1
r5 TT- r qK THE OCALA BANNER A t I SOME OLDTL1iEP77 BY- ii I FLORIDA INCIDENTS I II- II Written Especially tor An i Early Settlers First Experience With a the Ocala Banner II Roman Candle I EI- r i II NO XIII r The present generation know very little of the privations and incon- veniences suffered daily by their an ¬ cestors The friction match the electric light the gas jet the kerosine lamp the paper blotter the steel pen the sewing machine the telephone the 3 free market deliveryhave all entered into the household economy within the memory of persons yet living To say nothing of other conven ¬ iences which are now commonplace- in nearly every household consider what a boon is the friction match notwithstanding the fact that the fr electric light which is daily becom- ing ¬ more universal pays no tribute t F to it I have not yet reached the age made famous by Dr Oslers recent contribution yet I have a distinct recollection of the tinder box though I saw it under a somewhat peculiar circumstance Rf- y I was a little boy hunting doodle- bugs under our dwelling which was f built high off the ground and in looking up I remember finding a run- away ¬ negro crouched in a recess be ¬ hind the big chimney I was at first > 1 tremulous with fright but he quickly relieved my fears and won me over > by many air castle promises whieh appeal so strongly to the mind of a t M child I was his graft for days I fed him on things purloined from the table and Joel Chandler Harriss it Uncle Remus would have turned 1 J green with envy could he have list- ened l to this mans recitations of the Brer Rabbit and Tar Baby it stories i a 1 fear the recital of his wrongs and exploits made me a little abolition fat He had a tinder box in the shape i of a powder horn and initiated me ic into the mysteries of Its usages f It was not a mere scratch and an instant blaze like that which th- efirFlor match produces but often- Krtried ones patience to the limit > Ordinarily the tinder box was a plain l tin box but sometimes gold and sil- ver mounted ones were used by the ore welltodo classes It was filled with punk which was ignited b- 1ff parks produced from the impact of flint and steel After the pun- ks urea ignited t trouble was not yet nded The punk only smouldered x Ta blaze had to be kindled by placing it gg ome other ignitable substance in jux- taposition ¬ sr and blowing for all the- jworld like one would now obtain a blaze from a fire coal c If you think the good old days were better than these latter ones r HSt some punk a flint and steel snd iffthe process of starting afire r ti t If the young man who is addicted to smoking cigarettes were forced to 3ight them with a spark from a tinder b instead of a match the habit it I dare say would be quickly aban 3 doned There was no cigarette s mok Ming in the old days C With so much trouble to procure a blaze instead of being reckless ftWith fire like Sherman was when the marched through Georgia every < vhousekeeper was exceedingly careful With this part of the domestic econ fomy > Before retiring great heaps of ashes d i were raked over the live coals in < the morning the ashes were carefully gtaked off and enough live coals would tae found to kindle the morning tire This necessary precaution having been omitted once I remember hay to go more than a mile in almost I f 4o weather to a neighboring farm Procure a live chunk These t other inconveniences led to the I flee of a very rigid economy aYYJ < can remember in many welltodo jj es when the evening meal was by torch light the fat light torches being held by negro alts- leads i to an incident I have One of the most estimable- of Marion county severe in h us try rigid in his piety and S < ate his evening and often I 1 > 1 4 v I 4 r t E j < v I his morning meal in the manner I have above described- His sons were growing to be young men and his daughters fast becom ¬ ing reigning belles and lavish en ¬ tertainment at his home was the re ¬ pute of the neighborhood Not only the gallant beaux from far and near but frequently the circuit rider found friendly lodgment under his hospita- ble ¬ roof i The head of the house as blamp less a character as Oliver Goldsmiths t i Vicar of Wakefi ld began to feel I that valuable as the torch bearers- I i were the custom was growing anti i quated and a more modern method would have to be substituted j He had a good friend in Ocala as j rigid in his piety as himself and in whom he implicitly trusted He had never seen a Roman candle- i t put to its proper use but had heard they were very beautiful and of im I mense length and he very naturally I i reasoned they would last accord- ingly He catechised his friend who I was a clerk in a store about them I very minutely and concluded that to I purchase at least two of them would I be a happy stroke of economy i He did so and one Sunday night j when the preacher and one or more prospective sonsinlaw were