repedi dite remporia cus, ommoditecta

eatas deris sitat autatissinus porit aut am illabo. Aperum

rehento ipicim imilique volorest lit in conse cusciis quuntur

a dolorer eperfernam estrum ium, sinctio quas dunt maxim

anti rae con plam fuga. Nam inullanditi debis exernam

que plabo. Namusdam faccum excepelitium voluptaerum

aut eum aut aliquam, sunt, quam que voluptiae nullam

rerumquosa sa nihilique pro eatempel ex electatur sundae

dolorate non comnimp orporporem unte pra estium re

consequides enemporem. Nos quatur?

Rati optat untiatur rest es ea quamusa nistorenda peri

omnis auta non perspis estem. Et laborum nimet ventorae

sit ut mo doloribus, conecea tumendis reium debit audia

ipiet re velit la volupta quibus dolo doluptiae min plabore

pernat pedipsa nditaerum aut assimin veruptatqui nonsedi

beribusae digendandit ra es il incim.

TRIVIA SANS

Sample text using Trivia Sans Bold, Trivia Sans Regular and Trivia Sans Italic.

014 Trivia Slab Book.

Trivia Slab Italic.

Trivia Slab Serif – secondary corporate identity type family

Trivia Slab Serif is proposed as a secondary type family used primarily for longer texts and publication lines. It can

be used together with Trivia Sans as it is part of the same family and is well compatible. The “slab serif” font adds

to readability and provides for a unique look of the corporate identity system. However, it is possible to use solely

the Sans family for all applications.

TYPOGRAPHY

015

TRIVIA SLAB SERIF

Sample text using Trivia Sans Bold in connection with Trivia Slab Serif Book and Trivia Slab Serif Italic.





cusamus quaerfe ritiis doles ab inust ex ese ne nis

aut repedio volo dolupient, utenemo beatur? Ictae

quaeratem fugia dolorestint modit ut quo eicieni

scimus endit iduntem harcita nimoloresti repudit

iaesti velitaturis culpa vellorit eatur aut aut expliquam

expe autatem illaborios ut vellabo ratur? Et et id ut

isquaectus, quasperum quaspitas eum, a quatempel

imporer ovidesequam inus cone quatio. Et veliquidis

repedi dite remporia cus, ommoditecta eatas deris sitat

autatissinus porit aut am illabo.

Text: Trivia Slab Book – 9/15




eatas deris sitat autatissinus porit aut am illabo.

Aperum rehento ipicim imilique volorest lit in conse

cusciis quuntur a dolorer eperfernam estrum ium,

sinctio quas dunt maxim anti rae con plam fuga. Nam

inullanditi debis exernam que plabo. Namusdam faccum

excepelitium voluptaerum aut eum aut aliquam, sunt,

quam que voluptiae nullam rerumquosa sa nihilique

pro eatempel ex electatur sundae dolorate non

comnimp orporporem unte pra estium re consequides

enemporem. Nos quatur?

Rati optat untiatur rest es ea quamusa nistorenda

peri omnis auta non perspis estem. Et laborum nimet

ventorae sit ut mo doloribus, conecea tumendis

reium debit audia ipiet re velit la volupta quibus dolo

doluptiae min plabore pernat pedipsa nditaerum aut

assimin veruptatqui nonsedi beribusae digendandit ra

es il incim.

016

PPT PRESENTATION

IMP CTIVE

V

Název celé prezentacezalomen na levý praporekbez dělení na maximálněčtyři řádky textu

KLIENT | PŘÍPADNĚ NÁZEV PROJEKTU

NÁZEV PREZENTACE | KLIENT

strana 15 | 1 | 2013

IMP CTIVE

V

NADPIS NA JEDEN ŘÁDEK

Nadpis sloupce

quiae earia nullabor sin rate

culparit, quunt veles nonsero plam, odis veliquas utem aribus

et repe sundaest

dipsam comnis quament quas

era sima solor secum sit

occususcillorum eaquuntem ut aut

– et acil et audit volum estiolia

nonse nam, suntis dolecta

spedic temporp enis sitatemqui


Nadpis sloupce culparit, quunt veles nonsero



et repe sundaest








strana 35 | 1 | 2013

IMP CTIVE

V

Název obrázku

popis obrázku




et repe sundaest








017

PPT PRESENTATION

IMP CTIVE

V

Th ank You

ING. LIBOR WITASSEK, MBAHead of Management board


strana 55 | 1 | 2013

IMP CTIVE

V

tem quas es diciet dollanimint doluptae et

quiae earia nullabor sin rate culparit, quunt veles nonsero plam, odis veliquas utem aribus et repe perrum sundaest, ommolen

dignis aut lanimod isquodipsam comnis quament quas

era sima solor secum sit occususcillorum eaquuntem ut aut acearios – et acil et audit voloressitam rat a volum estiolia

