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Today A MESSAGE FROM THE INSTITUTE OF INTERNAL AUDITORS GUIDANCE FOR A GROWING PROFESSION 4 News from The IIA and the Internal Audit Profession 6 Guidance For a Growing Profession 10 May and June Training Opportunities Volume 3 / Issue 2 / March – April 2012

IIA Today January – April 2012

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A members-only print publication called IIA Today that will keep you informed about internal audit news and what’s happening at The IIA in guidance, research, and professional development.

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TodayA M E S S A G E F R O M T H E I N S T I T U T E O F I N T E R N A L A U D I T O R S

Guidance for a GrowinG

Profession

4 News from The IIA and the Internal Audit Profession

6 Guidance For a Growing Profession

10 May and June Training Opportunities

Volume 3 / I s sue 2 / March – Apr i l 2 0 1 2

111204

The Audit Executive Center is expanding its benefits to meet the increasing demands on the CAE.

Over 500 chief audit executives are taking advantage of The Center’s leading-edge guidance and resources to enhance their job performance, meet stakeholder expectations, and build their teams. Now, they are taking advantage of even more from the Center*:

• CAEDirectory

• eBulletinsandWeeklyAlerts

• WebinarsandForumswithCPEOpportunities

• TrainingToolsandEvents

• AndMore!

Alongwithaccesstoaknowledgecenter,resourcelibrary,peer-to-peerdiscussionforums,andexclusivenewsletters,CAEsarestayingaheadofemergingissuesandareempoweredtoaddressthemostcriticalrisks facing their organization today.

*Benefitsvarybymembershiplevel.

Be Empowered. Be Connected. Be Relevant.

Learn more about how the Center can support your needs. Please visit www.theiia.org/cae or contact us directly at [email protected] /1+407-937-1111.

Added Benefits Means You Are More Empowered, Connected, and Relevant.

Dear IIA Member,

As vice president of Standards and Guidance for

The IIA, I’m delighted to share with you many of

the improvements our area has undergone during

the past few months to better serve internal auditors

and internal audit stakeholders around the world.

In this issue’s feature story, Guidance for a Growing

Profession, page 6, you’ll read about what some of

our key volunteer committees are doing to ensure

that The IIA produces timely, quality guidance and responds to pertinent exposure

drafts affecting our profession.

Our volunteer committee members and leadership are what The IIA is all about.

These people are working practitioners dedicated to continuous improvement of

their valued profession. I can’t say enough about the high quality of our volunteers,

the energy they put into their roles, and the value they bring to The IIA’s ability to

be the worldwide standard-setter for the internal audit profession.

At IIA Global Headquarters, our guidance staff likewise has undergone a period of

change, which includes restructuring the department and fortifying it with ad-

ditional experienced directors so that our International Internal Audit Standards

Board and three key guidance-setting committees — the Professional Issues Com-

mittee, Public Sector Committee, and Global Ethics Committee — each have a

staff liaison to provide project management support. Our four directors work closely

with these volunteer groups to ensure a seamless, efficient guidance-production ef-

fort, whereby our volunteers design the guidance and our staff director manages the

quality assurance process, delivery, and promotion of the new guidance.

Our liaisons are well matched to their current assignments, and at headquarters,

the Standards and Guidance group seems to have a new sense of urgency and

desire to lead positive change. This kind of high-performance team is the sort of

group I love to work with, so I’m excited about future possibilities.

Best regards,

Sally Dix, CIA, CRMA

Vice President, Standards and Guidance

The Institute of Internal Auditors Inc.

PuBLicaTion direcTor Carrie Summerlin

ediTor Paula Michaels

sTaff ediTors Lisa Krist

Melissa Calhoun Sandra Johnson Shelli Browning

conTriBuTinG ediTors Christina Brune

arT direcTor Jon Peters

GraPhic desiGner Brandie Tate

ProducTion ManaGer Lori Shewack

iia PresidenT and ceo Richard F. Chambers,

CIA, CCSA, CGAP, CRMA

iia chairMan of The Board Denny Beran, CIA, CCSA, CRMA

IIA Today is a bimonthly publication pro-duced exclusively for members of The IIA. To learn more about this publication, please visit www.theiia.org/IIAToday . We welcome all comments, questions, and feedback. Please send your message to [email protected] and include your name and contact information.

