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— image s tandards —
Spirit Petroleum P.O. Box 1419
Soap Lake, WA 98851
Phone: (509) 203-7357
www.spiritpetroleum.com
Revision: 12/16
Approved vendors 1
Paint standards, colors and codes 2
Replacement signs 3
ID sign faces 4
Price sign faces 5
C-store sign faces 6
Service message and readerboard sign faces 6
New signs 7
Twin pole signs 7
Single pole signs 8
Single pole ID signs 9
High rise ID signs 10
Monument signs 11
Illuminated channel letter and trim cap signs 12
Highway and flag signs 13
Canopies 14
Canopy basics and image segments 14
Canopy graphic image segment application basics 15
Canopy graphic installation specifications for canopies over 40’ long 16
Canopy graphic installation specifications for canopies under 40’ long 17
Optional graphic installation for wide canopies 18
Standard T canopy graphic (short front) installation specifications 19
Standard T canopy graphic (long front) installation specifications 20
Curved corner canopy graphic installation specifications 21
Pump imaging basics 22
Pump skirt graphic installation specifications 22-23
Valances 24
Valance graphic installation specifications 25
Marketing logos, print and vinyl colors 26
Table Of Contents
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
1
SELF SERVE GASOLINE
PAINTJones-Blair Paint Company
Order placement, shipping, field application, instruction guides, credit applications and technical data sheets
Jones-Blair Customer Service (Attn: Elida) (800) 492-9400
Kristal Bluemer National Sales Manager - Imaging (800) 492-9400 Office: (214) 353-1645 Mobile: (214) 676-8542 [email protected]
HIGHWAY SIGNSLyle Signs
Rhonda Ferguson - Acct Mgr. (701) 252-9494, ext. [email protected]
SIGNSFederal Heath Sign Company
Mike St. Onge
(813) 855-4415, ext.14 [email protected]
CANOPY & PUMP GRAPHICSMountain Commercial Graphics
Stacy Hart (713) 996-6618 [email protected]
APPROVED VENDORS
Per the Spirit® brand license agreement, licensees are required to use the approved vendors listed below
A TYPICAL SPIRIT® STATION
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
2
PAINT STANDARDS
BUILDINGS: Buildings on Spirit® Brand sites shall be painted Spirit® Brand White Exceptions may be made for proprietary-brand convenience stores All building trim and fascia shall be painted Spirit® Brand Blue
SIGN POLES: Sign poles shall be painted Spirit®
Brand Blue or Spirit® Brand White
Spirit® signs are available exclusively from Federal Heath Sign Company (p.1). Existing signs may be retrofitted with Spirit® sign faces made by Federal Heath, provided the Spirit® registered logo is not altered. PMOCO must approve retrofit signs.
CURBS & PUMP ISLAND: Shall be painted Black, Medium Gray, or Spirit® Brand Blue
BUMPER (CRASH) POLES: Shall be painted Spirit® Brand White or Spirit® Brand Blue
CANOPY POLES: Shall be painted Spirit® Brand White or Spirit® Brand Blue
APPLICATION: The Spirit® Repainting Field Application Guide (available from Jones-Blair Paint Company) provides guidelines for applying Spirit® Brand-specified paint products as well as correct power washing procedures Please note that paint must cure for seven days post-application before decals may be affixed to pumps, poles, canopies, or other painted surfaces
NOTE: Driveways and parking areas should be smoothly paved and kept clean and free of debris
EXCEPTIONS: Exceptions to any of the above image standards may be granted only by PMOCO Please submit variance requests in writing to:
Spirit Petroleum, P O Box 1419, Soap Lake, WA 98851 or by e-mail to gramm@spiritpetroleum com
Paint Colors and Codes
JONES-BLAIR PAINT COMPANY
SPIRIT® BRAND BLUE - #4550-001/99951 ACRYLITHANE HS3 FADE/CHALK RESISTANT URETHANE
SPIRIT® BRAND WHITE - #45011-CA/99951 ACRYLITHANE HS3 FADE RESISTANT URETHANE
SPIRIT® BRAND RED - #45191/99951 ACRYLITHANE HS3 FADE RESISTANT URETHANE
BLACK - #45572/99951
MEDIUM GRAY - #45597/99951
Official Spirit® Brand paint colors (Spirit® Brand Blue, Red, and White) and other specified colors (Black and Medium Gray) are produced exclusively by Jones-Blair Paint Company. Paints are available ready-mixed and must be applied as specified for maximum color and gloss retention.