present 1 he deemed it an auspicious moment- to bring his newlypurchased candles j into use He carefully took them from their hiding places put them in t candle sticks and just as the com- pany ¬ was invited into supper lighted them His two sons like the Young America of today were more ad ¬ vanced in the science of pyrotech- nics ¬ than their sire hid themselves I behind the dining room door to wit- I ness the fun they knew was coming- i As soon as the guests were seated j and before the grace had ended the I candles began to sputter sparkle 1 and explode and a scene ensued- i t which was the talk of the commu- i nity for many a day and has become- a I part of our county annals I The good nan seized a bowl of j clabber and a picther of milk and emptied their contents on the sput tering blazing exploding candles but they laughed at his puny efforts j and continued their wild disorder the same as though they formed a part of i a fourth of July celebration The good austere nian went into Ocala the next day to call his friend i to account and notwithstanding they were members of the same church- it was many years before the breach- was healed Cured Hemorrhages of the Lungs Several years ago my lungs were- so badly affected that I had many hemorrhages writes A M Ake of Wood Ind I took treatment with several physicians without any ben- efit ¬ I then started to take Fdleys Honey and Tar and my lungs are I now as sound as a bullet I recom ¬ mend it in advanced stages of lung trouble Foleys Honey and Tar stops the cough and heals the lungs and prevent serious results from a cold Refvse substitutes Postoflice Drug Store m Moonlight Picnic Wednesday night of last week a a marry and congenial crowd of young folks enjoyed an unusually delightful picnic at beautiful Silver Springs In party were Mrs Clifton Camp Miss Shirley Montgomery of Concord N J Miss Edna Delph German Val ¬ j ley N J Misses Sue Barco Violet Harris Mary Anderson Sara Harris Messrs Howard Clark E J Crook- T H Harris O B Howse C G Cantrell and Dr W H Powers Never has the traditional Foun ¬ tain of Youth been more exquisitely beautiful than on this evening with the gorgeous moon hovering over and making the water sparkle like pre- cious ¬ gems and casting a silvery light over everything round about The beauties of these marvelous springs aretruly indescribable and the tenmile ride down to the OckJa waha in the launch Winona was thoroughly delightful i lf i i- tt lIW = fl WORD ABOUT ADVERTISING- An Affectionate Tribute to a Young- i Business Man of Ocala In this age of the worlds progress- I I we recently overheard a young man growing up in basiness in Ocala yes I busy bustling Ocalasay that ad- vertising = didnt pay I He went on further to say that the- i i man who advertises is a fool i Tell it net in Gath whisper it not in the streets of Askelon I Search the records of all the pro- gressive ¬ I uptodate cities in the i whole civilized world and nine times lout of ten the rule will hold good that I they are the cities whose business i t men make a business of advertising who have made printers ink their helpmeet and their hand maiden the warp and woof of their business lift Search the records of the civilized world for dead cities and you will find nine times out of ten that the business men of those cities do not advertise This is as true as the light that emanates from the midday sun Take Florida as an example Show- us a town in it that is dead and we I will show you a set of business men I who like this young man of Ocala does not believe in the efficacy of ad- vertising ¬ I I For example compare Miami and Ocala with Tallahassee and Monti cello Here you have the picture of live men in juxtaposition with dead men Two towns lagging along after the grave yard methods of the long ago che two others pushing ahead with the printing press as the ful- crum ¬ of power Writing from Miami to a friend in this city Charlie Brown says that money is so plentiful in Miami that you can neither escape it nor dodge- it Why is it that no business man writes that way about Montieello and Tallahassee See how Jacksonville Tampa Pen sacola Gainesville Live Oak Miami and Ocala are moving forward in leaps and bounds- As a key to the situation examine- the newspapers of these cities and you will find that their business men are wide awake are fully alive and abreast with the times Their ad- vertisements ¬ tell you there is some ¬ thing doing- Go to Atlanta Birmingham Balti ¬ more Boston Philadelphia Chicago New York All tell the same story The firm that is growing richest in Atlanta the other day had an eight page advertisement in the Journal- To what agency did A T Stuart say he was indebted for his success Persistent judicious newspaper advertising- Thats the testimony he has left behind him John Wanamakes is today the prince of American merchants Whats his testimony- It is told in the fact that he an- nually spends