IIM - K Program Schedule 2011

International Conference on Information Technology, Systems and Management (ITSM 2011)

17 – 18 December 2011 Indian Institute of Management Kozhikode, Kerala, India

Jointly organized by

Conference Committees Advisory Board

Debashis Chatterjee, IIM Kozhikode, India

Andrew Whinston, University of Texas, Austin

Hasan Pirkul, University of Texas, Dallas

Prabuddha De, Purdue University

Ramayya Krishnan, Carnegie Mellon University

General Chairs

Varghese S Jacob, University of Texas, Dallas

Mathew Palakkal, IUPUI, Indianapolis

Program Chairs

M P Sebastian, IIM Kozhikode, India

Amitava Dutta, George Mason University

Nirup Menon, George Mason University

Ravi Bapna, University of Minnesota & ISB Hyderabad, India

Organizing Chairs

Radhakrishna Pillai, IIM Kozhikode, India

Anjan Kumar Swain, IIM Kozhikode, India

Shubhasis Dey, IIM Kozhikode, India

Publicity Chair

G Sridhar, IIM Kozhikode, India

Finance Chair

Sony Thomas, IIM Kozhikode, India

Publication Chairs

S Asharaf, IIM Kozhikode, India

S D Madhukumar, NIT Calicut, India

Practitioner’s Forum Chair

Joffi Thomas, IIM Kozhikode, India

Programme Committee

Al Hevner, University of South Florida

Alok Gupta, University of Minnesota

Amit Agrahari, IIM Lucknow, India

Amit Basu, Southern Methodist University

Anidita Paul, IIM Kozhikode

Arun Rai, Georgia State University

Arvind Tripathi, University of Auckland, New Zealand

Byungtae Lee, KAIST, Korea

Debashis Saha, IIM Calcutta, India

Divakaran Liginlal, Carnegie Mellon Qatar

Eric Rolland, University of California, Riverside

G. Kannabiran, NIT Trichy, India

Glenn Browne, University of Virginia

Han Zang, Georgia Tech

H. Raghav Rao, SUNY, Buffalo

Huimin Zhao, University of Milwaukee

Jackie Rees, Purdue University

James Marsden, University of Connecticut

Kai Lung Hui, HKUST, Hong Kong

Kar Yan Tam, HKUST, Hong Kong

Kingshuk Sinha, University of Minnesota

Krishna Kummamuru, IBM India Research

L. Prakash Sai, IIT Madras, India

Manju Ahuja, University of Louisville

Mahesh Bhave, IIM Kozhikode , India

Manoj Franklin, University of Maryland

Pabitra Mitra, IIT Kharagpur, India

Paulo Goes, University of Arizona

Pawan Lingras, Saint Mary’s University, Canada

Prabhudev Konana, University of Texas, Austin

Radhika Santhanam, University of Kentucky

Rajiv Kohli, William and Mary, Virginia

Rajkumar Buyya, University of Melbourne, Australia

Rakesh Nigam, AOL, India

Ram Gopal, University of Connecticut

Rema Padman, Carnegie Mellon University

Sadasivan Puthusserypady, Technical University of Denmark

Sanjeev Dewan, University of California , Irvine

Shahid Abdulla, IIM Kozhikode

S. Raghunathan, University of Texas, Dallas

Sumit Sarkar, University of Texas, Dallas

Sumanth Yenduri, University of Southern Mississippi

Vallabh Sambamurthy, Michigan State University

Vijay Mookerjee, University of Texas, Dallas

Yong Tan, University of Washington

Organizing Committee Saji Gopinath, IIM Kozhikode

Sanal Kumar Velayudhan, IIM Kozhikode

Rahul Kumar Sett, IIM Kozhikode

Sudarshan Kuntluru, IIM Kozhikode

Joshy Joseph, IIM Kozhikode

M Harishankar, IIM Kozhikode

L L Ramachandran, BPCL, Kochi

Anto Chittilappilly,Visual IQ Inc

Roy Abraham, MicroPatterns, USA

Ashok Pathak, IIM Kozhikode

A V Shyam, IIM Kozhikode

Cedric Thomas, IIM Kozhikode

D J Roy, IIM Kozhikode

D Ram Kumar, IIM Kozhikode

K A Abdul Nazeer, NIT Calicut

K K Supriya, IIM Kozhikode

M G Sreekumar, IIM Kozhikode

A K Shantharaman, IIM Kozhikode

Sudhir Rajan, IIM Kozhikode

Mohemmed Mustafa, IIM Kozhikode

N Krishna Das, IIM Kozhikode

N Ramachandran, IIM Kozhikode

Pawan Kumar Singh, IIM Kozhikode

V Madhusoodan, IIM Kozhikode

ITSM Program Overview

Date and Day Time Program Venue

17th

December

2011, Saturday

8.30 am to 9.15 am Registration Lobby- Auditorium

9.15 am to 10.15 am Inauguration Auditorium

10.15am to 11 am Keynote:- Societal Scale Adoption of Information Technology: Research

