Imba Lesson Plan 2014

7/25/2019 Imba Lesson Plan 2014

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The main objective of this course is to familiarize the students with the concepts and techniquesof financial management. It is also aimed to impart to the students a working knowledge toenable them to take decisions in finance.

UNIT SL.NO TOPICS No of

Hours

METHODOLOGY

1. Introduction. Nature, scope andobjectives of finance functions.Organization of finance functions.

2 Lecture

2. Role of finance managers ingeneral and in India. Agencyconflicts.

2 Lecture

3. Risk and Return Analysis 2 Lecture/Discussion4. Risk analysis in Capital Budgeting

Risk adjusted discount rate,Certainty equivalent co-efficient,sensitivity analysis, probabilitytechniques, standard deviationmethod, Decision tree analysis.

4 Lecture/Discussion/problems

I

5. Take a real time FinancialStatements of a company andanalyse the Financial Perfomancefrom all the stakeholders point ofview and submit a report

2 Activity

6. Short term and long term sources offinancing decisions primary andsecondary market.

2 Discussion

7. Cost of various components ofcapital WACC.

5 Lecture/Problems

8. Venture capital financing, Angelinvestors Private Equity.

2 Discussion

II

9. Take any 5 infrastructurecompanies and culminate the dataon their Investments in the last fiveyears and submit a report

1 Activity

MB13201 Financial Management L T P C2 2 0 3


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10. Case study 2 Dicussion11. Capital structure theories

Leverages concept and Types.3 Lecture/Discussion/

Problems12. Capital structure Practical

considerations and Indifference

points between debt, equity and preference. Leverages Financialand Operating leverages.

5 Lecture/Discussion/Problems

13. Take any 5 Companies (from thesame industry )and study theirCapital Structure Pattern and submita report

2 Activity

III

14. Case Study 2 Discussion15. Working capital management -

Meaning, Types and Factors

determining working capital Estimation of working capitalrequirements

6 Lecture/Discussion/Problems

16. Regulation of Working CapitalFinances-EOQ CashManagement(BoumalsModel/Receipts and PaymentsModel. Receivable management.

4 Lecture/Problems

17. Do a real time Working CapitalAnalysis of a Mid sizedManufacturing Companies

considering the last 5 years data andsubmit a report on the liquidity position of the company in the last 5years and submit a report

1 Activity

IV

18. Case Study 2 Discussion19. Dividend Decisions , concept ,

theories , Types.CVP Analysis3 Lecture /Discussion /

Problems20. Dividend Decision and Bonus

Issues- CVP Analysis using in business decisions Practicalconsidrations.(Make or

Buy,Accepting Foreign Orders,Product Mix and Key FactorDecisions)

6 Lecture / Discussion /Problems

V

21. Case study 2 Discussion22. Total Hours 60


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Reference:

1. I M Pandey Financial Management - Vikas publishing house PVT. Ltd. New Delhi.2. Rajiv Srivastava & Anil Mishra Financial Management - Oxford University Press,

New Delhi.3. Prasanna Chandra Financial Management Tata Mc. Graw Hill, New Delhi.4. M.y.Khan & PK.Jain Financial Management Tata Mc. Graw Hill, New Delhi5. S.N.Maheswari Financial Management principles and practice Sultan Chand & Sons,

New Delhi.6. James C Van Horne& mMWachowicz, Jr. Fundamentals of Financial Management

PHI Learning Private Limited New Delhi.INTERNAL ASSESSMENT:

(i) Cycle test 10 marks(ii) Surprise test 05 marks(iii)Model exam 15 marks(iv) Mini project 15 mark(v) Class Participation 05marks

TOTAL 50 marks

Problems 60% Theory 40%

T.Velmurugan Dr.S.Vasumathy Dr Jayshree Suresh

Course Coordinator Head Finance Dean


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Objectives: To understand the basic concepts of Information Systems applicable to Management

To study the design, development and security of Management Information Systems

To learn about the various modules in ethical and social issues in using Information Systems to