NOTE:The Spirit® Minimum Image Standards Guide is intended as a comprehensive guide for any approved use, application, or installation of the Spirit® and SpiritMart® names, logos, and colors Licensees are directed to contact PMOCO for approval for any use, application, or installation other than those specified in the manual
Any use, reproduction, or manufacture of the Spirit® or SpiritMart® names, logos, or colors by unauthorized vendors is illegal and will be prosecuted to the fullest extent of the law
It is the licensee’s responsibility to identify and comply with all state and local laws and mandates pertaining to signs and commercial graphics at Spirit® and SpiritMart® locations
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
3
Existing cabinets and poles
should be painted Spirit®
Brand White or Blue
REPLACEMENT SIGNS
Existing cabinets may be retrofitted with sign faces made by Federal Heath
Spirit® ID Sign Face
Price Sign Face
C-Store Sign Face
Service Message and Readerboard Sign Faces
Existing sign faces are
removed and replaced with
new Spirit® sign faces
Note: Spirit® ID sign and
SpiritMart® logo sign must
be separated by another
sign when used together
on a sign cluster.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
4
Spirit® Standard ID Sign Face
Spirit® sign progression
standard
horizontal
ID SIGN FACES
Existing or new cabinets may be fitted with Spirit® logo ID sign faces made by Federal Heath If the standard sign proportions do not fit an existing cabinet configuration, then Federal Heath will select an appropriate sign from the Spirit® sign progression shown on the right The white space around the logo may vary to accommodate slight differences in proportion
Note: The Spirit® Standard ID Sign Face should be used for all new sign construction and as the first option for retrofit signs.
Note: Two or more different ID sign configurations cannot be used at the same location without permission from PMOCO.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
5
The examples below show a few of the many price sign face configurations available to fit existing or new cabinets
REGULAR
SELF SERVE GASOLINE
REGULAR
PLUS
PREMIUM
REGULAR
PLUS
PREMIUM
DIESEL
SELF SERVE GASOLINE
REGULAR
SELF SERVE GASOLINE
REGULAR
DIESEL
RETRO-FITTING LED PRICE UNITS
Replacement faces, retainers, and LED units are typically shipped as a complete assembly Existing cabinets are required to accept recessed retainers
If the customer intends to reuse existing LED units, a detailed field survey is required to determine the size and position of the clear window opening for the price unit Licensees are responsible for costs associated with remounting, moving, or adjusting existing LED units as necessary to fit replacement faces
CANOPY-MOUNTED LED PRICE SIGNS
Canopy-mounted LED price signs are allowed Canopy-mounted cabinets must match the color of the canopy fascia where mounted.
PRICE SIGN FACES
Existing or new cabinets may be fitted with Spirit®
price sign faces made by Federal Heath
Note: Certain states mandate the inclusion of the text “Self Serve Gasoline” on price sign faces. Individual states may have additional requirements. It is the licensee’s responsibility to be aware of and adhere to state requirements when placing sign orders.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
6
SERVICE MESSAGE AND READERBOARD SIGN FACES
Existing or new cabinets may be retrofitted with Spirit® service message and readerboard sign faces made by Federal Heath CAR WASH
THREELINES OF
COPY
Service message sign faces will be imaged
with the Frutiger Bold font
Readerboards can be made in single or
multiple lines of copy depending on the
size of the cabinet
C-STORE SIGN FACES
Existing or new cabinets may be fitted with SpiritMart® logo sign faces made by Federal Heath The logo style that best fits the existing cabinet proportions should be used
SpiritMART® horizontal style
SpiritMART® vertical style
Note: Spirit® ID sign and SpiritMart® logo sign must be separated by another sign when used together on a sign cluster (see p. 3).
