Age of Respondent

29%

17%

22%

20%

12%

31%

16%

21%

18%

13%

0% 10% 20% 30% 40%

65 Or Older

55 - 64

45 - 54

35 - 44

Under 35

Aug '02

Oct '02

Education Level of Respondent

14%

26%

23%

31%

7%

14%

24%

25%

28%

9%

0% 10% 20% 30% 40%

Post Graduate

CollegeGraduate

Some College

High SchoolGraduate

Less ThanHigh School

Graduate

Aug '02

Oct '02

Household Income

17%

9%

17%

25%

32%

17%

12%

18%

20%

33%

0% 10% 20% 30% 40%

Refused

Over $75,000

$50,001 -$75,000

$35,000 -$50,000

Under$35,000

Aug '02

Oct '02

Geographical Area

18%

15%

19%

18%

12%

19%

0% 5% 10% 15% 20% 25%

South SD

Central SD

North SD

West River

PenningtonCounty

MinnehahaCounty

Party Affiliation

50%

37%

10%9%

40%

49%

0%

10%

20%

30%

40%

50%

60%

Republican Democrat I ndependent

Aug '02

Oct '02

Level Of Interest In Election

5%

35%

60%

7%

38%

56%

0% 10% 20% 30% 40% 50% 60% 70%

Not VeryInterested

SomewhatInterested

VeryInterested

Aug '02

Oct '02

Likelihood To Vote In November Election

1%

2%

4%

94%

2%

2%

5%

91%

0% 20% 40% 60% 80% 100%

Don'tKnow/ Refused

Not Very Likely

SomewhatLikely

Very Likely

Aug '02

Oct '02

Image Of Governor Candidate

42%

8%

50%

42%

12%

46%

0% 10% 20% 30% 40% 50% 60%

Nothing/ Neutral

Negative

Positive

J imAbbot

MikeRounds

Positive Responses Count

Education 42

USD President 21

Governor candidate 19

Democrat 12

College educator 12

Negative Responses Count

Negative/no 10

Democrat 8

Not voting for him 6

Neutral Responses Count

Don’t know about him 27

Democrat 14

Governor candidate 14

Image Responses For

Jim Abbott

Positive Responses Count

Governor candidate 26

Has my vote 18

Republican 16

I like him 15

Negative Responses Count

Republican 4

Don’t know him 3

Don’t know who he is 2

Neutral Responses Count

Don’t know him 33

Republican 11

Unfamiliar 11

Image Responses For

Mike Rounds

Image Of Senate Candidate

19%

35%

46%

22%

32%

46%

0% 10% 20% 30% 40% 50% 60%

Nothing/ Neutral

Negative

Positive

J ohnThune

TimJ ohnson

Positive Responses Count

Good guy 34

U.S. Senator 22

Will vote for him 22

I like him 16

Negative Responses Count

Negative ads 29

No 20

Do not like him 15

Neutral Responses Count

Democratic Senator 14

Undecided 11

Image Responses For

Tim Johnson

Positive Responses Count

Good man 23

I like him 20

I will vote for him 15

Running for Senate 12

Negative Responses Count

Negative ads 41

Dislike him 27

No 17

A Bush man 14

Neutral Responses Count

Undecided 11

Do not know him 5

Image Responses For

John Thune

Image Of House Of Representatives Candidate

18%

35%

48%

31%

13%

56%

0% 10% 20% 30% 40% 50% 60%

Nothing/ Neutral

Negative

Positive

StephanieHerseth

BillJ anklow

Positive Responses Count

I like her 34

Young 15

Good 14

Cute 10

Negative Responses Count

Negative 13

Inexperienced 12

Pro abortion 7

Too Young 7

Neutral Responses Count

Don’t know about her 28

Undecided 9

Young 7

Image Responses For

Stephanie Herseth

Positive Responses Count

Governor 21