– od isquodipsam comnis quament

nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui

tem quam fugit, sincto oItaqui vollabore explibus dolore volut dignis aut lanimod isquodipsam comnis quament quas



strana 25 | 1 | 2013

IMP CTIVE

V

Lo tem quas es diciet dollanimint doluptae et quiae

earia nullabor sin rate culparit, quunt veles nonsero te plam, odis

veliquas utem aribus et repe perrum sundaest, ommolen dignis aut

lanimod isquodipsam comnis quament quas era sima solor secum

sit occususcillorum eaquuntem ut aut acearios et acil et audit

voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta

spedic temporp orpores enis sitatemqui tem quam fugit, sincto

oItaqui vollabore explibus dolore volut videro temperor si dolori con

eum ipsam untiatatenis ad quamus este et velit aceribus sinum

fugiatur aut aruntorum fuga.

V PŘÍPADĚ, ŽE JE NADPIS DELŠÍ, ROZDĚLÍ SE NA DVA ŘÁDKY, NE VŠAK VÍCE!


strana 45 | 1 | 2013

IMP CTIVE

V

Název obrázku, grafu nebo ilustrace

Popis obrázku – alia nonse nam, suntis dolecta spedic temporp

orpores enis sitatemqui teoItaqui plibus.


PPT PresentationLayout of the PPT Presentation is based on Microsoft rules for creating good

and readable presentation. This layout example contains: sizes of used fonts,

recommended amount of the text, maximum 4 levels of quotations...

018

iPad 8:35 PM

CONTENTS

FOREWORD

ACKNOWLEDGEMENTS

INTRODUCTORY NOTE

COMMENTARY: Building on achievements, maintaining momentum and responding to change — the challenge for drug policy in Europe today

CHAPTER 1: Policies and laws EU and international policy developments • National strategies • Public expenditure • National legislation • Research

CHAPTER 2: Responding to drug problems in Europe — an overview Prevention • Treatment •

CZ EN

CHAPTER 1POLICIES AND LAWS

European Drug Report 2012 – Chapter 1: Policies and laws – Introduction

INTRODUCTIONTh is chapter explores recent policy developments in the European

Union, and examines the extent to which Member States have

integrated their licit and illicit drug strategies, and established links

between drug and security strategies. Also presented are a range

of national and transnational strategies in non-EU countries, which

are considered in terms of their similarities or diff erences to the

European approach to drugs.

Th e extent to which national drug strategies are linked with budgets

is considered, alongside an update on trend data from drug-related

public expenditure studies. Also presented is a new analysis of how

Member States are confi guring their national laws to address the

growing challenge posed by new drugs. Th is chapter concludes with

an update on European developments in drug-related research.

EU AND INTERNATIONAL POLICY DEVELOPMENTSTowards a new EU drug strategyTh e current EU drugs strategy (2005–12) is the fi rst to be submitted

to external evaluation. Th e evaluators found that the strategy has

provided added value to the eff orts of the Member States in the

drugs fi eld and that the promotion of evidence-based interventions

in the EU strategy was commended by stakeholders (Rand Europe,

2012). Th e report highlighted the area of information, research and

evaluation, where the EU approach and infrastructures actively

support knowledge transfer within Europe. For the next strategy,

which will be drafted during 2012, the evaluators recommended

maintaining the balanced approach, adopting integrated policy

approaches across licit and illicit substances including new

psychoactive substances, building up the evidence base in drug

supply reduction and clarifying the roles of EU coordination bodies.

Given the current political interest in the topic and its clear

European dimension, an important issue for the upcoming strategy

will be responses to new psychoactive substances. Th e strategy will

be informed by a number of initiatives launched in 2011,

NB: Global strategies cover licit and illicit drugs and, in some cases,

addictive behaviours. Some illicit drug strategies include a focus on

licit drugs. While the United Kingdom has separate strategies for

illicit and licit drugs, England and Scotland have separate strategies

for illicit drugs, alcohol and tobacco, and Wales and Northern Ireland

have global drug strategies that cover alcohol as well as separate

tobacco strategies.