Opportunities and Policy Challenges, Prof Ramayya Krishnan (Dean, Heinz

College, Carnegie Mellon University, USA)

Auditorium

11 am to 11.30 am Coffee Break Lobby-Auditorium

11.30 am to 1pm

Session I: Management of Technology and Innovation C1

IPF Session I: Emerging Business Applications of Information Technology C2

1pm to 2 pm Lunch Break Lobby-Auditorium

2pm to 3.30 pm

Session II: Software Services Management C1

IPF Session II: Marketing in the Digital World: Leveraging New Technologies C2

3.30 to 3.45 pm Coffee Break Lobby-C

3.45 pm to 5.15 pm Session III: ICT for Development C1

IPF Session III: Managing Information Technology: Challenges and Future

Directions

C2

5.15 pm to 5.45 pm Poster Session Lobby- C

5.45 pm to 6 pm Coffee Break Lobby-C

7.15 pm to 8.00 pm Cultural Programme Taj Gateway

8.00 pm to 9.15 pm Banquet Dinner Taj Gateway

18th

December

2011, Sunday

9.30 am to 11 am Research Panel: Prof Prabuddha De (Purdue), Prof Sridhar Narsimhan (Georgia

Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar (Texas Dallas)

Auditorium

11 am to 11.30 am Coffee Break Lobby-C

11.30 am to 1 pm Session IV: Social Technologies C1

Session V: IS Security C2

1pm to 2 pm Lunch Break Lobby- Auditorium

2pm to 3.30 pm

Session VI: Enterprise Cloud Computing C1

Session VII: Data Analytics and Mining C2

3.30 pm to 3.45 pm Coffee Break Lobby-C

3.45 pm to 5.15 pm Session VIII: Enterprise Resource Computing C1

Session IX: Software Development Management C2

19th

December

2011, Monday

8.00 am to 7.00 pm Post Conference Tour (optional) Wynad/ Kappad

ITSM 2011: Detailed Program

Track I: Research


17th

December

2011, Saturday






Auditorium


11.30 am to 1pm

Session I:

Management of

Technology and

Innovation

Chair: Prof S Raghunathan

(University of Texas,

Dallas)

Co-chair: Prof Subhasis

Dey (IIM Kozhikode)

Paper No. 89, Influence of Technology Perceptions on Enterprise Systems

Use: Moderating Role of Process Characteristics, Akshay Bhagwatwar and

Hillol Bala, Kelley, Indiana, USA

C1

Paper No. 87, Network Externalities and Time to Standardize in IT Industry:

A Theoretical Framework, Jose M Plehn-Dujowich and Sunil Wattal,

Temple, USA.

Paper No. 171, A Model for Assessment of Green IT Implementation,

Krishnadas N and Pillai Radhakrsihna, IIM Kozhikode, India.

Paper No.192, Understanding how Firms Govern and Use Business-to-

business Information Systems: A Typology for the Practitioners, Dipanjan

Chatterjee, Brock, Canada.

Paper No.18, A Resource Based Perspective on Marketing and Supply Chain

Management Integration, Pankaj Madhani, ICFAI, Ahmedabad, India.


2pm to 3.30 pm

Session II: Software

Services Management

Chair: Prof Arvind Tripathi

(University of Auckland)

Co-chair: Prof Anjan

Kumar Swain (IIM

Kozhikode)

Paper No. 15, Software Services Export and its Implications on Economic

Growth in India: An Empirical Study, Mousumi Bhattacharya, AIM, Kolkata,

India

C1

Paper No. 49, Software Industry in India: Origins, Current State and Future

Direction, Krishna Mogallapu and Madhuri Kudaravalli, CMU, USA

Paper No. 147, Role of IS Consultants in Implementing Accounting

Information Systems In SMEs, Adrian Bradshaw, Paul Cragg and

Venkateswarlu Pulakanam, Canterbury, New Zealand

Paper No. 149, Life cycle of a BPM implementation: A case study of debt

Management, Roy Abraham, Micropatterns, USA


3.45 pm to 5.15 pm

Session III:

ICT for Development

Chair: Prof Varghese S

Jacob (University of Texas,

Dallas)