Done a lot for South Dakota 18

Done a good job 15

Going to vote for him 12

Experienced 10

Negative Responses Count

Dislike him 21

No 17

Never vote for him 12

Been there too long 10

Neutral Responses Count

Undecided 9

Neutral 8

Not sure of him 5

Image Responses For

Bill Janklow

Strength Of Governor Candidate Preference

35%

31%

24%

24%

10%

13%

11%

8%

3%

2%

45%

44%

35%

32%

0% 10% 20% 30% 40% 50% 60%

Other - Oct'02

Other - Aug'02

Mike Rounds- Oct '02

Mike Rounds- Aug '02

J im Abbott -Oct '02

J im Abbott -Aug '02

Strong

Weak

Governor Candidate Preference

3%

45%

35%

12%

17%

42%

2%

28%

55%

2%

65%

17%

0% 20% 40% 60% 80%

Other

Mike Rounds

J im Abbott

Republican

Democrat

Independent

Total

J im Abbott (n=205)

Education 26%

Party affiliation 12%

Best candidate 10%

His views/platform 10%

Mike Rounds (n=269)

His views/platform 17%

Party affiliation 16%

Best candidate 12%

Honest/good person 10%

Major Reason For Choice Of

Governor Candidate

Strength Of U.S. SenateCandidate Preference

35%

33%

37%

33%

5%

7%

6%

7%

5%

5%

40%

40%

43%

40%

0% 10% 20% 30% 40% 50% 60%

Other - Oct'02

Other - Aug'02

J ohn Thune -Oct '02

J ohn Thune -Aug '02

Tim J ohnson- Oct '02

Tim J ohnson- Aug '02

Strong

Weak

U.S. Senate Candidate Preference

5%

40%

43%

5%

42%

31%

5%

10%

71%

5%

64%

19%

0% 20% 40% 60% 80%

Other

J ohn Thune

Tim J ohnson

Republican

Democrat

Independent

Total

Tim J ohnson (n=253)

Has done a good job 30%

His views/platform 12%

Established power 9%

Like him/know him 9%

J ohn Thune (n=240)

His views/platform 26%

Honest/good person 13%

Dislike other candidate(s) 12%

Party affiliation 10%

Major Reason For Choice Of

U.S. Senate Candidate

Changed Vote For U.S. Senate Candidate I n The Last Week

(Asked of respondents with a candidate preference-n=525)

4%

96%

0%

20%

40%

60%

80%

100%

Yes No

Strength Of U.S. House Of Representatives Candidate Preference

34%

33%

37%

34%

7%

8%

8%

10%

1%

2%

41%

41%

45%

44%

0% 10% 20% 30% 40% 50% 60%

Other - Oct'02

Other - Aug'02

Bill J anklow -Oct '02

Bill J anklow -Aug '02

StephanieHerseth - Oct

'02

StephanieHerseth - Aug

'02

Strong

Weak

U.S. House Of Representatives Candidate Preference

1%

41%

45%

4%

28%

48%

16%

69%

1%

64%

24%

0% 20% 40% 60% 80%

Other

Bill J anklow

StephanieHerseth

Republican

Democrat

Independent

Total

Stephanie Herseth (n=266)

Dislike other candidate(s) 25%

New face/new blood 21%

Her views/platform 11%

Honest/good person 9%

Bill J anklow (n=245)

Done a good job 36%

Will get things done 21%

Experienced 10%

His views/platform 7%

Major Reason For Choice Of

House of Representative Candidate

Support Military Effort To Remove Saddam Hussein From Power I n I raq

22%

20%

58%

19%

16%

65%

0% 20% 40% 60% 80%

DK/ Refused

No

Yes

Aug '02

Oct '02

Believe Senator Daschle Or President Bush Has Used Possibility Of War For

Political Gain

13%

38%

19%

16%

14%

0% 10% 20% 30% 40% 50%

Don'tKnow/ Refused

Neither

Both

Bush

Daschle