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
7
NEW SIGNS
TWIN POLE SIGNS
The standard configurations for new Spirit® twin pole signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4-6 for sign face information
REGULAR
PLUS
PREMIUM
SELF SERVE GASOLINE
CAR WASHTHREE
LINES OFCOPY
TP - 5’ TP - 6’
23’
5’ - 1” 6’ - 1”
ATMTHREE
LINES OFCOPY
TP - 7’ TP - 8’
30’
7’ - 0” 8’ - 1”
REGULAR
REGULAR
Min
imu
m
Cle
aran
ce?
Min
imu
m
Cle
aran
ce?
REGULAR
PLUS
PREMIUM
DIESEL
Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign face as shown below.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
8
SINGLE POLE SIGNS
The standard configurations for new Spirit® single pole signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information
REG
PLUS
PREM
SELF SERVE GASOLINE
CAR WASH ATM
REGULAR
SELF SERVE GASOLINE
REG
PLUS
PREM
DIESEL
CAR WASH ATM
REGULARREG
PLUS
PREM
SELF SERVE GASOLINE
CP - 6x1020
’ 6’
-1”
20’
10’- 4” 10’- 4”
7’-6
”
CP - 7x10
3’-6
”
4’-7
”
5’-1
0”
6’- 1” 8’- 1” 8’- 1”
CP - 3x6CP - 4x8CP - 5x8
Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign face as shown below.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
9
SINGLE POLE ID SIGNS
The standard configurations for new Spirit® single pole ID signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information
7’- 0”
8’-6
”
25’-
0”
20’-
0”
SPLO - 60 SPLO - 30 SPLO - 15
5’- 0”
6’-2
”
3’- 7”
4’-7
”
15’-
0”
Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign as shown below.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
10
HIGH RISE ID SIGNS
The standard configurations for new Spirit® high rise ID signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information
Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign as shown below.
11’- 6”
14’-
0”
60
’-0
”
90’-
0”
HR-160
13’- 1”
16’-
0”
HR-209
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
11
MONUMENT SIGNS
The standard configurations for new Spirit®
monument signs shown below are a few of the many configurations and sizes available Check local zoning laws for height or clearance limitations before ordering See pages 4 -6 for sign face information
REG
PLUS
PREM
SELF SERVE GASOLINE
CAR WASH ATM
10’- 4” 7’
-6”
M - 7x10
REGULAR
3’-6
”
6’- 1”
CP - 3x6
REG
PLUS
PREM
SELF SERVE GASOLINE
4’-7
”
8’- 1”
CP - 4x8
REG
PLUS
PREM
DIESEL
CAR WASH ATM
5’-1
0”
8’- 1”
M - 5x8
REGULAR
SELF SERVE GASOLINE
6’-1
”
10’- 4”
M - 6x10
Consult with Federal Heath Sign Company if you require a setup different from the examples shown. All new signs that include a logo ID sign must use the standard Spirit® ID sign as shown below.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
12
ILLUMINATED CHANNEL LETTER AND TRIM CAP SIGNS
Spirit® logo signs are available for canopies and other applications SpiritMart® logo signs are available for fascia and other applications Channel letter signs have LED backlighting; trim cap signs do not See page 14 for Spirit® logo placement on canopies
The sizes shown are approximate. Other sizes are available. Consult with Federal Heath Sign Company if you require a setup different from the examples shown.
5’- 10”
Side ViewLED Channel Letters
Side ViewTrim Cap Letters
20”
27”
5” 1”
10’- 9”
20”
27”
Attached to wall or fascia
2’-
11”
5’- 10” Signs also available with white letters for colored backgrounds as shown above.
Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted sign.