The institute of internal auditors 247 Maitland Ave. Altamonte Springs, FL 32701-4201 USA +1-407-937-1100 www.theiia.org

All contents copyright © The Institute of Internal Auditors (IIA) 2012.

Today

w w w. t h e i i a . o r g / March – Apr i l 2 0 1 2 / 3

Welcome message

iia cerTificaTion ProGraMs— new deveLoPMenTsAdditional details are now available regarding the changes that will accompany the new three-part Certified Internal Auditor® (CIA®) exam structure be-ing introduced in mid-2013. The IIA has released a transition plan for CIA program candidates already engaged in the certification process. Additionally, The IIA has provided a content map highlighting content that has transitioned to a new part, been removed or added, or changed knowledge level on the exam. For more information on the transition plan and the corresponding syllabus for the 2013 exam visit www.theiia.org/certification.

The job analysis study for the Certification in Risk Management Assurance™(CRMA™) is underway and the final CRMA exam syllabus is slated to be released this summer.

Over 1,000 practitioners have already earned their CRMA during the Professional Experience Recogni-tion period. Individuals who achieve a minimum of 155 points for their education, certifications held, and experience in the five application domains are eligible to apply for the CRMA™. Do you have the knowledge and experience to become a CRMA? Visit www.theiia.org/certification/crma to see if you qualify and to apply.

audiT execuTive cenTer – deLiverinG ThouGhT LeadershiP and neTworkinG oPPorTuniTiesOver 100 Audit Executive Center members convened at the General Audit Management Conference in Orlando in March. The Center hosted a variety of events exclusive to members including a special presentation on the 2012 Pulse of the Profession: Emerging Trends presented by IIA President/CEO Richard Chambers, which was followed by a cocktail reception. In addition, a hospitality lounge pro-vided privacy, work space, and more throughout the confer-ence for peer-to-peer networking and knowledge sharing.

Here are some recent Knowledge Briefings released from the Center: Pulse on the Profession: The IIA’s Semiannual Emerging Trends and Hot Topics Survey Discusses key activities impacting audit efforts in the com-ing months. Free download available at www.theiia.org/cae.

Adding Value Throughout the M&A Process Discusses how internal auditors can become a key part of the M&A process, adding much needed assurance and business insight.

Social Media and Internal Auditing Discusses the state-of-social-media activities in organiza-tions participating in a recent Center Flash Survey and provides additional insight obtained from a recent Center roundtable.

Upcoming Center EventsWebinar: Regulatory Environment and Uncertainty April 26, 2012 / 1:30 p.m. – 3:00 p.m. EST

CAE Forum: Talent Management (Ambassador & Advocate members) June 14, 2012 / 11:00 a.m. – 4:00 p.m. New York, NY

Webinar: Cyber Security and Privacy June 28, 2012 / 1:30 p.m. – 3:00 p.m. EST

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inTernaL audiT awareness MonTh is around The cornerMay is International Internal Audit Awareness Month, and The IIA encourages chapters and institutes around the world to begin planning for the month-long celebration to promote the profession to internal audit customers, executive manage-ment, boards of directors, and local business communities. IIA chapters and institutes can use the month of May to showcase the value of the internal audit activity in a wide variety of ways, including by:

■■ Hosting special events such as luncheons or receptions to present local area business leaders with an overview of the ways internal auditing can support executive management in achieving organizational goals and objectives.

■■ Honoring Certified Internal Auditors (CIAs) in a special ceremony.■■ Submitting a request for a proclamation from a local government

official formally acknowledging International Internal Audit Awareness Month.

■■ Arranging a “lunch ‘n learn” session to promote internal auditing within the organization.

■■ Participating in a local college or university career night to promote internal auditing to students who may be unaware of the various opportunities available within the profession.

■■ Developing a relationship with the media to help spread the word about the value of internal auditing.

Visit www.theiia.org/theiia/about-the-profession/promoting-the-profession/awareness-month for a list of tools and resources to help you plan your Interna-tional Internal Audit Awareness Month activities, including a Planning Guide, which includes a sample proclamation/template, and a brochure and Power-Point presentation that can help you educate internal audit stakeholders about the valuable services internal auditors can provide.

ToP iia Leaders convene in india for iia’s GLoBaL counciL Over 135 delegates representing 53 IIA Institutes convened for The IIA’s annual Global Council in New Delhi, India, February 5–8 to discuss the direction of the inter-nal audit profession and The IIA. In a series of discussion sessions facilitated by The IIA’s global exec-utive officers and key headquarters staff, Institute leaders contributed their ideas and input to The IIA’s strategic plan and initiatives.

