IFBA Global and Regional Commitments and Achievements … · 15/11/2018 1 Ifballiance.org IFBA Global and Regional Commitments and Achievements update to address NCD’s Arab Beverage

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IFBA Global and Regional Commitments and Achievements update to address NCD’s Arab Beverage Association Conference Dubai 4th November 2018

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Who We Are

Since 2008, the International Food & Beverage Alliance (IFBA) has convened leading global food and non‐alcoholic beverage companies to empower consumers to eat balanced diets and live healthier lives.

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Our mission

INNOVATE to create new & improved products and small and reduced portions, EMPOWER consumers to make informed choices, COLLABORATE with all involved to find bold, smart, diverse solutions to global health challenges, and INSPIRE others in our industry to step‐up, take action, and proactively report progress.

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The Global Context: NCD targets & the SDGs

Source: WHO

Source: World Bank

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Our Roadmap

DRAFT Political Declaration of the UN General Assembly on NCDs [for adoption on 27 Sept 2018]:

OP28. Invite the private sector to strengthen their commitment and contribution to the implementation of national responses to prevent, control and treat NCDs to reach health and development objectives by:

(a) Promoting and creating safe and healthy working environments, by implementing occupational health measures, including by establishing tobacco free workplaces, through good corporate practices, workplace wellness programmes and health insurance plans, as appropriate;

(c) Further producing and promoting food products consistent with a healthy diet, making further efforts to reformulating them in order to provide healthy and nutritious options, reducing the excessive use of salt, sugars and fats and saturated fats, as well as providing appropriate content information of those nutrients, in accordance with international guidelines on nutrition labeling;

(d) Committing to further reduce exposure of and impact on children of marketing of foods and beverages high in either fats, saturated fats, sugars or salt, consistent with national legislation, where applicable;

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Our commitments

Our commitments have been developed to meet the objectives of the World Health Organization and the 2030 UN Sustainable Development Goals of zero hunger and good health and well‐being for all.

New & Improved Products + Smaller Portions

Clear & Comprehensive Nutrition Information

Responsible Marketing

Promotion of Health Lifestyles

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Some of our achievements

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New & Improved Products + Smaller Portions

TENS OF THOUSANDS of products worldwide

■Empowering consumers to eat healthy balanced diets.

whole grain, fiber, fruits, vegetables, and low fat dairy

lower and no‐sugar choices

small and reduced portion options

98.8%

Industrially produced trans fat eliminated from IFBA members’ products

45.5%

IFBA companies’ food and non‐alcoholic beverages beverages met their “better‐for you” standard

MORE

fats, sugar, and sodium

LESS MORE

MORE

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Clear & Comprehensive Nutrition Information

Enhanced product labels and online and point‐of‐sale communications with clear, comprehensive, accessible information on nutrition and consumption guidance—so consumers can make informed choices.

95% IFBA members’ products that display calories on front‐of‐pack labels

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Marketing Compliance Our global marketing policy provides that companies do not advertise to children under 12 years of age, or if they do, they only promote better‐for‐you products. Companies also do not advertise, even better‐for‐you products, to children in primary schools. Our policy is in line with the 2010 WHO set of Recommendations on the Marketing of Foods and Non‐alcoholic Beverages to Children.

99.7% TV 47 of 48 Publications

PRIN T

96% O N LIN E

In compliance in compliance in compliance

Brand Website

Brand YouTube Channels

56 out of 59 in compliance

Latest com pliance results (2016-2017)

Since 2009, Accenture Media Management conducts an annual, independent assessment of compliance with this global marketing policy.

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Promotion of Healthy Lifestyles

Our members proudly support and create employee and community programs that promote healthy lifestyles and balanced diets, and foster dialogues with all stakeholders worldwide around cultivating a health promoting‐environment.

All 3.5M IFBA member company employees have access to a workplace wellness program.

3.5M EMPLOYEES

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Promotion of Healthy Lifestyles Our Employee, Consumer, and Community Programs

Replenish Africa Initiative (RAIN)

Mum, Dad: I Prefer Water!

