Imagen: Café Tacvba CORPORATE PRESENTATION- 4Q2019 · Banquet service Mexican Grand Prix –F1 CIE Entertainment CIE Special Events Other Businesses CORPORATE STRUCTURE BUSINESS

CORPORATE PRESENTATION- 4Q2019Imagen: Café Tacvba

As a precautionary note to the reader, except for the historical information provided herein,certain matters discussed in this document constitute forward-looking statements. Thesestatements assume that there are risks and uncertainties, including the economic conditions inMexico and other countries where CIE operates, as well as fluctuations in the value of theMexican peso against the United States dollar.

The use of registered trademarks or commercial trademarks in this document is exclusively forillustrative purposes and is not intended to violate copyrights and/or intellectual property lawsapplicable in the countries where CIE, its subsidiaries, and those companies with which CIEmaintains commercial or business relationships, operate.

LEGAL DISCLAIMER

Introduction to CIE:

Business Model

Our resources and capabilities

Strategic Business Units:

CIE Entertainment

CIE Special Events

Other Businesses

Minority Investments

4Q2019 Results

1

2

3

TABLE OF CONTENTS

4

THE ENTERTAINMENT INDUSTRY

Social networks

Streaming

Videogames

Live entertainment

Amusement parks

Business tourism

Movies

Museums and expos

Sports

Mass media

At-home Intermediate Out-of-home

4

Insurance

Customer ServiceTaxes Purchasing Legal

Commercial Area

Marketing

Finance

A D A P T

LIVE ENTERTAINMENT

C R E A T E

C U R A T E

C O N T R A C T

C O N T R O L O F A C C E S S

I N V I T A T I O N S / T I C K E T S

A N N O U N C E M E N T S

P R O F I L E S

S E A T I N G / C A T E G O R I E S

L O G I S T I C S

F O O D & B E V E R A G E S

S E R V I C E S

S T A G E

F O R M A T

S A F E T Y & C I V I L P R O T E C T I O N

V E N U E

A C T I V A T I O N S

H O S P I T A L I T Y

V I S I B I L I T Y

5

FUTURE

New types of entertainment

Innovation to the business model

Use of technology to learn about and improve the fan experience

6

NOW

FAN

Consumes and produces entertainment thanks to the evolution of technology

CURATORS

BRANDS

TALENT

MEDIA

7


Business Model



CIE Entertainment

CIE Special Events

Other Businesses


4Q2019 Results

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2

3

TABLE OF CONTENTS

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OCESAENTRETENIMIENTO

REFORESTACION Y PARQUES

Promotion of live events

Operation and administration of show venues

Automated ticketing

Advertising sponsorships for brands, companies and government entities

Sale of food, beverages andsouvenirs

Artistic agency

Operation and development of El Salitre Mágico, an amusement park in Bogotá, Colombia

Event logistics and operation, meetings, exhibitions and conventions

Special and corporate events

Operation of Centro Citibanamex

Government events

Banquet service

Mexican Grand Prix – F1

CIE Entertainment CIE Special Events Other Businesses

CORPORATE STRUCTUREBUSINESS UNITS

LOGRACREACENTRO CITIBANAMEXA LA CARTAMEXICAN GRAND PRIX (F1)

Mexico, Colombia, Central America

Mexico and abroad ColombiaMARKETSSERVED

MAINOPERATIONS

(Numbers in millions of Mexican pesos, unless otherwise indicated)