Upcoming: Top North American leaders will be meeting with incoming chapter leaders at Walt Disney World’s Yacht & Beach Club Resorts for the 2012 Leadership Academy on April 22 - 24, 2012 for a 2.5 day training to educate them about the tools, resources, and tactics available for success.

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Guidance for a GrowinG ProfessionA complex web of volunteer and staff-run organizations — including three committees,

a Standards Board, an Advisory Council, an Oversight Council, and a full-time staff of

experienced professionals at IIA Global Headquarters — operates cohesively to form The IIA’s

guidance-setting operations, which put forth effective standards and guidance for internal

audit practitioners around the world. In fact, The IIA guides the profession not only with its

International Standards for the Professional Practice of Internal Auditing (Standards), but

with numerous additional resources such as practice advisories, practice

guides, position papers, and other tools to assist auditors worldwide

in implementing best practices in the ever-changing and growing field

of internal auditing. Additionally, The IIA works with other standard-setting

organizations to assure that internal auditing’s role is appropriately considered

as it relates to professional frameworks, legislation, and other topics that

affect the profession.

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Feature story

During the past year, certain areas of this “guidance web” have been re-woven to strengthen its global reach and tighten its focus on providing timely, practical guidance for every internal auditor. Four of the most dramatic changes include improved exposure draft response processes, a new vision for the Global Ethics Committee, International Profes-sional Practices Framework (IPPF) updates, and guidance tailored specifically to internal auditors operating in the public sector.

KeePing UP With ProfessionaL issUesThe first quarter of 2012 has been one of the busiest in the history of The IIA’s Professional Issues Committee (PIC), the volunteer group charged with providing thought leadership and timely professional guidance to IIA members and stakeholders. In addition to its regular guidance development projects, the 50-person committee responded to five exposure drafts in February and March, includ-ing a response to The Committee of Sponsoring Organizations of the Treadway Commission’s (COSO’s) proposed update to the Internal Control—Integrated Framework.

“It’s important that The IIA weighs in and provides our views on the issues that impact the profession,” says PIC Chairman Steve Jameson, execu-tive vice president and chief internal audit and risk officer for Community Trust Bank. “As internal audit has broadened its outreach beyond internal control — into areas like risk management and governance — the number of issues impacting our pro-

fession has multiplied. The more ex-posure drafts we respond to, and the more pertinent our comments are, the more impact we see ourselves having on future legislation and guid-ance from groups like the International Federation of Accountants, the U.S. Securities and Exchange Commission, and the Public Company Accounting Oversight Board.”

Sometimes, responding to these exposure drafts can be rather chal-lenging, admits Jameson, as they typically have tight turnaround times and PIC members often are already committed to other ongoing guidance projects when a pertinent exposure draft is released. Still, the PIC recognizes the importance not only of responding, but of ensuring that it solicits input from The IIA’s interna-tional institutes to craft its response.

To address this challenge and improve efficiency while maintaining its high standard of quality, the committee has begun using ad hoc task forces to supplement its committee resources. “We reached out to people — some of them former committee members — so that on a one-off basis we can pull additional resources to supplement the PIC’s work and still have the PIC responsible for review and oversight,” explains Jameson, who estimates that the committee currently has 25 task force members who are not committee members assigned to various projects.

Jameson is optimistic about the future of the PIC and its budding task force concept, which was imple-mented just one year ago. “We’re going to continue that concept and

expand our outreach for members,” he says. “That way, if members want to have some input but don’t have enough time for a full committee duty — because of their regular job demands — they can still contribute.”

training on ethiCsThe Global Ethics Committee (GEC), the volunteer-run body re-

five exPosure drafT resPonses in earLy 2012

• EvaluatingandImprovingInternal Control in Organizations, by IFAC’s Professional Accountants in Business Committee.

• ProposedAuditingStandardon Communications with Audit Committees, by the PCAOB.

• DiscussionDocumenton the Internal Audit Function in Banks, by Basel Committee on Banking Supervision.

• Proposedchangetothedefinition of “engagement team,” by IFAC’s International Ethics Standards Board.