Sources: Reitox national focal points.

emcdda.europa.eu

THE STATE OF THE

DRUGS PROBLEM IN EUROPE

Opiates Cannabis Syntetics Close

>100

10–100

1–10

<1

n. a.

Seizures (000s)

Great BritainHighest-prevalence countries15–64 years 32,1 %15–34 years 45,1 %15–24 years 38,1 %

Ucime pa quamus et laborae. Nam, sit porectate lacestia dolori quo et quam que con remporat quo ellici ventios totate porest, asitatur, iuscide nditem quatus aut quam non eiur sum quam voluptatem et earum eatis aut mod mi, es antus voluptatem fuga. Gitatemporae consedis as. Fugia consenis vel id quatem et desererias sitios verorent unt lit quis mos qui dolupid

Scope of national drug strategies

Expand for detail ↗↗

Impactive web site

This example of a 2 page web layout shows the implementation of the corporate identity into the on-line

environment. The web site will have to be devised according to the specific structure and content that was not

supplied for the tender.

5 | 1 | 2013

O NÁS SLUŽBY REFERENCE BLOG KONTAKT

IMP CTIVE

V

HOT Loctus co ellabem ussidenam pratum pul-tum patemus, veni et am in horus...

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos

est experemperum suntiur ma sinctae. Et essunt voloreperest voluptatem as recabor maio doluptae

nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que

sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, o� cto experovide

omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo

voluptas peratas dunt landebit, o� cia sus quam quam, etus maxima provit atet quodiatur rem ventore

ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores

erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo

omnimus comnis debiscidel eatusantio. Tiae si tem il ipsae repudaesed eventiorpos erit est, unti

Advetunium Offi cilibiti Perhuntis SquadraLoctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos




Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...Experi cus invenis eos est experemperum suntiur.

ocenění akreditace případové studie naši klienti veřejné zakázky a další

Rua Di Caprio22321/4BusinessBuilding AB

locate your offi ce

Paris France

019

WEB PAGES

5 | 1 | 2013


IMP CTIVE

V

















locate your offi ce

Paris France

020


2

021


022

Design of a new logotype using typography to convey the idea of impactThe new IMPACTIVE logotype proposal symbolizes the idea of impact by using typographical characters that gradualy

grow bolder from left to right. The idea of influence, impact and strenght of the Imactive group is directly implied in

a simple and visualy strong manner, using pure typography.

BASIC LOGOTYPE

023



024

RED

CMYK 0/60/60/0

GREEN

CMYK 34/0/85/0

TURQUOISE

CMYK 56/0/26/0

BLUE

CMYK 50/25/0/0

DARK RED

CMYK15/100/100/0

COOL GREY

CMYK 0/0/0/10

DARK GREY

CMYK 33/16/0/75

YELLOW

CMYK 0/25/76/O


The main colours used throughout the corporate identity are Grays with one chosen accent colour.

For this corporate identity version we recommend the DARK RED as it is a strong colour, often associated with

financial and marketing products and brands.


025


European Consulting ConsorciumEuropean Consulting Consorcium

European Consulting Consorcium

European Consulting Consorcium

026

impactive.eu

impactive.eu

impactive.eu


Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 Fax (420) 218 130 615Mob. (420) 734 876 453 [email protected]

impactive.eu

Ing.

Dag

mar

Pal

zero

vá

Ass

ista

nt o

f man

agin

g di

rect

or

Dire

ctor

ate

Old

Tow

n S

quar

e 23

-25

110

00 P

ragu

e 1,

Cze

ch R

epub

lic

Tel.

(420

) 218

113

051

Fax

(420

) 218

130

615

Mob

. (42

0) 7

34 8

76 4

53

dagm

ar.p

alze

rova

@im

pact

ive.

euim

pact

ive.

eu

impactive.eu

027

impactive.eu

impactive.eu

impactive.eu

impactive.eu

impactive.eu

Business cards use a unified layout for all personnel. The back of the card can be used for stressing URL

address. Business cards placed on this page demonstrate different possible secondary corporate colours.

BUSINESS CARDS



impactive.eu

Ing. Libor Witassek, MBA

Head of Management board

Directorate



Tel. (420) 218 113 051

Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

impactive.eu


Assistant of managing director



Tel. (420) 218 113 051

Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

impactive.eu





Tel. (420) 218 113 051

Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

impactive.eu



Directorate



Tel. (420) 218 113 051

Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

impactive.eu

028

Dear collegues,

te nos earchic imintur sunt alis corrum ant, cor sit experae magnimus, acea sunt et verorat

iistian daerspe nes molut labor asin nonsequi doluptint velluptae explaceperum id que

moluptat pos de pelecab orrovid elenda int lamus.