millions in advertising- and the more he spends in this way the richer he finds himself- Mr John Wanamaker finds in ad- vertising ¬ persistently and intelli ¬ gently pursued a gold mine richer than any that has yet been discover- ed ¬ in Alaska- If Mr John Wanamaker were alone- in his view of advertising it might- be a just happen so But his is also the testimony of such success ¬ ful business firms as Marshall Field Co Seigler Cooper Co Mont- gomery ¬ Ward Co Sears Roebuck- Co Johnson Chamberlain Dubose- Co Kohn Furchgott t Co Cohen Brothers and thousands of others in eyery enterprising town and city throughout the confines of the United States Let this young mans ideas be car ¬ ried Into our business life and start- ing ¬ from today let every business firm in Ocala stop advertising and In a little while the newspapers would- go out of existence inertia and death would set in Icabod would be written upon the portals of the city One business after another would follow the newspapers to the quiet tombs people would cease their visits- to the city and in a little while Ocala would be merely known as a tradi ¬ tion and this young man would be hunting employment where the news ¬ papers are recognized as factors 5n our commercial I The Florida Press Association- i The annual meeting of the Florida I Press Association was held in Lake j City last week It was quite well- i attended and the sessions were ex- ceedingly i interesting I The association was welcomed by i Mayor Gillen in an excellent spee- chi I i was eloquently responded to by Mr C L Bittinger editor of the I Ocala Star- Thursday Rev Henry W Little- of this city formerly rector or Grace Episcopal church addressed the as ¬ sociation in a very chaste beautiful- and eloqnent speech adding many laurels to those already won by him I in a former speech in that city Iany other interesting talks were made before the association and the citizens of Lake City treated their visitors most courteously and royally Among the entertainments they were given a banquet Friday night at the mess hall of the University of Florida It was a very elegant affair and Dr Andrew Sledd the bright young president of the University proved himself a very excellent host t- At the last business meeting of the session Hon Geo W Wilson of Jacksonville editor of the Times Union was elected president of the association Mr C L Bittinger of I Ocala Ice president Mr T J Ap pleyard of Lake City secretary and I Mr J w White of Jacksonville treasurer Mr T F McBeath of Gainesville was the retiring presi ¬ dent The next meeting of the press association will be held in this CIty- In Honor of Miss Fulton Friday night Miss Rosa Fulton of Savannah who is the guest of Mrs W D Graham was complimented- with a very enjoyable moonlight trip- to the Golden Acre orange grove Mrs Graham and Mrs W J Lorig chaperoned the jolly party of fifteen yoong people After arriving at the grove they were warmly welcomed- by Mr and Mrs C F Schneider and their charming daughter Miss Elsie I The home was beautifully decorated- and a delightful supper was served The party were beautifully enter ¬ tained and the evening will long be remembered by the happy guests I Inflammatory Rheumatism Cured Wm Shaffer a brakeman of Den nison 0 was confined his bed for several weeks with inflammatory rheumatism I used many reme ¬ dies he says Finally I sent to McCaws drug store for a bottle of Chamberlains Pain Balm at which time I was unable to use hand or foot and in one weeks time was able to go to work as happy as a clam For sale by the AntiMonopoly Drug Store m- At u the meeting of the Florida Ice Manufacturers in Tampa last week Mr J B Cutler was elected secre ¬ tary and treasurer of the organiza- tion ¬ for the coming year After the f business meeting Wednesday night the Tampa manufacturers took the visiting ice men in hand and enter ¬ tained them at a royal Spanish spread- at the Oriente Cafe where a jolly two hours or more were spent at the banquet board Following this Col Peter O Knight conveyed the visi ¬ tors to his palatial home in Hyde Park where they enjoyed the gen- erous ¬ hospitality for which the pic ¬ turesque Knight mansion is far famed n n Mrs U R Waterman and little son of Gainesville Ga who have been spending the winter with rela ¬ tives in Ocala have gone to Jackson- ville ¬ to spend a week with Mrs Watermans sisterinlaw Mrs J B Hiers before returning home Mrs W V Newsom and little son have I also gone to Jacksonville to visit I Mrs Newsoms sister Mrs hers I Mr J P Phillips who has been with the Commercial bank for some time has purchased the steam laun ¬ dry at Lake City and expects to leave- in a few days for his new home Mr Phillips is a member of the Methodist church here and is one of its most prominent workers and will be great- ly ¬ missed not only by the church but by his many other friends Mr and Mrs Maloney and their soninlaw and daughter Mr and