The Marketplace for Experiences

WHO WE ARE

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WHO WE ARE the experience marketplaceWHO WE ARE

A MARKETPLACE FOR INCREDIBLE EXPERIENCES

IfOnly partners with luminaries and exclusive

brands to offer extraordinary experiences. With ever-expanding

categories such as entertainment, sports, fashion & the arts,

music, and food & wine, we are an emporium of possibility.

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the experience marketplaceWHO WE ARE

WE DONATE A PORTION

OF EVERY TRANSACTION

in order to give back to our

communities, positively associate

your brand with good causes, and

attract philanthropic customers.

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WHO WE ARE making an impact

IFONLY HELPS SUPPORT OVER 200 CHARITABLE ORGANIZATIONS.

By marrying business and philanthropy together, we support the worthy causes our luminaries believe in. By directing proceeds

from every sale to charitable organizations, each transaction becomes about more than simply selling a premium experience. You associate your brand with a good cause while still driving revenue for both you and an organization you support.

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WHO WE ARE a success story

1000+experiences offered

250+luminaries

10,000+experiences & bespoke products sold

$2000+average sale

200+charitable organizations supported

CURRENT CATEGORIES

Food | Music | Entertainment | Sports | Adventure | Fashion | Style | Art | Poker/Chess

COMING SOON:

Performing Arts | Titans | Health & Fitness

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WHO WE ARE our audience

WE REACH THE MOST AFFLUENT

AND PASSIONATE AUDIENCES.

72% 400,000+ $3MMOf Americans would

rather receive an experience than a

physical productAmex LifeTwist Study 2014

MembersCustomer average

net worth

54% 46%MALE FEMALE

THE AFFLUENT

High net worth individuals who can afford

the good life and appreciate quality. They

are interested in luxury travel, golf, food and

wine. 35+ years, in the highest income

brackets

THE PASSIONATE

Men and women who admire their heroes

and who will do anything to have the

experience of meeting, or being known, by

them. 30+ years, affluent but not highest

income bracket

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HOW WE WORK member access

FULL PREMIUM MEMBER BENEFITS:

+ Access to experiences not available to the general public.

+ First look on new, limited quantity experiences.

+ Special invitations to exclusive events.

+ Surprise gifts for member purchases.

+ Personal concierge to help clients plan special events and occasions.

IFONLY OFFERS A PREMIUM, MEMBERS-ONLY SECTION.

Premium membership is complimentary, but only offered to individuals vetted through partnerships and audience targeting.

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WHO WE ARE

“The IfOnly model taps into a growing trend of online giving.”

in the press

“IfOnly sells the experiences of a charmed life and adds philanthropy as part of the deal.”

“Enlisting the world’s foremost talents.”

“IfOnly aims to do for celebrities what Airbnb did for guest bedrooms.”

“The entire marketing industry is moving towards an experience based economy.”

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WHO WE ARE business units

MULTIPLE BUSINESS UNITS HELP DRIVE REVENUE

1Ecommerce

Direct to consumer on IfOnly.com

2Concierge Sales

Bespoke experiences for consumers.

3Corporate Sales

Events and Gifting for

business clients.

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THE COMPANY WE KEEP

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THE COMPANY WE KEEP strategic partners

HIGHLY TARGETED,

Affluent AudiencesBROAD COMMUNITIES,

With Wide Reach

Support the American Express concierge teams and market to premium card members, including Centurion

Serve targeted offers to premium subscribers

Send targeted offers to the Sotheby’s Preferred Networks

Distribute events and experiences across Eventbrite’s network of 16M

Serve Quintessentially concierge team with bespoke requests.

Gain millions of impressions through impressions for Good program

Provide Neiman Marcus’ Les Concierges team with bespoke requests.

Communicate food and wine offers to their highly coveted chef and donor list

Deliver offers to their customers, develop co-branded products

iHeartMedia network of media and radio stations.

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THE COMPANY WE KEEP sample categories

CULINARY

Alice Waters

Gary Danko

Michael Mina

Cecilia Chiang

Tyler Florence

April Bloomfield

MUSIC

Justin Timberlake

Kanye West

Madonna

Shakira

Bruno Mars

Chris Cornell

STYLE

Rachel Zoe

Kate Spade

Bobbi Brown

Russell James

Gucci

Vogue

ENTERTAINMENT

Jerry Seinfeld

Joseph Gordon-Levitt

The Hunger Games

The Oscars

American Idol

MTV Movie Awards

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ADVENTURE

National Geographic

NASA

America’s Cup

Shark Diving

Heli Skiing

Air Combat USA

SPORTS

Kobe Bryant

Ray Lewis

Joe Montana

Jerry Rice

Barry Sanders

Marshawn Lynch

FASHION

Dianne von Furstenburg

Oscar de la Renta

Marchesa

Tory Burch

Prabal Gurung

Valentino

Valentino

ART

Russell James

Marfa

Art Production Fund

Sotheby’s

The Glass House

Traina Collection

THE COMPANY WE KEEP sample experiences

HARVEY WEINSTEIN

A customer spent a day

behind the scenes with the

movie studio founders.