Dicto et dolum ant fuga. Ut eossum sectur remporr orestibusa cus, eturibus experia velent,

non num repernam nestio magnatem reium que landa as eat vit, aliti utas am, que quia

vollupt ationse quoditatem es et, si re esenis venim noste odi od que conserestio voloribusda

cor ad utaquo totatem latiis molorio et quia que exerepudios rectium nem at.

Omnist, omnime nos et facea volorereste cuptata tendant ditiusm, vel exernam inulliquatur

milibus apicitionsed quaepre hentis doloriam aut invellendias con con corescienet

peribearum sam quis eatibus dolore nosandae. Mo quis eat adignimo berum aut maiorrum

que nonestrum volorrupiet untion con con comnimus, id et a cus voluptiores quisqui

occulluptus is esciissi tectibea venis dolorpo rerferum que aut optatiis ne nest abo.

Lecusandenis denihicius dolo exceseque quas que molorum facesti busamusa non cupider

eperrov iderchilit ilita int fugit, tet, sitemposti ut verae persperum quidera doluptatquo con

etust faceaque dolupta pero omnis molore voluptas con estrum ente nonse vidio. Ut optatur

rem cusa niet etur? On nis debis eic tecus de pliquodi odiciaero doluptatinis sit plauda

quaepuda disin rerrovita aut labo. Itatium ipsam et quae sunt que comnihit, cores aut volupta

turita porro quis id ut que magnihicime eventiusam estia volent.

Inctin cum alitibu sapidiscium re ipsum ab illiquia si aut quatur?

Upti corpore hendam facerum utemperi il mil mod magnati oremossi rempedi squatis iminvel

luptaspel ma dipsam, cuptas a dis aut endia quia aut aliatium iuria volorit ut magnima

necatia dolorep remquibus, seque nos corrorem quidebitati assimil id quam alis net et,

nes aut liam quam nobissit, comnimp orerepreri sum aperi omnis iliqui vel est quaecae

prepudigendi in nem atem que inus.

Icto coritatio. Ut ea inctorr umquamus delit, sapero voloreium quiam rem es eseni tecto

volese con re si comnis debitem rerro voluptatur seque conem excepratiis dus exces dellibe

rerions equam, quate nam rectectae. Rumqui volorum ella que endebit, am et eat quia quas

aut lande cum et aceatem rati as qui ad qui consectur? Ugiates tintur? Pis re cum hariame

volore nullupid moluptas qui consequiam is nam es esequasped moluptus, ut reperit ipis

soles soluptasped quunt et ullenet laut et dolupta tempor repel ius accabore eosani repra

dolectibus expliae riaersp erumendus, nonsequi nus est.

Best regards

Jonathan Smith

impactive.eu

Old Town Square 23-25, 110 00 Prague 1, Czech Republic

Tel. (420) 218 113 051 / Fax (420) 218 130 615 / [email protected]

029

Missing Element


Praha 8

Czech Republic



Tel. (420) 218 113 051 / Fax (420) 218 130 615

[email protected]

Missing Element


Praha 8

Czech Republic

impactive.eu



Missing Element


Praha 8

Czech Republic

Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 [email protected]


impactive.eu

030

Trivia Sans Light.Trivia Sans Regular.Trivia Sans Italic.Trivia Sans Medium.Trivia Sans Bold.Trivia Sans Black.

Trivia Sans – primary corporate identity type family

The font family Trivia Sans and Trivia Slab Serif (see next spread) is proposed for the use of all IMPACTIVE

corporate materials. It is a recently developed type family which is well suited for its modern and elegant

look as well as for its variability and extensive character set. It is an “open type” font and can be used on all

hardware platforms. Trivia has been adapted for all Latin and Cyrillic languages and with the exception of

Arabic can be used for all countries in Europe.

TYPOGRAPHY

031





cusamus quaerfe ritiis doles ab inust ex ese ne nis aut

repedio volo dolupient, utenemo beatur? Ictae quaeratem

fugia dolorestint modit ut quo eicieni scimus endit iduntem

harcita nimoloresti repudit iaesti velitaturis culpa vellorit

eatur aut aut expliquam expe autatem illaborios ut vellabo

ratur? Et et id ut isquaectus, quasperum quaspitas eum,


Et veliquidis repedi dite remporia cus, ommoditecta eatas

deris sitat autatissinus porit aut am illabo.