Practice Data processing using MS-Excel and MS- Access

MB 13202 MANAGEMENT INFORMATION SYSTEMS L T P C

2 2 0 3

Units S.No Topics

Session(Periods)

Pedagogy (Seminar/Casestudy/Discussion) Referenc

1Information System in the Global Business Role of Information in the Business Today -Perspectives on information systems

2

Case Study: Enablingaffordable healthcaresystems in developingcountries

R1:2-29R2: 4-9

2

Contemporary Approaches to Information

Systems- Business Processes and InformationSystems - Types of Information Systems

2Case Study : Dominos

sizzles with pizza trackerR1:29-4445-57

I

3 Systems for Collaboration and Team work IS function in Business 2 Lecture/ Discussion R1:57-73

4 Information Technology Infrastructure 1 Lecture/ DiscussionR1:165-180R2:9-14

5Infrastructure Components ContemporaryHardware Platform TrendsContemporary Software Platform Trends

2Case Study : Is greencomputing good for

business

R1:180-200

6Management Issues Data bases andInformation Management Traditional filevs. Database approach

1Case Study : Beyondstreet smarts: Data-drivencrime fighting

R1:201-227R2:245-

247

II

7Using Database to improve Decision making Managing Data resources Ensuring DataQuality

2 Case Study : Credit bureauerrors- Big people problemR1:228-242

-


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LAB Exercises:

S.No Exercise Periods Page No.(Lab Manual)

1 Tables and Charts 3 5

2 Break Even Analysis 3 6

3 Functions and formulas- logical test 3 7

4 Creation of Employee Database 3 165 Creation of Forms 3 16

6 Creation of Student Report 3 16

7 Preparation of resume using basic HTML tags 3 23

8 Creation of Website 3 23

Systems - Understanding ethical and socialissues related to systems

Technology 131R1:152

9 Ethics in an information society 1 Discussion R1:132-134III

10 Moral Dimensions of Information Systems 2Case Study : The Perils ofTexting

R1:134-157

11 Securing Information Systems SystemVulnerability and abuse 1Case Study : Whenantivirus software cripplesyour computers

R1:299-316

12 Business value of security & control 2 Lecture/ Discussion R1:316-319

13 Establishing a framework for security andcontrol 2Case Study : Managingyour privacy for their profit

R1:319-325

IV

14Technologies and tools for protectinginformation resources 2

Case Study : How secure isthe cloud

R1:325-336

15E-commerce : Digital markets and digitalgoods Ecommerce and the internet 1

Case Study : Twittersearches for a Businessmodel

R1:381-392R2:488-

504

16 Ecommerce: Business and Technology 1 Lecture/ Discussion R1:392-410

17 Mobile Digital platform and mobile e-commerce 2 Lecture/ DiscussionR1:410-

412

V

18 Building an e-commerce website 3 [Lab. Practice] R1:413-421


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9 Creation of E-Commerce Website 3 23

10 Viva-voce 3 -

Reference Books:

1. Kenneth C. Laudon & Jane P.Laudon Management Information Systems-Managing the

Digital Firm-Twelfth Edition, Pearson 2012.

2. James O Brien, George M Marakas, Ramesh Behl- Management Information System, Tenth

Edition, Tata McGraw Hill Co. Ltd, New Delhi,2012

3. Alexis Leon, Enterprise Resource Planning Tata McGraw Hill Publishing Co. Ltd., New

Delhi 2005

4. Raymond Meleod, JR Information Systems Mac Millan Publishing Co. ltd 4 th

Edition,2012

5. Gerald V.Post David L. Anderson, Management Information System-Solving Business

Problems with Information Technology Tata McGraw Hill Publishing Co. ltd, New

Delhi,2012

6. Gordan B.Davis Margrette H.Olsan, Management Information System, Conceptual

Foundations, Structure & Development Second Edition Tata McGraw Hill Co. Ltd, NewDelhi,2012

7. Lab Manual given by the department.

Internal marks:

Cycle test: 10 marks

Surprise test: 5 marks

Model Exam: 15 marks

Class participation: 5 marks

Lab: 10 marks

Viva-voce: 5 marks

Mrs.P.Suganthi & Mr.T.Muthupandian Dr.T.Vijayakumar Dr.Jayshree Suresh

Course Coordinators Head/Systems Dean


7/18

COURSE RATIONALE:Marketing is the process for creating, communicating, delivering and exchanging offerings thathave value for customers, clients, partners and society at large. Marketing is crucial tounderstanding of most businesses and a vital ingredient for business success. This course isdesigned to develop vision on concepts and their applications to deliver value with a lot of realtime examples.