Note: White channel letter and trim cap signs should not be used on canopies.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
13
Inst
all 9
’-0”
ab
ove
fin
ish
ed g
rad
e
INTERSTATE HIGHWAY SIGN
Highway signs are available from Lyle Signs (see p 1) and should be used for interstate highway signage
FLAG SIGNS
Flag signs are available from Federal Heath Sign Company (p 1) Decals are available from Mountain Commercial Graphics (see p 1)
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
14
Eagle Logo (EL) over White Blockout (W)
Fixed 10’ length
Must be used over a White Blockout segment or over
panels that are painted Spirit® White
Red (R)
Fixed 10’ length
Appears on 50’ or longer canopies or smaller canopies
when the side and end panels add up to 50’ or more
Two pieces (20’) are used on canopies ≥ 100’ long
Intense Blue (B)
Variable length (Min10’)
May be used to cover additional length of
canopy fascia
Flag Transition (FT)
10’ section
Must be used over a White Blockout segment or over
panels that are painted Spirit® White
Spirit® Logo (SL) over White Blockout (W)
Use 10’ of White Blockout (W) for canopies < 100’ long. Use
20’ for canopies ≥ 100’.
Spirit® logo must be placed on White Blockout (W) as
shown below.
10’ or 20’varies
10’
10’10’ or 20’ varies
CANOPIES
Fuel island canopies are required for Spirit® licensed locations Exceptions may be granted if there are zoning or permitting issues Variance requests must be submitted to Spirit® in writing
Note: Backlit LED channel letter signs are required on canopies for sites that do not have a backlit ID sign (see p.12).
STANDARD CANOPY IMAGE SEGMENTS
The standard image segments below can be configured to fit almost any size or type of canopy Questions concerning canopy imaging should be addressed to Gerry Ramm at (509) 203-7357 or gramm@spiritpetroleum com
CANOPY SPECIFICATIONS
Canopy poles shall be blue or white Canopy fascia shall be imaged with approved Spirit® graphic materials available from Mountain Commercial Graphics Spirit® logo vinyl letters are available from Mountain Commercial Graphics; Spirit® logo channel letters are available from Federal Heath Sign Company
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
15
VINYL APPLICATION TEMPERATURE (AIR AND SUBSTRATE)
• Flat without rivets: 40˚-100˚F (4˚-38˚C)• Curves or corrugations: 50˚-100˚F (10˚-38˚C)• Compound curves: 60˚-90˚F (16˚-32˚C)
CANOPY GRAPHIC IMAGE SEGMENT APPLICATION BASICS
If the eagle logo (EL) and flag transition (FT) image segments are taller than the canopy fascia, center the segments vertically and trim the top and bottom The Spirit® logo (SL), eagle logo ( EL), and flag transition (FT) must be applied over White Blockout or Spirit White paint.
Distance from corner width of pi
Spirit® logo should not touch bottom or top edge of canopy.
equal
equal
Placement of the Spirit® logo or LED channel letter sign and flag transition at canopy corner
20’ for canopies < 100‘ long and 30’ for canopies ≥ 100’ long
equal
equal
Center the eagle logo and flag transition
(EL) (FT)
Note: Secure all loose flashing or trim angles on the canopy before applying fascia vinyl. Canopy fascia vinyl must completely cover the canopy fascia.
Secure all existing flashing / trim
Vinyl must completely cover canopy fascia
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
16
GRAPHIC INSTALLATION SPECIFICATIONS FOR CANOPIES 40’ OR LONGER
The layout below shows how to image a canopy 40’ long or longer using the standard canopy image segments shown on page 14 Note that the Spirit® eagle must be placed on the long sides of a rectangular canopy * If the canopy is square, then the Spirit® eagle should face the major traffic area
A panel of the canopy may be imaged plain white if it is too close to an adjacent structure to be visible
100’ or longer canopies
R (10’) R (10’) W (10’), EL B (length varies) FT(10’) W (20’), SLW (le
ngth varie
s), SL
50’-100’ canopies
R (10’) W (10’), EL B (length varies) FT(10’) W (10’), SLW (le
ngth varie
s), SL
40’-50’ canopies
W (10’), EL B (length varies) FT(10’) W (10’), SLW (le
ngth varie
s), SL
*The Spirit® eagle image may not be placed on contiguous sides of any rectangular canopy.
