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imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding

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Page 1: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 2: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 3: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 4: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 5: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 6: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 7: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding
Page 8: imc.wvu.edu · target group of consumers. Identifying a brand's points-of-parity and points-of- differentiation is an essential first step of any positioning project. That is, understanding

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