COURSE OBJECTIVES: Understand Market, Marketing and Marketing ManagementDevelop the selling skillsKnow how Marketing strategies drive businessesSketch the marketing environmentDraw insights in marketing information through researchDifferentiate MarketsGroup, divide and focus marketing attention to deliver value to target customersDifferentiate products and services and build brandsDesign and develop new products to deliver valuePrice, distribute and communicate through offers and build up customer valueBe responsive to customer, government, public and environment.

LESSON PLAN

UNIT SESSION TOPICS TEXT BOOKREFERENCE/HOUSCHEDULED

I 1-5

6-8

9-10

11-15

Understanding Marketing Management :Marketing-Definition, Scope, Importance and New Marketing realities-Core marketing concepts-Market orientations.

Developing and implementing marketing strategies and plansthat deliver value.

Case study-1

Understanding Markets, Market Demand, and the MarketingEnvironment.

B1-pg23-39(5hrs)

B1-pg43-58(3hrs)

(2hrs)

B1-pg61-79(5hrs)

L T P CMB 13203 MARKETING3 2 0 4


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II 16-20

21-22

23-29

Connecting with customers-Creating customer value,satisfaction and Loyalty: Building Customer Value andSatisfaction-Maximizing Customer Lifetime Value-Cultivating Customer Relationships-Customer Database andDatabase marketing

Case study-2

Analyzing Consumer markets, Business Markets-IdentifyingMarket Segments and Targets.

B1-pg81-95(5hrs)

(2hrs)

B1-pg99-147(7hrs)

III 30-31

32-33

34-36

37-38

39-41

Building strong brands: Creating and Building Brand equity-Measuring and managing Brand equity-Brand Strategy andCustomer equity.

Creating Brand Positioning and dealing with competition-Competitive strategies

Shaping the market offerings: Setting product strategy andMarketing through the life cycle

Case study- 3

Designing and Managing services-Developing pricingstrategies and programs.

B1-pg150-164(2hrs

B1-pg169-181(2hrs)

B1-pg191-209(3hrs)

(2hrs)

B1-pg213-249(3hrs)

IV 42-46

47-48

49-53

Delivering value: Marketing channels and value networks-

Channel design and management decisions-ChannelIntegration and Systems- E-Commerce Marketing Practices-

Case study -4

Managing Retailing, Wholesaling and Logistics

B1-pg253-268(5hrs)

(2hrs)

B1-pg270-285(5hrs)

V 54-56

57-60

61-63

64-65

Integrated Marketing Communication: Communicating value-Role of Marketing communications-Deciding on Marketing

Communications MixManaging Mass Communications, Personal communications-

Managing Marketing in the Global economy.

Case study-5

B1-pg287-301(3hrs)

B1-pg304-340(4hrs)

B1-pg345-358(3hrs)

(2hrs)


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Delivery mode: The course is discussed through a combination of Lectures - CaseStudies- Presentations, Industry visits, Field visits- Discussions and Debates - Assignments-MiniProjects-Experiential Learning through Internships.

TEXT BOOKS:

B1. Philip Kotler, Kevin Lane Keller, 'A framework for marketing management', 4th

edition,Pearson, 2012.B2.Charles W.Lamb,Joseph F.hair,Sharma,McDaniel,'MKTG South Asian Perspective,

Cengage Learning 2012.REFERENCES:

1. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mitheleswar Jha,'MarketingManagement, 13th Edition, Pearson Publications Limited. 2012.

