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Working Group on IMCO Working Group on the Digital Single Market 31st of January 2013

IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

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Page 1: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

Working Group on

IMCO Working Group on the Digital Single Market

31st of January 2013

Page 2: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

EMOTA represents 3,500 multi-channel/online retailers in 15 countries

• 15 European countries

• 16 member associations

• 3,500 companies

• € 250 billion turnover

• 83% of European e-commerce

-1-

Page 3: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

E-Commerce contributes significantly to growth and job creation

0% 10% 20% 30% 40%

Italy

USA

France

UK

Germany

Sweden

12%

15%

18%

23%

24%

33%

Contribution to GDP growth • 2.6 jobs created for each lost

• internet-intensive companies create 2x jobs

Average: 21%

Source: McKinsey, 2011 Note: Internet % contribution to GDP growth 2004-2009 – mature countries

-2-

Page 4: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

E-Commerce enables consumers to save money and time

0% 20% 40% 60% 80%

more product information

home delivery

wide selection

open anytime

price comparison

save time

lower prices

10%

11%

22%

33%

33%

50%

66%

Reasons for shopping online

Consumer gains from e-commerce (wider choice + lower prices): currently € 12 bn potentially € 200 bn

Source: Civic Consulting/TNS, 2011 Note: consumer survey – 3 most important reasons for shopping online (sample of 13,872 online shoppers)

-3-

Page 5: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

154 170

210

250

300

171 185

215 237

270

66 84

122

158

215

13 19 26 33 48

-

50

100

150

200

250

300

2008 2009 2010 2011 2012

€ Billion Europe

N. America

Asia Pacific

ROW

+20%

+14%

+36%

+44%

E-commerce turnover by region

Source: EMOTA/IMRG, 2012

-4-

2012 European E-Commerce is estimated to have reached € 300 bn, with 20% growth

Growth

Page 6: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

UK, France and Germany account for 60% of European E-Commerce

European E-commerce turnover by country 2012 (€ billion)

Source: EMOTA, 2012 Note: B2C e-commerce turnover estimate

-5-

UK

France

Germany

Scandinavia

Austria/ Switzerland

Benelux

Spain

Russia

Italy

Eastern Europe Other

90

46

45

29

17

15

11

10

10 15

12

Page 7: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

E-Commerce is growing very fast throughout Europe

+0%

+5%

+10%

+15%

+20%

+25%

+30%

+14%

+22%

+27%

+14%

+18%

+12%

+20% +19%

+27%

E-commerce growth by country in 2012

Source: EMOTA, 2012; estimate

-6-

average European

growth

Page 8: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

Share of online in retail is high in UK/Scandinavia, low in South/East Europe

European average

0%

5%

10%

15%

20%

25%

Source: EMOTA, 2012 Note: % of e-commerce turnover on total retail trade; estimate

-7-

Online share of retail by country 2012

Page 9: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

There are significant differences in E-Commerce penetration and spend

0%

10%

20%

30%

40%

50%

60%

70%

80%

- 500 1.000 1.500 2.000 2.500 3.000 3.500

Average annual expenditure (€)

E-Commerce penetration

UK

Scandinavia

Austria/Switzerl.

France

Germany

Italy

Benelux

Eastern Europe

EU average 2011

Source: EMOTA, Eurostat, 2011 Note: E-commerce penetration: % of population aged 14-74 years buying online

-8-

Digital Agenda target 2015

Spain

43%

Page 10: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

The level of cross-border shopping online is still low

EU average 2011

0%

5%

10%

15%

20%

25%

Digital Agenda target 2015

GA

P

Proportion of consumers buying online from another country

Source: Eurostat, 2011

-9-

Page 11: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

In fact, consumers are more worried about international delivery

0% 5% 10% 15% 20% 25% 30% 35%

Uncertainty on rights

Data privacy

Payment security

No delivery

Guarantee

Returns

Long delivery times

Concerns about cross-border vs. domestic online purchases

Source: Civic Consulting/TNS, 2011 Note: % of consumers reporting concerns about buying products online in their own country vs. in another EU country (sample: 29.010 individuals)

-10-

% domestic % increase cross-border

Page 12: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

Top E-Commerce players in Europe are mostly multi-channel

# Company Online sales Growth Country Channels Category

1 12.0 38% Books/Electron.

2 4.5 25% Apparel

3 3.9 11% Grocery

4 2.6 2% Office supplies

5 2.6 21% Apparel

6 2.4 18% Apparel/Home

7 1.5 9% Apparel/Home

8 1.3 28% Electronics

9 1.3 14% Electronics

10 1.2 10% Apparel

catalogues retail internet

-12-

Source: Internet Retailer, 2012 Note: Online sales in Europe in 2011 in € billion; growth % 2011 vs. 2010

Page 13: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

However, most companies have still to embrace E-Commerce

-

5

10

15

20

25

30

35

- 5 10 15 20 25 30

% of SMEs

% of turnover Source: Eurostat, 2011 Note: companies with 10-249 employees and at least 1% of online sales

-13-

Proportion of companies selling online

European average 2011

Digital Agenda target 2015

GA

P

33%

Page 14: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

In addition, only 27% of retailers sell across borders

0%

10%

20%

30%

40%

50%

Proportion of retailers selling in at least one other EU country

EU average

Source: TNS, Flash Eurobarometer 331, 2012

-14-

27%

Page 15: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

In fact, many retailers are deterred by legal/tax and payment issues

Barriers to cross-border sales for retailers

0% 5% 10% 15% 20% 25% 30% 35%

Language differences

Customer service

Own restrictions

Complaints resolution

Delivery costs

Different tax regulations

Risk of fraud/non-payments

Different consumer laws

Source: TNS, Flash Eurobarometer 331, 2012 Note: % of retailers reporting obstacles to cross-border sales to other EU countries

-15-

Page 16: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

EU initiatives that could help to remove these barriers

Green Paper on cross-border parcel

delivery

Green Paper on Payments

Common European Sales Law (CESL)

Directive on ADR/ Regulation on ODR

Regulation on Data Protection

-16-

Online Trustmarks

Consumer Rights Directive

Page 17: IMCO Working Group on the Digital Single Market...Note: B2C e-commerce turnover estimate -5- UK France Germany Scandinavia Austria/ 17 Switzerland Benelux Spain Russia 10 Italy Eastern

• Harmonise data and consumer legislation across Europe

• Improve consumer trust

• Liberalise postal delivery services

• Ensure security and efficiency of online payment platforms

• Improve broadband networks development

EMOTA supports all EU initiatives aimed at facilitating E-Commerce

-17-

Balance consumer/

business interests

Avoid unnecessary

extra costs/burden for businesses