Image: nu.nl DRIVEN BY OF DISRUPTION · DIGITALE TRANSFORMATIE IN T&U Director Advisor of theboard Program Manager DRIVEN BY ... ERUPTION: symptom consisting of a breaking out and

©Fresh Informationmanagement Center BV 19‐10‐2018

Proagrica Cologne 2018 1

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eBUSINESS INTEGRATION MEETING18 OCT 2018GS1 GERMANY - COLOGNE

InnovatiemakelaarDIGITALE TRANSFORMATIE IN T&U

Director

Advisor of the board

Program Manager

DR

IVEN B

YTEC

HR

UPTIO

N..

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ERUPTION OF DISRUPTION©DIGITAL TRANSFORMATION IN FRESH PRODUCE

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ERUPTION: symptom consisting of a breaking out and becoming visibleDISRUPTION: an event that results in a displacement or discontinuity

#sensors

©DIGITAL TRANSFORMATION IN FRESH PRODUCE

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e: nu.nl

#mobile

#robots

#online#bigdata

#virtual relaity

#bioinformatics

#apps

#internet

#deeplearning

#machinelearning#machinelearning

#3d printing

#genomics

#............



DISRUPTION


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ALLB

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RE

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S.C

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#INNOVATION #DISRUPTION

THE SAME, LITTLE BIT BETTER

OTHER THINGSDO THINGS, THAT MAKE

THE CURRENT NOT NECESSARY


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#MILLENIALS #GENxyz


SELF‐ACTUALISATION

SELF‐ESTEEMRecognition Respect

BELONGING – LOVEFriends Family

SAFETYSecurity Freedom

PHYSIOLOGICALFood Water Shelter Warmth

WIFI

BATTERY

#24HONLINE

©DIGITAL TRANSFORMATION IN FRESH PRODUCE ©DIGITAL TRANSFORMATION IN FRESH PRODUCE

#NEWCHANNELS



#LOCALGROWING


#KITC

HE

N


#OFFIC

E


#RE

STA

UR

AN

T


#ONLINE

85% MOBILEORDERS


PRO

DU

CTS G

ET PER

SON

AL

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YOU (& YOUR DNA)…

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WHAT’S IN YOUR FOOD…

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PERSONALISED MEALBOX…

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#PERSONALPRODUCT


THE C

ON

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#EXPERIENCE




#EXPERIENCE #INFORMATION

©DIGITAL TRANSFORMATION IN FRESH PRODUCE#INFORMATION

#CONTROLED

©DIGITAL TR

ANSFORMATION IN

FRESH PRODUCE

©DIGITAL TR

ANSFORMATION IN

FRESH PRODUCE

#COMMON

Changhong‐h2 €410,‐

WITH

LOG

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HA

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#CHALLENGE

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reenery©DIGITAL TRANSFORMATION IN FRESH PRODUCE



#STOREWITHOUTCUSTOMERS

#LAS

TM

ILE



#STORE4.0

#24HSTORE



#O2O MUST GO.. #O2O MUST GO..

#LAS

TM

ILE


#LAS

TM

ILE


#SHOPPING = DATA

AN

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#SENSORS #INS

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#VISION #ARTIFICIALINTELLIGENCE

#FROM THE SKY

#METEN=ACTIE©DIGITAL TRANSFORMATION IN FRESH PRODUCE



#ROBOTICS©DIGITAL TRANSFORMATION IN FRESH PRODUCE ©DIGITAL TRANSFORMATION IN FRESH PRODUCE

#NEXT?

IN A

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#HIGHQUALITY©DIGITAL TRANSFORMATION IN FRESH PRODUCE

#TRANSPARANCY

#TRUST©DIGITAL TRANSFORMATION IN FRESH PRODUCE

#RETAIL©DIGITAL TRANSFORMATION IN FRESH PRODUCE

TRANSPARENCY

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#LOGISTIC©DIGITAL TRANSFORMATION IN FRESH PRODUCE

TRANSPORT

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E #RETAIL©DIGITAL TRANSFORMATION IN FRESH PRODUCE

ORIGIN

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#LABOUR©DIGITAL TRANSFORMATION IN FRESH PRODUCE

CROPDATA

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#PLACEBO©DIGITAL TRANSFORMATION IN FRESH PRODUCE

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#REPEATPURCHASE©DIGITAL TRANSFORMATION IN FRESH PRODUCE



#PACKAGING©DIGITAL TRANSFORMATION IN FRESH PRODUCE

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#COOLCHAIN©DIGITAL TRANSFORMATION IN FRESH PRODUCE

#NOCOOLCHAIN©DIGITAL TRANSFORMATION IN FRESH PRODUCE

NO ALLERGIC INFO

WRONG LANGUAGE

#RECALL ON DATAWRONG LABEL

CO

NC

LUSIO

N;

IMPA

CT O

N ...

© 2018

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#MOBILE




Thought leadership & Innovation Management in Fresh Technology

<START>Make Disruption Work


IMPACT ON SUPLLY CHAIN..


STANDARDISED INFO…

#MASTERDATA#ARTICLE

#MASTERDATA-#CROPPROTECTION

#MASTERDATA#ANIMALTREATMENT



STABLE1

STABLE 2STABLE 3

FEED1

SILO 1 SILO 2

TANK 1

COMPANYFIELD1

FIELD2

FIELD3

#GLOBAL LOCATION IDThought leadership & Innovation Management in Fresh Technology

BUT…

Result

20%

40%

60%

80%

100%

20% 40% 60% 80% 100%

Normal80-20 rule

Use oftechnology

1 2

Unaware to AwareUnaware to Aware IncompetenttoCompetent

IncompetenttoCompetent

#DILE

MM

A

Effort

#DISRUPT


OR …Thought leadership & Innovation Management in Fresh Technology

Ing. H.P.L. SchmeitzManaging Director

+31 [email protected]: @FICHSC

Documents

Image: nu.nl DRIVEN BY OF DISRUPTION · DIGITALE TRANSFORMATIE IN T&U Director Advisor of theboard Program Manager DRIVEN BY ... ERUPTION: symptom consisting of a breaking out and