• Internal Control — Integrated Framework update, by COSO.

w w w. t h e i i a . o r g / March – Apr i l 2 0 1 2 / 7

Feature story

sponsible for maintaining The IIA’s Code of Ethics, is also beginning a period of significant change and growth. The committee is working on revising its mission statement to reflect a renewed commitment to promoting ethical cultures within internal audit activities around the world.

“We’re going to be developing ad-ditional tools and online training to help our members adhere to The IIA’s Code of Ethics,” says Debbie Hoffman, director of Standards and Guidance and staff liaison for the GEC. “We envision partnering with academic institutions to help us develop ‘how to’ type videos on AuditChannel.tv, which will guide internal auditors facing ethical dilemmas such as how to deal with confidential information or maintain objectivity during certain challenging situations.”

As part of the GEC’s positive shift toward promoting the principles of the Code of Ethics, the committee also plans to work closely with the PIC to identify areas where additional ethics-related guidance topics could be developed. Additionally, the committee will develop written materials for institute leaders — such as answers to frequently asked questions and a guide for dealing with Code of Ethics violations.

UPdating the iPPfAnother area perpetually in a state of rejuvenation is the IPPF, which houses both the Definition of Internal Auditing and the Standards. At least once every three years, the Interna-tional Internal Audit Standards Board (IIASB) reviews individual standards to ensure that they remain current and relevant and proposes revisions to reflect changes in the business and legislative environment, and just last month, the IIASB released its 2012 Standards Exposure Draft, which details proposed changes.

On March 7, The IIA hosted a free webinar to review the proposed changes and their rationale (replay available.) Available in 11 languages to accommodate its global audi-ence, the Standards Exposure Draft includes key proposed changes that require the chief audit executive (CAE) to make timely adjustments to the audit plan, clarify that CAEs are accountable for overall con-formance with the Standards, and provide examples of practical ways to

achieve conformance with the quality assurance and improvement program requirement.

The IIASB invites practitioners and stakeholders to submit their responses by May 20 via an online survey instrument. “Input from stakeholders and internal auditors around the world is really important to the Standards Board,” says IIASB Chairman Andrew Dahle. “This is an opportunity for everyone to influence the standard-setting process.”

In addition, the IIASB recently com-menced a consultation process to solicit broad input regarding whether the current Definition of Internal Auditing (released in 1999) is still relevant in guiding the profession and effective in communicating with internal auditors and stakeholders. The IIASB began by inviting 105 IIA institute leaders to respond to a survey about the appropriateness of the key concepts in the current definition.

“The vast majority of respondents believe that the definition should not only explain the essential nature of in-ternal auditing as it is practiced today, but also communicate to the practi-tioner and stakeholder a vision for the future,” says IIA Director of Standards and Guidance Lily Bi. “Essentially, we want the definition to be visionary and

sTandards exPosure drafT onLine resources

Access the Standards Exposure Draft, webinar replay, and online survey instrument at www.globaliia.org/standards-guidance/mandatory-guidance/Pages/2012-Standards-Exposure.aspx.

The currenT definiTion of inTernaL audiTinG

Internal auditing is an independent, objective assurance and consulting activity designed to add value and improve an organization’s operations. It helps an organization accomplish its objectives by bringing a systematic, disciplined approach to evaluate and improve the effectiveness of risk.

8 / I IA Today / w w w. t h e i i a . o r g

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lead the profession going forward, just as the 1999 definition did when risk management and governance were in their infancy. The definition has acted as a driving force for internal auditors to move beyond the traditional focus of internal controls and become a cornerstone of governance and risk management processes.”

Representatives from more than 50 countries participated in a roundtable discussion about the relevancy of the current definition of the IIA Global Council in India and focus group dis-cussions held at The IIA’s General Au-dit Management Conference to garner additional input from stakeholders. At the International Conference in Boston in July, the IIASB will propose a recommendation as to whether the definition should be revised.

targeting the PUbLiC seCtor The IIA’s Public Sector Committee (PSC), a volunteer group that pro-duces guidance tailored specifically to auditors working in the public sec-tor, is yet another area in the midst of a transformation. Last year, the PSC was moved under the oversight of the Professional Guidance Advisory Council, a group that also oversees the IIASB and PIC. “What’s signifi-cant about this move,” explains Terri Freeman, director of IIA Standards and Guidance, “is that the PSC now has a more formal development pro-cess, which includes writing, devel-oping, and marketing the guidance, so it’s getting more visibility.”

