GoVax

Mobile Manager for Immunization & Travel Vaccines

Karen Hirt General Assembly

June 2018

IMMUNIZATION RECORDS

COMPROBANTE DE IMMUNIZACIÓN

GoVaxTravel vaccines and immunization manager for individuals and families

Live Prototype

UXD Capstone ProjectGeneral Assembly SF2018

Problem

Most people don’t know how to keep track on their immunization records and hesitate to share it with third parties.

Original Problem StatementMaking doctoral check in process more efficient, sharing health records with governments, schools and hospitals easily.

By creating a mobile solution for travel vaccines and immunization management people will be up-to-date with their vaccines and have peace of mind.

We will know this to be true when users are able to create and manage their records, use the mobile solution for travelling and sharing with third parties.

Hypothesis

By creating a mobile solution for managing immunization and personal medical data will people give flexibility and peace of mind by knowing they are protected and informed, anytime and anywhere.

Hypothesis

MVP

Addresses an immunization issue for the individual and population. Portable & safe.

DesirableHuman

FeasibleTechnologyUsing immunization data from officially accredited and trusted sources through CDC.gov, WHO.int, IAMA.org, HIPAA

ViableBusinessMonetization through partners such asinsurers, governmental departments and world organizations

Three differentUser Types

Primary:Parents, Adults, Families

Secondary:Physicians, Nurses, Medical Centers, Insurance Providers

Third:Government, Schools,Immigration

User Research:Interviews, Insights, Competitive Analysis

Most people don’t know how to keep track on their immunization records and share it with third parties.

Problem Statement

Original Problem StatementMaking doctoral check in process more efficient, sharing health records with governments, schools and hospitals easily.

User Research

Understanding user’s concerns, motivation and goals why and how people need / want to share their personal medical data, and which sources they use.

Research goal

How do people manage their personal medical data such as medical history, allergies and immunization?What are the pain points when sharing their personal medical data?

Topic of research

User Interviews How do you carry your health insurance and immunization record with you when you travel?9 responses

Insurance ID card

Hard Copy

Smart Phone

Cloud

Online Medical Account

1 (11.1%)

4 (44.4%)

1 (11.1%)

1 (11.1%)

4 (44.4%)

“My vaccination from my childhood is lost. I have my mother that knows my vaccinations but other than that I have to convince authorities.” Raheela, 51, Physician and Parent

Every share should be explicit. Patients should own their data 100%.” Rene, 52, Engineer, chronic condition

“I have an international vaccination booklet from the WHO. I don’t think here in America they recognize that so I don’t keep track with it.“ Ina, 30, School Administrator

User Interviews with● Parents● School administrator● Physician ● Adult with chronic condition

View Online Survey

“I am not confident by sharing my medical data with surveys.” Karen, 50, Parent, chronic condition

Research Synthesis

People want a more efficient way to access, provide and share personal medical data

People need a way to keep track with vaccinations records for a complete coverage

People want to own their medical data

Insights

People want one source for storing medical data that is safe and portable

TOS (Terms of Service): People want to give consent or authorization when sharing medical data

People want a reliable and more efficient information flow between different medical units, insurances and labs

Competitive Analysis

Personal health apps where all relevant medical data is stored in one place and can be managed and accessed from source (mobile device).CDC is an information app for immunization scheduling.

Potential Competitors

Apple Health iBlue Button My ChartCenter for Disease Control and Prevention (cdc.gov)

Competitive Analysis

Experience Apple HealthUser can give consent and store all medical data easily in one place: on their iPhone. Records pertain to allergies, lab results, immunizations, vitals, medication and communication with healthcare providers (Apple Beta Version)

Feature

Complete immunization history

Search travel vaccines

Family account

Encrypted data storage

Export report

Allergy records

Overview medical history

Immunization Schedule

CDC.Gov

_

–

_

–

–

_

–

Yes

iBlue Button

Yes

–

Yes

Yes

Yes

Yes

Yes

Yes

My Chart

–

–

Yes

–

–

Yes

Yes

–

Feature Comparison Matrix

Apple Health

Yes

–

Yes

Yes

–

Yes

Yes

Yes

Competitive Analysis

Health care providers offer personalized online health accounts for managing medical data, lab results and communication with physicians.

