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Anthony LewisCorporate to startup:
Crossing the great divide
We hear stories of successful entrepreneurs all the time
The reality is rather different for many of us.This is where we drink coffee, eat biscuits, and dream of big ideas
© Bruce Dunning© Lionel Dricot
Having ideas is not the problem.Lots of us have more ideas than we could ever fit in to our lives
Demand
Price
The Penny Gap
Free
£0.01
From a diagram by Josh Kopelman, First Round Capital
Venture Capitalists talk about the huge gap between demand for a free service, and the much lower demand as soon
as it costs just one penny
Idea Viability
Thinking Doing
The ‘Doing’ Gap
I think the same principle applies in the difference between Thinking and
Doing.
Anything seems possible, until you start trying to do it
This is what I’m doing – based on my Co-Founder’s original idea of self-reporting for children in care.
It’s a web app to help Primary School children articulate how theyfeel, and to make it easy for teachers to see who needs some help
We prototyped it, and tested it with 109 kids in 6 schools, ranging from 6 to 11 years old. The response we got was better
than we could have hoped.
Step 1
Talk to people
© Martin Couzins
Step 2.
Read.
A lot
Step 3.
Use the support available
It’s a Balancing Act
Sometimes it’s more complicated
Impact(on everything
else in your life)
Speed / Effort
“Faster, Faster, until the thrill of speed overcomes the fear of death.” Hunter S.
Thompson
Don’t believe the tech press – faster isn’t always better
It’s a rollercoaster, and it isn’t for everyone
But….
Learning stuff
Talking to interesting people doing interesting things
Thinking about how to improve things
Makes you a more valuable employee
And sometimes, unexpected things happen.This is a sample of the output from our prototype where the
kids wrote whatever they wanted in the system
This is the note that one of the children wrote to us.It’s the moment when your baby smiles at you for the first time.
The time when you realise it’s worth it.