Imagine If?Grooming

A snapshot

Audit

What’s going on in the category? What’s are the opportunities?

Imagine If?!

What’s are the consumer trends?

Insight

Audit

Imagine-If? Audit Grooming

Men in-storeA bewildering product choice between two brands and their various sub-brands. Each encourages us to trade up within their brand with the most valuable systems within easy reach and disposables at floor level.

Boots, Cirencester

Imagine-If? Audit Grooming

Women in-storeMirrors the men’s trade-up layout and a hanging wall of pastel packs, beauty product language and product innovation. Venus stands out.

Boots, Angel

Imagine-If? Audit Grooming

G.F. Trumper, Mayfair.

BarberamaIn the UK, barbers are growing in number offering ‘beard management’, man time and an authentic experience.

Insight

Imagine-If? Insights Grooming

RejuvenationMen feel transformed from caveman in the morning to looking and feeling their best. A regular routine which many don’t enjoy.

Imagine-If? Insights Grooming

ReinventionYounger males especially like to reinvent through hair styling (head and face) reflecting fashion trends and their own personality.

David Beckham’s changing facial hair

Imagine-If? Insights Grooming

Craft & OriginWith the resurgence of the traditional haircuts and facial hair styles, authentic barber shops are popping up all over the place.

Ted Baker’s Ted’s Grooming Room, Holborn.

We are looking for products and brands that are real, authentic and honest, because we know how they are made and where they have come from.

Imagine-If? Insights Grooming

No TaboosMen don’t worry about taking their products into the gym changing room.

Imagine If?!

Imagine-If? Insights Grooming

Antibacterial gel pad

Antibacterial• An antibacterial strip in the plastic cover of the disposable

razor will keep the blades sterilised.• Keeping spots at bay.

Imagine-If? Insights Grooming

SHAVE CO.MEN

8 REPLACEMENT BLADES

150POINTS = free razors

1000 points

Loyalty Club• Points are accrued with every Shave Co. branded product.• Points are then redeemed on other Shave Co. products.

Imagine-If? Insights Grooming

SHAVE CO.BLADE RECYCLING BAGSend your used blades to us for recycling.

Sustainable• Return your old blades to Shave Co. for recycling.• Safe disposal.

• Environmentally responsible.• Envelope included in blade refill packs.

Mike LeahyPlanning Director

70 Rosebery Avenue London EC1R 4RR

p: +44 (0)20 7713 1337m: +44 (0)7855 950 786e: mike@brandpoint.london

www.brandpoint.london

Thank You