IMA GROUPHOLDING COMPANY OF INTEGRATED MARKETING COMMUNICATION

HISTORY

1989 – first companies, which will later become part of IMA GROUP, start their work in the field of business communication

1999 – IMA GROUP officially registered

2003 – IMA GROUP takes its present shape. IMA GROUP consists of 14 companies. The group works in the fields of PR, marketing, advertisement, political consulting, printing production and promotional products

2010 – IMA GROUP – one of the largest entities in the field of business communication in Russia, tightly integrated into professional PR-, marketing and advertising community

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MAJOR CLIENTS

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OUR PROJECTS

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Composite projects:image of the state

CASES1. International Forum The Arctic – Territory of

Dialogue2. International Forum Drug Production in

Afghanistan: A Challenge to the International Community. June 2010

3. 65-th anniversary of the Victory. May 2010.4. 2009 European and Asian Media Forum.

December 2009

Project development from idea to realization Arrangement of “turnkey” events PR- and advertising support in Russia and abroad Development of corporate identity Delivery of promotional and printing products

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Composite projects:image of the state

COMPOSITE PROJECTS, including organization of Russia’s participation in international book fairs in Bulgaria, Great Britain, Germany, India, China, Kazakhstan, USA, France, Czech Republic, Switzerland etc.

CASES1. 60-th anniversary of the Victory. May 2005.2. First BRIC summit and Shanghai Cooperation

Organization (SCO) summit. June 2009.3. International energy award «Global Energy». 2002-

2009 .4. Year of China in Russia. Year of Russia in China. 2006-

2007.5. World Grain Forum in Saint Petersburg. June 2009.

Project development from idea to realization Arrangement of “turnkey” events PR- and advertising support in Russia and abroad Development of corporate identity Delivery of promotional and printing products

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Composite projects:business image

Marketing research Development of PR strategy PR- and advertising support Arrangement of “turnkey” events Organizational consulting Coaching of high rank officers Development of corporate identity Internet-promotion

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PR-projects

Development of PR strategy Realization of composite PR campaigns Regular communication with mass media Organization of press-events Media-trainings

CASES1. From Vneshtorgbank to VTB. 2006.2. Christie`s in Russia. 2006 – 2009.3. Sakhalin-Energy. 2000-2009. 4. Informational and advertising support for national projects

“Education” and “Development of agriculture”. 2006-2008.

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OTHER CLIENTS AND PROJECTS: BNP Paribas, Equant, Friesland Food Cheese, Bank of Moscow, Global Energy, Ingosstrakh, KiN, Lenta, Mikhailovsky Theatre, Moscow jewelry plant, Moscow fat plant, Navicom, Norilskgazprom, Sakhalin-Energy, Storm International, EKSMO, TV3

Event-projects

Development of event concept Technical and organizational support of

the event Interior decoration Informational support of the event

CASES1. RuNet Awards. November 20092. Composite Conference RIF and CIB. 2008-20103. Realization of promo campaign “Victory songs

and letters from the front ” in hero-cities and military honored towns. 8–9 of May 2010 г

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Event-projects

Development of event concept Technical and organizational support of

the event Interior decoration Informational support of the event

OTHER CLIENTS AND PROJECTS :President administration, Goznak, Sukhoi airplanes, Central electoral commission of RF, Moscow Electoral Commission, Ministry of Culture, Federal Agency for Press and Mass Communication, Ministry of Education, Vnesheconombank, VTB, Christie’s, Siemens, Lafarge, Mosmart, Bank of Moscow, KMB-Bank, Gold’s Gym, etc.

CASES1. Series of events in the framework of Russian-Italian Forum

of civil societies, 2004-2008 .2. Presentation of Sukhoi SuperJet 100. Komsomolsk-na-

Amure. September 26, 2007.3. Festival of Finno-Ugric culture of Russia. European

Parliament, Strasburg, 2006 . 4. Event for Lafarge company (Patricia Kaas and Alex de

Valukhoff) at GUM, April 10, 2008. 5. Russian forum on small- and middle-scale business, Moscow,

April 22, 2009.