Since the move, four new Supple-mental Guidance documents have been released, such as, Public Sector

Definition and The Role of Auditing in Public Sector Governance (see “Supplemental Guidance Projects” for a complete list). Although Supple-mental Guidance is not part of the IPPF, it is validated by The IIA, and conformance is encouraged to the extent applicable to the practitioner’s organization.

PSC has begun reviewing existing IIA practice guides and making recom-mendations to revise and include additional information pertinent to public sector auditors. “Going forward, the PSC will review all of the practice guides coming out of the PIC to ensure content specific to public sector auditors is included,” says Freeman. “These changes represent a monumental step in The IIA’s efforts to provide more relevant guidance that addresses the unique circumstances of our government auditors.”

PSC Chairman Greg Hollyman, chief internal auditor at the Australian Taxation Office, is likewise enthusi-astic about the PSC working closely with other arms of The IIA. “We look forward to assisting in developing the internal audit profession in the public sector in both the developed and developing countries throughout the globe, by not only addressing the needs of our fellow internal auditors, but also the needs of legislators and others who depend upon our work,” he says.

Poised for tomorroWChange is nothing new for The IIA’s Standards and Guidance teams. It’s simply a necessary aspect of evolv-ing to meet the needs of a growing profession. As sure as the rising sun

will cast its light on new priorities for tomorrow’s auditors, the guidance web will be ready — firmly anchored, yet flexible enough to withstand the winds of change — thanks to the hundreds of dedicated volunteers and staff who band together to form this expansive, adaptable network.

suPPLeMenTaL Guidance ProjecTs

JUST RELEASED:• ValueofInternalAuditin

the Internal Audit Capability Model – Public Sector

• ImplementingaNewInternalAudit Function in the Public Sector

COMING SOON:• OptimizationofInternal

Audit in the Public Sector

• ModelLegislation

• GovernmentAuditStandardsand IPPF – Comparison (an update to the existing Red Book-Yellow Book Comparison)

• Transparencyin Public Sector Reporting

• HowtoBuild a Strategic Competency Plan in the Public Sector, which will be part of the IPPF.

w w w. t h e i i a . o r g / March – Apr i l 2 0 1 2 / 9

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Customizable, 60+ Offerings, Expert-led, Flexible,

Live and Virtual Delivery, Authoritative, On-demand, Cost Effective . . . that and

so much more is IIA On-site Training.

Courses, dates, and locations are subject to change without notice.

save 20% when you reGisTer for Two courses

Use Source Code “20%-Second Course” when registering for 2 courses at the same seminar location. Discount applies to courses of equal or lesser value, regardless of dates scheduled or sequence taken.

This offer can be used by one person, is not transferable, and is not valid with other offers.

2012

May 20121, 3, 8, 10 / eseminar Performing External Quality Assessments of the Internal Auditing Activity

7 – 10 / seminar Orlando

We’re bringing a number of courses to Orlando including new offerings on Assessing Risk: Ensuring Internal Audit’s Value; Operational Auditing: Evaluating the Supply Chain; Operational Auditing: Influencing Positive Change; and Operational Auditing: Evaluating Procurement & Sourcing.

7, 9, 14, 16 / eseminar Audit Report Writing

7, 9, 11, 14, 16, 18 / eseminar Operational Auditing: Influencing Positive Change

7, 9, 11, 14, 16, 18 / eseminar Value-Added Business Controls: The Right Way to Manage Risk

14 – 17 / vision university: The new cae Baltimore, MD

15 – 18 / seminar New York

Join your colleagues at the MicroTek facility on Broad St. for courses including Audit Manager Tools and Techniques; Audit Report Writing; Best Practices in Internal Auditing; COSO-based Internal Auditing; and more.

Visit www.theiia.org/Training for additional details, and log in as an IIA member to enjoy exclusive discounts when you register!

