…we focus on quality, because CE China for us means being different to any other show – being a high-quality show with a high efficiency rate”» Read page 7

Jens Heithecker IFA Executive Director and Messe Berlin Vice-President

PREVIEW EDITIONTHURSDAY 26TH APRIL 2018

Consumer Electronics China (CE China), a global IFA event, is yet again set to unite international exhibitors with Chinese retailers keen to bring new products to their customers.

More than ever this year, technology mega-trends are driving innovation, with ever smaller and ever more powerful components, which in turn power emerging technologies like voice control and artificial intelligence.

IFA Berlin, and its Asian counterpart, CE China, are catalysts for all this innovation. According to Dr Christian Göke, CEO of Messe Berlin (pictured left), “It’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s co-innovation at its best.”

We look forward to seeing you at the show, and bringing you the latest news from the show floor next week.

LIFAair LA502 Received the distinction “Honourable Mention” at the 2017 Red Dot

Design Awards in Europe.

» Read page 3

Royole Moon Royole Corporation has been named a winner in the Entertainment Category of the German Design Award for its

Moon 3D Mobile Theatre.

» Read page 3

Dr Christian GökeCEO of Messe Berlin Organiser of CE China

When Quality Counts A strong retail focus, first-class exhibition space and pioneering media support - CE China set to place its exhibitors firmly in the spotlight

EXCLUSIVE INTERVIEW

PRODUCT SPOTLIGHTS

By Cleverdis, the publisher of IFA International

NEWS

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As we arrive at the third edition of CE China next week, the global technical consumer goods industry finds itself in excellent health, despite a relatively slow start to the year, accord ing to market research organisation GfK.

The recent IFA Global Press Conference in Rome highlighted the strength of virtually all sectors of the industry – TVs, mobile devices, wearables, smart home, major domestic appl iances and smal l appliances. Only the PC sector continues to see a drop in sales year-on-

year, as the smartphone takes over some of the functionality of the PC in previous years. On a global scale, prices have been rising faster than volumes in most sectors, as consumers look for higher quality and more functionality in their products.

This year’s CE China will again be a great “mirror reflection” of the global industry, enabling industry professionals from across Asia to obtain all the information they need in order to set their roadmap for the coming months and years

CE China this year again will be presenting trends that will inspire millions of customers’ shopping decisions as well as innovations that go far beyond today’s horizons. Wireless loudspeakers with voice control were already booming last year. In the upcoming months, voice assistants will be found in many other types of devices as well. TVs, sound systems, sound-bars, and even headphones with integrated voice control will be among the most exciting new products this year. The number of devices available with

voice control is just as large. Many household devices already react to the spoken word, and even lighting or air-conditioning systems in smart homes will obey voice commands in the future. Exciting innovations of a completely different kind are to be found among mobile devices. The latest generation of smartphones has particularly amazing camera features. Optical systems with two or even three lenses provide incredible picture quality and can even capture distant subjects or twilight scenes.

HOME APPLIANCE TRENDS: “SMART” IN EVERY WAY THANKS TO AI, VOICE CONTROL, AND CONNECTIVITY

Trade visitors and consumers visiting the show will be impressed by the industry’s high performance and innovation again this year. Increased connectivity in appliances continues to stand out as a development feature, leading to ever smarter, more versatile products. The functionality of connected devices, already quite high, will be enhanced even more this year. This is because of two overriding trends in the home appliance industry in general: voice control and artificial intelligence (AI). Both are appearing more and more in major and small domestic appliances, making them more versatile, more efficient, smarter, and more user-friendly. With their high technical standard and innovative and comprehensive

functionality, domestic appliances have in many cases long taken over the role of a personal assistant of sorts. The connectivity they need to communicate with smart applications has increasingly become part of the world of major and small domestic appliances. Connected appliances can exchange information with one another, record personal habits, and make and implement suggestions for improvement or optimization. That means that connected appliances save the user time, capacity and resources. They also provide many tips, such as for saving energy, caring for laundry, or new recipes and preparation methods. You’ll get the chance to see “all the latest” at this year’s CE China show!

Consumer electronics trends in 2018

The Industry Heart is Beating Strongly

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NEWS

3CE China Daily • Thursday 26th April 2018

Royo l e Co rpo ra t i on ha s been named a winner in the Entertainment Category of the German Design Award for its Moon 3D Mobile Theatre.