2. Kenneth E.Clow, Donald Baack, 'Cases in marketing Management 'SagePublications,2012.

3. Arun Kumar & Meenakshi, 'Marketing Management', Vikas Publishing House, 20114. Ramasamy & Namakumari, 'Marketing Management- Global Perspective- Indian

Context', 4th

edition, Macmillan Publishers India Ltd. 2011.5. Rajan Saxena ,'Marketing Management', 4 th Edition, Tata McGraw Hill Publishing Co.Ltd.2011.

6. Kenneth E Clow & Donald Baack ,'Marketing Management, A customer-orientedApproach', Sage Publishers, 2010.

7. Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K.Jain,Marketing Management Cases and concepts' Macmillan Publishers,2009.

8. Paul Baines, Chris Fill, Kelly page, 'Marketing', Oxford University Press, Asian Edition2013.

9. Rajiv Lal John A.Quelch V.Kasturi Rangan, Marketing Management, Tata Mcgraw HillPvt Ltd,2010

METHOD OF EVALUATION :

Cycle Test -10 Marks

Surprise Test-5 Marks

Class Participation- 5 Marks

Mini Project- 15Marks

Model exam-15 Marks

Ms. M. Chithra Dr.S.Premlatha Dr. Jayshree Suresh

Course Coordinator Head-Marketing Dean


10/18

COURSE RATIONALE:

Effective execution of HR, supports any organization to retain itself in the pinnacle.Human Resource Management gives learners in-depth, hands-on experiential learning

applications to help them develop the skills they will need as human resource professionals toexecute and deal with diverse settings and situations.

COURSE OBJECTIVE:

After studying this course learners will be able to:

Articulate an understanding of execution of HRM in organizations.

Identify the building blocks of HR execution

Comprehend -right people in right place

Sl.No/Unit Duration Topic for Discussion Page NoUnit I 6 Hrs Pgno 1 - 79

1 Human Resource Management Introduction,meaning, scope and importance

2 Functions of HRM

Case:HRM Function/Environment: The New Directorof Human Resources Page no 3

3 Diversity issuesCase:Managing Diversity : Johnson ChemicalInternational Page no 27

4 People process

L T P CMB 13204 HUMAN RESOURCE MANAGEMENT

2 0 0 2


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5 HR Strategy and OperationsUnit II 6 Hrs Pg no 83-1516 Human Resource requirements Overview

7 Job Analysis/Planning/ Outsourcing/ Mergers/

LayoffsCase: Employee Layoffs at St.Marys HospitalPage no 83

8 Recruitment9 Selection

Case: The Ethical selection Dilemma atIntegrity motors Pg no 143

Unit III 9 Hours Page no 157 -19310 Effectiveness in Human Resources An

IntroductionCase:

Career development at Electronic ApplicationsPage number 157

11 Orientation/Training/Career DevelopmentCase : The Orientation problem Page no 172

12 Coaching13 Link between rewards and Performance14 Leadership15 Operationalising CultureUnit IV 3 hrs Page no 197-24916 Compensation Management An introduction

Case : Rewarding Volunteers Page no 199-20117 Security and other benefits18 Implementation of compensation and benefitsUnit V 6hrs Page no 257 - 30219 Employee Relations

Case : Union organising at SGA Industries Pageno 276

20 Organizational Discipline21 employees motivation22 HR in International arena

Case : A clash of cultures in the WorkplaceGerman Managers in South Africa : Page no297

23 Term Project

Ms.P.Jotheswari Dr.S.Premlatha Dr. Jayshree Suresh


12/18


L T P CMB 13205 PRODUCTION AND OPERATIONS

MANAGEMENT 3 2 0

OBJECTIVESTo enable the students to understand nature, scope, importance, principles and

practices and build the confidence to take production and operation based decisionsthrough proper conceptual application in manufacturing and services based organizations

LESSON PLAN

Sl.No:

Topics ReadingMaterialNo. ofHours

1Production & Operations Management Meaning,Scope, Functions of POM and production manager, Systemsand sub systems, Relationship between POM and otherfunctional areas of Management

