Oliver Wolf

Ebru Yasdıman

Heena Mehmood Jiwani

Doğan Çörüş

Nihan Erkoyuncu

Meltem Bilgili

Begüm Gödeneli

Specialized company in its area

Providing high quality service to customers

Aims to deepen its expertise and to become a high demand merchandising company with international standards.

Create e-tailer business model Design the website & its contentIncrease awareness by Search Engine

OptimizationMeasure effectiveness by using Google

Analytics

1. Value Proposition2. Revenue Model3. Market Opportunity4. Competitive Environment5. Competitive Advantage6. Market Strategy7. Organizational Development8. Exit Strategy

To present the customers special products that they cannot find anywhere else

Target is to present best quality products for the locals and tourists

With the new online service, we aim to reach more customers and be more accessible.

Deliver products through our staff to create a more friendly and trustworthy relationship with our customers

Revenue model is based on quality differencehigher quality snack , high volume of human

traffic Backbone of the revenue stream - Regular

customers who buy snack food for their homeWeb presence of company - more customers

into the store, and thus, generating more revenue

Online business process - creating a new source of revenue

Physical location - the most valuable assetInternational tourists - try out Turkey's most

common type of snackKadiköy - wealthy inhabitants tend to be

more concerned about quality standards , so willing to spend more

Many other dried fruit stores all around Turkey

Most of them lack websites to promote business

None are as specialized as İlgi Kuruyemiş in the business

Specialization in solely dried fruits and nutsHaving product variety and product quality -

can serve to specific needs of customersIts prime location - Bağdat Street, a very

popular destination for tourists and even locals

Multilingual language for tourists

Not seek cost leadership Achieves differentiation and participates in the

premium market segmentThe new online system will open up an entirely new

market segment of technological usersDoes not distract from its core products with

alcohol, cigarettes, snack items, and other products Customers will feel safer while purchasingMeeting the needs and desires of wealthy customer

segments – results with customer loyalty

A family businessRegular staffs help customers behind the stall

and manage cash register transactions

With online systemA staff for delivery service for neighborhoods

In the case; Does not make profit in long run or the cost

of online delivery system is more than the revenue,

Leave this strategy which let customers to order online and continue to sales from the physical stores and we are going to try to cover expenses of delivery service in that time

http://ilgikuruyemisevi.com/

Registering & Adding Google AdwordsConsidering new keywords suggested by SeoBook.

May 3: Google adwords campaign beginning date

Creating links to youtube, dailymotionhttp://www.youtube.com/watch?v=BHLY1Alti

tAFavicon designContent development3 languages: Turkish, English, GermanEasy use to reach what is needed