Royole Moon, designed and engineered for movies, gaming, and more, combines two Full HD 1080p AMOLED displays at over 3000ppi resolution that simulate a giant curved screen with stereoscopic 3D, and active noise-cancelling headphones. The combination delivers cinematic movie-watching and immersive gaming experiences anywhere the wearer desires. Moon’s design is truly innovative and unlike any other within its category due to Royole’s patented foldable design (the world’s first in a headset), ultra-soft headphone covers, and a premium breathable eye cover to ensure comfort, even after long periods of continuous use.

The German Design Award is one of the most well-respected design competitions in the world and is held in high regard well beyond professional circles. It sets the highest standards when it comes to selecting the prize winners. In

the nomination process, panels of experts from the German Design Council invite only those products and communication design services to participate in the competition that demonstrably set themselves apart from their competitors, due to their design quality.

Since its premiere in 2012, the German Design Award has grown rapidly. At that time, approximately 1,500 entries were presented to the jury. This year there were more than 5,000 entries, 49% of them in the area of Excellent Product Design and 51% in the area of Excellent Communications Design.

The jury of the German Design Award 2018 is made up of design experts from various disciplines. They come from the worlds of business, education, and science as well as the design industry and are recognized leading authorities in their respective fields. All awards are determined during a two-day jury session, with a total of 45 products/projects from both categories presented with the Gold Award

F i n l a n d ’s S m a r t A i r Pur i f ie r LA502 rece ived the distinction “Honourable Mention” at the 2017 Red Dot Design Awards in Europe.

With Smart Air Purifier LA502, LIFAair, exhibiting this year at CE China, has created a particularly well-executed aspect of design work that the expert committee for the Red Dot Award: Product Design 2017 has recognised with the internationally sought-after seal of quality.

An intelligent innovative system designed to empower people to breathe fresh air, the LA502

Smart Controller is equipped with a high-precision sensor for particles including PM2.5, carbon dioxide and formaldehyde.

Professor Dr Peter Zec, Founder and CEO of the Red Dot Awards, stated, “The winners of the Red Dot Award: Product Design are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”

LIFAAIR PRODUCTS MAY SAVE LIVES: NEW STUDY IN HONG KONG REVEALS MORE POLLUTION

FATALITIES ON HAZY DAYS

Details of a study published on LIFAair’s website highlight an augmented risk of death for people with mental and behavioural disorders on days when air pollution reaches toxic peaks, according to a major study in Hong Kong.

Researchers analysed a decade of death statistics and revealed a strong link, with the mortality risk rising 16% on the first day of haze and 27% on the second day

compared to normal days. If the haze

was accompanied by high ozone pollution, the risk of death increased by 79%.

The scientists examined more than 284,000 deaths, including those among people with mental and behavioural disorders including depression, bipolar, schizophrenia and dementia.

The new research tallies with other recent work that has found links between short-term increases in air pollution and suicides. However, scientists do not yet understand how air pollution may cause these effects and they are urging more research, as well as immediate

help for those at risk

LIFAAIR SMART AIR PURIFIER LA502 RECEIVES MENTION AT RED DOT DESIGN AWARDS 2017

Royole Moon Named Winner of Prestigious German Design Award 2018 in Entertainment Category

NEWS

4

The third edition of CE China is just around the corner - scheduled from 3 to 5 May 2018. A “global IFA event”, CE China is designed to be China’s premier trade show for consumer electronics and home appl iances brands in China.

As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market. Based on the IFA concept, CE China focuses on comprehensive c o o p e r a t i o n w i t h leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad. IFA is the world’s most significant trade show for consumer electronics

taking place from 31 August to 5 September 2018 in Berlin, Germany.

A BROAD SELECTION OF INTERNATIONAL EXHIBITORS Among others, CASO Design, Clean Air, Ezviz, Galanz, Gree, GYPI, Haier, LIFAair, Midea, Severin, Fakir and Richmond & Finch will use the opportunity to showcase their products and i nnova t i on s i n Shenzhen. Official partners of CE China include China’s largest retailers such as Suning, Tmall, Al ibaba and JD.com. CE China is a platform that unites international exhibitors with Chinese retailers to bring new p r o d u c t s t o t h e i r customers.

FROM BBQ & FUN FOOD TO MOBILE KITCHEN APPLIANCES AND RETAIL DELIVERY The prestigious German manufacturer of household appliances Fakir presents the new A i r Wave Technology for efficient high performance. In combination with HEPA and ULPA filters to be allergy

sufferer friendly, they are designed to present the future of vacuum cleaning. As yet another innovation, the manufacturer wil l also exhibit a cyclone technology model with a new LED alert system which indicates the condition of the filter.

