Imc Plan of Multiple Charger

8/14/2019 Imc Plan of Multiple Charger

1/22

Presentation on MC PlanofallPod Multiple DeviceChargerPresented By:Desai Swapnil

(5)

Oza Dhaval(12)

Patel Minesh

(21)


2/22

CONTENT

Promotion Opportunity Analysis

Corporate Strategies

Target Market Analysis Objectives

Budget

Promotion Mix

Ad. Samples


3/22

Promotion OpportunityAnalysis

qNeed AnalysisqProduct Description

Charges up to six devices atonce

Only needs one power outlet Small, lightweight and

portable

Compatible with most phones,PDAs, MP3 players, GPS and

portable gaming systems Budget-friendly

Dimension: 2.75W x 2.70L x0.72H

Weight: 57 Grams


4/22

Corporate Strategies

Distribution Strategy

Business-to-Business Strategy

Pricing Strategy


5/22


6/22

S e le ctin g M a rke t To Ta rg e t

Metropolitan AreaState

Population TargetAudience

Mumbai Maharashtra 20870764 13148581

Delhi Delhi 18362625 11568454

Kolkata West Bengal 15185670 9566972

Chennai Tamil Nadu 7196555 4533830

Bangalore Karnataka 6370130 4013182

Hyderabad A.P. 6196939 3904071Ahmadabad Gujarat 5255003 3310652

Source: Absolute Astronomy.com


7/22

Objectives

qMarketing Objective

Our first objective is to achieve sales volume of

Rs 75,00,00,000 (15,00,000 Units)in the very

first year.

Our second objective is to cover all 7

metropolitan city of India in first year by selling

our product in malls like Big bazaar, Reliance

mart, Croma, Sales India, Next, E-mall, E-zone,

mobile store, Hot Spot etc. make tie-up with

these malls.


8/22

qCommunication Objective

Our objective is to make aware 60% of the men andwomen of 16 to 64 age in Mumbai, Delhi, Kolkata,

Chennai, Bangalore, Hyderabad and Ahmadabad inIndia that CallPod Multiple Charger is the only chargeravailable in India with Mobile and iPod chargingfacility. To sale the product in 3% of our TargetAudience. This objective will be achieved by March 31,2011 at an estimated cost of Rs. 7,00,00,000.


9/22

Budget

For ConsumerFor Distribution Channel

Rs. 6,00,00,000Rs. 1,00,00,000


10/22

Consumer Budget

Newspaper advertisement Rs. 2,10,00,000Hoardings advertisement Rs. 2,50,00,000Online advertisement Rs. 1,00,00,000Magazine advertisement Rs. 50,00,000

Total budget for consumer Rs. 6,10,00,000


11/22


12/22

Newspaper Budget

News Paper Cities Language Circulation Rateper sqcm

Rs. perday

Yearly Budget

TIMES OFINDIA, (All

Edns)

Mumbai/Delhi/Bangalore/Ahmedabad/Hyderabad/

Kolkata

English 19,72,714 3,240 2,15,000 8600000

GUJARATSAMACHAR

Ahmedabad Gujarati 9,61,589 1,650 1,11,000 4440000

THE HINDU Chennai,/Hyderabad/Bangalore/ New Delhi

English 10,47,121 1,025 70,000 2800000

HINDUSTANTIMES

New Delhi/Mumbai English 11,12,611 1900 1,28,000 5120000

5,24,000 2,09,60,000


13/22

Hoardings Budget

City Annual Budget (Rs.)

Delhi 40,00,000

Bombay 50,00,000

Chennai 35,00,000Calcutta 40,00,000

Hyderabad 30,00,000

Ahmedabad 35,00,000Bangalore 35,00,000

Total budget for hoardings 2,65,00,000


14/22

Ahmedabad Hording Rates

Area Size Rate per month

Ashram road. Ahmedabad 30'x15' 25,000

Thakkarnagar Approach N.H.No8 Road. 30'x15' 18,000

Naranpura Nr. Torrent Power A bad. 30'x15' 20,000Ellis Bride Corner, Ahmedabad 30'x20' 35000

Kalupur Over Bridge A bad. 30'x15' 20,000

Express Highway, Nr toll tax A' bad 31'x30' 20,000

Shivrajni cross road 30'x15' 45,000

Prahaladnagar satellite 30'x20' 35,000

C.G. Road 30'x20' 65,000

Total 2,83,000


15/22

vOnline Budget As the numbers of internet users of all over

the world are increasing rapidly, onlineadvertisement is a most effective for electronicthings. So for online advertisement we decided

the budget of Rs. 1 Cr. which includes all themajor online sites like yahoo, rediffmail etc. andsocial sites like orkut and facebook.

vMagazine Budget We have allocated Rs. 50,00,000 for the

budget of magazines which includes magazinesIndia Today and Filmfare.


16/22

Promotion Mix

AdvertisementTraditional Advertising Medias Electronic Advertising

Media

Newspapers Internet

Magazines

Hoardings


17/22


18/22

Ad. Samples

Sample Logo

Sample Consumer Advertisement

Sample Web Page


19/22

S a m p le

L o g o


20/22

S a m p le C o n su m e r

A d v e rtise m e n t


21/22

S am p le W eb

P a g e


22/22

HANK YOUHANK YOU

Documents

Imc Plan of Multiple Charger