LADY GAGA

Spend a day backstage with

Lady gaga before her concert

and go behind the scenes.

RACHEL ZOE

Score a personal styling

session with the queen of

glam herself.

ALICE WATERS

Peruse local organic foods with

the pioneer of the local organic

foods movement herself.

KOBE BRYANT

Get up close and personal

with Kobe courtside at a

Lakers game!

PAUL MCCARTNEY

Meet the legend, then

watch his sound-check

before concert begins.

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THE COMPANY WE KEEP sample experiences

ANDREA AGASSI

You’ll be at the top of your

game after you spend a

weekend with Andre Agassi.

JOE MONTANA

Private Quarterback Camp

SCREAMING EAGLE

Vertical Tasting of

Screaming Eagle and

Dinner with Winemaker

USHER

See what "Confessions" Usher

has for you backstage at a taping

of The Voice.

MIKE TYSON

VIP Ringside Experience at Iron

Mike Productions Event

TYLER FLORENCE

Your vision combined

with a star chef's eye

make the kitchen of your

dreams a reality.

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HOW WE WORK

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HOW WE WORK revenue distribution

LUMINARIES CHOOSE THE ALLOCATED SPLIT

between the charity donation and revenue amount. We will

develop prices based on what they need to earn, and adjust

for appropriate mark-ups for charity and platform costs.

80% is a discretionary split of their choice

Up to 70% of revenue

directed to the luminary or

their organization

20% covers IfOnly’s

marketing, sales, and

operational costs

At least 10% goes to the charitable

organization of their choice (or

more at their discretion)

PLATFORM FEE

PLATFORM FEE

PLATFORM FEE

CHARITY

CHARITY

CHARITY

REVENUE

REVENUE

REVENUE

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HOW WE WORK platform fee

THE IFONLY SERVICE FEE INCLUDES:

platformguest

servicesmarketing +

sales

finance+ legal

world class fulfillment

+ 24x7 storefront

+ Technology support

for sweeps, auctions

and ecommerce

+ Vetting customers

+ Background checks

+ Responding to client inquiries

+ Experience execution

+ Customer follow-up

+ Payout process

+ Credit card fees

+ Insurance indemnification

+ Building well vetted audience

+ Targeted marketing

+ Network of partners

+ Direct outreach

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HOW WE WORK

IFONLY IS A FLEXIBLE PLATFORM

platform fee

with several selling options. We can customize which will best fit luminaries needs.

BENEFITS

+ Cost breakdown is set so all parties know

what they net

+ The luminary’s market value is never

undercut

+ The public never knows how many items are

sold

+ Ability to sell multiple items or packages

BENEFITS

+ Bids are not publicized and minimum bids

are set, protecting brand integrity

+ Package sells at bidder’s maximum budget

+ Most effective with highly affluent customers

BENEFITS

+ Works best when item is likely to

attract a large number of bidders

+ Could result in larger bids due to

competitive bidders wanting to win

+ Best way to leverage luminary’s

marketing channels

SET PRICE

Our most common option.

Item is listed at a set price and

can be purchased

directly from the site.

BLIND AUCTION

A two round blind auction with a

minimum bid set at the start. The

top five bidders advance to the

second round where the maximum

bidder wins the auction.

TRADITIONAL AUCTION

A traditional style auction with

open bidding for a set period of

time. Bids are listed publicly.

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HOW WE WORK sweepstakes

WE’VE MASTERED

SET PRICE, OPEN

AUCTIONS, AND

BLIND AUCTIONS

FOR OUR PREMIUM,

HIGH-NET-WORTH

CLIENTELE

In 2015 we plan to master

the Sweepstakes market

to engage a broader,

wider-reaching audience.

BENEFITS

+ Helps draw in a larger, broader audience

+ Allows for people to buy in at a lower

price point

+ Great for mass-market marketing efforts

+ Drive traffic and engage customers to other

purchasable items in your collection

SWEEPSTAKES

On select, truly one-of-a-kind

items, we will sell raffle tickets

to a broader audience.

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HOW WE WORK

digital media

Social media

Marketing strategies and needs

+ Targeted emails to

affluent database and

partner databases

+ Targeted display ads

to affluent audiences

or fans

+ Paid and organic

social outreach

email marketing

partner outreach

site merchandising

PR & content

+ Release and editor outreach

+ Blog posts

+ SEO content

+ Partner alerts and emails for

joint marketing

+ Homepage banners

and site cross sell

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