ENTITIES

9

$ 2,288

$ 527

$ 210

$ 36

$ 11,709

$ 2,336

REVENUES 2019

EBITDA LTM 2019

$ 9,211

$ 1,773

INTEGRATED BUSINESS MODEL

10

Promoter Ticketing

Venues Sponsorship

10

J O N A S B R O T H E R SB I L L Y I D O L

11

C D S - C R Y S T A L C H I C A G OS H A W N M E N D E SM U S E

• Mexico and Colombia• Central America and the Caribbean

• Contracting and promoting musical concerts, and family and

sporting events

• Regional and local tours of large concerts and other live events

• Integrated offer of promotion and production services in the

region

S E R V I C E S

M A R K E T S

CIE ENTERTAINMENT

MUSIC CONCERTS, FAMILY, CULTURAL AND SPORTING EVENTS

12

12

D I S N E Y O N I C EC D M X M O N T E R R E YC D M X M O R E L O S C D M X

E S T A D O D E O G U A D A L A J A R A Q U E R É T A R O P U E B L A C D M X M É R I D A J A L I S C O

C D M X M O N T E R R E Y P U E B L A C H I H U A H U A C I U D A D D E M E X I C O L E Ó N C D M X

12

C D M X M O N T E R R E Y

E D O D E M É X I C O

CIE ENTERTAINMENT

MUSIC FESTIVALS THROUGHOUT MEXICO IN 2019

2015 2016 2017 2018 2019EDC EDC EDC EDC EDC

Ceremonia Ceremonia Ceremonia Ceremonia Ceremonia

Vive Latino Vive Latino Vive Latino Vive Latino Vive Latino

Pa'l Norte Pa'l Norte Pa'l Norte Pa'l Norte Pa'l Norte

Coordenada Coordenada Coordenada Coordenada Coordenada

Corona Capital Corona Capital Corona Capital Corona Capital Corona Capital

Live Out Live Out Live Out Live Out Live Out

Hell & Heaven Hell & Heaven Domination

Northside Northside Northside Northside

Beyond Wonderland Beyond Wonderland Beyond Wonderland

Tecate Comuna Tecate Comuna Tecate Comuna

Tecate Arcadia Tecate Arcadia Tecate Arcadia

Tecate Península Tecate Península Tecate Península

Tecate Sonoro Tecate Sonoro Tecate Sonoro

Tecate República Tecate República Tecate República

Coca-Cola Flow Coca-Cola Flow Coca-Cola Flow

Tecate Supremo Tecate Supremo

Corona Capital GDL Corona Capital GDL

Tecate Bajío Tecate Bajío

Pulso GNP Pulso GNP

Rio SolarVaivénSónarBravo

7 9 16 20 24

CIE ENTERTAINMENT

EVOLUTION OF THE PORTFOLIO OF FESTIVALS AND FUTURE PLANS

13

CIE ENTERTAINMENT

LARGE-SCALE / BROADWAY TYPE SHOWS

B E A U T Y A N D T H E

B E A S T

R E N T

P H A N T O M O F T H E

O P E R A

T H E M A N O F L A M A N C H A

J E S U S C H R I S T S U P E R S T A R

C H I C A G O

T H E F U L L M O N T Y

T H E L I O N K I N GF I D D L E R O N T H E

R O O F

H O Y N O M E P U E D O L E V A N T A RM A M M A M I A ! M A R Y P O P P I N S

W I C K E D

L E S M I S È R A B L E S

14

CIE ENTERTAINMENT

VENUES

Arena VFA (Guadalajara)Venue: 12,000 seatsExpires: August 2020

Auditorio Citibanamex (Monterrey)Venue: 7,000 seatsExpires: October 2048

Foro SolVenue: approximately 65,000 seatsExpires: August 2021

Teatro MetropolitanVenue: 3,165 seatsExpires: December 2021

Teatro InsurgentesVenue: 1,030 seatsExpires: December 2021

Auditorio Plaza CondesaVenue: 2,450 seatsExpires: May 2029

Pabellón CuervoVenue: 4,000 seatsExpires: February 2029

Teatro TelcelVenue 1,600 seatsExpires: Annually

Teatro LibanésVenue: 540 seatsExpires: December 2025

Palacio de los DeportesVenue: 21,000 seatsExpires: August 2021

Acropolis (Puebla)Venue: 10,229 seatsExpires: May 2028

Foro GNP (Mérida)Venue: 10,000 seatsExpires: May 2028

Hermanos Rodríguez Car RacetrackVenue: 65,000 seatsExpires: August 2021

Estadio 3 de Marzo (Guadalajara)Venue: 18,750 seatsExpires: August 2029

Auditorio NacionalVenue: 10,000 seatsExpires: Dates are bid on

15 venues under

long-term operation

1415

ENTERTAINMENT: A DIVERSIFIED CLIENT PLATFORM

16

CIE ENTERTAINMENT

TICKETING FOR EVENTS AND VENUES

• Points of sale: • 380 locations in malls and national department

stores

• Call centers: 18 million calls per year

CDMX 5325 9000MTY 8369 9000GDL 3818 3800

• www.ticketmaster.com.mx9.9 million single users per month85.6 million visits per monthCapacity: 4,200 transactions/ minute

• Box offices at venues:• Operated by event promoters and/or show and

sporting venues

S A L E S C H A N N E L S

27 years of experience in ticketing for concerts, theater productions,cultural, family and sporting events, among others.

