IMImobile PLC...Goodwill from Impact Mobile acquisition Working capital movement from organic growth and Impact Mobile acquisition Bank debt of £20.7m Liabilities Mar-19 £m £m Trade

| Jay Patel Group Chief Executive Officer

| Mike Jefferies Group Chief Financial Officer

IMImobile PLCPreliminary Results Year Ended 31st March 2019

Unaudited Preliminary Results Year End March 2019

A global communications software and solutions provider

2

Who we are What we do Who we do it for

We provide cloud communications software that

enables enterprises to automate digital customer

interactions to improve customer experience and

reduce costs.

Our software enable businesses to build and

launch new customer journeys up to 10x faster

than traditional development methods.

2000 Founded with mobile-first vision

2014 Listed on London Stock Exchange’s AIM market

1100 Global employees

20 Offices - London HQ, Toronto, Joburg, Dubai etc.

7 Successful acquisitions since IPO

1 Market leader in UK, Canada and South Africa

Business split Key financials

▪ Organic recurring revenue growth for 16 years

▪ Management shareholding: 15.6%

5-year

revenue CAGR 5-year gross

profit CAGR 5-year adjusted

EBITDA CAGR

27% 18% 20%

Regional split Business model Approx. Sector split

Top 12 customers 39% Gross Profit


Investment highlights

3

Structural growth

opportunity

Ideally positioned to

benefit from structural

long-term trends

towards digital

communications and

automation.

A market leader with

global presence and

blue chip client list

established over many

years.

Broad product offering

with our own IP and

proven ability to innovate

and capitalise on fast

moving technology trends.

Consistent track record

of profitable, organic and

cash generative growth

based on recurring

revenue business model

and successful M&A.

Global management team

with deep commercial,

technical and sector

experience.

Track record of

growthOwn IP and

R&D investment

Market leader Experienced

management


FY 2019 results – good momentum and strategic progress

▪ Strong organic growth from Europe & Americas, APAC and enterprise business

in South Africa

▪ 40 clients over £500k p.a. revenue (33 in FY18) and 83 clients between £100k-

500k p.a. revenue (43 in FY18)

▪ Enhanced operating leverage benefitting from past investment in partnerships

and R&D, with EBITDA margin up to 28.8%.

▪ New communications channels launched to enhance Enterprise CPaaS offering

▪ Considerable progress made with partners including BT, Telia, Salesforce

▪ Good progress made in North America though acquisition of Impact Mobile

4

Financial highlights

Operational highlights

▪ Revenue increased 28% to £142.7m of which 17% is organic

▪ Gross profit increased 23% to £62.6m of which 7% is organic

▪ Exc. one specific customer this would be 14% organic

▪ Adjusted EBITDA increased 35% to £18.0m

▪ Adjusted profit after tax increased 40% to £10.9m

▪ Adjusted cash generated from operations increased 47% to £16.9m

30.0

36.5

43.5

50.7

62.6

FY15 FY16 FY17 FY18 FY19

Gross Profit (£m)

9.2

10.711.5

13.5

18.0


Adjusted EBITDA (£m)

Financial review


Commercial model

6

Volume of e-mail, SMS, MMS,

push notifications, sessions etc.Licences & one-off

professional services

Contracted

revenues

25% 45% 20% 10%Fixed fees Usage based Transactional Non

recurring

Monthly Recurring Revenue(MRR)

Gross Profit Split*

Fees based on

revenue transactions

~90%

*Indicative gross profit split


Adjusted trading performance

7

Year endedMar-19

£m

Mar-18

£m

Growth

%

Revenue 142.7 111.4 +28%

Gross profit 62.6 50.7 +23%

Administrative expenses

(excluding D&A)(44.6) (37.3) +19%

Adjusted EBITDA 18.0 13.4 +35%

EBITDA margin* 28.8% 26.4%

Profit before tax 13.7 10.1 +36%

Diluted EPS 15.1p 11.2p +35%

*EBITDA Margin = EBITDA/Gross profit

Gross profit split


Regional overviews

8

Europe & Americas | 71% of gross profit APAC | 14% of gross profit

MEA | 15% of gross profit ▪ Year on year gross profit growth of 43% (16% organic)