Note: Illuminated Spirit® channel letters must be used in conjuction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
17
GRAPHIC INSTALLATION SPECIFICATIONS FOR CANOPIES UNDER 40’
The layouts below show how to image a canopy less than 40’ long using the standard canopy image segments shown on page 14
If the length + width of the canopy is less than 40’, use the all -white procedure below
If the length + width of the canopy is 40’ or greater, use the corner-wrap procedure as shown below
Canopy (1) length + (1)width < 40’ (all white)
W (length varie
s), SL
W (length varies), SL
total < 40’
W (10’), EL B (length varies)FT(10’)
W (10’), SL
Canopy (1)length + (1)width = 40’-50’ (corner wrap)
minimum w
idth = 20’
total = 40’-50’
W (10’), EL B (length varies)
G (10’)
W (10’), SL
R (10’)
Canopy (1)length + (1)width > 50’ (corner wrap)
minimum w
idth = 20’
total > 50’
The eagle logo (EL) segment should appear on the long sides of a rectangular canopy.
Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign. (See pages 5 and 12)
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
18
OPTIONAL GRAPHIC INSTALLATION FOR WIDE CANOPIES
The layout below shows an optional image treatment for canopies with wide ends This treatment uses the standard canopy image segments shown on page 14
Canopy ends must be a mininmum of 30’ wide to use this option
Optional end for wide (30’ or >) canopies
B (length varies)
(center flag transition on end)
FT W (length varies), SL
Standard Canopy Side
(center flag transition on end)
The eagle logo (EL) segment should appear on the long sides of a rectangular canopy.
Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
19
STANDARD T-CANOPY GRAPHIC (SHORT FRONT) INSTALLATION SPECIFICATIONS
The layouts below show how to image a Short Front (< 50’) T-canopy using the standard canopy image segments shown on page 14
Questions concerning T-canopy imaging can be addressed to Gerry Ramm at (509) 203-7357 or gramm@spiritpetroleum com
Front
Front < 50’ W, SL centered
Left Side
R (length varies) W (10’), EL B (length varies) FT(10’) W (10’), SL
W (length varies)
center EL in section
R (10’) if x >25’ W (10’), EL
Right Side
B (length va
ries) FT(10’) W (10’), SL
W (length va
ries)
center EL in section
Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
20
STANDARD T-CANOPY GRAPHIC (LONG FRONT) INSTALLATION SPECIFICATIONS
The layouts below show how to image a Long Front (≥50’) T-canopy using the standard canopy image segments shown on page 14
Questions concerning T-canopy imaging can be addressed to Gerry Ramm at (509) 203 - 7357 or gramm@spiritpetroleum com
Right Side
R (length va
ries)
W(10’), EL B (length varies)W (le
ngth varie
s)
Left Side
R (length varies) W (10’), EL B (length varies)W (length varies) W (10’), SL
center EL in section
W (length varies)
Front
Front ≥ 50’ Use Standard Side Configurations
W (length varies)W (10’), SL
center EL in section
Note: Illuminated Spirit® channel letters must be used in conjunction with canopy-mounted LED price signs unless the site has a pole-mounted ID sign (see pages 5 and 12).
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
21
STANDARD CURVED-CORNER CANOPY GRAPHIC INSTALLATION SPECIFICATIONS
Use the curved corner segment where the eagle logo transitions into a curved corner The segment should be centered vertically on the center of the fascia and horizontally on the center of the curve
center of curve
center of fascia
equal
equal
1” overlap
equal
equal
Use the curved corner transition (CC) where the Eagle logo meets a curved corner
(EL)(CC)
Curved corner (CC) and eagle logo (EL) segments
1” overlap
trim
trim
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
22
PUMPS
Pumps shall be fully imaged (pump skirt and valance) with decals provided by Mountain Commercial Graphics
Exception: Pumps may be pre-imaged by pump manufacturers who contact PMOCO for the appropriate electronic artwork Currently, Wayne and Gilbarco Veeder-Root offer pre-imaged equipment
18.75"
17.00"
Minimum Exposed Area
51.125"
24.00"
eagle decal overlay
PUMP SKIRT
The image below shows the minimum and maximum areas available for the eagle graphic Use the pump skirt installation instructions on page 21 to install the graphics properly.