Large number of affiliated venues and promoters for the sale, control anddistribution of tickets to live events.

Certification ISO 9001:2015

Interactive digital community:

@Ticketmaster_Me 1.5 million fans

ticketmaster_mx 134 thousand followers

Ticketmaster_mx 1.3 million followers

17

CIE ENTERTAINMENT

ARTISTIC AGENCY

Agency that represents artists, markets live shows, and that has a record label, with operations in Mexico and Latin America

M A R Í A J O S É

P E P E A G U I L A R

PAT Y C A N T Ú

R Í O R O M A

B R O N C O

H A * A S H

C A I FA N ES

J UA N E S

Y U R I D I AM O E N I A

Z O É

M I G U E L B O S É

A N A TO R R O JA

Á N G E L ES A Z U L E S

M O R AT 18

19Fuente: Pollstar

Boletos Taquilla

1. Live Nation 46,662 $3,808

2. AEG Presents 14,844 $1,407

3. OCESA/CIE 4,610 $240

4. Semmel Concerts Entretainment 3,248 $181

5. Feld Entertainment 3,104 $99

6. Messina Touring Group 2,818 $249

7. FKP Scorpio Konzertproduktionen 2,754 $193

8. SJM 2,688 $215

9. Zignia Live 2,214 $56

10. MDC Productions 2,301 $159

11. Marshall Arts 1,952 $235

12. TEG Dainty 1,836 $185

13. Premier Productions 1,740 $63

14. FPC Live 1,480 $99

15. Another planet Entertainment 1,464 $117

16. T4F 1,175 $57

Boletos Taquilla

1. Foro Sol 882 $44

2. Wembley Stadium 856 $102

3. MetLife Stadium 811 $89

4. Allianz Parque 577 $43

5. Olympiastadion 358 $34

Boletos Taquilla

1. Outside Lands Music & Arts Festival 206 $30

2. Life Is Beautiful Festival 130 $18

3. Lollapalooza Brazil 246 $14

4. Corona Capital 180 $12

5. Southside Festival 62 $12

6. Hurricane Festival 63 $11

7. Paleo Festival 210 $11

8. Bluesfest 105 $11

9. EDC Mexico 219 $11

PROMOTERS, STADIUMS & AMPHITHEATRES – 4Q 2019

(Box office figures in millions of US dollars and thousands of tickets)

THE VENUES WHERE WE OPERATE:

This is the most prestigious of the OCESA properties. This space combines intimacy and the most exclusive entertainment for VIPs

Each guest experiences the most important and anticipated events with unique benefits, such as:

BENEFITS

20

RFID technology that turns a bracelet into a virtual wallet for a better purchasing experience that is more comfortable and faster, creating a more practical and transparent environment for the event’s organization

B E N E F I T S

• Visibility of the user’s expenses

• Monitors transactions / area

• Improved auditing of concession stands

• Innovation in brand activations

1921

Platform that intensifies the experience of people who attend concerts and music festivals, as they become a “special guest”

2022

ARM | Artist Relationship Management

Creative solutions based on international talent that

allows them to identify and connect with their

audiences in a memorable way

• Commercial clients

• Government clients

M A R K E T S

S E R V I C E S

• Hiring talent for public or private events

• Product ambassadors or for specific projects

2123


Business Model



CIE Entertainment

CIE Special Events

Other Businesses


4Q2019 Results

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2

3

TABLE OF CONTENTS

4

OCESA ENTRETENIMIENTO




Automated ticketing



Artistic agency





Government events

Banquet service


CIE Entertainment CIE Special Events Other Businesses





MAINOPERATIONS


ENTITIES

25

$ 2,288

$ 527

$ 210

$ 36

$ 11,709

$ 2,336

REVENUES 2019

EBITDA LTM 2019

$ 9,211

$ 1,773

Gran Premio de México 2017Cifras en MM de Pesos Mexicanos

CIE SPECIAL EVENTS

• Broke attendance records with 345,694 fans over the weekend.

• FORMULA 1 MEXICO GRAND PRIX 2019 was full of color thanks to the Guelaguetza parade from Oaxaca.

• DJ Tiësto was the star of the unforgettable closing show and the grand finale of the FORMULA 1 MEXICO GRAND PRIX 2019.