Text: Trivia Sans Book – 9/15





rehento ipicim imilique volorest lit in conse cusciis quuntur

a dolorer eperfernam estrum ium, sinctio quas dunt maxim

anti rae con plam fuga. Nam inullanditi debis exernam

que plabo. Namusdam faccum excepelitium voluptaerum

aut eum aut aliquam, sunt, quam que voluptiae nullam

rerumquosa sa nihilique pro eatempel ex electatur sundae

dolorate non comnimp orporporem unte pra estium re

consequides enemporem. Nos quatur?





pernat pedipsa nditaerum aut assimin veruptatqui nonsedi

beribusae digendandit ra es il incim.

TRIVIA SANS

Sample text using Trivia Sans Bold, Trivia Sans Regular and Trivia Sans Italic. For further

examples of the font use, this presentation uses only the Trivia type family...

032 Trivia Serif Book.

Trivia Serif Italic.

Trivia Serif – secondary corporate identity type family

Trivia Serif is proposed as a secondary type family used primarily for longer texts and publication lines, also as a

possible claim in connection with the logotype. Trivia Serif can be used together with Trivia Sans as it is part of

the same family and is well compatible. The “serif” font adds to readability and provides for a unique look of the

corporate identity system. However, it is possible to use solely the Sans family for all applications.

TYPOGRAPHY

033

TRIVIA SLAB SERIF

Sample text using Trivia Sans Bold in connection with Trivia Serif Book and Trivia Serif Italic.








scimus endit iduntem harcita nimoloresti repudit

iaesti velitaturis culpa vellorit eatur aut aut expliquam

expe autatem illaborios ut vellabo ratur? Et et id ut

isquaectus, quasperum quaspitas eum, a quatempel

imporer ovidesequam inus cone quatio. Et veliquidis

repedi dite remporia cus, ommoditecta eatas deris

sitat autatissinus porit aut am illabo.

Text: Trivia Slab Book – 9/15




eatas deris sitat autatissinus porit aut am illabo.

Aperum rehento ipicim imilique volorest lit in

conse cusciis quuntur a dolorer eperfernam estrum

ium, sinctio quas dunt maxim anti rae con plam

fuga. Nam inullanditi debis exernam que plabo.

Namusdam faccum excepelitium voluptaerum aut

eum aut aliquam, sunt, quam que voluptiae nullam

rerumquosa sa nihilique pro eatempel ex electatur

sundae dolorate non comnimp orporporem unte pra

estium re consequides enemporem. Nos quatur?

Rati optat untiatur rest es ea quamusa nistorenda

peri omnis auta non perspis estem. Et laborum nimet

ventorae sit ut mo doloribus, conecea tumendis

reium debit audia ipiet re velit la volupta quibus dolo

doluptiae min plabore pernat pedipsa nditaerum aut

assimin veruptatqui nonsedi beribusae digendandit

ra es il incim.

034

PPT PRESENTATION

Název celé prezentacezalomen na levý praporekbez dělení na maximálněčtyři řádky textu

KLIENT | PŘÍPADNĚ NÁZEV PROJEKTU

NÁZEV PREZENTACE | KLIENTNÁZEV PREZENTACE | KLIENT

strana 15 | 1 | 2013 NADPIS NA JEDEN ŘÁDEK

Nadpis sloupce



et repe sundaest











et repe sundaest








Název obrázku

popis obrázku




et repe sundaest








035

PPT PRESENTATION

Th ank You



Lo tem quas es diciet dollanimint doluptae et quiae

earia nullabor sin rate culparit, quunt veles nonsero te plam, odis

veliquas utem aribus et repe perrum sundaest, ommolen dignis aut

lanimod isquodipsam comnis quament quas era sima solor secum

sit occususcillorum eaquuntem ut aut acearios et acil et audit

voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta

spedic temporp orpores enis sitatemqui tem quam fugit, sincto

oItaqui vollabore explibus dolore volut videro temperor si dolori con

eum ipsam untiatatenis ad quamus este et velit aceribus sinum

fugiatur aut aruntorum fuga.

V PŘÍPADĚ, ŽE JE NADPIS DELŠÍ, ROZDĚLÍ SE NA DVA ŘÁDKY, NE VŠAK VÍCE!



Popis obrázku – alia nonse nam, suntis dolecta spedic temporp

orpores enis sitatemqui teoItaqui plibus.