1 0 / I IA Today / w w w. t h e i i a . o r g

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june 2012june 5 – 8 / seminar Chicago

Fourteen courses will be offered in Chicago including five new courses such as Lean Six Sigma Tools for Internal Audit Fieldwork and Lean Six Sigma Tools for Internal Audit Planning.

june 11 – 14 / iT auditing: Beyond the Basics (iia/deloitte) Chicago

june 11, 12, 13, 14 / eseminar Statistical Sampling for Internal Auditors

june 11, 13, 15, 18, 20, 22 / eseminar Risk-based Auditing: A Value-added Proposition

june 12, 14, 19, 21, 26, 28 / eseminar Assessing the Relevance and Reliability of Performance Information

june 18 – 21 / saP Grc: access control and Process control (iia/deloitte) Boston

june 18, 20, 22, 25, 27, 29 / eseminar Enterprise Risk Management: An Introduction

june 25 – 28 / seminar Las Vegas

Among the 15 courses offered in Las Vegas are Assessing Risk: Ensuring Internal Audit’s Value; Beginning Auditor Tools and Techniques; Construction Activity: Audit Strategies; Human Resources: Auditing Your HR Function; and Statistical Sampling for Internal Auditors.

Visit www.theiia.org/Training for additional details, and log in as an IIA member to enjoy exclusive discounts when you register!

2012

Did you know you can earn free CPE when you participate in The IIA’s

members-only webinars? Visit www.theiia.org/MOW

for details.

Courses, dates, and locations are subject to change without notice.

aLL The TraininG you need, riGhT aT your finGerTiPs

Download The IIA’s 2012 Training Catalog and the April-June supplement featuring new courses including Operational Auditing: Influencing Positive Change; Assessing Risk: Ensuring Internal Audit’s Value;

and Operational Auditing: Evaluating the Supply Chain. Visit www.theiia.org/2012Catalog.

w w w. t h e i i a . o r g / March – Apr i l 2 0 1 2 / 1 1

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Internati onal ConferenceBrinGs sTraTeGic, forward-ThinkinG exPerTs To BosTon

Why do you attend a conference...to expand your knowledge on key issues by learning from

thought leaders; to recharge your professional engines; to network and reconnect with old

friends; to visit an exciting city you have never experienced; or to catch a glimpse of the

future? If you are planning to attend The IIA’s International Conference in Boston,

Massachusetts, this July, any of these motivations would be valid. If you have not put the

conference on your calendar, there are more than a few reasons to make registering a priority.

Being held in Boston, Mass., July 8-11, the conference is focused on Revolutionizing Internal Audit by delivering a stellar line-up of keynote speakers, a few of which include a former NASA astronaut, a leader from Harvard’s Business School, and the president of Standard and Poor’s. This impressive roster is supported by an expansive confer-ence program executed by subject matter experts who will address the most pressing issues facing the pro-fession. With 11 educational tracks across 77 concurrent sessions that are offer more than 18 Continuing Professional Education (CPE) credit opportunities, attendees will gain a well-rounded perspective on how

what is happening in the global business arena is affecting the internal audit profession.

As more than 2,500 people from 100 countries come together for the event, The IIA is seizing the opportu-nity to help practitioners define the internal audit brand, focus on change and change management, and clearly identify and execute on strategies that deliver on the profession’s value proposition. This requires practitio-ners to recognize the changes happen-ing in the marketplace and educate themselves on the risks these changes create for their organiza-tions, while simultaneously embrac-ing the opportunities they present.

According to conference keynote speaker Neil Jacobsohn — whose presentation will focus on transpar-ency called Naked Leadership — the way organizations (and professions) perceive change in the new technol-ogy-dominated world of blogs, wikis, crowdsourcing, augmented reality, and social networks will be the difference between success and fail-ure. Jacobsohn, joint chief executive officer of FutureWorld International out of South Africa, says that these technologies will continue to affect not only the way we communicate, but the way business is done. His company speculates that beyond 2020, nearly 90 percent of all busi-ness processes will be automated. “Just think of the impact this will have on the professional services market, and auditing in particular,” says Jacobsohn. “The question be-comes: is this a threat, or a massive opportunity for you to add value to business in new and exciting ways?” He believes it’s the latter offering,

“The greatest risk is doing nothing! So don’t ignore or underestimate new risks. Understand them and find new ways to manage them."

Neil Jacobsohn

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“Yes, it will require you to reinvent your profession – what a glorious challenge!”

It is this enthusiasm for embracing change as an opportunity that will permeate his thought-provoking ses-sion at this year’s conference. Using his nearly 40 years of professional ex-perience that has included reporting news for a wide range of newspapers and magazines; managing operations for a broad-based media group; serv-ing as a marketing director of a listed media company; and launching more than 14 businesses, he will dem-onstrate how practitioners can use change to their advantage by:

■■ Learning how digital tech-nologies create profound impacts on leadership and management.

