COPY MANUSCRIPT

Client: Dairy Management Inc.

Writer: Allison Goebel

Date: March 14, 2012

Job Title: :60 Radio Commercial

Commercial Title: Cheese Can Help Adults Lose Weight

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SFX: (KIDS OUTSIDE PLAYING UP AND UNDER)

JAN: (CONCERNED) Oh Stacey, I miss being a kid. Being active all the time and able

to eat whatever you want without gaining a pound—

JAN: (SHOUTING) Billy, don’t eat the sand! That’s not good for you!

STACEY: (CHUCKLING) Kids really do eat whatever they want.

JAN: (QUICKLY RAMBLING) No, but I’m serious. I don’t see myself as “old,”

because I’m not,

SFX: (STACEY CHUCKLES)

JAN: but weight gain and weaker bones are right around the corner and—

STACEY: Jan, you should try eating cheese three times a day!

JAN: (CONFUSED) Cheese?

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Writer: Allison Goebel

Commercial Title: Cheese Can Help Adults Lose Weight

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STACEY: Yep.

JAN: Cheese, as in the same delicious stuff I cook in family meals?

STACEY: Yep, that’s the cheese. It has calcium, protein and so much more.

JAN: But I love cheese. How could something I love to eat be good for me?

STACEY: (EXCITED) I know; it’s great! I found research by the National Dairy Council that

adults on low-calorie diets, who eat cheese three-times a day, lose weight

quicker.

JAN: (RELIEVED) Maybe getting older isn’t so bad after all.

STACEY: (JOKING) I like to look at is as getting wiser.

SFX: (KIDS OUTSIDE PLAYING OUT)

MAN: Ahh, the power of cheese. Visit i-love-cheese-dot-com for more information and

great recipes.