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LONGHORN IMG SPORTS MARKETING2312 SAN GABRIEL, SUITE 200

AUSTIN, TX 78705PHONE: 512.478.1833

FAX: 512.478.7742www.TexasSports.com

TABLE OF CONTENTSWe’re Texas ........................................................ 2 Facilities ............................................................ 3Fan Demographics ............................................. 4Official Corporate Sponsor Program .................... 5Longhorn Network .......................................... 6-7Venue Signage and Videoboards ..................... 8-9Corporate Marketing & Event Sponsorship ....... 10

Radio ............................................................... 11Internet ........................................................... 12Print ................................................................ 13Hospitality ....................................................... 14Texas Exes ........................................................ 15Endorsements & Community Relations ............ 16IMG College ..................................................... 17

UNIVERSITY OF TEXAS ATHLETICS SPONSORSHIP PORTFOLIO | 1

Texas is one of the premier universities and athletic programs in the nation.

WE’RE TEXAS

• 460,000 Alumni • 50,000 Students • 17,000 Faculty & Staff• More than 1.3 million spectators each year• 20 Varsity Sports and 600 Student-Athletes• 50 National Championships and more than 500 Conference Championships• #1 in Licensed Collegiate Merchandise Sales and Most Valuable College Football Franchise (Forbes)• Texas Athletics is entirely self-sufficient, contributing more than $11 million annually back to the university for academic initiatives

2 | UNIVERSITY OF TEXAS ATHLETICS SPONSORSHIP PORTFOLIO

Darrell K Royal-Texas Memorial StadiumConsidered to be one of the finest football stadiums in the country, Darrell K Royal-Texas Memorial Stadium has been hosting football games since 1924. The stadium capacity exceeds 101,000, and is home to the largest videoboard in college football.

Frank Erwin CenterThe Frank Erwin Center has been the home of the Longhorn Men’s and Women’s Basketball teams since 1977 and has a capacity of nearly 17,000 fans. The arena hosts more than 30 Longhorns Basketball games and 70 concerts, entertainment shows and special events each year.

UFCU Disch-Falk FieldOne of the premier college baseball stadiums in the country, UFCU Disch-Falk Field is named after two legendary championship winning coaches, Billy Disch and Bibb Falk. The stadium holds more than 6,500 fans and includes 17 luxury suites and a state-of-the-art videoboard.

Other FacilitiesGregory Gym – VolleyballJamail Texas Swimming CenterRed & Charline McCombs Field – SoftballMike A. Myers Track & Soccer StadiumPenick-Allison Tennis Center

FACILITIES


Texas Fans

ESPN.com ranked Austin, Texas, one of the Top 10 most passionate football markets in the nation.

FAN DEMOGRAPHICS

5,000,000 +Texas fans in the state

1,415,788Austin DMA target population

61.8%Texas male fans

38.2%Texas female fans

43.8Average Texas fan’s age

46.9%Household income more than $75,000

460,000 +Texas has the largest alumni base in the state

70%Alumni who live in Texas


The Official Corporate Sponsor Program encompasses the elite partners of Texas Athletics.

Official Corporate Sponsor Benefits• Official status• Category exclusivity• Promotional use of Texas Athletics trademarks and imagery• Official Corporate Sponsors of Texas Athletics include American Campus Communities, AT&T, Chevy, Coca-Cola, Clear Channel, Equipment Depot, H-E-B, MillerCoors, Muscle Milk, Pizza Hut, Ricoh, Southwest Airlines, St. David’s, StubHub!, and more

Testimonials“The benefits of corporate sponsorship with the Longhorn IMG Sports Marketing team go beyond inventory and exposure; they make every effort to ensure your organization’s brand enjoys the affinity that comes with an athletics sponsorship of the Texas Longhorns.”

– Jennifer Mueller, H-E-B Marketing Manager, Central Texas Region

“I would pass on to anyone considering a partnership with UT-IMG that they will not be disappointed. I have met the team of representatives, and everyone is enthusiastic and willing to help each other be successful. I brag about Longhorn IMG Sports Marketing to other sports organizations all the time. Longhorn IMG Sports Marketing is quite a standard to keep up with!”

– Lynda Carrier-Metz, Marketing Director, Pizza Hut

OFFICIAL CORPORATE SPONSOR PROGRAM


The Longhorn Network is a 24-hour HD channel, owned and operated by ESPN, dedicated exclusively

to the coverage of all things Texas Longhorns.

LONGHORN NET WORK


LONGHORN NETWORK

Longhorn Network Programming Includes:

Longhorn NetworkAdvertising Opportunities:

Two live football games

More than 25 live basketball games

More than 30 live baseball games

All home volleyball, soccer and softball matches and games

Texas GameDay, Texas GameDay Final, Texas All-Access, and Longhorn Extra

Weekly studio shows featuring coaches and student-athletes

Practice, NFL Pro Day, and Signing Day specials

• Commercial Spots• Entitlements• Features• Billboards• LonghornNetwork.com

More than 200 live events and 2,000 hours of original programming per year!

The Longhorn Network will be available in more than 7.5 million homes in Texas when fully distributed.