Mrs Samuel A Rawlswill move into the residence on Fort King avenue now occupied by Mr Edward Hiller and family after their departure in = J 6- I i r kK tY- t I BU4iBKKZJ BB k 225 PREPAID EXPRESS I OUR CELEBRATED COBB COUNTY CORN f IS GUARANTEED 3 YEARS OLD Copper distilled In the good old fashioned style over an open furnace which Rives a delicacy of flavor not to be had in other brands Order today and co will iiiip in plain case one gallon of this excellent Wlushay express propaid fi for S225 I Harris Favorite Rye z li Years Old 4 Full Quarts Express Prepaid fSOO This fine old Ryo Whiskey has no equal no matter what you pay it is the kind of mellow taste good too for medicinal nse We will also ship 1 gallon Cobb Coanty and 1 quart Harris Favorite Rye together Tor 300 express prepaid Send us your trial order today OUR GUARANTEE If you are not entirely pleased and our goods are nut as represented we refund your money by nest mail We make so- CO D shipments Oar references Third National Bask or Express Office Send Express or Poatoce- HoaeOrtier A K HARRIS 12 Walton Street JtTLJtNTM GII PRICE LIST OF EUREKA WINE LIQUOR CO- The Great Southern Mail Ord jr House a EXPRESS PREPAID Full Quart Measure- Per 4- Gallen Per Four Six Per Quarts Quarts Case Hllchdts Pri ate Stock 40o j4oo fia0 t zoo Hatch ttI That whisker 4so 460 690 1375 M Hatchetts Old Ryo 320 320 480 960 Eureka X C Apple Brand y 475 475 7 oo to0 X C- Eureka Apple Brandy 325 30 4 85 Y 970 400 600 1200 Eureka S C Peach Brandy 475 475 700 I4 oa N C Peach Brandy 325 325 485 970 Eureka X C Corn 325 325 485 90 Eureka X C Corn XX 300 300 460 900 Eureka X C Corn xXX 2 75 z 75 4 t5 830 Eureka NC Corn xxxx 250 250 35 old Crow Bourbon 4 50 450 6 5 1756 Sunny Brook Rye 375 375 565 1130 Sunny Brook Sour Jash 375 375 565 n 3Q Echo Spring 4so 465 690 Iz 75 = Silk velvet 500 525 785 t570 Oak and 35 400 600 1200 From 250 to 350 per Gallon Delivered Save twelve labels of Hatchetts Private Stock and secure a bottle free Save twelve labels of Hatchetts Old Rye and secure a bottle free Save twelve lables of Hatchetts Thats Whikey and secure a bottle free Sure twelve labels of Eureka N C Corn and secure a bottle free Save twelve lable of N C Apple Brandy aud secure one bottle free Save twelve labels of Eureka Malt and secure one bottle free Price of r- an goods bought at companys store are Tocper gallon less than when delivered Xo charge tur jus boxes or drayage All of my bottles are full measure All standard brands of whiskies old orer my bar at ic pcr inkIo from 5 Ieaves 5 for vou AIL s wines quoted on application We also carry cheaper liquors than those quoted Special price on large quantities packed any sizes desired Money refunded if goods- not satisfactory EUREKA WINE AND LIQUOR COMPANY 135 W Bay St Jacksonville Fla A RARTLi PRICE LIST OF WHISKIES WINES BEER AND MALT 22P3ESS PREPAID Bulk goods Jngs free Xot prepaid w Full Qt leisureh 4 Qts 6 Qt > 12 QtS Si To per gallon Rye Gin Con Good Grade k Hunting Club Rye 2 65 S4 oo J 7 oo 52 oo per gallon Neii > on County Rye = 90 Gin Corn Rum 460 Fine ooRye Quality gal Monogram Rye 5 20 S 50 per Hann 4 Rye 3 75 5 0o 9 50 Rye Gin Corn Kum Best for the money Social Drops 4 50 6 50 12 00 3 oo per gal Malt Whiskey 3 75 5 00 9 50 44 Rye Peach and apple brandy Mellowed Peach Brandy 3 75 5 00 9 So I by age S4oo per gal spurs rudy 3 75 5 oo 95 ° i Victoria Social Rye Drops Rye Medical Holland Gin 2 SO 4 = 5 2 quality eneva Gin 3 75 5 00 950 i LEMP Sr LOCIS BEER Per doz North Carolina Corn 265 4 oo 7 oo i Falstaff 81 35 c Mountain Corn 3 75 5 oo 950 j Extra Pale t 10 Jimacia Rum ° 2 06 4 z5 7501 Standard μ t oo Iedford Rum 3 75 5 oo 950 I Malt extra dark too Crane Brandy 3 I 5 5 00 QO Cohurjrer imported 200 King of Kentuckv Burborn 3 75 5 00 95 ° I Bass Ale pints i 2 25 Assortment Allowed on all Goods of Same Guinness Stout pints J 2 25 Pyre I Prices by the barrel on appiicrtios HANNE BROS i 246258 West Adams St Jacksonville F- lawzwAiwr EVERY GROWER IN THE STATE TO HAVE OUR BOOKS r FLORIDA V33STA3LSS complete manual on Florida crops FLORIDA ORANGESBook of special interest to Orange Growers FLOEIDA W3E33IESBooklet on Soil Varieties Cultivation and Fertilization I2ISH POTATOES Booklet on Soil Seed Planting and Cultivating t Effect- of Fertilizers Digging and Shipping PI1T2APPLS FSSTUJZING Of special interest to pineapple growers = x IDEAL FE3TLZnSBook showing all our different brands analyses prices etc- XEW r AND REVISED EDITIONS OF ABOVE JUST PUBLISHED SENT FREE FOR THE ASKING Wilson 8 Toomer Fertilizer Co Jacksonville Florida 4 k REFLECT j MOMENT ra i Have you decided on the kind of r i11 t 1 p fertilizer you are going to use Its 1 1 nota question of how much but I what kind when tile bast result ry can be obtained You cant make a s mistake when you use our high grade P a Y era fertilizers Highest cash price paid for dry bones N < > 6aia svill Fla = 4 sL r3ga m II 3tM5je

