IMPACT OF TATA TEA’S ‘JAAGO RE’

8/2/2019 IMPACT OF TATA TEA’S ‘JAAGO RE’

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IMPACT OF TATA TEA’S ‘JAAGO RE’

CAMPAIGN



Sample population age Breakup

40 %

30%

15 %

15 %

18-2425-45

45-6060+

•Sample Population breakup made on the basis of judgement

•We wanted to primarily include the Youth of the society as the advertisement is primarily

aimed at them,hence the majority inclusion of the youth.



Sample population Income Breakup

32%

48%

20%0-150000

150000-500000

500000+



Sample Occupational Breakup

14%

24%

22%

28%

12%

ProfessionService

Businessman

Student

Retired



Which Brand is the JaagoRe

advertisement affiliated to?

68%

14%

18%

Tata Tea

Mumbai MirrorCant remember



Which mediums of the ad have you

come across?

51%

6%

13%

9%

19%

2%

Television

Cinema House

Print Ads

Bill Boards

Radio

Others



What is the Advertisement trying to

convey?

• This was an open ended question

• It was found that all of the samples could

correctly understand the meaning and

relevance of the advertisement

• This proves the simplicity of the

advertisement



What emotions were evoked after

watching the latest Jaago re ad?

16%

19%

41%

8%

16% Anger

Pride

Optimism and Hope

Frustation

Gratitude

Other



Have you ever visited the JaagoRe

website?

24%

76%

Yes

No



If visited,then which of the following

courses of action have you completed?

41%

42%

0%

0%

17% Registered/signed up

Shared links of the site on

facebook/Twitter

Submitted an Article

Registered to volunteer

for a pre-specified cause

None of The above



Do you follow the Jaago re profile on

Twitter?

• All sample respondents replied with a ‘No’

• The JaagoRe profile on twitter has only 3293

followers from across the globe



Have you subscribed to the JaagoRe

channel on youtube?

• Again,no one from the total sample

population had subscribed to the JaagoRe

channel on youtube



Are you a member of the JaagoRe

page on facebook?

68%

32%

Yes

No



Which Brand of Tea do you currently

consume?

40%

5%17%

5%

13%

20%

Tata Tea

Godrej Tea

Red label

Lipton

Girnar

Taj Mahal



Did you switch to using Tata Tea

after the JaagoRe campaign?

4%

68%

28%Yes

No

Used Tata Tea previously

too



Of the following which ad campaign

appeals to you the most?

16%

28%

44%

12% Jaago re

No idea…Get idea

Vodafone ZooZoo

Har ek friend zaroori hota

hai

Others



THANK YOU

Documents

IMPACT OF TATA TEA’S ‘JAAGO RE’