Kinder + Sport Global Employees Health Award

Active and Healthy Company Challenge

Breakfasts for Better Days

Updating On‐Pack Recipes to Inspire Healthy Eating

Alliance for A Healthier Generation

Promoting Healthy Lifestyles for Children

Nestle for Healthier Kids

Food for Good Green Food Steps

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IFBA in the GCC

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GCC Food & Beverage Alliance Who we are

Formed in 2009

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Implementing the IFBA Commitments in the GCC

Product reformulation and innovation

Labeling transparency

Responsible advertising and marketing to children

Promotion of healthy lifestyles

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Product Formulation & Innovation

Our Commitment: • We are committed to continuous product improvement and are innovating to create products that increasingly make available food choices that help people eat healthy, balanced diets.

How? • Improve the formulation of products, continuing to reduce nutrients, such as sodium sugar and saturated fats

• Provide reduced sugar, saturated fat and salt options.

• Replace trans fats with unsaturated fats; and/or continue progress on trans fat reduction

• Provide a variety of portion size packaging, including small and/or reduced portion sizes and/or low‐ and no‐calorie options, as well as portion guidance

• Reduce sodium, wherever applicable and possible, with regard to WHO’s recommendation for daily salt intake

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Reinforced Commitment: Phasing out TFAs

In June 2016 GCC IFBA member companies publicly announced their commitment to phase out all industrially produced trans-fatty acids by the end of 2018.

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2009 ‐ Marketing to Children GCC Pledge

• In 2009 we committed not to advertise products to children under the age of 12 years unless they meet a specific harmonized nutrition criteria.

• The commitment applies to marketing communications for food & beverage products on TV, print, company owned websites.

• Not to engage in food or beverage product marketing communications to children in primary schools. • In the GCC we will aim to publish yearly

reports to demonstrate compliance with this policy

100!

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Updated 2016 M2K Pledge • Aligned with IFBA Global Policy

• Common GCC‐specific nutrition criteria,

based on European model

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Enforcement in GCC

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Independent, third party monitoring

Print

TV

Internet

Apps

Company websites

Social media Accenture Report – IFBA Global 2019 – launch of IPSOS Report – UAE Saudi

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Label Transparency

Our Commitment: • Improve nutrition information on label to consumers.

How? • Implemented a common global approach to nutrition labelling on‐pack, in line with CODEX Alimentarius, & Gulf Standards including the labelling of calories on front‐of‐pack

Calories

139

7%

Sugars

6.0g

7%

Fat

3.6g

5%

Saturates

1.0g

5%

Salt

0.2g

3%

Calories

139

7%

p

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Principles • Front of Pack labelling:

• Energey value per serving • Percentage of the daily reference intake guidance may also be applied if available

• Back of Pack: • 9 nutrients per 100g/ml or per serving and as required by local regulations

• Energy (as calories, kilocalories and/or kilojoules) • Protein • Total fat and sat fat • Trans fat • Total carbohydrates of which sugars • Sodium/salt and • Fibre

• Percentage contribution to the diet for the above key nutrients may be applied, whenever practicable and where such values are available

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Promoting healthy lifestyles Our Commitment:

• Promote healthier lifestyles and increased physical activity in communities and in the workplace.

How? • Support innovative community‐based programs designed to promote balanced diets and regular physical activity.

• Extend and strengthen our workplace wellness programs around the world. • Support evidence‐based projects and research that can contribute to the learning around how best to tackle NCDs and reduce the prevalence of insufficient physical activity.

• Work to help implement the strategies called for in the WHO Global Action Plan on NCDs, 2013‐2020 aimed at reducing the prevalence of insufficient physical activity.

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SFDA Pledge ‐ 2019 Voluntary Pledge - Sugar, Salt & Fat Reduction,

as Saudi Food & Drug Authority Launches Healthy Food Strategy

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The way forward

• Continue engaging and working collaboratively with Governments and the wider public health community in order to deliver a positive outcome on:

Product Composition

Nutrition Information to Consumers

Marketing & Advertising to Children

Promotion of Physical Activity and Healthy Lifestyles

• We will promote this approach in all markets and encourage others (including local industry and small and medium sized companies) to join our commitments.

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Thank you!

Documents

IFBA Global and Regional Commitments and Achievements … · 15/11/2018 1 Ifballiance.org IFBA Global and Regional Commitments and Achievements update to address NCD’s Arab Beverage