8/18/2019 IMC Part 3 Chart

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TV Commercial 15

Radio 5

Print 30

Media 8PR Event 10

Production 5

Market Research 10

 Agen !ee 10

Reserve "

8/18/2019 IMC Part 3 Chart

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15%

5%

30%

8%

10%

5%

10%

10%

7%

Advertising Budget = $8.11 Million

 TV Commercil !dio

"rint Medi

"! #vent "roduction

Mret !eserc Agen& 'ee

!eserve

8/18/2019 IMC Part 3 Chart

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