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Conference News online
9th July 2015
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http://www.conference-news.co.uk/2015/07/face-to-face-fits-with-future-values-says-new-
research/
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Home News Venues & Events Does the future have room for face
to face communication?
Category: Venues & Events Created on Thursday, 09 July 2015
10:15
Research revealed yesterday by Loughborough University and
imago, has clearly demonstrated that the meetings industry has
along term place in the commercial world.
The research, which was conducted in conjunction with The Right
Solution, measured the value of face to face communication amongst
a sample of more than
750 event organisers, delegates, graduate and undergraduate
students.
Including students in the research, particularly those on
courses such as Loughborough Universitys MBA gives an insight into
the minds of future leaders, event delegates
and organisers, comments imagos head of sales and marketing,
Emma Boynton.
Key findings from the research included:
96.6% of meetings attendees cited small face to face meetings of
fewer than 10 participants as their favoured form of
communication.
75.5% of students back up delegate preferences for smaller
meetings with a preference for tutorials rather than lectures.
Group interaction and discussion is considered the top benefit
of face to face communications by 78.4% of delegates and 69.4% of
students.
On a scale of 0 to 100, delegates ranked engagement during face
to face meetings at an average of 85%, with students at 73%.
The strongest emotions during face to face meetings were
o Delegates comfortable, engaged and happy.
o Students inspired, comfortable and interested.
An interactive format as a tool to retain information was most
favoured by both delegates (81%) and students (72.1%).
Use of social media was least favoured by both delegates (15.9%)
and students (21.7%).
The increasingly common informal co-creation of content also
scored poorly delegates (52.4%) and students (43.8%)
This data is incredibly important and great news for the
industry, continues Emma Boynton, Support for smaller meetings was
of particular interest. With only 3.4% of
delegates expressing a preference for large meetings it is clear
that organisers need to ensure that breakout and group interaction
sessions are given as much, if not more
attention than plenaries in the planning of large events.
The research also examined the venue research and booking
process. In particular it highlighted the fact that 85% of
organisers considered it important for a venue to have
the latest technology before making a booking yet words relating
to technology were not mentioned at all by delegates when asked
what environment ensures a successful
meeting. Instead 45% of responses focused on light, bright or
natural daylight.
These highlights are just the tip of the iceberg, concludes Emma
Boynton. We gathered a vast amount of data during this process and
are particularly excited by the
opportunity to compare the opinions of those already organising
or attending events with future participants. Data such as the
negative feeling towards social media and
informal content were interesting to see amongst future leaders
and students, who you would expect to be supporters. Above all it
clearly shows that people want to talk to
people and technology is a tool rather than the end goal.
The final research paper is available from
go.welcometoimago.com/meet-the-future.
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1 of 2 16/07/2015 12:15
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Pictured: The Link Hotel has seen a spike in
corporate bookings
A Loughborough hotel has seen its corporate bookings increase by
43
per cent, after actively targeting the business market and
growing its
existing accounts.
The Link Hotel has also picked up its sports market, resulting
in an
increase in weekend group bookings, and says its affordable
meetings
spaces has appealed to organisers on a budget.
Emma Boynton, head of sales and marketing at imago, said: We
focused the business development manager's team specifically
on
developing a corporate market for The Link beyond what was
already
in place. We had growth from existing accounts and secured
new
contracts. We have also developed the sports market resulting in
an
increase in weekend group bookings.
The hotel, part of imago's portfolio of Loughborough University
venues,
also put the year on year increase down to its central location
and
affordable facilities.
The Link is a highly versatile venue, offering people travelling
around
the country on business with all the facilities they need for
meetings
with colleagues in a relaxed environment and at an affordable
price,"
Boynton added.
"The Links popularity has also increased as it is also ideal for
people
to stop off and catch up with work while they are out on the
road.
RELATED ARTICLES
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Email the editor
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in corporate bookings
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affordable conference prices
06/07/2015
What's your view on this? Post your comments here:
Venue reports 43 per cent rise in corporate bookings
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Face to face looks to the future
Research revealed by Loughborough University and its conference
and events wing imago has clearly
demonstrated that the meetings industry has a long-term place in
the commercial world.
The research, which was conducted in conjunction with The Right
Solution, measures the value of face-to-face
communication amongst a sample of more than 750 event
organisers, delegates, graduate and undergraduate students.
Key findings from the research includes:
96.6% of meetings attendees cited small face-to-face meetings of
fewer than 10 participants as their favoured form
ofcommunication.
75.5% of students back up delegate preferences for smaller
meetings with a preference for tutorials rather than lectures.
Group interaction and discussion is considered the top benefit
of communications by 78.4% of delegates.
On a scale of zero to 100, delegates ranked engagement during
face-to-face meetings at an average of 85%.
The strongest emotions during face-to-face meetings were
comfortable, engaged and happy.
An interactive format as a tool to retain information was most
favoured by 81% of those surveyed.
Use of social media was least favoured by delegates (15.9%).