Co-chair: Prof G Sridhar

(IIM Kozhikode)

Paper No. 111, The State of the Academic Field of Information Systems in

India, Ravi Rao, Laxmi Gunupudi and Rajendra Bandi, IIM Bangalore, India

C1

Paper No. 173, Implementing the Secure Remote Poll Station Voting:

Challenges and Opportunities, Vinodu George and Sebastian M P, IIM

Kozhikode, India

Paper No. 68, E-learning system in Technical education: Prospects and

Challenges in India, Shikha Gupta and Somya Tiwari, AIT, Gurgaon, India

Paper No. 146, An Empirical Research On Building Social Capital: A Case

Study of Prathama Bank, Jeet Singh and Kapil Kapoor, MIT Moradabad,

India

Paper No. 61, An Extension of Trust and TAM Model with TPB in the

Adoption e-Services, Mozhdeh Salari, Davood Vahdat, Abdoreza Norouzi

and Reza Asgari Moghadam, PNU Iran

5.15 pm to 5.45 pm

Poster Session

Chair: Prof Joshy Joseph

(IIM Kozhikode)

Paper No. 191, Toward a Spoken Web Enabled Health Record Technology,

Rema Padman, Amit Nanavati, Arun Kumar and Pawan Khera, CMU, USA

Lobby- C

Paper No. 121, A Taxonomy of the Drivers of Information System

Effectiveness of Enterprise Systems, Roy Joshua and Radhakrishna Pillai,

IIM Kozhikode, India

Paper No. 122, Small Clusters for Large Data Analysis, Nathan Regola and

Nitesh V. Chawla, Notre Dame, USA

Paper No. 174, 3D Virtual Worlds for Effective Health Programs:

Understanding the Effect of Presence and Learning, Akshay Bhagwatwar

and Anne Massey, Kelley, Indiana, USA

Paper No. 188, Vehicle Routing and Capacity Planning: A Three Phased

Approach, Anjan Kumar Swain, Sanjeeb Kumar Patjoshi and Ram Kumar

Dhurkari, IIM Kozhikode, India




18th

December

2011, Sunday

9.30 am to 11 am Research Panel: Prof Prabuddha De (Purdue) - Moderator, Prof Sridhar

Narsimhan (Georgia Tech), Prof Vasant Dhar (Stern), Prof Sumit Sarkar

(Texas Dallas)

Auditorium

11 am to 11.30 am Coffee Break Lobby-C

18th

December

2011, Sunday

11.30 am to 1pm

Session IV:

Social Technologies

Chair: Prof Indushobha

Chengalur-Smith (State

University of New York,

Albany)

Co-chair: Prof Rahul

Kumar Sett (IIM

Kozhikode)

Paper No. 195, Performance Impacts of Online Social Ties in Online

Communities of Practice, Ranganathan Chandrasekaran and John

Highlander, University of Illinois, Chicago, USA

C1

Paper No. 31, Trust, Reciprocity and the Strength of Social Ties: An Online

Social Network based Field Experiment, Ravi Bapna, Alok Gupta, Sarah Rice

and Arun Sundararajan, Minnesota, USA

Paper No. 110, An Empirical Examination of Private Contribution toward a

Public Good in a Crowd-funding Context, Gordon Burtch,

Anindya Ghose and Sunil Wattal, Fox, Temple, USA

Paper No. 170, User Trust Based Collaborative Filtering Algorithm for

Recommendation System, Vandana Patil and Lata Ragha, RAIT, Mumbai,

India

Paper No. 76, A Study on Customer Usage Intention of Mobile Money,

Rakhi Thakur and Gita Kumta, NMIMS, Mumbai, India

11.30 am to 1pm

Session V:

IS Security

Chair: Prof L Divakaran

(Carnegie Mellon

University)

Co-chair: Prof Sudershan

Kuntluru (IIM Kozhikode)

Paper No. 161, A Cross Geographic Content Analysis of Social Engineering

Security Policies for Online Banking, Koteswara Ivaturi and Lech Janczewski,

Auckland, New Zealand

C2

Paper No. 179, Perceived Information Security in the Indian IT Services

Industry: An exploratory study of dimensions, N R Mukundan and L Prakash

Sai, IIT Madras, India

Paper No. 175, A Novel Threshold Public Key Certificate Scheme for

Integrated Heterogeneous Network, K R Chandrasekhara Pillai and M P

Sebastian, IIM Kozhikode, India

Paper No. 52, Analysis of Web Application Vulnerability that lead to Web

Page Defacement, Ankitha K.B and Sujatha G, SRM, Chennai, India

Paper No. 165, Privacy-aware Role-based Access Control with Attributed-

based Encryption in Private Cloud, Ei Ei Mon and Thinn Thu Naing, UCS

Yangon, Myanmar

1pm to 2 pm Lunch Break Lobby- Auditorium

18th

December

2011, Sunday

2pm to 3.30 pm

Session VI: Enterprise

Cloud Computing

Chair: Prof Rema Padman

(Carnegie Mellon

University)