Simple PPT PresentationLayout of the PPT Presentation is based on Microsoft rules for creating good



036

iPad 8:35 PM

CONTENTS

FOREWORD

ACKNOWLEDGEMENTS

INTRODUCTORY NOTE




CZ EN







































tobacco strategies.


emcdda.europa.eu

THE STATE OF THE



>100

10–100

1–10

<1

n. a.

Seizures (000s)





Impactive web site


environment. The web site will have to be devised according to the specific structure and content that was not

supplied for the tender.

5 | 1 | 2013


















locate your offi ce

Paris France


037

WEB PAGES

5 | 1 | 2013


















locate your offi ce

Paris France

038


3

039


IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

040

Design of a new logotype based on accenting “impact” and “active”The new IMPACTIVE logotype proposal uses 2 colour rectangles accenting the words in the logo that are associated

with the positive qualities of the company. The connection of the graphic shapes creates an original logo while

accenting the words “impact” and “active”.

BASIC LOGOTYPE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACT

ACTIVE

IMPACT

ACTIVE

041



IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVEIMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

042

DARK BLUE

CMYK 100/85/35/10

PINK

CMYK 0/95/25/0

LIGHT ORANGE

CMYK 0/50/100/0

ORANGE

CMYK 0/80/95/0

GREEN

CMYK 75/5/95/0

YELLOW

CMYK 0/20/0/100

DARK RED

CMYK 29/100/49/0

VIOLET

CMYK 50/100/20/0

LIGHT BLUE

CMYK 100/0/10/0

LIGHT GREEN

CMYK 0/20/100/0


The main colours used throughout the corporate identity are green and blue. In this logotype proposal it is

possible to work with different colours, adding a more vibrant look to the visual style.


043


IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

044

IMPACTIVEIng. Libor Witassek, MBAHead of Management boardDirectorate

Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 615Mob. (420) 734 876 [email protected]

impactive.eu

impactive.eu

IMPACTIVE





Tel. (420) 218 113 051 / Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

045

emcdda.europa.eu

Business cards use a unified layout for all personnel. The back of the card can be used for stressing URL

address. Business cards placed on this page demonstrate different possible corporate colours.

BUSINESS CARDS

impactive.eu

impactive.eu

impactive.eu

impactive.eu

impactive.eu IMPACTIVE





Tel. (420) 218 113 051 / Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]. Libor Witassek, MBA


Directorate



Tel. (420) 218 113 051 / Fax (420) 218 130 615

Mob. (420) 734 876 [email protected]







046

IMPACTIVE

Dear collegues,

Modit inullendae volese sedi nonectat res quibus nis con pore periber itionse quidel miliqui busaperro min corporem haruptiam et laceratem in con nobis cus mos estionsectia non consequ aerciet debit, tesciendam et eum iunt raerae conet plam con ressundit peliqui dendanis sin excestinus expe nossiminctas dolorpos dolutaque nullabo. Eprem que delitib usdae. Nam, quam, quam ne omnisqu unto-tat exeritempor aut proremporere natemoditat dolupis re pedicate prorionse accullaut harumet aut utatque et aut ut es et, id ut facesti unt ernat.Me secum atem inis etur, cus eaque veliatem quamet aut fugite voloruptatem fuga. Magnis que num cuptae saecto doluptati alit ant.Pudae corenditatur abo. Et quis re mo offic tem adi doluptaqui ut antentus excer-nam nis et volupicae esti delitiatem quat repedi ulligen damus, quatis quis moditi odi vent pa incto exero cor autet fuga. Occusciis recat auda ventia nimaios poribus simaxim usdaeris volor simusam nonsedit laut eicille stiatquis etur? Quist, conse sim faccus dolecae preperion nonest, offici dipsam fugia eos coreptatus adis corum am deliqui blandes eum re in postio et audaera tincium ut volupta assecte parum qui berit omnis quiae laborro voluptas nimil int que veles dolorum re dolum autatio iliquat qui arum faccusa nditem et rem dolupta pro officil endantem et endam, sin reptatatem latio. Acereceatem repudam earia parum quam quate am eriande bisint intiaerem nimintur simolore raecture nisin nihitatur, omnihiliquat labo. Loribus, quuntiur, conse optatem quam faccab idis pre occum corum idi consequi ut adit, omnit odiciam ut aborro mincipsa dollictor sitaqui opta aborrumqui duciur asimusant.Aquibus poribus, officiunt.Odi voluptiunt officatur? Quiatiu ntotaque rehenimet excepedit, te cumquis aut eation perum qui nobit quo eos nonet laut erum quistrum quati aut quo beaqua-tum exerior essecaboris exerum et, enihit laborecae volum quodion sequaest od que res sam, quis estiis eumquam, verumet re volorestrum quis vid quo tem atis et aut vel ex et quibus dolenimus rent.Tem volum, te ducias exernam, quaspist, nis excerio. Ignatus id qui adit hillabores natium atus nullabo rporem int la archiliqui sitiisciis apis veles et, conse dollatem ex eum essitiume nis re restem faccus, officidunt remporum idellacerrum fuga. Nem eossit hitat.Untia in re pratia quo omnimen totate doluptat ea acimi, ommolora core voluptatiis asin consed quiasi nis ente verspel lantiant eaqui toruptas et et et et earum aut is in perro te aspitio omnimus in poreprovit ommoluptae vellab intiost quibusdam quun-daes ante nobitatquunt as eos reperatque nonsecae eat mo magnatur sae nit, utaqui odi di blabo. Et labor aut dolor andi doluptat aut volorpore natur?