▪ New contract wins across core sectors include cross-selling to customers

of Textlocal and IMImobile Intelligent Networks

▪ Working with 3 major UK mobile operators, 3 of the top 5 banking groups,

4 of the 6 leading utilities and 2 of the largest logistics providers

▪ Partnership progress with BT, Telia & Salesforce

▪ Renewed key contracts in US and appointed North American CEO

▪ Strong organic gross profit growth of 14% on a constant currency basis

▪ Good growth for Textlocal India

▪ Enterprise business in SA delivered strong organic gross profit growth of 20%

▪ Headwinds with one specific customer


MRR License & professional services

16.419.9

22.9

31.3


MRR License & professional services

5.0 5.3

7.0

8.2 8.8

44.7

8.6

11.3

13.5

11.2

9.1


MRR License & professional services MTN


Balance sheet

9

AssetsMar-19

£m

Mar-18

£m

Cash

Trade receivables

Pass through revenues

Other current assets

13.2

41.2

3.3

6.2

15.7

28.8

5.2

6.1

Current assets 63.9 55.8

Goodwill

Acquired intangibles

Other intangible assets

PPE

Other non-current assets

43.6

16.8

12.8

4.3

0.6

33.3

9.7

10.7

4.6

0.5

Non-current assets 78.1 58.8

Total assets 142.0 114.6

Net Assets 60.1 54.2

Goodwill from Impact Mobile acquisition

Working capital movement from organic

growth and Impact Mobile acquisition

Bank debt of £20.7m

LiabilitiesMar-19

£m

Mar-18

£m

Trade payables and accruals

Pass through revenues

Other current liabilities

34.1

5.1

18.6

27.6

5.7

12.7

Current liabilities 57.8 46.0

Non-current liabilities 24.1 14.4

Total liabilities 81.9 60.4


Further capacity for debt for future

M&A

Adjusted cashflow

10

Year toMar-19

£m

Mar-18

£m

Cash generated from operations 16.9 11.5

Net cash from operations 15.6 10.3

Investing activities (28.5) (18.4)

Financing activities 10.6 11.0

Cash and cash equivalents at

beginning of period15.7 14.7

Foreign exchange on opening

balances(0.2) (1.9)

Cash and cash equivalents at end

of period13.2 15.7

Net debt of £7.5m

Cash generated from operations over

the last four years of over £50m (95%

conversion)

Cash conversion of 94%

Market opportunity & positioning

We believe that technology has and will continue to

fundamentally change how businesses engage with their

customers.

New communications channels and the possibilities of

intelligent automation will allow businesses to improve

customer experience and reduce costs.

We help our clients do this.

13

Backend IT – Getting your house in order

Core Business Systems – Process efficiency

CRM – Knowing your customer

Early 1980s to 1990s

1990s to 2000

2000 to 2015

Customer experience is the new battleground for business growth

13

2015 onwards CX – The new frontier

Forrester says that 72% of decision makers at large enterprises have

improving CX as a top priority.Gartner revealed that, today, 89% companies compete primarily on

basis of customer experience.

Shift from ‘business-owned’ channels to ‘consumer preferred’

Shift from point and click to natural language conversations

Shift from reactive to proactive

Shift from manual to automated

Focus from customer acquisition to customer service and retention

Digital natives have reshaped consumer CX expectations

Only 12% millennials cite telephone as their favourite communication channel.

82% businesses already using or planning to use chatbots by 2020 for

consumer-facing products.

87% consumers want to be contacted proactively by a company for customer

service matters.

85% customer service interactions will be fully automated by 2020.

96% consumers say customer service is an important factor in their

choice of loyalty to a brand.