The increasingly common informal co-creation of content also
scored poorly at 52.4%.
The research also examines the venue research and booking
process. In particular it highlights the fact that 85% of
organisers consider it important for a venue to have the latest
technology before making a booking. Yet words relating to
technology were not mentioned at all by delegates when asked
what environment ensures a successful meeting. Instead
45% of responses focused on light, bright, or natural
daylight.
The final research paper is available from
go.welcometoimago.com/meet-the-future.
CONTACTADVERTISINGREGISTERDIRECTORIESEVENTSEDITORIALHOME
Face to face looks to the future
http://www.palife.co.uk/surveys-current-affairs/1287-face-to-face-look...
1 of 2 16/07/2015 12:35
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Does the future have room for face to face communication? |
http://www.xeniosworld.com/2015/07/09/does-the-future-have-room-fo...
3 of 8 10/07/2015 11:08
-
Research revealed yesterday by Loughborough University and
imago, has clearly demonstrated that the meetings industry has a
long term
place in the commercial world.
The research, which was conducted in conjunction with The Right
Solution, measured the value of face to face communication amongst
a
sample of more than 750 event organisers, delegates, graduate
and undergraduate students.
Including students in the research, particularly those on
courses such as Loughborough Universitys MBA gives an insight into
the minds of
future leaders, event delegates and organisers, comments imagos
head of sales and marketing, Emma Boynton.
Key findings from the research included:
96.6% of meetings attendees cited small face to face meetings of
fewer than 10 participants as their favoured form of
communication.
75.5% of students back up delegate preferences for smaller
meetings with a preference for tutorials rather than lectures.
Group interaction and discussion is considered the top benefit
of face to face communications by 78.4% of delegates and 69.4%
of
students.
On a scale of 0 to 100, delegates ranked engagement during face
to face meetings at an average of 85%, with students at 73%.
The strongest emotions during face to face meetings were
Delegates comfortable, engaged and happy.
Students inspired, comfortable and interested.
An interactive format as a tool to retain information was most
favoured by both delegates (81%) and students (72.1%).
Use of social media was least favoured by both delegates (15.9%)
and students (21.7%).
The increasingly common informal co-creation of content also
scored poorly delegates (52.4%) and students (43.8%)
This data is incredibly important and great news for the
industry, continues Emma Boynton, Support for smaller meetings was
of particular
interest. With only 3.4% of delegates expressing a preference
for large meetings it is clear that organisers need to ensure that
breakout and
group interaction sessions are given as much, if not more
attention than plenaries in the planning of large events.
The research also examined the venue research and booking
process. In particular it highlighted the fact that 85% of
organisers considered
it important for a venue to have the latest technology before
making a booking yet words relating to technology were not
mentioned at all by
delegates when asked what environment ensures a successful
meeting. Instead 45% of responses focused on light, bright or
natural
daylight.
These highlights are just the tip of the iceberg, concludes Emma
Boynton. We gathered a vast amount of data during this process and
are
particularly excited by the opportunity to compare the opinions
of those already organising or attending events with future
participants. Data
such as the negative feeling towards social media and informal
content were interesting to see amongst future leaders and
students, who you
would expect to be supporters. Above all it clearly shows that
people want to talk to people and technology is a tool rather than
the end goal.
The final research paper is available from
http://go.welcometoimago.com/meet-the-future.
Follow the debate and share thoughts about the research on
twitter via #futureF2F
The research was undertaken by Loughborough University and
imago. The Right Solution provided methodology, analysis and
validation
of the research which was conducted amongst 779 respondents
using a mixture of focus groups, online and face to face
questionnaires.
The research was revealed and interrogated during an education
session at The Meetings Show on 8 July, 2015.
Industry News (published) News | EVCOM | July 9, 2015
DOES THE FUTURE HAVE ROOM FOR FACE TO FACE
COMMUNICATION?
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1 of 1 20/07/2015 14:22
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Home News Venues & Events imagos launches event management
website
Category: Venues & Events Created on Wednesday, 29 July 2015
14:45
imago, the conference and events arm of Loughborough University,
has launched its new event management website which will allow
organisers to make the
most of its local knowledge and expertise.
With a choice of four leading venues set in the heart of the
Midlands, imago offers a personal and comprehensive service focused
on achieving client
objectives whilst exceeding expectations within budget.
The new website, www.eventmanagementimago.co.uk, pulls together
imagos full event management service to help clients create
inspirational events and includes:
Event Design Concepts
Website Design Marketing
Delegate Management
Exhibition Management
Onsite Management
Financial Management
Full event management
From conception to completion imago has the capacity and
facilities to manage and create inspirational events for our
clients, comments Naomi English, Event Services
Manager at imago. The website is the central hub showcasing what
we can offer for any type of event from training days to large
scale conferences and gala productions -
all designed to take the stress away of organising events away.