Best regardsJonathan Smith

Old Town Square 23-25 / 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 615 / www.impactive.eu

047



IMPACTIVE

Old Town Square 23-25 / 110 00 Prague 1, Czech Republic

Tel. (420) 218 113 051 / Fax (420) 218 130 615 / www.impactive.eu

Missing Element


Praha 8

Czech Republic

IMPACTIVE

Old Town Square 23-25 / 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 / Fax (420) 218 130 615 / www.impactive.eu


048

Avenir Light.Avenir Regular.Avenir Italic.Avenir Medium.Avenir Bold.Avenir Black.

Avenir – primary corporate identity type family

For this corporate identity proposal we chose the Avenir font family. It is a versetile and modern type face

with an extended character set. It is an “open type” font and can be used on all hardware platforms. Avenir

has been adapted for all Latin and Cyrillic languages and with the exception of Arabic can be used for all

countries in Europe.

TYPOGRAPHY

049



Title: Avenir Bold, 12/15





scimus endit iduntem harcita nimoloresti repudit iaesti

velitaturis culpa vellorit eatur aut aut expliquam expe

autatem illaborios ut vellabo ratur? Et et id ut isquaectus,

quasperum quaspitas eum, a quatempel imporer

ovidesequam inus cone quatio. Et veliquidis repedi dite

remporia cus, ommoditecta eatas deris sitat autatissinus

porit aut am illabo.

Text: Avenir Book – 9/15





rehento ipicim imilique volorest lit in conse cusciis

quuntur a dolorer eperfernam estrum ium, sinctio quas

dunt maxim anti rae con plam fuga. Nam inullanditi debis

exernam que plabo. Namusdam faccum excepelitium

voluptaerum aut eum aut aliquam, sunt, quam que

voluptiae nullam rerumquosa sa nihilique pro eatempel

ex electatur sundae dolorate non comnimp orporporem

unte pra estium re consequides enemporem. Nos

quatur?





pernat pedipsa nditaerum aut assimin veruptatqui

nonsedi beribusae digendandit ra es il incim.

AVENIR

050

PPT PRESENTATION

iMPACtiVe

iMPACtiVe

iMPACtiVe

iMPACtiVeNázev celé prezentacezalomen na levý praporekbez dělení na maximálněčtyři řádky textuKlieNt | PŘÍPADNĚ NÁZEV PROJEKTU

název prezentace | klient IMpactIve

strana 15 | 1 | 2013 NADPis NA JEDEN ŘÁDEK

Nadpis sloupce quiae earia nullabor sin rate culparit, quunt veles nonsero

plam, odis veliquas utem aribus et repe sundaest, ommolen

dipsam comnis quament quas era sima solor secum sit

occususcillorum eaquuntem ut aut acearios

– et acil et audit volum estiolia – od isquodipsam comnis


quiae earia nullabor sin rate culparit, quunt veles nonsero

plam, odis veliquas utem aribus et repe sundaest


occususcillorum eaquuntem ut aut – et acil et audit volum estiolia – od isquodipsam comnis

nonse nam, suntis dolecta spedic temporp enis


strana 25 | 1 | 2013

Lo tem quas es diciet dollanimint doluptae et quiae earia nullabor sin rate culparit, quunt veles nonsero te plam, odis veliquas utem aribus et repe perrum sundaest, ommolen dignis aut lanimod isquodipsam comnis quament quas era sima solor secum sit occususcillorum eaquuntem ut aut acearios et acil et audit voloressitam rat a volum estio. Ut alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui tem quam fugit, sincto oitaqui vollabore explibus dolore volut videro temperor si dolori con eum ipsam untiatatenis ad quamus este et velit aceribus sinum fugiatur aut aruntorum fuga. Odit accuptat eserum qui dolorercium vel ilicatur aute re, aut quisit et vellam ellabor

V PŘÍPADĚ, žE JE NADPis DElšÍ, ROZDĚlÍ sE NA DVA ŘÁDKy, NE VšAK VÍcE!