14

The challenges businesses face to delivering a great CX

CORE BUSINESS SYSTEMS

3 rd PARTY SERVICES

TRANSACTION PROCESSING

FRAUD MANAGEMENT

CRM PLATFORM

CASE MANAGEMENT

COMMERCE PLATFORM

BILLING PLATFORM

APPOINTMENT MANAGEMENT

DELIVERY / FULFILMENT

ADDRESS VERIFICATION

CREDIT CHECK

PAYMENTS

APP

2

15

CIOs state that the integration of

new channels with legacy systems

was a key CX challenge.92%

82%Fear that an inability to automate

customer journeys end to end will lead

their business to fall behind.

2Most common challenges for CIOs

are data spread across different

systems & legacy technology.

88%CIOs find keeping customer

communications compliant a

challenge.

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How does a business overcome these challenges?

Invest in a centralised communications platform

Develop an in-house solution

Use a systems integrator(SI)

▪ Lengthy development cycles

▪ Developer skills gap▪ Continual updates and

management

▪ Lots of different vendors and difficulty in stitching them all together

▪ Costly investment

▪ End-to-end customer journey automation

▪ Shorter development cycles

▪ Enterprise-grade controls

17

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We power mission critical communications for large enterprises

Parcel delivery notifications over

SMS and email

30 million+ per month

Proactive customer journeys

(meter-readings, appointments,

emergency alerts)

Integrated multichannel

communications (IMCC)

20+ Communication Services

GDPR marketing consent

management ~21m records

Omni-channel enablement

for Customer Service

Automated parcel alerts with

intelligent routing

Actionable last mile delivery

alerts with link to live chat

Largest UK

logistics company

Global home

furniture

retailer

Our CX automation product suite

19

We provide a customer communications platform and applicationsthat enable businesses to intelligently create, manage and automate

end to end digital customer interactions.


3rd PARTY SERVICES


FRAUD MANAGEMENT

CASE MANAGEMENT

COMMERCE PLATFORM

BILLING PLATFORM



NAME / ADDRESS VERIFICATION

CREDIT CHECK

PAYMENTS

CRM PLATFORM

APP

2

Supplying customer communications channels is only part of the solution


3rd PARTY SERVICES


FRAUD MANAGEMENT

CASE MANAGEMENT

COMMERCE PLATFORM

BILLING PLATFORM



NAME / ADDRESS VERIFICATION

CREDIT CHECK

PAYMENTS

APP2

CRM PLATFORM

20

Integration set-

up

& management

Business Logic &

flow

orchestration

NLP & AI

powered

conversational

Automation

Communications

channel

management

Intelligent enterprise control

Service assurance &

infrastructure management

Integration set-

up

& management

Business Logic &

flow

orchestration

NLP & AI

powered

conversational

automation

Communications

channel

management

Intelligent enterprise control centre

Service assurance &

infrastructure management

Enterprise CPaaS vs Developer CPaaS

Growth strategy

Unaudited Preliminary Results Year End March 2019 2222

Consistent growth strategy

1 2 3 4

Accelerate market

penetration through

partnerships

Grow our share of

interactions with

existing accounts

Introducing new

innovative customer

engagement technologies

Leverage acquisitions for

market distribution

+ +

Established track record of performance since IPO

5-year revenue CAGR of 27%

RCS

Track record of 7

acquisitions since IPO in

2014


Delivering against our consistent growth strategy

23

1. Grow share of interactions with existing accounts

40 customers with over £500k

p.a. revenue 83 customers

between £100k - £500k p.a.

revenue(33 over £500k and 43 between £100k-

£500k in FY18)

Case study – UK Tier 1 Telecom provider

< £1M SaaS fees

(contracted)

> £1M SaaS fees

(contracted)

Mark

etin

g

Au

tom

atio

n

Back-end System

Integration

Ad-hoc

Marketing

Campaigns

Email Marketing

Campaigns

Multi-channel

Campaign

Management

Event triggered

customer journey

orchestration

2019

2021

2016

2018

2015

2014

Account Growth (p.a.)