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
23
E
3” Spirit® logo (white)2.5”
2.5”
6”min.
10% of overall door width
24.00"
24.00"
B red pump skirt overlay visible
top and bottom aligned
10% of overall door width
20.00"
42.00"
C
10% of overall door width
24.00"
24.00"
D
nozzle openings
PUMP SKIRT GRAPHIC INSTALLATION SPECIFICATIONS
• Apply red pump skirt overlay
• Align the left side of the eagle logo a distance equal to 10% of the total door width from the left edge of the door
• If red pump skirt overlay is visible on the top or bottom of the eagle logo’s right edge, then align the eagle logo with the top of the door (examples A & B)
• If red pump skirt overlay is not visible on the top or bottom of the eagle logo’s right edge, then align the eagle logo vertically in the door (example C)
• When red pump skirt overlay is applied on nozzle area, follow above instructions for eagle logo, and field-cut the nozzle panel and nozzle openings (example D)
• If state law requires an ID logo on a dispenser without a valance, a 3” white Spirit logo can be applied exactly as shown (example E)
top aligned
10% of overall door width
31.75"
19.75"
A
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
24
VALANCES
Valances are required on all dispensers Layouts shown are the approved standard image Any deviation must be approved by Spirit®
Side View
Blue End
Opposite Side View
Ris
ers
are
Spir
it®
Bra
nd
Blu
e o
r st
ain
less
.
Ris
ers
are
Spir
it®
Bra
nd
Blu
e o
r st
ain
less
.
10.625” x 78”, 82” or 94” Valance Filmover
5“ Spirit Valance Logo
VALANCE PRODUCTS
Field-fit valance filmover and logo according to the valance graphic installation specifications on the following page
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
25
EQ.
EQ.
valance filmover (10.625” max) or Spirit® Brand White painted valance
10.6
25”
max
.
locate Spirit® valance logo 6” from right end on both
sides of valance
EQ.
EQ.
2"
end
locate Spirit® valance logo 2” from curved end to straight side transition
on both sides of valance
6"
side
5”
5”
VALANCE GRAPHIC INSTALLATION SPECIFICATIONS
Field-fit valance filmover and logo according to the dimensions below Use same layout for opposite side
Note: Valances taller than 10.625” must be painted Spirit® Brand White or a custom filmover must be ordered from Mountain Commercial Graphics.
2"
2"
6"
6"
VALANCE PLANS
SPIRIT® IMAGE STANDARDS WWW.SPIRITPETROLEUM.COM (509) 203-7357 Rev.12 /16
MINIMUM IMAGE STANDARDS
26
MARKETING
LOGOS
Spirit® and SpiritMart® logos are used for signage and marketing The following logos are the established standards They are not to be changed or modified in any way Contact PMOCO with any questions
STANDARD
This logo should be used for all marketing and printing purposes
SPIRITMART® STANDARD
This logo should be used as the first option for SpiritMart® advertising
SPIRITMART® VERTICAL
This logo should be used as the second option for SpiritMart® advertising
Spirit® and SpiritMart® logos are available for marketing use. Contact PMOCO to obtain the proper digital files.
Contact PMOCO for information about specific marketing materials.
COLORS
The specified Pantone® ink mixtures should be used only on printed materials for marketing purposes
3M180C-13 Tomato Red PANTONE RED 032 orPANTONE RED 032 Process
3M180C-47 Intense BluePANTONE 2935 orPANTONE 2935 process
3M180C-10 White
Spirit Petroleum P.O. Box 1419
Soap Lake, WA 98851
Phone: (509) 203-7357
www.spiritpetroleum.com
Revision: 12/16