Co-chair: Prof Naveen C

Amblee (IIM Kozhikode)

Paper No. 169, A Selection Framework for SaaS-based Enterprise Resource

Planning applications, K. Venkataraghavan and R.P. Sundarraj, IIT Madras,

India

C1

Paper No. 64, A Model for Cost-Benefit Analysis of Cloud Computing,

Krishnadas Nanath and R Radhakrishna Pillai, IIM Kozhikode, India

Paper No. 66, Unified Enterprise IT Service Management through Adoption

of Cloud Computing, Mohammad Firoj Mithani and Shabana Mithani,

Wipro, Bangalore, India

Paper No. 166, Interacting Stochastic Markov Model Approach for

Optimistic Resource Scheduling on Private Cloud, Hsu Mon Kyi and Thinn

Thu Naing, UCS Yangon, Myanmar

Paper No. 125, A Synchronized Spreadsheet Framework As An IT Solution

And its Data Management Issues, Shubham Shukla, Rohit Jain, Vijit Singh,

Sushant Bhatia, Yatharth Bansal, Ks Preeti and Manu Sheel Gupta, SEETA,

Gwalior, India

2pm to 3.30 pm

Session VII: Data

Analytics and Mining

Chair: Prof Nitesh V.

Chawla (University of

Notre Dame)

Prof Shahid Abdulla (IIM

Kozhikode)

Paper No. 134, Deciphering Consumer Navigation Patterns and their Impact

on Conversion from Hotel Search Clickstream Data, B PS Murthi, Ernan

Haruvy, Gonca Soysal and Yu Wang, UTD, USA

C2

Paper No. 129, A Novel Unsupervised Fuzzy Clustering Method for

Preprocessing of Quantitative Attributes in Association Rule Mining, Binu

Thomas, Marian College, Kerala, India

Paper No. 197, Clustering based Stability despite of Temporal Variations,

Manish Joshi, Pawan Lingras, Gajendra Wani and Peng Zhang, St. Mary's,

Canada

Paper No. 97, Analysis of Equipment Failure Data By Information Extraction,

Jessy George Smith and Venkoba Rao, TCS, Mumbai, India

Paper No. 136, Impact of Search Engine Optimization on the

Advertisement, Sanjeet Singh, Gagan Deep Sharma and Pritpal Singh, BBSB,

Punjab, India

3.30 pm to 3.45 pm Coffee Break Lobby-C

18th

December

2011, Sunday

3.45 pm to 5.15 pm

Session VIII: Enterprise

Resource Computing

Chair: Prof Nirup Menon

(George Mason

University)

Co-chair: Prof Sony

Thomas (IIM Kozhikode)

Paper No. 55, Enterprise Systems and Demand Chain Management, Ravi

Seethamraju, Sydney

C1

Paper No. 37, Institutional Isomorphic Pressures on ERP Adoption in SME

Industrial Cluster, N Elangovan and R Rajendran, SRIT, Coimbatore, India

Paper No. 137, Developing a Pre-implementation Phase for Overall Strategy

Selection of ERP Implementation Using CBR Method, Reza Allahyari Soeini

and Fatemeh Sadat Miri, IDRO, Iran

Paper No. 85, Impact Of ERP Adoption Announcement on Firms’

Diversification, Growth, And Returns, Gokul Bhandari and Jagdish Pathak

Windsor, Canada

Paper No. 155, Why Are Business Performance Benefits Not Being

Realised in ERP Systems Usage in Spite of Implementation Success ?