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Creation of logos and trade marks Development of corporate identity Creation of guidelines and brand books Graphic design

Corporate Identity

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OTHER CLIENTS AND PROJECTS:Sammints of SCO, BRIC, Russia-EU, Central Election Committee of Russia, World Grain Union, Government of Moscow, VTB, Schering AG , Microsoft, Royal Dutch Shell

Development of advertisement strategy Design, development and implementation of

advertisement campaigns Media-planning Control of campaign effectiveness

CASES1. Moscow State Election Committee. Advertisement campaign

informing Russian citizens about elections to the State Duma of Russia

2. State Inspection on Road Traffic Safety on Roads. Advertisement campaign in the framework of federal program for better safety on roads

3. MTS. Campaign for attraction of personnel4. Aton. Outdoor advertisement, advertisement in press5. Kimberly Clark Corporation. Corporate advertisement

campaign of Kotex

Advertisement Campaigns

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Marketing Research

Complex marketing research Competitor analysis of the client Study of consumers’ behaviour Brand audit Strategic marketing Monitoring

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Organizational Consulting

Strategy development Optimization of business and administrative

processes Optimization of corporate culture, functional

responsibilities Optimization of HR-systems (motivation,

evaluation, adaptation, training) Development of corporate culture and internal

communication Trainings for implementation of changes

(moderation, seminars, etc.) Leadership development

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Websites Creation

Web-design Optimization of website structure Creation of content

CASES1. Web-site of the President of Russia2. Web-site of Sukhoi SuperJet 1003. Web-site of MTS-recruiting4. Web-site of national priority projects

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Polygraphic and Souvenir Production

Production of any polygraphic materials: from stickers and postcards to booklets, posters and POS-materials

Full spectrum of souvenir materials: from souvenirs for BTL-actions to exclusive VIP presents

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Polygraphic and Souvenir Production

Production of any polygraphic materials: from stickers and postcards to booklets, posters and POS-materials

Full spectrum of souvenir materials: from souvenirs for BTL-actions to exclusive VIP presents

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IMA GROUP MEETINGS

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IMAGROUP Meetings Participants(left to right): Dmitry Peskov, Press Secretary of the Prime Minister of Russian FederationStanislav Voskresensky, Deputy Minister of Economic DevelopmentMikhail Kusnirovich, Moscow International House “West and East” LTD, President

Victor Erofeev, PhilosopherIngeborga Dapkunajte, ActressPavel Lungin, Film Director

John Beyrle, US Ambassador to the Russian FederationAlexander Shohin, The Russian Union of Industrialists and Entrepreneurs /RSPP/, PresidentVladimir Grigoriev, Federal Agency of Press and Mass Communication, Deputy Director

Kanval Sibal, Ambassador of India to the Russian FederationVjacheslav Fetisov, Head Of Federal Agency of Physical Culture and SportsAlexander Lebedev, “National Reserve Corporation”, President

IMA GROUP MEETINGS

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IMA GROUP MEETINGS

IMAGROUP Meetings Participants(left to right): David Iakobachvili, Chairman of Wimm-Bill-Dann’s Board of DirectorsAlphred Coh, BusinessmanGaregin Tosunjan, Russian Bank Association, President

Valery Goregljad, Accounts Chamber of the Russian Federation, auditorAlexander Oslon, Fund Public Opinion, General DirectorSvetlana Konegen, Journalist

Sergey Karaganov, Russian Academy of SciencesNicolai Gonchar, Deputy of the State DumaVladimir Lopuhin, The “Vangvard” investment company, President

Alexey Kara-Mursa, Political ScientistVladimir Kehman, Mikhailovsky Theatre, General DirectorOleg Kulik(artist) and Alexander Shaburov, artist “Blue Noses” Group

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AWARDS

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Grateful Letters from Government Authorities

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Professional Awards

Наши контакты

НАШИ КОНТАКТЫ:115184 Moscow,

B. Ovchinnikovsky Lane., 18, build. 4Ph. ( + 7495) 956-28-82 fax (+7495) 951-89-63

E-mail: info@imagroup.ru

Наши контакты