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Webinar agendaHealthy Living
Promoting Health and Safety in Immigrant Communities
1) Presentation by Stacey Willcox,
Drowning Prevention Coordinator, WaterSafe Auckland
2) Presentation by Lynn Moran
Executive Director, AMSSA (Affiliation of Multicultural Societies & Service Agencies)
3) Q&A Moderated by Kim Turner, Maytree (Toronto, Canada)
Note: Webinar recording will be available on the website: www.citiesofmigration.ca
Building A Water Safety Culture Through Education
Cities of Migration Webinar SeriesHealthy Living: Promoting Health and Safety in Multicultural Communities
July 2012
Stacey Willcox
Drowning Prevention Coordinator
Building A Water Safety Culture Through Education
Auckland Region is unique
1.4 million people (approx. 30% of NZ population)
37% born overseas
18.9 % Asian
14.4% Polynesian
3% ‘Other’
PLUS
Two coastlines
Three harbours
Two major estuaries
Building A Water Safety Culture Through Education
Drowning statistics 2007-2011
New Zealand Auckland
Asian 8% 12%
Beach 20% 28%
Land based fishing 8% 15%
Immersion accidents 26% 32%
The number of Asian people that drowned in 2011
was 3x the 5-year average
Building A Water Safety Culture Through Education
Good Idea: New Settlers Water Safety Strategy
New Settlers Water Safety Reference Group
•Established in response to the increase of new migrants
drowning and being rescued.
•Share expertise, ideas and resources
•To develop awareness, confidence and ability of New Settler
communities to safely participate in water based activity
•To ensure effective distribution of appropriate information and
resources
Building A Water Safety Culture Through Education
Benefits: From Theory to Practice
• Water Safety is part of orientation programme for
quota refugees into NZ
• Water Safety talks to International Schools/Units &
Adult Community education
• Practical workshops at the local pool or beach
Building A Water Safety Culture Through Education
Benefits: From Theory to Practice
• Resources developed in various languages: Chinese,
Korean, Japanese, Vietnamese, Arabic, Somali,
Hindi, Farsi, Samoan, Tongan
Building A Water Safety Culture Through Education
Engaging the community: Events
• Auckland Migrant Expo
• Chinese Food & Moon festival
• Chinese New Year Festival
• Korean Day Event
• Waitakere Diwali Festival
• HOLI Mela Festival
Building A Water Safety Culture Through Education
Wider outcomes & benefits
For the communities
•Learning about NZ culture, opportunity to practice English skills
•Increased confidence to access wider community services
•Positive interaction with other ethnic groups
•Continued participation in swimming and other aquatic activity
•Decreased mental health and social isolation within community
•Increased employment opportunities
For WaterSafe Auckland
•Opportunity to understand about other cultures
•Increased media interest/uptake, particularly with ethnic media
that traditionally are hard to engage with
Building A Water Safety Culture Through Education
Transferable practices
• Partner with settlement support/language schools as
part of their orientation programmes, then you can
provide further support later
• Consult with the community – ask them what they are
already doing, what they would like to do
• Community events are a good way to increase
awareness in the community so people can get to know
your organisation
• Identify community ‘champions’ who support your work
and can promote the messages within their community
Building A Water Safety Culture Through Education
Transferable practices – replication
• Incorporated into workplace health and safety
programmes
• Use of ESOL water safety toolkit, resources
and DVD are used around NZ and
internationally
• Settlement support agencies frequently use our
resources to not only inform safety messages
but for teaching English
Building A Water Safety Culture Through Education
Conclusion/ Learning Takeaways
• Relationship building is the key!
You may need to meet with your targeted community
numerous time before you can deliver or present your
work
• Identify & meet with people already working in the
community to learn more about the community and see
where you can link in with what’s already going on
Building A Water Safety Culture Through Education
Conclusion/ Learning Takeaways
• Be aware when translating materials as some people
may not be literate in their own languages
• Make it relevant to your community e.g. why do they
need to learn about water safety, road safety, alcohol
harm etc?