LIFAair from Finland has the reputation of having developed several new advanced methods for air purification problems previously thought to be imposs ib le . W ith i t s g ro u n d - b re a k i n g technologies, it has been at the forefront of functional and efficient solutions in indoor air quality. Being one of the few manufactures to have ISO 9001 quality and ISO14001 environmental standards, its wide product family ranging several types of air purifiers to smart ashtrays protects people at home and work and also during transportation.

Family-owned SEVERIN, one of the l a rges t German manufacturers of small electrical appliances, has bu i l t a s t rong reputation for reliability,

innovation and quality in its more than 125 years of history. The manufacturer has core competences in the areas of coffee & tea, refrigeration & freezing, microwave ovens, BBQ & fun food – all to be discovered at CE China.

CASO is one of the first brands that addressed the fusion of the kitchen with daily living spaces through mobile kitchen appliances. CASO products stand for strong functions combined with aesthetic shapes – whether it is a wine cooler, a microwave cooker or a blender with a powerful rotation speed to get the best out of trendy green smoothies.

GYPI is king in shipping CE products from Europe all around the world. Their retail delivery ranges f rom smal l domest ic appliances to the big white – including Hi-Fi, Audio, Health Care products and many more.

NEW: IFA RETAIL UNIVERSITYWhi le Beurer, CASO Design, Fakir, Severin and

Elgato are exhibiting, the likewise will join the “IFA Retail University”. This new tool provides international brands with maximum attention from major retailers in China, in “short and sweet” 20-minute power briefings. The idea of the IFA Retail University is to create great value by br inging together international brands and Asian retail representatives, among them the Chinese Reta i l Giant Suning. Reta i lers and buyers wil l benefit from the demand of the growing Chinese middle c lass for international brand products

It’s Just Around the Corner Final preparations for CE China are under way

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中文版新闻

5CE China Daily • Thursday 26th April 2018

CE China 即将开幕 CE China最后准备工作正在进行中

第 三 届 中 国 深 圳 电 子 消 费品及家电品牌展览会（CE C h i n a ） 将 于 2 0 1 8 年 5 月 3日－5日举行。CE China作为 “全球最大的消费电子展IFA” 的全球活动之一，旨在成为中国电子消费品和家电品牌行业首屈一指的展览会。

作为IFA全球活动之一, CE China是柏林国际展览有限公司在中国市场投资组合中众所期待的加设展场。基于IFA的一贯理念，CE China强调与领先的贸易集团，实力突出的全球工业伙伴进行深入合作，并着重创新品牌中产品介绍的情感呈现。 2017年展会期间，120家展商在15000平方米的展场内，向来自38个国家，超过11500名参观嘉宾展示了它们最新的产品，创意和服务。展会对全球品牌的覆盖广度获得了超过140多家媒体记者的关注，其中15％来自国外。

IFA是全球关于电子消费品极其重要的展会，将于2018年8月31日至9月5日在德国柏林继续开设。

大批国际展商纷纷入驻在 众 多 参 展 商 中 ， C A S O D e s i g n 、 C l e a n A i r 、 Ezviz、 格兰仕、格力、 GYPI、海尔、LIFAai r、美的、Severin、Fakir 以及Richmond & Finch 将借此机会在深圳展示他们的产品与创意。 CE China的官方合作伙伴中包括中国最大的零售商，如苏宁易购，天猫，阿里巴巴，和京东。 CE China为国际展商和中国零售商提供了一个交流平台，以此将新产品带给更多的消费者。

从 BBQ &趣味零食到移动厨房电器再到零售交付久负盛名的德国家用电器制造商Fakir为了实现高效及高性能，推出了新型Air Wave技术。

其结合HEPA和ULPA过滤器的特点，专为过敏患者设计，旨在向消费者们展示真空清洁的未来。针对另一项创新发明，Fakir将展出他们拥有新LED警报系统、并能

提示过滤器状况的旋风式技术模型。来自芬兰的LIFAair针对空气净化问题研发出了一些新型技术，终结了先前对此些技术质疑的声音，并因此闻名。另外，凭借其突破性的技术，LIFAair在室内空气质量的实用性和高效性解决方案领域中也一直处于前沿。作为少数几家达到ISO 9001质量和ISO14001环境标准的制造商之一，其广泛的产品系列，大到各式的空气净化器小到智能烟灰缸，能在居家生活，办公工作及日常交通中给人们带来全面呵护。

家族企业SEVERIN，德国最大的小家电制造商之一，拥有超过125年的历史，在可靠性、创新和质量方面建立了良好的声誉。他们的生产商在咖啡&茶饮，冷藏&冷冻，微波炉，和BBQ&趣味食品等方面具有核心竞争力 – 您将有机会在CE China了解到更多这些产品的相关信息。