T1 2

2 Classification of Production Systems Intermittent, Jobshop, Batch, Continuous, Flow and Mass Production

R1 1

3Product Design Definition, Need, characteristics, Stages -Preliminary Design, Final Design, Modular Design andReverse Engineering

R1 1

4 Process Planning Definition and Steps R2 1

5

Make or Buy Decision Factors under which a make or buy decision is being madeProblems on

Simple cost analysis Economic analysis Break even analysis

T1 2

6 Productivity Definition, Factors influencing for R2 1

7Plant Location Definition, Need, Factors InfluencingPlant Location, Advantages and Disadvantages of city,

town and rural location, Relocation

T 1 1


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8

Problems on Plant Location: Return on Investment method Single Facility Location Gravity Location Mini max Location

Transportation model IBFS, VAM andMODI methods of optimality Assignment problems i l

4

T 1

R3

9Plant Layout Principles, Flow Patterns, Types (Product,Process, Combined, Cellular and Fixed position Layouts) -Concept, Advantages, Disadvantages and Applications

T1 1

10Capacity Planning Definition, Design capacity, System

capacity and capacity planning strategiesTi 1

11

Problems on Capacity Planning: Capacity planning Investment decisions

o Single payment compound amounto Single payment present worth method

T1 2

12Material Handling Definition, Need, Principles, Varioustypes of material handling equipments RI 1

13

Production Planning & Control Definition, Importance,Functions of production planning, Functions of productioncontrol - Forecasting, Preplanning, Scheduling, Routing,Loading, Dispatching and Expediting

R1 2

14

Problems on Production planning and control: Sequencing M Job 2 machines and M Job 3

Machines (Johnson's Algorithm) Gantt chart Formulation of LPP and Graphical solution

T1R3

4

15

Inventory Management Meaning, Definition, Functions,Types of inventory, Inventory models Purchase Model(EBQ) and Manufacturing Model (EOQ), P & Q Systems,Inventory management associated definitions

Ti 2

16Selective inventory control techniques (ABC, VED, XYZ,FSN, HML, SDE, SOS, and GOLF) and Material requirement

planning (MRP-I)

TiR1

1


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17

Problems on Inventory Management: Purchase Model (EBQ) With & Without shortage)

Manufacturing Model (EOQ With & Withoutshortage)

Quantity discount model P & Q Systems MRP-I Lot sizing, EOQ and MCP methods ABC Analysis

T1 5

18

Maintenance Management Definition, Need, Functions,Types of maintenance management, maintenance cost

balance, failure analysis (Bath-Tub curve)I

Ti 1

19Problems on Maintenance Management:

Individual replacement problems Group replacement problems

R3

Ti2

20

Work study Definition, steps; Method study Definition, steps, symbols, diagrams and charts; Time study

Definition, steps, measurement, types of rating, typesof allowances; Work sampling

Ti 3

21Problems on Work study -

Method study Work sampling

TiR1 2

22

Quality Management - Definition, Need, Importance,Associated definitions (Quality control, Qualityassurance, Total quality management), Dimensions ofProduct and Service quality, Old seven QC tools andSeven new management tools

R4 1

23Operating characteristics (OC) curve (Type I, Type II error,Producers' risk, Consumers' risk, Lot Tolerance PercentLevel (LTPL), Average quality level (AQL)

T1 1

24Statistical Quality Control Charts - Definition,Importance, Mean and Range charts, Number of Defectand Defectives chart (P & C Charts) and Single

T1 2

25

Problems on Quality management (Statistical QualityControl):

Mean and Range charts Number of Defect char t (P Chart) Number of Defectives chart (C Charts) Single sampling plan

T1 2


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26Purchase Management Definition, Need, Steps in purchase

process, Principles of purchasing, Special methods of purchasing

T1 2

27Stores Management Definition, Functions, Types of stores,Location of stores, Layout of stores, Documentation, Typesof store verification and Stores accounting (FIFO and