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Page 1: II- I i r I r II I i I tY- i t I i I 225

r5 TT-

rqK

THE OCALA BANNERA

tI

SOMEOLDTL1iEP77

BY-ii I

FLORIDA INCIDENTS I

II-

II Written Especially torAn

i

Early Settlers First Experience With a the Ocala Banner II

Roman Candle I EI-

r

i II

NO XIIIr The present generation know very

little of the privations and incon-veniences suffered daily by their an ¬

cestorsThe friction match the electric

light the gas jet the kerosine lampthe paper blotter the steel pen thesewing machine the telephone the

3free market deliveryhave all enteredinto the household economy withinthe memory of persons yet living

To say nothing of other conven ¬

iences which are now commonplace-

in nearly every household considerwhat a boon is the friction matchnotwithstanding the fact that the

fr electric light which is daily becom-

ing¬

more universal pays no tributetF to it

I have not yet reached the agemade famous by Dr Oslers recentcontribution yet I have a distinctrecollection of the tinder box though

I saw it under a somewhat peculiarcircumstanceRf-

y I was a little boy hunting doodle-

bugs under our dwelling which was

f built high off the ground and inlooking up I remember finding a run-

away

¬

negro crouched in a recess be ¬

hind the big chimney I was at first>

1 tremulous with fright but he quicklyrelieved my fears and won me over

> by many air castle promises whiehappeal so strongly to the mind of a

t M

child I was his graft for days Ifed him on things purloined from thetable and Joel Chandler HarrissitUncle Remus would have turned

1J green with envy could he have list-

enedl to this mans recitations of theBrer Rabbit and Tar Baby

it storiesi a 1 fear the recital of his wrongs andexploits made me a little abolition

fatHe had a tinder box in the shape

iof a powder horn and initiated meicinto the mysteries of Its usages

f It was not a mere scratch and aninstant blaze like that which th-

efirFlor match produces but often-

Krtried ones patience to the limit>

Ordinarily the tinder box was a plain

l tin box but sometimes gold and sil-

ver mounted ones were used by theore welltodo classes It was filled

with punk which was ignited b-

1ffparks produced from the impact offlint and steel After the pun-

ksurea ignited t trouble was not yetnded The punk only smouldered

x Ta blaze had to be kindled by placing

itggome other ignitable substance in jux-

taposition

¬

srand blowing for all the-

jworld like one would now obtaina blaze from a fire coal

c

If you think the good old dayswere better than these latter onesr

HSt some punk a flint and steel sndiffthe process of starting afirer ti

t If the young man who is addicted

to smoking cigarettes were forced to3ight them with a spark from a tinderb instead of a match the habit

itI dare say would be quickly aban

3 doned There was no cigarette s mokMing in the old daysC With so much trouble to procurea blaze instead of being reckless

ftWith fire like Sherman was whenthe marched through Georgia every

< vhousekeeper was exceedingly carefulWith this part of the domestic econ

fomy> Before retiring great heaps of ashes

di were raked over the live coals in< the morning the ashes were carefullygtaked off and enough live coals wouldtae found to kindle the morning tire

This necessary precaution havingbeen omitted once I remember hay

to go more than a mile in almost I

f4o weather to a neighboring farmProcure a live chunk These

tother inconveniences led to the I

flee of a very rigid economyaYYJ

<

can remember in many welltodojj es when the evening meal was

by torch light the fat lighttorches being held by negro

alts-leadsi to an incident I have

One of the most estimable-of Marion county severe in

hustry rigid in his piety and

S< ate his evening and often I

1

> 14 vI 4 rt

Ej

< v

I

his morning meal in the manner Ihave above described-

His sons were growing to be youngmen and his daughters fast becom ¬

ing reigning belles and lavish en ¬

tertainment at his home was the re ¬

pute of the neighborhood Not onlythe gallant beaux from far and nearbut frequently the circuit rider foundfriendly lodgment under his hospita-ble

¬

roofi The head of the house as blampless a character as Oliver Goldsmithst

i Vicar of Wakefi ld began to feelI

that valuable as the torch bearers-I

i

were the custom was growing antii quated and a more modern methodwould have to be substituted

j He had a good friend in Ocala asj rigid in his piety as himself and in

whom he implicitly trustedHe had never seen a Roman candle-

it

put to its proper use but had heardthey were very beautiful and of im

I mense length and he very naturallyI

ireasoned they would last accord-ingly He catechised his friend who

I was a clerk in a store about themI very minutely and concluded that toI purchase at least two of them wouldI be a happy stroke of economyi He did so and one Sunday nightj when the preacher and one or moreprospective sonsinlaw were present

1 he deemed it an auspicious moment-to bring his newlypurchased candles

j into use He carefully took themfrom their hiding places put them in

t

candle sticks and just as the com-

pany¬

was invited into supper lightedthem

His two sons like the YoungAmerica of today were more ad¬

vanced in the science of pyrotech-nics

¬

than their sire hid themselvesI behind the dining room door to wit-I ness the fun they knew was coming-i As soon as the guests were seatedj and before the grace had ended theI candles began to sputter sparkle1 and explode and a scene ensued-it

which was the talk of the commu-i

nity for many a day and has become-a

I

part of our county annalsI The good nan seized a bowl ofj clabber and a picther of milk andemptied their contents on the sputtering blazing exploding candlesbut they laughed at his puny efforts

j and continued their wild disorder thesame as though they formed a part of

i a fourth of July celebrationThe good austere nian went into

Ocala the next day to call his friendi

to account and notwithstanding theywere members of the same church-it was many years before the breach-was healed

