Ikea Plus_ Home Delivery + Assembly

BRIEF:

Develop and brand a service for IKEA. Consider the possible flaws with the current brand and address them.

TARGET: Anyone making a large item purchase at IKEA.

SOLUTION:

IKEA + is a delivery/assembly service exclusively offered through IKEA. This service gives the customer peace of mind in knowing that their purchase is being handled by the manufacturer.

Art Direc tor

MATT ROGERS

Print_Ambient/In Store

Print_Promotional

Take Away_Carpenters Pencil

IKEA.com_Integration

YouTube.com_Guerilla Video

• YouTube has become a forum for IKEA customers who are having trouble with their furniture assembly-People post “how to” videos to share their solutions to common issues with the products. This would be the perfect target for a guerilla video.

In Store_Uniform/Delivery