Ti 2

Total Hours 60

Note: Ti Text Book 1; R1, R2, R3 & R4 Reference Book 1, 2, 3 & 4 respectively

Theory Problem Ratio for all exams:Theory 50%Problem 50%

Question paper Pattern:

PartTheory

Questions (Nos)Problem

Questions (Nos)Total

Questions (Nos)Marks perQuestions

TotalMarks

A 8 2 10 2 20B 3 2 5 10 50C 0 4 4 2* (10+5) 30

Total 100

Internal Valuation Pattern:

Component MarksCycle test 10

Surprise Test 5

Class Participation 5

Model Exam 15

Mini Project and Viva 15

Total 50Text Books:

1. R. Panneerselvam, Production and Operations Management, Prentice hall India publications, 3 rd Edition, 2012.

Reference Books:

1. K. Aswathappa and K. Sridhara bhat, Production and Operations Management, Himalaya publishing home, 2 nd Edition, 2010.

2. O.P. Khanna, Industrial Engineering and Management, Dhapat rai publications, 20043. Operations Research by Sundaresan Ganapathy,


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4. Poornima M. Charantimath, Total Quality Management, Pearson publication, Secondedition, 2013

5. J.K.Sharma, Operations Research Theory and Applications, Macmillan publications, 5 th Edition, 2013

6. S.Kalavathy, Operations Research, Vikas publications, 20027. Norman Gaither and Greg Frazier, Operations Management, South western cengage

learning India Pvt Ltd, India edition, 9 th edition, 2008.8. Elwood S. Buffa and Rakesh K Sarin, Modern Production / Operations Management,

john wiley and sons Inc, 2005.9. Joseph G. Monks, Operations Management Theory and Problems, McGraw Hill

International editions, Management series, 3 rd edition, 1987.

Mr.R.Arivalagan Dr.S.Premlatha Dr. Jayshree Suresh


MB13206 Legal Aspects Of Business L T P C

2 2 0 3

S.No Unit Topic Session Reference1 I 1. General principles of Law of Contract, Introduction to

Law, Indian Contract Act, 18721 R1.1 - 15

2. I Essentials of a valid contract1) Offer and Acceptance2) Consideration 3) Capacity 4) Free consent 5) Discharge of contract 6) Remedies of breach of contract 7) Quasi contract and Contingent contract

234,56789,10

R1.26 4247 5561 6773 91129 - 140146 152123-125

3 I Case discussions will be there for all the topics in therespective hours

4 II Special contracts1) Indemnity and Guarantee 2) Bailment and Pledge3) Contract of Agency4) Sale of Goods

11,1213,1415,1617,18

R1.158 167175 186192 212220 - 276

5. III Industrial Law1) Factories Act2) Indian Trade Union Act

19,20,2122,23,24

R2.Vol 3 (1 42)


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Note: Mock Court will be arranged wherein students will be given relevant cases for whichthey have to defend in that court.

Assignments will also be given on the relevant topicsReference Books:

R1.Legal Aspects of Business Ravinder Kumar Cengage LearningR2.Elements of Mercantile Law N.D.Kapoor Sulthan Chand & sons

Evaluation ProcedureCycle Test 10 MarksSurprise Test 5MarksAttendance 5MarksModel Exam 10 Marks

Mini Project 10 MarksViva 10 Marks

Total 50 Marks

(273 284)6. III Case discussions will be there for all the topics in the

respective hours7 IV Company Law

1) Meaning , Definition and Formation of

Company2) Rights , Duties and Liabilities of Directors3) Memorandum, Articles and Prospectus of a

Company4) Winding Up of a Company

25,26,27

28,29,30

31,32,33

34,35

R1.449 - 541

8. IV Case discussions will be there for all the topics in therespective hours

9. V Law Related to General Public1) The Consumer Protection Act2) The Information Technology Act

3) The right to Information Act4) SEBI Act

3637

3839

R1.559 577

PrintedMaterial andHandoutswill be given

10. V Case discussions will be there for all the topics in therespective hours


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Ms.Monica Ruby Ebenezer Dr.S.Premlatha Dr. Jayshree Suresh


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Imba Lesson Plan 2014