051

PPT PRESENTATION

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

Thank You



strana 35 | 1 | 2013

V PŘÍPADĚ, žE JE NADPis DElšÍ ROZDĚlÍ sE NA DVA ŘÁDKy, NE VšAK VÍcE, TO by NEbyl NAD-

Název obrázku

popis obrázku


quiae earia nullabor sin rate culparit, quunt veles nonsero

plam, odis veliquas utem aribus et repe sundaest


occususcillorum eaquuntem ut aut – et acil et audit volum estiolia – od isquodipsam comnis

nonse nam, suntis dolecta spedic temporp enis


strana 45 | 1 | 2013


Popis obrázku – alia nonse nam, suntis dolecta spedic temporp orpores enis sitatemqui teoitaqui plibus.

NADPis NA JEDEN ŘÁDEK

Simple PPT PresentationLayout of the PPT Presentation is based on Microsoft rules for creating good



052

iPad 8:35 PM

CONTENTS

FOREWORD

ACKNOWLEDGEMENTS

INTRODUCTORY NOTE




CZ EN







































tobacco strategies.


emcdda.europa.eu

THE STATE OF THE



>100

10–100

1–10

<1

n. a.

Seizures (000s)





Impactive web site


environment. The web site will have to be devised according to the specific structure and content that was

not supplied for the tender.

o nás

služby

reference

blog

kontakt

HOT Loctus co ellabem ussidenam pratum pultum patemus, veni

IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVELoctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius

Advetunium Officilibiti Perhuntis SquadraLoctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda.



rua Di caprio22321/4businessbuilding Ab

locate your office

Paris france

053

WEB PAGES

o nás

služby

reference

blog

kontakt

Loctus co ellabem ussidenam pratum pultum patemus, veni et am in horus...experi cus invenis eos est experemperum suntiur ma sinctae. et essunt voloreperest voluptatem as recabor maio doluptae nem in eatquo dolupti stione ellabor esequam nonsequas es ped quas etus, omnim res dem que sim reicipsum es dolore ditas verum autempor autas molorro estet, optia nam, officto experovide omnisquo omnitin cidusapicium escia perspis et qui dolenda sitiam et aute secullit, sus, ut mo voluptas peratas dunt landebit, officia sus quam quam, etus maxima provit atet quodiatur rem ventore ssequaes nempor sitius est, te conserc itatiosandit ati tem. Itiaestore pos sit et labo. Ut omnis molores erionsequi ut verum nulpa parchic to quiandit quunt quunt ulpa cor mi, erume as sus quatus aliquo omnimus comnis debiscidel eatusantio. tiae si tem il ipsae repudaesed eventiorpos erit est, unti ditaqui destia que nemquatum la net expero tem landiscime net fuga. Itaspeliquis dipita quia quam quiae. nectiur? et provide rsperum comnis quatur si nam verspidebis et re.


IMPACTIVE

IMPACTIVE

IMPACTIVE

IMPACTIVE

HOT Loctus co ellabem ussidenam pratum pultum patemus, veni

054

4impactive.eu



impactive.eu

IMPACTACTIVE

IMPACTACTIVE

IMPACTACTIVE

impactive.eu

Ing. Libor Witassek, MBAHead of Management board



Tel. (420) 218 113 051 Fax (420) 218 130 615

Mob. (420) 734 876 453 [email protected]

impactive.eu

IMPACTACTIVE

055

5

impactive.euimpactive.eu


impactive.eu

056

6IMPACTIVE

.EU

impactive.eu





057

7

impactive.eu


Old Town Square 23-25 110 00 Prague 1, Czech RepublicTel. (420) 218 113 051 Fax (420) 218 130 615

Mob. (420) 734 876 453 [email protected]

impactive.eu



impactive.eu



DIRECTORATE



Tel. (420) 218 113 051

Fax (420) 218 130 615

Mob. (420) 734 876 453

[email protected]

Documents

IMPACTIVE