VENUE SIGNAGE

Darrell K Royal-Texas Memorial StadiumVideoboard LED Signage

East/North/West LED Scoreboard Signage

North End Zone LED Field Level Signage

Concourse Signage

Logo placement on Texas Coaching Staff headsets

Frank Erwin CenterVideoboard Signage

TV Viewable LED Courtside Signage

Basketball Goal Signage

Balcony Rail LED Signage

Backlit Concourse Signage

UFCU Disch-Falk FieldScoreboard Signage

Outfield Signage

Foul Line Signage

Concourse Signage

Additional VenuesMike A. Myers Track & Soccer Stadium

Red & Charline McCombs Field (Softball)

Joe & Lee Jamail Texas Swimming Center

Penick-Allison Tennis Center

Gregory Gym (Volleyball)


VIDEOBOARDS

VideoboardsThe Texas Football Videoboard is the largest HD screen in college football. Along with videoboards at the Frank Erwin Center, UFCU Disch-Falk Field, McCombs Softball Field and Mike A. Myers Track & Soccer Stadium, the Texas videoboards provide coverage to more than 100 live events annually.

Each Texas Videoboard offers opportunities for:

• In-Game/Match Promotions

• Full Screen Graphics

• Interactive Features

• Logo Recognition


CORPORATE MARKETING & EVENT SPONSORSHIP

Corporate Marketing OpportunitiesTitle and Presenting Game Sponsorships

In-Venue Promotional Displays

On-Field/Court Gameday Promotions

Stadium Entrance and Exit Sampling

Retail Promotions

AT&T Red River RivalryThe Texas-Oklahoma football game is one of the most passionate rivalries in all of sports. Every year, hundreds of thousands of fans from UT and OU invade the Cotton Bowl at the State Fair of Texas in Dallas. The split fan seating on the 50-yardline is a sight to behold to anyone who is in the perennially sold-out stadium.

Clyde Littlefield Texas RelaysSince 1925, the Texas Relays has been one of the top track meets in the country, hosted at Myers Stadium in Austin during the first weekend of April. More than 5,000 professional, college, and high school athletes compete in front of more than 45,000 fans each year.


RADIO

The Longhorn Sports Radio Network covers 90% of the state population with more than 30 affiliates, satellite and internet broadcasts. Official gameday broadcasts include commercial spots, segment sponsorships, live reads, billboards, and entitlements.

Annual Longhorn Radio Network broadcasts include:• 13 Texas Football broadcasts

• 30 Texas Men’s Basketball broadcasts

• 30 Texas Women’s Basketball broadcasts

• 50 Texas Baseball broadcasts

• Football & Basketball Coaches weekly shows

• All post-season broadcasts

Longhorns Football gameday broadcasts are the number one rated collegiate sports broadcast in the state.


INTERNET

TexasSports.com is the official website of Texas Athletics. The site provide fans comprehensive game summaries, statistics, and photo galleries from every Longhorns Athletics event, along with in-depth features on coaches and student-athletes. The Texas Athletics Facebook page also has one of the largest followings of any university.

Advertising options include:• Banner Ads

• Page sponsorships

• Interactive buttons

TexasSports.com receives more than 420,000 unique visitors who account for 5.7 million page views a month.


PRINT

Print advertising opportunities for Texas Athletics includes the Official Playbook and Yearbook publications for Football, Basketball, Baseball and the Texas Relays.

Texas Football Playbooks are distributed free at each home game. The Playbook has an annual circulation of more than 200,000, providing up-to-date schedules, features, stats and depth charts on gameday.

The Yearbooks are mailed to every season ticket holder, distributed at fan appreciation events and sold at retail-ers. Texas Yearbooks have an annual circulation of more than 60,000 with an estimated readership of nearly 200,000.

Other print and special feature opportunities include schedule cards, magnets, posters, roster cards and more.

More than 1.1 million Texas Athletics publications are

distributed annually.


HOSPITALIT Y

• Season tickets to football, basketball and baseball

• Catered VIP hospitality parties at Longhorns Football games

• Invitations to the Longhorn IMG Sports Marketing’s private football, basketball and baseball suites

• Away game trips to select Texas Football games

• AT&T Red River Rivalry tickets

• Bowl game and NCAA Championship Tournament tickets

Texas Athletics sponsorships give advertisers access to exclusive Longhorns tickets and hospitality areas.


TEXAS EXES


• Founded in 1885 as the Ex-Students’ Association, the Texas Exes unite, inform and involve alumni for the purpose of promoting, protecting and preserving The University of Texas

• Provides more than $2 million dollars annually to scholarship recipients

• Communicates to as many as 466,000 living alumni – one of the largest of any university in the nation

• More than 50% of alumni live in the state of Texas

• Hosts the ‘Biggest Tailgate in Texas’ at the alumni center across from Royal-Texas Memorial Stadium on football game days

Advertising options include:• Official/Associate Corporate Sponsor Status

• Use of Trademarks

• Digital Communications

• Direct Mail

• Alumni Magazine

• Member Promotions

University of Texas Alumni Associations

ENDORSEMENTS & COMMUNIT Y RELATIONS


Coaches EndorsementsThe University of Texas Athletics Department includes some of the nation’s most successful elite head coaches. Sponsors may have the opportunity to negotiate with Texas coaches for personal appearances, endorsements and promotional activities.

Longhorn Recycling Roundup

Longhorns Kids Club

Neighborhood Longhorns

Community RelationsTexas Athletics sponsorships provide opportunities to be involved with three outstanding community programs:

IMG College, a division of IMG, offers your brand an unrivaled portfolio of assets and capabilities to create marketing platforms across the college landscape, including NCAA Football, NCAA Championships, leading conferences, prestigious universities, and licensing for nearly 200 institutions.

We appreciate your interest in Texas Athletics and welcome the opportunity to develop a partnership that meets your marketing needs and collaborates with the Longhorns!

The Eyes of Texas are Upon You!

IMG COLLEGE


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