Cured Hemorrhages of the LungsSeveral years ago my lungs were-

so badly affected that I had manyhemorrhages writes A M Ake ofWood Ind I took treatment withseveral physicians without any ben-

efit¬

I then started to take FdleysHoney and Tar and my lungs are

I now as sound as a bullet I recom ¬

mend it in advanced stages of lungtrouble Foleys Honey and Tarstops the cough and heals the lungsand prevent serious results from acold Refvse substitutes PostofliceDrug Store m

Moonlight PicnicWednesday night of last week a

a marry and congenial crowd of youngfolks enjoyed an unusually delightfulpicnic at beautiful Silver Springs Inparty were Mrs Clifton Camp MissShirley Montgomery of Concord NJ Miss Edna Delph German Val ¬

j

ley N J Misses Sue Barco VioletHarris Mary Anderson Sara HarrisMessrs Howard Clark E J Crook-

T H Harris O B Howse C GCantrell and Dr W H Powers

Never has the traditional Foun ¬

tain of Youth been more exquisitelybeautiful than on this evening withthe gorgeous moon hovering over andmaking the water sparkle like pre-

cious¬

gems and casting a silverylight over everything round aboutThe beauties of these marveloussprings aretruly indescribable andthe tenmile ride down to the OckJa

waha in the launch Winona wasthoroughly delightful

i lf i i-

tt lIW =

fl WORD ABOUT ADVERTISING-

An Affectionate Tribute to a Young-i Business Man of Ocala

In this age of the worlds progress-I

I we recently overheard a young mangrowing up in basiness in Ocala yes

Ibusy bustling Ocalasay that ad-

vertising

=

didnt payI He went on further to say that the-

i

i

man who advertises is a fooli Tell it net in Gath whisper it not

in the streets of AskelonI Search the records of all the pro-

gressive¬

I uptodate cities in thei whole civilized world and nine timeslout of ten the rule will hold good thatI they are the cities whose businessit men make a business of advertising

who have made printers ink theirhelpmeet and their hand maiden thewarp and woof of their business lift

Search the records of the civilizedworld for dead cities and you willfind nine times out of ten that thebusiness men of those cities do notadvertise

This is as true as the light thatemanates from the midday sun

Take Florida as an example Show-us a town in it that is dead and we

I will show you a set of business menI who like this young man of Ocaladoes not believe in the efficacy of ad-

vertising¬

I

I

For example compare Miami andOcala with Tallahassee and Monticello Here you have the picture oflive men in juxtaposition with deadmen Two towns lagging along afterthe grave yard methods of the longago che two others pushing aheadwith the printing press as the ful-

crum¬

of powerWriting from Miami to a friend in

this city Charlie Brown says thatmoney is so plentiful in Miami that

you can neither escape it nor dodge-

itWhy is it that no business man

writes that way about Montieello andTallahassee

See how Jacksonville Tampa Pensacola Gainesville Live Oak Miamiand Ocala are moving forward inleaps and bounds-

As a key to the situation examine-the newspapers of these cities andyou will find that their business menare wide awake are fully alive andabreast with the times Their ad-

vertisements¬

tell you there is some ¬

thing doing-Go to Atlanta Birmingham Balti ¬

more Boston Philadelphia ChicagoNew York All tell the same story

The firm that is growing richest inAtlanta the other day had an eightpage advertisement in the Journal-

To what agency did A T Stuartsay he was indebted for his success

Persistent judicious newspaperadvertising-

Thats the testimony he has leftbehind him

John Wanamakes is today theprince of American merchants

Whats his testimony-It is told in the fact that he an-

nually spends millions in advertising-and the more he spends in this waythe richer he finds himself-

Mr John Wanamaker finds in ad-

vertising¬

persistently and intelli ¬

gently pursued a gold mine richerthan any that has yet been discover-ed

¬

in Alaska-

If Mr John Wanamaker were alone-

in his view of advertising it might-be a just happen so But his isalso the testimony of such success ¬

ful business firms as Marshall FieldCo Seigler Cooper Co Mont-

gomery¬

Ward Co Sears Roebuck-Co Johnson Chamberlain Dubose-

Co Kohn Furchgott t Co CohenBrothers and thousands of others ineyery enterprising town and citythroughout the confines of the UnitedStates