Rajendran R and Ranga Rajagopal, SRIT, Coimbatore, India

3.45 pm to 5.15 pm

Session IX: Software

Development

Management

Prof Ravi Bapana

(University of Minnesota/

ISB)

Co-chair: Prof Anindita

Paul (IIM Kozhikode)

Paper No. 40, Agile and Open: Mindful Software Development, Shobha

Chengalur-Smith and Saggi Nevo, SUNY Albany, USA

C2

Paper No. 56, Quantified Assessment of Software Risks and its Control,

Dinesh Sundar G, Sharmila T.V and Vaishnavi M, Thiagarajar, Trichy, India

Paper No. 86, Developing Socio-Technical Ecosystems: A Strategy for Indian

Software Product Firms, Krishna Mogallapu and Madhuri Kudaravalli

CMU, USA

Paper No. 187, Re-engineering the Software Development Process using

Lean Thinking – A Case Study, Arpitha Chandrashekar and Anand

Gurumurthy, IIM Kozhikode, India

19th

December

2011, Monday

8.00 am to 7.00 pm Post Conference Tour (optional) Wynad/ Kappad

Track II: Industry Practitioners’ Forum


17th

December

2011, Saturday






Auditorium


11.30 am to 1pm

Session I: Emerging

Business Applications of

Information Technology

Chairs: G Subramanian (Tata Consultancy

Services)

Prof Saji Gopinath (IIM

Kozhikode)

Mobile Technology in Health care : The Way Forward; Ram

Ananthasubramony, Vijay Sylvestine: Infosys Technologies Ltd.

C2

Unleash the Power of Social Media for Pharmaceutical Companies;

Prashant Singh: Tata Consultancy Services Ltd.

Internet Enabled Car: Is it the Future Next?;Vasantha Kumar Narayan and

Sreenivas Prabhu: Robert Bosch Engineering and Business Solutions Ltd.

Smart Grid : A Point of view for India;

Ashish Kumar Das, Murthy Kanivehally, Soumya Sen; Infosys Technologies

Ltd and Amoy Kumar Datta: Indian Institute of Management Kozhikode


2pm to 3.30 pm

Session II: Marketing in

the Digital World:

Leveraging New

Technologies

Chairs: Prof Sunil Wattal

(Fox School of Business,

Philadelphia)

Prof Keyur Purani (IIM

Kozhikode)

Variations in Listening Across Industries and Media Platforms: Towards

Richer Social Media Insight; Reeta Mehrishi, Anil Omanwar, Jagdeep Soni,

Sujoy Sett, Subhradeep Das: Tata Consultancy Services Ltd.

C2

Br@ndsumers - How must Brands manage Consumers driving the Br@nd-

wagon?; Beena Sarkar, Nishith Mathur: Tata Consultancy Services Ltd.

Attribution Management; Rakesh Pillai, Visual IQ Inc.

Social CRM: Possibilities and Challenges; Mridul Sharma and Geeta Rohra:

Tata Consultancy Services Ltd.


17th

December

2011, Saturday

3.45 pm to 5.15 pm

Session III: Managing

Information Technology:

Challenges and Future

Directions

Chairs: Prof Ravi

Seethamraju (University

of Sydney, Australia)

Prof S. Asharaf (IIM

Kozhikode)

Outsourcing 3.0: Road Ahead for Indian IT Industry; Kaushik Chatterjee:

Wipro Ltd.

C2

Impact of Cloud on Telecom Voice Switching Equipment Vendors; Mahesh

Govind: Nokia- Siemens Network and Sajan Liyon: Brocade Communications

Digital Strategy: Importance, Cross-Section & Beyond; Apoorv Johari: Tata

Consultancy Services Ltd.

A Strategic Approach to Management of Technology and Innovation in e-

governance Projects in India; N. Vijayakumar: Infosys Technologies Ltd.




Registration

The conference registration fee covers coffee breaks, working lunch, conference kit, banquet dinner and the conference proceedings in CD-ROM. The IPF

registration covers coffee breaks, working lunch, IPF kit, banquet dinner and the IPF proceedings.

Registration Fee Full Time Students Academic/ Govt. R&D Institutions Industry

ITSM Conference (2 days) Rs.2500/-

Rs.5000/-

Rs.6250/-

ITSM Industry Practitioners’ Forum* (one day) Rs.1500/- Rs.3000/- Rs.5000/-

Participants can make registration payments to the following account:- State Bank of India A/C Name: ITSM 2011, A/C Number: 31807989916, IFSC

Code: SBIN0010565, MICR code: 673002016 and Swift Code: SBININBB392, clearly mentioning the name of the author/ participant. The payment may be

done through bank transfer/credit card/ debit card. Payments within India can also be through demand draft drawn in favour of ITSM 2011, payable at

State Bank of India, IIM Kozhikode.

*The Industry Practitioners’ Forum offers concessional registration rates to a limited number of local Industry Practitioners/Management and

Engineering College Teachers (Rs. 1500/-) and students (Rs.500/-) on a first-cum-first served basis. The concessional rates do not cover the cultural

programme, banquet dinner, etc.

Sponsors of ITSM 2011

Documents

IIM - K Program Schedule 2011