Our expertise of the local area puts us in a unique position to not
only offer sensational events at imagos
portfolio of venues, but also manage off-site events as
well.
imago has already run successful events for clients such as the
Association of University Chief Security Officers, UKACC and The
Royal Society of Chemistrys
Electrochem 2014. Professor Upul Wijayantha commented: During
the organisation of the Electrochem 2014 conference, imago has
shown us that they have all the
necessary facilities, excellent contacts and skilled staff to
cater for client needs when it comes to organising major
conferences.
Emma Boynton, Head of Sales and Marketing at imago, added:
imagos continued growth coupled with our strategy to increase
business in key markets means that our
event management service will become even more integral to our
client offering. The website showcases what we can offer and will
play a key role in driving business.
imago unifies Loughborough Universitys conference and events
venues under one brand offering high quality meeting spaces, venues
and accommodation along with
excellent sports and leisure facilities. imago manages the AIM
Gold accredited Burleigh Court and Holywell Park as well as
Loughborough Universitys conference and events
facilities and The Link Hotel.
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3July 2015
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The changing face of meetings and events Research revealed at
The Meetings Show by Loughborough University and video conferencing
supplier, imago, demonstrates how face-to-face communication
favours smaller meetings and considers social media integration to
be an unwelcome addition. ... More >>
-
Home Show previews Videos Blogs Media info Features Interviews
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Home News Appointments Marketing promotion for imagos Liam
Clamp
Category: Appointments Created on Tuesday, 01 September 2015
09:30
imago has promoted Liam Clamp to the position of Marketing
Manager
A graduate of Leeds Beckett University, Liam joined imago as
Marketing Executive in November 2011, and has made a considerable
impact in raising brand
awareness of Loughborough Universitys conference and events
arm
As a direct result of the implementation of various marketing
activities, imago has recorded:
A 47% increase in enquiries for one of its conference venues
A 17% increase in website traffic
Generated more than 30,000 of business through a downloadable
whitepaper.
Most recently, in his role Liam has overseen the marketing of
imagos research into the value of face to face communication, which
was conducted in conjunction with The
Right Solution and measured the value of face to face
communication amongst more than 750 event organisers, delegates,
graduate and undergraduate students.
Liam comments: Im over the moon with the promotion. Im glad to
see that a lot of hard work over the last three and a half years
has paid off. imago is a fantastic company
to work for and I cannot thank them enough for giving me this
opportunity. Every day is so different which certainly helps to
keep me motivated. I am looking forward to the
extra responsibility, where I see my skills developing further
in my new role.
Emma Boynton, Head of Sales and Marketing at imago, comments:
Since joining the team at imago, Liam has had a significant impact
on our marketing which has resulted
in increased awareness of imago and its portfolio of
award-winning venues. He has developed a strong strategy, making
use of all elements of the marketing mix, which has
supported our overall business objectives and helped meet sales
targets. This promotion is well deserved and I look forward to
working more closely with him as he grows into
this new role."
imago unifies Loughborough Universitys conference and events
venues under one brand offering high quality meeting spaces, venues
and accommodation along with
excellent sports and leisure facilities. imago manages the AIM
Gold accredited Burleigh Court and Holywell Park as well as
Loughborough Universitys conference and events
facilities and The Link Hotel.
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imago.pdf500 - Jul 15 - CIM online - Smaller meeting the key to
delegate satisfaction.pdf501 - Jul 15 - CIT online - New research
proves.pdf502 - Jul 15 - Claim a day online - Is the future of
meetings smaller.pdf503 - Jul 15 - CN online - Face to face
fits.pdf504 - Jul 15 - GMI Portal online - The Value Of Face To
Face Communication.pdf505 - Jul 15 - ITCM online - Does the future
have room for face to face communication.pdf506 - Jul 15 - Meetpie
online - Face to face most popular with delegates.pdf507 - Jul 15 -
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bookings.pdf508 - Jul 15 - miceBTN online - Small face to face
meetings.pdf509 - Jul 15 - Myvenues online - Does the future have
room.pdf510 - Jul 15 - Myvenues online - imago Venue of the
Week.pdf511 - Jul 15 - Odyssey online - Does The Future Have
Room.pdf512 - Jul 15 - PA Life online - Face to face looks to the
future.pdf513 - Jul 15 - Right Solution online - Meet the
future.pdf514 - Jul 15 - TDN online - Does the future have
room.pdf515 - Jul 15 - Venuefinder online - Does the future have
room.pdf516 - Jul 15 - Venuefinder online - imago to launch new
industry research.pdf517 - Jul 15 - Xenios online - Does the future
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management website.pdf526 - Jul 15 - TDN online - imagos launches
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website.pdf539 - Jul 15 - aim accredited online - Does the future
have room.pdf540 - Jul 15 - TMS online - Does the future have
room.pdf541 - Jul 15 - Venuefinder online - imago doubles broadband
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online - imago elevates employee to marketing manager.pdf547 - Aug
15 - TDN online - Marketing promotion for imagos Liam Clamp.pdf548
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website.pdf549 - Aug 15 - TMS online - imagos launches event
management website.pdf