Building A Water Safety Culture Through Education
References:
Moran, K. & Willcox. S.(2010). New settlers, old problem: Facilitating water safety education for
new residents in aquatically oriented New Zealand. J. Pacific-Asian Education, 22(2), 49-60.
Statistics New Zealand. (2006). Census 2006 data. Retrieved from
http://www.stats.govt.nz/Census/2006CensusHomePage
Water Safety New Zealand (2010). Drowning fact sheet 2005-2009. Wellington: WSNZ. Retrieved
from: http://www.watersafety.org.nz/assets/pdfs/drowning/Ethnicity-Asian-2005-2009.pdf
For more information including reports and resources
please visit
www.watersafe.org.nz
Diversity Health Fair Healthy Living:
Promoting Health and Safety in Immigrant Communities Webinar
July 24th, 2012
About AMSSA
• AMSSA is a province wide
association that strengthens the
capacity of its 70+ member
agencies that serve immigrants
and build culturally inclusive
communities.
Diversity in Vancouver
Total Population of Vancouver: 603,502 *
• A quarter of BC’s immigrants live
in this city
• Foreign born: 45.6%;
• Visible minorities: 51% **
• 50% with a mother tongue
other than English
• Largest ethnic communities: Chinese,
South Asians and Filipino * (2011 Census)
* * (2006 Census)
Challenges
• Newcomers with language and cultural
barriers have difficulty in accessing health
care services
• Health agencies trying to reach newcomer
communities
Solution
• AMSSA developed a model for health fairs
in 2005
• Set up a Steering Committee with multiple
stakeholders
• Collaborative effort to plan, promote and
organize the health fair
Components of
Diversity Health Fairs
• Annual Theme
• Staff and Volunteers
• Exhibitors
• Health Screenings
• Fitness and cooking
demonstrations
• Workshops
• Children’s Activity Area
• Entertainment
Benefits for Participants (Vancouver, 2012)
� Free family event, welcoming environment, onsite access to health screenings, interpreters, translated resources
� 72 % of survey participants increased their
knowledge of cancer prevention and
early detection
� 64% learnt how to access early
detection screening services
� 57 % reported being “a lot more” confident
to make life style changes
� 60% “very likely” use the information received to make life style changes
(Responses provided by a sample of 189 participants speaking the following languages: Cantonese, Korean, Hindi ,Italian, Japanese, Mandarin, Persian / Farsi, Persian / Farsi, Polish, Portuguese, Punjabi Russian, Spanish, Tamil, Tagalog and Vietnamese, DHF- Vancouver 2012).
Benefits for Exhibitors
- Variety of Exhibitors
- High value for
� Information dissemination
(94%)
� Profile building (84%)
� Networking (84%)
(Sample: 50 exhibitors, 2011 Vancouver DHF)
Transferable Practices
- Learning and Growing� 2005 - 2012 - 40 BC Diversity Health Fairs - 42,165 participants
- Unexpected Outcomes� Number of communities interested: Vancouver, Abbotsford, Campbell River,
Kamloops, Kelowna, Maple Ridge, Nanaimo, Prince George, Surrey,Vernon, Victoria, Terrace
� Strong support of ethnic media
� Provincial government agencies attending all the health fairs
Transferable Practices
- Collaboration / Partnership
- Structure of Event
“Good Ideas”
• Know the community
• Partner with multiple
stakeholders
• Take time to plan the event
AcknowledgmentsHealthy Living
Promoting Health and Safety in Immigrant Communities
Stacey Willcox, WaterSafe Auckland (Auckland, New Zealand)
Lynn Moran, AMSSA (Affiliation of Multicultural Societies & Service Agencies) (Vancouver, Canada)
Kim Turner, Maytree (Toronto, Canada)
Cities of Migration is a Maytree idea: www.citiesofmigration.ca
Partners
Supported by
