Illinks Oman CPPL_June 2012

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    Integrated Links LLCan xcell group companywww.xcell.ae

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    About us..

    Integrated Links Oman, is a growing multi-disciplined

    Technology provider part of the UAE XCELL Group, UAE,founded in 2007

    World wide branches: UAE, India, Kuwait, Oman & USA

    Employees: 30

    Turnover: USD 62 Million FY 2011

    Business Units: Volume Business, B2C Business, Value Business

    XCELL holds strategic partnerships with industry leaders

    enabling us to have preferred access to the latest technologies

    for our customers.

    The Promoters and Senior Management possess more than 15

    years of exposure within the MEA regions IT & Securityindustry,

    Portfolio of clients range from Resellers, VARs and System

    integrators

    Markets currently addressed : Rest of Middle East, African &

    Indian Sub-continent

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    Business Structure

    ValueB2C

    Volume

    VAR, SI Channel

    B2C E-commerce

    SMB, Traditional Channel

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    Sales Revenue by Region

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    Revenue by Product Line

    59%16%

    11%

    14%

    PC

    Server

    CE

    Others

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    Partners

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    Shared Values

    Integrity and Respect: The foundation of our business is integrity. All interactions with customers, vendor

    partners, suppliers, shareholders and team members must be conducted with integrity, ethics and mutual

    respect.

    Teamwork: We invest in our team members and provide a professional, challenging and rewarding

    environment where we work together as one cohesive team to share ideas and resources.

    Partnership: Strategic business relationships with customers and vendor partners produce mutual

    benefits. We value those relationships and invest in their long-term development.

    Passion for Winning: We aspire to be the best at everything we do, always striving to be the first choice for

    our customers and vendor partners.

    Ownership: We promote an environment of personal accountability that delivers consistent results against

    commitments. We all take responsibility for each team decision.

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    Vision

    XCELLs vision is to deliver value and build customer leadership faster,

    better and more completely than our competition. This Vision is

    supported by two fundamental principles that provide the foundation for

    all of our activities: Organizational Excellence and Core Values.

    Attaining our Vision requires superior and continually improving

    performance in every area and at every level of the organization.

    Our performance will be guided by a clear and concise strategic statement

    for each business unit and by an on-going Quest for Excellence within all

    operational and staff functions.

    This Quest for Excellence requires hiring, developing and retaining adiverse workforce of the highest calibre. To support this Quest, each

    function employs metrics to define, and implements processes to achieve,

    world-class status.

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    THANK YOU