IKEAIKEAThe Packaging Experts

Kelly CampbellCatrin Bernroth

IKEA BackgroundIKEA Background

Founded by Ingvar Kamprad -1943

Introduce Furniture -1947

IKEA uses flat packaging – 1956

IKEA expands◦Outside Scandinavia -1973◦United States - 1985

IKEA in the USIKEA in the US

“At first, we weren’t sure the USA needed IKEA. After all, what could we bring to the country

that has everything? But we discovered there is a need everywhere for useful, attractive

home furnishings at prices for every wallet.”-IKEA Timeline

IKEA now has 33 stores in the US

The ArticleThe Article

Unconventional ownership◦Owned by a Foundation◦Not publicly traded◦Senior Advisor Ingvar Kamprad ◦Emphasizes independence and long-term

Vision and Strategy◦Good design, function, quality◦Low prices, large demographic

The Innovative Packaging◦Key to their success

The Innovative PackagingThe Innovative Packaging

Customers assemble and transport products themselves◦No wait for delivery

Shipping costs reducedLabor costs reducedStorage costs reducedInventory maximized

Packaging = Low Price Products

SourcesSources

Ingvar Kamprad - IKEA Founder and One of the World's Richest Men◦http://entrepreneurs.about.

com/cs/famousentrepreneur/p/ingvarkamprad.htmYoutube.comGoogle Images

◦http://www.google.comIKEA Website –Timeline

◦http://www.ikea.com/ms/en_US/about_ikea/timeline/full_story.html