Potential Competitors

Blue Cross Stanford Health Care

Sutter Health

Aetna Kaiser Permanente

Feature Comparison Matrix

Feature

Test Results

Message

Appointments

Medications

Calendar reminder

Complete immunization history

Find a doctor

Medical Record

Blue Cross

Yes

Yes

Yes

No

Yes

No

No

Yes

Stanford

Yes

Yes

Yes

No

No

No

No

Yes

Sutter Health

Yes

Yes

Yes

Yes

Yes

No

No

Yes

Aetna

No

Yes

Yes

No

No

Yes

No

Yes

Kaiser Permanente

No

Yes

Yes

Yes

No

No

Yes

Yes

Analysis of health care providers and personal health apps

● Search for travel vaccines; not offered by any provider

● Calendar reminder; partly offered● Immunization history; has often gaps and is incomplete● Export reports function; partly offered● Upload photo of vaccination records and other documents; partly offered

● Conversational assistant; not offered by any provider● OCR; not offered by any provider● Automatic check in forms; partly offered

Missing Features in Competitors

Strategy:Persona, Feature Prioritization,

Flows

Personas

Nurit44, 3 children

Goals and Needs- Manages the family agenda- Needs to submit vaccine records for school and sport clubs- Plans family trips

Kevin18, High School Student

Goals and Needs- Is applying for college- Wants to travel - Needs to find a way to manage his own vaccine records

Amir52, Physician, 2 children

Goals and Needs- Specialist for infections- Travels to conferences regularly- Needs to provide health reports sharing medical data

Transfer member account

Essential

Nice to have

High Effort/Expense

Low Effort/Expense

Immunization Records

Calendar

NFC

Browser Extension

Calendar Sync

Travel Vaccines

OCR

Doctor LocatorMedical Profile

Doctor Check in Terminal

Chatbot

Archive

Add Notes

Upload Photo

Authentication Notifications

Timeline

Avatars

Share Records

MSCW Feature Prioritization

Must Should Won’t

Members

Timeline

Calendar SyncShare Reports

Travel Vaccines

Immunization Records

Browser Extension

Transfer Member Account

ChatbotNFC

OCR

Doctor Locator

Doctor Check in Terminal

File Archive

Notifications

Add Notes

Upload Photo

Medical Profile

Search

Avatars

Calendar

Could

User Journeys, FlowsShare vaccine records

1. Login2. For the new school year you must provide an

updated immunization record of your children 3. Go to ‘Records’ and select your children’s records4. Review children’s records and share.5. On the export page you select share options (email)6. Before you share it read carefully the Terms of

Service and give consent7. Send records to the school

View Flow Chart

Search and check travel vaccines1. Login2. Search for Namibia as your holiday destination3. On the landing page for Country Vaccines you’ll see

immediately if you are covered or not by the immunization requirements for Namibia

4. You schedule a new event to set up an appointment for conducting the missing vaccines

View Flow Chart

User Testing:Key Wireframes, Prototyping,

User Feedback

Paper Prototype Testing

Low-fi Prototype View Prototype

User Testing Results

What went well

- Users were very pleased with the vaccines for travels search function and would use it for planning holidays

- Users saw great benefit in having vaccination records accessible ‘in their pocket’ (on mobile device) while travelling

- Users found ‘peace of mind’ knowing that their immunization app sends reminders when a vaccination refresh is due

What didn’t work well

- ‘My Assistant’ (home) had an information overload

- The export page was confusing- The vaccines for Maldives page had

misleading icons that people assumed for doing some other actions than intended

- Nobody used the features timeline and Avatars

- A sense of ‘home’ was missing

Final DesignView Prototype

Search for Travel VaccinesShare Vaccine RecordsSet Vaccine Reminders

Features

1. Search Travel Vaccines2. Create new record3. Share existing record4. Schedule immunization5. Search 6. Create medical profile7. Family members

Next steps

Keep testing and iteratingCode it out PilotStandard measures for user feedback (NPS, SUS)

Business planFunding strategyRoadmapPitch for WHO, GAVA, CDC

Thank you

Karen Hirtkarenhirt@gmail.com

General Assembly June 2018