IMBC 2007 Tampa, FL Marina Retrofit, Redesign and Construction

IMBC 2007Tampa, FL

Marina Retrofit, Redesign and Construction


• Changes to be done:

• Why ?

• What ?

• How?

• Why to change ?

• Engineering, legal and circumstantial factors

• Market has changed radically during the last 20 years and seems to keep such a trend.

• Boating industry has changed adjusting to the market.

• Marinas have changed very little in comparison. There is a lot of room for improvement.


What can be changed ?

→Layout, quantity and quality of core marina components: piers, pontoons, buildings, parkings, etc.

→Services.

→Organization / management.

→Other


Facts of our business.

• Leisure : People look forward to have a good time.

• Users appreciate that the environment is consequent with the quality of their property.

• Boats, specially power, are becoming second houses, not only means of travelling and cruising.

• Users are ready to pay for comfort.


• How to make the change ?

• Examples from the other fields ( what have boat builders changed? What is important to the customer ?)

• Could you make a marina more suited to a specific type of client ?

• Customer requests and complaints. Do not wait for them, trigger them.

• Local experience has enormous importance. Use it

• Consider flexibility. Your perfect marina today will need readjusting in 5 years.


Our typical customer gives importance to image


Appearences play an important role in the daily life of our average customer.




They could be arriving this way. . . .

But more likely. . . . . .. . .


• Improvements not only have to be made, they have to be seen.












Documents

IMBC 2007 Tampa, FL Marina Retrofit, Redesign and Construction