CASO是第一批通过移动厨房设备解决厨房与日常生活空

间融合的品牌之一。 CASO的产品结合了强大的功能与美观的外形 – 无论是其酒柜，微波炉还是拥有高转速的冰沙搅拌机，都能作为其中代表。

GYPI在欧洲发往世界各地的电子消费产品航运中处于领先地位。他们的零售范围从小型家到大白家电 - 包括了高保真音响，音箱，各种保健器材用品等。

新亮点: IFA零售大学在 B e u r e r 、 C A S O Design、Fakir、Severin和Elgato确认参展的同时，他们也会加入“IFA零售大学”。这种新的模式会在简短扼要的20分钟的介绍会中，最大程度地为各国际品牌争取中国广大零售商的关注。IFA零售大学的理念是通过汇集国际品牌和以中国零售巨头苏宁为代表的亚洲零售商们，来创造巨大价值。 这些零售商，甚至买家都将受益于中国持续增长的中产阶级对国际品牌产品的需求。

TRADE TALK

6

ALIBABA A.I. LABS LAUNCHES ALIGENIE 2.0Alibaba A.I. Labs has announced the launch of “AliGenie 2.0”.

The updated human – computer interaction system will enable Tmall Genie X1, the Labs’ first smart speaker with visual recognition capability, to scan and read over 100 sets of children’s books as well as 40,000 medicine boxes. Alibaba A.I. Labs is a leader in the development of AI-powered consumer applications and products in

Alibaba Group. The visual-recognition capability is achieved through “Genie FireEye”, a new function in Tmall Genie’s mobile app. The function is activated by scanning a QR code that comes with a phone holder “XHolder”. It then uses the front-facing camera in a user’s cell phone to scan the cover and read the children’s books by leveraging the image-processing and visual-recognition capabilities of AliGenie

TMALL CELEBRATES TEN YEARS’ OPERATION

April 2018 marked the tenth anniversary for Tmall.com, formerly Taobao Mall, a spin-off of Alibaba Group. Tmall.com currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers.Tmall.com is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. As an open platform marketplace, Tmall.com provides the infrastructure for sellers to host storefronts and unfiltered access to hundreds of millions of shoppers

Suning Commerce Group has announced to open four new unmanned automated stores in China, close to the country’s largest annual shopping spree, the “11/11 Shopping Festival”.

After rolling out the first self-service store “Suning Sports Biu” in Nanjing last August, Suning launched its second cashier-less store in Shanghai the following week. More stores were to be opened in Beijing, Chongqing and Xuzhou. With richer product categories, the new stores will not only sell sports products and souvenir items of well-known football clubs, such as F.C. Internazionale Milano, consumers could also find gadgets, personal electronics, food and FMCG goods to fulfil more unique purchasing demands.“The ‘Biu’ store is the latest innovation of Suning’s ‘Smart Retail’,” said Zhang Jindong, Chairman of Suning Holdings Group. “Suning has more than 1,500 brick-and-mortar stores which have been upgraded to big data-driven smart stores years ago. With extensive offline

experience and advantages in O2O retail, Suning’s unmanned store model has undergone the concept and trial stages, and is now ready to scale up. These stores are launched for business, and are reproducible, cost-wise and technology-wise. As today’s tech-savvy consumers expect different shopping experience, we see more opportunities in the industry and Suning is dedicated to create best services for our customers,” convinced Zhang.Powered by facial recognition technology, Radio Frequency Identification (RFID), big data analysis and its owned online f inancia l serv ices, Suning’s unmanned stores offer a frictionless shopping and a paying process quicker than other similar stores to optimize the user experience.

Highlights include:FACIAL RECOGNITIONAfter linking a bank card and going through the facial recognition on Suning Finance app, customers will be able to enter the store simply by letting the camera scan their faces at the entrance.

EFFORTLESS SHOPPING EXPERIENCETo check out, shoppers only need to carry their goods along the payment pathway. The system will automatically recognize the shoppers and their items with the facial recognition and RFID technology – making the entire check-out process shorter than 15 seconds.

CUSTOMER TRAFFIC AND FLOW ANALYSISThe surveillance cameras and an algorithm system developed by Suning is used to calculate and

analyse customer flow in the stores to help optimize the product placement and enhance the shop operation.