MEXICO GRAND PRIX 2019

Recognition for the 5th consecutive year as best event of the year (FOM)

Recognition as the Best Live Sports Experience in the Leaders Sports Awards 2019

26

27

CIE SPECIAL EVENTS

27

CIE SPECIAL EVENTS

S T R A T E G I C F O C U S

• Creativity and innovation• Event production and integration• Congresses

• Audio, video, lighting• IT & registration• Rigging, display, electricity• Rug, seating, systems

• Operation of Centro Citibanamex• Administration of third-party venues

(exhibitions and congresses only)

• Food and beverages (Centro Citibanamex)• In-home food and beverage service

2628

Tailor-made operating, equipment and logistics solutions for the entertainment market and events, both for CIE and CREA, as well as for third parties

• Rugs / Seating/ Institutional

• Structures / Rigging

• Audio / Video / Lighting

• Electricity generation and distribution

• Video production

• Freight and transport (own equipment)

• Custom displays

• IT systems

• Registration

• Projects / Integration

• Additional services

• Entertainment: producers, promoters and organization of musical and entertainment shows

• Meeting industry: representative organizing committees, meeting planners, professional congress organizers

• Locations: exposition halls and hotels that offer space for congresses, conventions and events

• Agencies: event organizers, production agencies, corporate and social

• Others: companies and governments that hire tailor-made stands for events, trade fairs and expos, among others

EVENT LOGISTICS

CIE SPECIAL EVENTS

E X T E R N A L M A R K E T SS E R V I C E S

29

INNOVATION AND CREATIVITY FOR EVENTS

CIE SPECIAL EVENTS

Corporate communications and experimental marketing agency based on innovation and creativity; solution integrator for CIE and third parties

• Creative study• Innovation and

development• Commercial

operations• Production

• Stands

• Showrooms

• Image design

• Themed pavilions

• Brand integration in

existing spaces

• Brand launches

• Presentation of programs

• Press conferences

• Digital or in-person activations

• Product testing

• Product sampling

• Database creation through activations

• Activity reports

• Business meetings

• Fairs / themed events

• Inaugurations / closures

• Conferences / seminars

• State visits

• Congresses / conventions

• Sporting events

• Vacation events

S P E C I A L E V E N T S

B R A N D S P A C E S

A C T I V A T I O N S

S E R V I C E S

E X T E R N A L M A R K E T S

• Government entities

• Private initiative

• International organizations

• Congress and convention

industry

30

CREA: SPECIAL EVENTS FOR A WIDE VARIETY OF CLIENTS

31

• Promoters and organizers

• Planners

• Government entities

• Private initiative

• Expositions

• Business

• Congresses and conventions

• Social events

• Government events

OPERATION OF EVENT VENUES

CIE SPECIAL EVENTS

The most recognized convention center and expo hall in the B2B and B2C segments in Mexico and Latin America

S E R V I C E S

M A R K E T S

• In operation since 2001 with space of 185,000 m2

• Located inside the Las Américas Complex in Mexico City

• Venue operation + event logistics+ food & beverage service + integration of services

• 90 events per year with 2,000,000 visitors

• 34,283 m2 of expo area

Hall A – 5,103 m2 Hall B – 7,128 m2

Hall C – 8,856 m2 Hall D – 13,196 m2

• 25 convention rooms

• 7,390 people inside rooms

• 42,957 people at maximum capacity

• Parking for 10,000 cars

• 18,000 hotel rooms within a 5-km radius

• 45 minutes from Mexico City’s International Airport

C E N T R O B A N A M E X I N N U M B E R S

32

CATERING SERVICES FOR EVENTS

CIE SPECIAL EVENTS

Food and beverage service for large-scale events such as trade fairs and conventions, festivals, and sporting events (CIE & third parties)