< £100K projects

£100-500K projects



24


2. Accelerate market penetration through partnerships

By working closely with IMImobile we can innovate to meet the growing

demand from customers who prefer to communicate with businesses over

more interactive channels. As the world keeps changing,

we need to stay relevant for our customers and

IMImobile’s products help to enable that.

Jon Christian Hillestad, VP Business at Telia Norway

“

”

BT Cloud Contact Notify

IMIconnect is resold as

BT Cloud Contact notify



25



3. Introducing new customer engagement technologies

Location finder for petrol stations

Returns management

Official technology partner for Apple Business Chat, Google RCS Business Messaging & WhatsApp Business.

Early trials for RCS have seen improved engagement rates.

- US retail pharmaceutical company experienced 33% more opt ins to their loyalty program using RCS vs SMS.

- UK Telco launched RCS campaign with 25% engagement rate.

Launched first WhatsApp Business solution for FMCG client in India.

Launched Apple Business Chat with npower for their smart meter roll out initiative.

https://www.youtube.com/watch?v=Y0ZTQ_yQ30A&list=PLJ1z-5kyQiPpxq-ftmBCXyguAJ_E0hh9L&index=3&t=0s

https://www.youtube.com/watch?v=zpQuvZc3rP4&list=PLJ1z-5kyQiPpxq-ftmBCXyguAJ_E0hh9L&index=6&t=0s



26




IMIassist: providing real time video customer service assistance

https://www.youtube.com/watch?time_continue=2&v=13VigkLOPqA



27




4. Leverage acquisitions for market distribution

2014: UK & India market

leader for SMB Messaging

Services

2015: Market leader for

mobile banking services in

SA

2017: Leading provider of

multi-channel messaging

and routing middleware

2017: UK market leader for

Appointment and Patient

Experiences

2018: Canada’s leading

provider of mobile

engagement solutions

2017: Leading US mobile

messaging and engagement

platform

Summary & outlook


▪ Momentum in customer communications sector for greater use of digital channels and

more automation

▪ Global opportunity to be category leader

▪ Established client relationships, pipeline of new deployments and high proportion of

recurring revenues provide great foundation for further growth

▪ Continuing investment in partnerships and new customer engagement technologies

▪ FY20 started well with trading in line with expectations

Summary & outlook

29


Thank you

Appendices

Unaudited Preliminary Results Year End March 2019 32

Global client list FY19

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Significant clients with billing of >£100k revenue


An experienced management team

33

Jay PatelGroup CEO

18 years with IMImobile

25+ years of Technology, Media

& Telecom experience with

BSkyB, UBS Warburg, Spark

Ventures

Chartered Accountant with

KPMG and MBA from INSEAD

Mike JefferiesGroup CFO

9 years at IMImobile

Executive position at WIN PLC

and formerly with the Whirlpool

Corporation

Chartered Management

Accountant

Vishwanath AlluriFounder & Non-Executive

Director

Extensive experience in

creating technology

companies

Chartered Accountant &

Company Secretary

Shyam BhatFounder & Group CTO

Engineer from highly prestigious

Indian Institute of Technology,

Bombay

30+ years in engineering & new

product developments

John AllwoodNon-Executive Chairman

Ex Chief Executive of Orange UK

Ex Chief Executive of Mirror

Group plc of

Non-Executive Director of

TalkTalk

Simon Blagden CBENon-Executive Director

25+ years experience in

telecoms & IT industry

Non-Executive Chairman

Fujitsu UK

Chairman Duke of York’s

Community Initiative charity

Documents

IMImobile PLC...Goodwill from Impact Mobile acquisition Working capital movement from organic growth and Impact Mobile acquisition Bank debt of £20.7m Liabilities Mar-19 £m £m Trade