Let this young mans ideas be car¬

ried Into our business life and start-ing

¬

from today let every businessfirm in Ocala stop advertising and Ina little while the newspapers would-go out of existence inertia and deathwould set in Icabod would bewritten upon the portals of the cityOne business after another wouldfollow the newspapers to the quiettombs people would cease their visits-to the city and in a little while Ocalawould be merely known as a tradi ¬

tion and this young man would behunting employment where the news ¬

papers are recognized as factors 5nour commercial

I The Florida Press Association-i The annual meeting of the FloridaI

Press Association was held in Lakej City last week It was quite well-

i attended and the sessions were ex-

ceedinglyi

interestingI The association was welcomed byi Mayor Gillen in an excellent spee-chi

I

i was eloquently responded to byMr C L Bittinger editor of the

I Ocala Star-

Thursday Rev Henry W Little-of this city formerly rector or GraceEpiscopal church addressed the as ¬

sociation in a very chaste beautiful-and eloqnent speech adding manylaurels to those already won by him

I

in a former speech in that cityIany other interesting talks weremade before the association and thecitizens of Lake City treated theirvisitors most courteously and royallyAmong the entertainments theywere given a banquet Friday night atthe mess hall of the University ofFlorida It was a very elegant affairand Dr Andrew Sledd the brightyoung president of the Universityproved himself a very excellent host

t-

At the last business meeting of thesession Hon Geo W Wilson ofJacksonville editor of the TimesUnion was elected president of theassociation Mr C L Bittinger of

I

Ocala Ice president Mr T J Appleyard of Lake City secretary and

IMr J w White of Jacksonvilletreasurer Mr T F McBeath ofGainesville was the retiring presi ¬

dent The next meeting of the pressassociation will be held in this CIty-

In Honor of Miss FultonFriday night Miss Rosa Fulton of

Savannah who is the guest of MrsW D Graham was complimented-with a very enjoyable moonlight trip-

to the Golden Acre orange groveMrs Graham and Mrs W J Lorigchaperoned the jolly party of fifteenyoong people After arriving at thegrove they were warmly welcomed-by Mr and Mrs C F Schneider andtheir charming daughter Miss Elsie I

The home was beautifully decorated-and a delightful supper was servedThe party were beautifully enter¬

tained and the evening will long beremembered by the happy guests

IInflammatory Rheumatism Cured

Wm Shaffer a brakeman of Dennison 0 was confined his bed forseveral weeks with inflammatoryrheumatism I used many reme ¬

dies he says Finally I sent toMcCaws drug store for a bottle ofChamberlains Pain Balm at whichtime I was unable to use hand orfoot and in one weeks time was ableto go to work as happy as a clamFor sale by the AntiMonopoly DrugStore m-

Atu

the meeting of the Florida IceManufacturers in Tampa last weekMr J B Cutler was elected secre ¬

tary and treasurer of the organiza-tion

¬

for the coming year After the f

business meeting Wednesday nightthe Tampa manufacturers took thevisiting ice men in hand and enter ¬

tained them at a royal Spanish spread-

at the Oriente Cafe where a jollytwo hours or more were spent at thebanquet board Following this Col

Peter O Knight conveyed the visi¬

tors to his palatial home in HydePark where they enjoyed the gen-

erous

¬

hospitality for which the pic ¬

turesque Knight mansion is farfamed

n n

Mrs U R Waterman and littleson of Gainesville Ga who havebeen spending the winter with rela ¬

tives in Ocala have gone to Jackson-ville

¬

to spend a week with MrsWatermans sisterinlaw Mrs J B

Hiers before returning home MrsW V Newsom and little son have I

also gone to Jacksonville to visit I

Mrs Newsoms sister Mrs hers I

Mr J P Phillips who has beenwith the Commercial bank for some

time has purchased the steam laun ¬

dry at Lake City and expects to leave-

in a few days for his new home MrPhillips is a member of the Methodistchurch here and is one of its mostprominent workers and will be great-

ly¬

missed not only by the church butby his many other friends

Mr and Mrs Maloney and theirsoninlaw and daughter Mr andMrs Samuel A Rawlswill move intothe residence on Fort King avenuenow occupied by Mr Edward Hillerand family after their departure in

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225 PREPAIDEXPRESS

I OUR CELEBRATED COBB COUNTY CORNf IS GUARANTEED 3 YEARS OLD

Copper distilled In the good old fashioned styleover an open furnace which Rives a delicacy offlavor not to be had in other brandsOrder today and co will iiiip in plain case onegallon of this excellent Wlushay express propaid fi

for S225I Harris Favorite Rye

z

li Years Old4 Full Quarts Express Prepaid fSOO

This fine old Ryo Whiskey has no equal no matterwhat you pay it is the kind of mellow tastegood too for medicinal nse We will also ship 1gallon Cobb Coanty and 1 quart Harris FavoriteRye together Tor 300 express prepaid Send usyour trial order todayOUR GUARANTEE If you are not entirelypleased and our goods are nut as represented werefund your money by nest mail We make so-C O D shipments Oar references Third NationalBask or Express Office Send Express or Poatoce-HoaeOrtier