Corporate

Social

Government

Congresses / conventions

Associations & chambers

Sporting events

B A N Q U E T S H O S P I T A L I T Y S P E C I A L O C C A S I O N S

Anniversaries, launches, mergers

Graduations, anniversaries, religious celebrations,

Official visits, government meetings

Guilds, corporate, national, foreign

Anniversaries, change in presidency, shareholders meetings

F1, WGC, tournaments, concerts, festivals

33


Business Model



CIE Entertainment

CIE Special Events

Other Businesses


4Q2019 Results

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2

3

TABLE OF CONTENTS

4

OCESA ENTRETENIMIENTO




Automated ticketing



Artistic agency





Government events

Banquet service


CIE Entertainment CIE Special Events





MAINOPERATIONS


ENTITIES

35

Other Businesses

$ 2,288

$ 527

$ 210

$ 36

$ 11,709

$ 2,336

REVENUES 2019

EBITDA LTM 2019

$ 9,211

$ 1,773

EL SALITRE PARK

OTHER BUSINESS

79 acresMore than

30 attractionsand games

El Salitre Mágico, located inside the Simón Bolivar Metropolitan Park in Bogotá, is the most popular and emblematic amusement park in the city

900 thousand visitors per year

36


Business Model



CIE Entertainment

CIE Special Events

Other Businesses


4Q2019 Results

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2

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TABLE OF CONTENTS

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MINORITY INVESTMENTS

Leading company in the live entertainment market in Brazil, Argentina, Chile and Peru:

• Production of live events, large-format theater, sporting events, music festivals

• Marketing of advertising sponsorship for events and properties

• Automated ticketing

Revenues: Ps. 3,161 mNet Income: Ps. 52 mAssets: Ps. 3,599 m

CIE’s stake: 10.05%

I C E L A

Collective for artistic, cultural and entertainment projects based on technology and digital and performance experiences:

• Concept

• Design

• Production

• Integration

• Operation

Revenues: Ps. 191 mNet Income: Ps. 11 mAssets: Ps. 41 m


Holding company for the companies that operate inside the Las Américas Complex and throughout Mexico:

• Las Américas Racetrack

• Remote sports betting and numbers- and symbols-based gaming halls

• Centro Citibanamex

• Granja Las Américas

Revenues: Ps. 5,122 mNet Income: Ps. 860 mAssets: Ps. 6,721 m


Leading company in integral services and call centers based on outsourcing:

• Customer service and client retention

• Front and back office

• Collections management

• Marketing and sales

Revenues: Ps. 1,106 mNet Income: Ps. 2,689 mAssets: Ps. 691 m


*Numbers for the year 2017 3638Note: As of Dec 31, 2018


Business Model



CIE Entertainment

CIE Special Events

Other Businesses


4Q2019 Results

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2

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TABLE OF CONTENTS

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Sales

40

3,702 3,335

-

2,071

1,302

-

-

91

90

-

2,40 0

4,80 0

7,20 0

4Q 2018 4Q 2019

4,728

-19%

435 516

289 264

2930

$-

100

200

300

400

500

600

700

800

900

4Q 2018 4Q 2019

835

+15%

% Marg. 12.4% 17.7%

5,865

727

EBITDA & Margin

+19%

-10%

Colombia

+5%-1%

+10%-37%

9,487 9,211

2,873 2,288

219210

2018 2019

11,709

-7%

1,608 1,773

364

527 46

36

2018 2019

2,336

+16%

12,5782,017

% Marg. 16.0% 19.9%

+10%-3%

+45%+20%

Colombia

-22%-4%

CONSOLIDATED RESULTS(Figures expressed in millions of Mexican pesos)

CIE Special Events

CIE Entertainment

CIE Special Events

CIE Entertainment

3 179

359 418

239

500(Oct.)

500(Oct.)

2020 2021 2022 2023 2024

Securitized

Bank

41

Expiration Dates

Total: 2,198

Interest Rates

7.48 % + 2.04

Fixed

Variable

TIIE +2.04%

Short Term Long Term

HR HR1 AA-

Fitch F1+ AA-

Ratings

Financial Ratios

Debt 1) 2,198

EBITDA LTM 1) 1,992

Interest Paid LTM 1) 273

DEBT / EBITDA 1.10 x

EBITDA / Int. Paid 7.29 x

503

679

Note: On January 31, 2019, FitchRatings revised upward the CIE ratings: Long Term to AA- from A +

$791

$1,403

$4

1) Does not include the effect of IFRS-16: Leases

RATINGS AND DEBT(Numbers stated in millions of Mexican pesos)

[email protected]

+5255 5201 - 9353

Documents

Imagen: Café Tacvba CORPORATE PRESENTATION- 4Q2019 · Banquet service Mexican Grand Prix –F1 CIE Entertainment CIE Special Events Other Businesses CORPORATE STRUCTURE BUSINESS