■■ Discovering new opportuni-ties created by technologies and the possibility to lead anywhere in the network.

■■ Getting practical insight into the realities of leadership in the uber-networked world.

■■ Learning to develop a roadmap to thrive in the fast-paced, technology-driven world.

In anticipation of his conference presentation, Jacobsohn discussed the benefits vs. the drawbacks of increased transparency. “Of course there will be new risks through increased transparency. But the future is going to happen, whether you hide from it or embrace it!” says Jacobsohn. “The greatest risk is doing nothing! So don’t ignore or underes-timate new risks. Understand them and find new ways to manage them. Then move with your marketplace into an exciting new world, or stay behind, as your marketplace moves away from you.”

Jacobsohn’s address will set the tone for the conference and prime the minds of attendees to absorb the wealth of information presented in the days that follow. Sessions like Seven Sins and Ways to Overcome

Them, 360 Degrees of ERM, and Combined Assurance: Putting Theory into Practice have the potential to create a paradigm shift in the way attendees tackle key issues. There will be plenty of opportunities to discuss the different vantage points offered through the sessions and net-work with colleagues at conference events that celebrate the rich history and unique culture of the city of Boston. The IIA’s 2012 International Conference will expose attendees to information and experiences over a four-day period that would take months, if not years, to bring together on their own.

Embrace the future of internal audit and give yourself the opportunity to discover strategies to solidify your value with stakeholders. Register today at www.iia2012ic.org.

“The question becomes: is this a threat, or a massive opportunity for you to add value to

business in new and exciting ways?”

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MaGazine’s ModernizaTion weLL receivedLast month, The IIA’s flagship publication, Internal Auditor magazine, unveiled its newly redesigned pages and app to a warm reception. “The response to the new look has been highly positive,” says Anne Millage, editor in chief. “We took a big risk completely changing the appearance of the magazine, and the feedback that we’ve received is that the redesign was long overdue.”

Millage explains that the redesign was prompted, in part, by the need to create a fresh look that would transition well to electronic delivery. “From the cover to every inside page, our design firm, Yacinski Design LLC, used a cleaner, more open look and a wider variety of design elements to create a more interesting appearance for the publication,” she says. “The firm captured our vision for the redesign perfectly.”

The magazine’s new mobile app includes the digital edi-tion of the redesigned magazine, daily news updates, and the latest posts from InternalAuditorOnline’s “Chambers on the Profession” and “Marks on Governance” blogs. Readers can access the magazine via their iPhone, iPad, or Android device by downloading the free app from either Apple’s App Store or Google Play using their IIA member/subscriber number and password. (They must currently receive the publication to be able to download the app.) The new mobile app also offers readers two ways to view the magazine: as a digital replica of the colorful, design-filled printed page, or as a simplified text-only page.

“The app has been equally well received,” Millage says. “Readers are telling us they appreciate being able to access the magazine on the go. We continue to have a steady flow of downloads daily.”

For more information, visit www.theiia.org/intAuditor/mobileapp.

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OUR PRINCIPAL PARTNERS MAKE A DIFFERENCEThe IIA acknowledges the ongoing support from our Principal Partners, who help enhance the internal audit profession by sharing their resources and knowledge with our most valuable asset – our members. These partners actively serve as members and volunteers within The IIA, participate in the introduction of new guidance, develop world-class training, and show their commitment in many other ways in an effort to advance the internal audit profession.

The IIA encourages you to tap into the expertise of our Principal Partners in 2012!

247 Maitland AvenueAltamonte Springs, FL 32701-4201 USA

Please recycle this brochure by passing it along to a colleague.

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A MEMBERS-ONLY PUBLICATION

July 8 – 11, 2012international conferenceBoston Convention and Exhibition Center / Boston, MA

August 20 – 22, 2012Governance, risk, and control conferenceThe Breakers / Palm Beach, FL

September 16 – 19, 2012southern regional conferenceHilton Austin / Austin, TX

October 9 – 11, 2012all star conferenceEncore/Wynn / Las Vegas, NV

October 30 – November 1, 2012 iT audit & controls conference (iia/Mis)JW Marriott Camelback Inn / Scottsdale, AZ

iia conference scheduLeIIA Members: Register early for IIA Conferences and save! Call +1-407-937-1111 to ask about group discounts. www.theiia.org/Conferences

Guidance for a GrowinG

Profession

Volume 3 / Issue 2 / March – April 2012