A K HARRIS12 Walton Street JtTLJtNTM GII

PRICE LIST OF

EUREKA WINE LIQUOR CO-The Great Southern Mail Ord jr Housea

EXPRESS PREPAID Full Quart Measure-

Per

4-

GallenPer Four Six Per

Quarts Quarts CaseHllchdts Pri ate Stock 40o j4oo fia0 tzooHatch ttI That whisker 4so 460 690 1375 MHatchetts Old Ryo 320 320 480 960Eureka X C Apple Brand y 475 475 7 oo to0X C-

EurekaApple Brandy 325 30 4 85 Y

970400 600 1200Eureka S C Peach Brandy 475 475 700 I4 oa

N C Peach Brandy 325 325 485 970Eureka X C Corn 325 325 485 90Eureka X C Corn XX 300 300 460 900Eureka X C Corn xXX 2 75 z 75 4 t5 830Eureka NC Corn xxxx 250 250 35old Crow Bourbon 4 50 450 6 5 1756Sunny Brook Rye 375 375 565 1130Sunny Brook Sour Jash 375 375 565 n 3QEcho Spring 4so 465 690 Iz 75

=

Silk velvet 500 525 785 t570Oak and 35 400 600 1200

From 250 to 350 per Gallon DeliveredSave twelve labels of Hatchetts Private Stock and secure a bottle free Save twelvelabels of Hatchetts Old Rye and secure a bottle free Save twelve lables of HatchettsThats Whikey and secure a bottle free Sure twelve labels of Eureka N C

Corn and secure a bottle free Save twelve lable of N C Apple Brandy aud secureone bottle free Save twelve labels of Eureka Malt and secure one bottle free Price of r-

an goods bought at companys store are Tocper gallon less than when delivered Xocharge turjus boxes or drayage All of my bottles are full measure All standardbrands of whiskies old orer my bar at ic pcr inkIo from 5 Ieaves 5 for vou AIL swines quoted on application We also carry cheaper liquors than those quotedSpecial price on large quantities packed any sizes desired Money refunded if goods-not satisfactory

EUREKA WINE AND LIQUOR COMPANY135 W Bay St Jacksonville Fla A

RARTLi PRICE LIST OF

WHISKIES WINES BEER AND MALT22P3ESS PREPAID Bulk goods Jngs free Xot prepaid w

Full Qt leisureh 4 Qts 6 Qt > 12 QtS Si To per gallon Rye Gin Con Good Grade kHunting Club Rye 2 65 S4 oo J7 oo 52 oo per gallonNeii >on County Rye = 90 Gin Corn Rum460 FineooRye Quality galMonogram Rye 5 20 S 50 perHann 4 Rye 3 75 5 0o 9 50 Rye Gin Corn Kum Best for the moneySocial Drops 4 50 6 50 12 00 3 oo per galMalt Whiskey 3 75 5 00 9 50 44 Rye Peach and apple brandy MellowedPeach Brandy 3 75 5 00 9 So I by age S4oo per galspurs rudy 3 75 5 oo 9 5°

i Victoria SocialRye Drops Rye MedicalHolland Gin 2 SO 4 =5 2 qualityeneva Gin 3 75 5 00 950 i LEMP Sr LOCIS BEER Per doz

North Carolina Corn 265 4 oo 7 oo i Falstaff 81 35c

Mountain Corn 3 75 5 oo 950 j Extra Pale t 10Jimacia Rum °2 06 4 z5 7501 Standard µ t ooIedford Rum 3 75 5 oo 950 I Malt extra dark tooCrane Brandy 3 I 5 5 00 QO Cohurjrer imported 200King of Kentuckv Burborn 3 75 5 00 9 5° I Bass Ale pints i 2 25

Assortment Allowed on all Goods of Same Guinness Stout pints J 2 25

Pyre I Prices by the barrel on appiicrtios

HANNE BROSi

246258 West Adams St Jacksonville F-

lawzwAiwrEVERY GROWER IN THE STATETO HAVE OUR BOOKS r

FLORIDA V33STA3LSS complete manual on Florida cropsFLORIDA ORANGESBook of special interest to Orange GrowersFLOEIDA W3E33IESBooklet on Soil Varieties Cultivation and

FertilizationI2ISH POTATOES Booklet on Soil Seed Planting and Cultivating t Effect-

of Fertilizers Digging and ShippingPI1T2APPLS FSSTUJZING Of special interest to pineapple growers = xIDEAL FE3TLZnSBook showing all our different brands analyses

prices etc-XEW rAND REVISED EDITIONS OF ABOVE JUSTPUBLISHED SENT FREE FOR THE ASKING

Wilson 8 Toomer Fertilizer CoJacksonville Florida 4

k REFLECT j MOMENT ra

i Have you decided on the kind of r

i11 t1 p fertilizer you are going to use Its

1 1 nota question of how much butI what kind when tile bast result

ry can be obtained You cant make as mistake when you use our high grade Pa Y

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