With its years of experience in running approximately 4,000 self-managed stores and outlets targeting on different communities, Suning plans to expand its offerings of Stock Keeping Units (SKUs) in the unmanned stores to cover more diversified product lines. The unmanned stores will also feature Augmented Reality (AR) technology to display creative items, optimising the space usage

Suning Rolls-Out Unmanned Stores in China

Wang JunzhouPresident, GOME

A customer walks through the self-service check-out area at the Suning unmanned store

Tmall Genie Reading Medicine Box

EXCLUSIVE INTERVIEW

7CE China Daily • Thursday 26th April 2018

How is CE China progressing and what will be new this year? We put the question to “the man at the helm”.

Two years ago, we established CE China and we knew right from the start that we had a completely different focus to any other show, and that it would be a long way. At the same time, we told you CE China is not a copy of IFA. It’s not a copy in terms of size, it’s not a copy by name, nor by other points. It is however a prolongation of IFA for the Chinese market. This year, we will have the same size as last year – one large hall at the Shenzhen exhibition centre. And we are proud that we have been able to fill it with more western brands than before, but even more Chinese brands. It means we focus on quality, because CE China for us means being different to any other show – being a high-quality show with a high efficiency rate. Talking about efficiency, that’s where there is the biggest difference to last year, we are introducing a new format, called CE China Retail University. It has a clear intention. We learned that Chinese retail is not so familiar on the one hand with the real brand

stories, with the real product backgrounds of the brand industry. And on the other, we learned that the contact the brand industry has with the individual retailers is not the closest because it’s such a huge country. So, we introduced a format like the briefings we already developed for other events at IFA. We introduced this in China with a focus of the largest retailer, Suning, bringing in more than 500 retailers from stores around China, and on the other side, the brands will have the opportunity, in a short presentation, to say what they stand for, and how the retail can be successful with them. That’s what we mean with efficiency, bringing into contact, in the best way, the Chinese retail with the western industry.

What else differentiates this show? Compared to big shows in China, it’s the clear focus and smaller size. You have some huge shows. But these are in part political shows. We are a commercial show only.

We are organised by western organisers with no polit ical influence, but we come in with our experience from Berlin, how to organise a successful business case for our exhibitors and for the retailers, even if the size is small. It’s about being relevant for the main actors in the market, and not having the biggest size.

Just a few years ago, you were only operating a show in Europe, but now you work in China, and also this year in the USA. What’s the philosophy of Messe Berlin with regard to entering other markets such as this? We changed our strategy a few years ago from being the European IFA to being the Global IFA. That means not only we are in close contact with the industry and headquarters around the world; it means also that we are in close contact with retailers and that we understand the most important global markets. That’s why we went to China – the largest single market in the world, and we built-up a network we never had before – getting networked with retailers, getting networked with

top management of the retailer, with the top management of the industry, and not to underestimate it, getting to understand the differences of the market in China compared to Europe and the rest of the world. If you want to be a global show, you must understand the most important global markets.

This understanding helps us quite a lot for IFA in Berlin. We can help out the industry and retail in China with our knowledge, and start to transfer this knowledge to China, we have a successful business case in the future

Setting Course for Success IFA Executive Director and Messe Berlin Vice-President Jens Heithecker – on this year’s CE China event

[AT THE POWER BRIEFINGS] THE BRANDS WILL HAVE THE OPPORTUNITY, IN A SHORT PRESENTATION, TO SAY WHAT THEY STAND FOR, AND HOW THE RETAIL CAN BE SUCCESSFUL WITH THEM.

Jens HeitheckerIFA Executive Director & Messe Berlin Vice-President

Shenzhen: Getting AroundA few “travellers’ tips” for navigating this impressive metropolis

Shenzhen is a coastal city located about 160 km from Guangzhou and 35 km to Hong Kong. The city borders the Dapeng Bay in the east, the estuary of the Pearl River in the west, and New Territory of Hong Kong in the south. With a total area of 2,050 sq km, Shenzhen has a population of more than 10 million people. The city’s beautiful landscape, beaches, amusement centres, ritzy architecture, and clean streets have made it one of the hottest tourist destinations in China.

With sea, land and air checkpoints, Shenzhen has a safe, quick and convenient tourist transport network. Eating, travelling and shopping in Shenzhen are made easy and fun with ample tourism infrastructure and products and food from around the world.

A TRAVELERS’ HUBBeing China’s largest port city and window of opening up to the outside world, Shenzhen sees hundreds of millions of people travelling through its border points every year. Statistics show that more than 60% of people traveling from mainland cities to Hong Kong or overseas destinations via Hong Kong choose to make a stopover in Shenzhen. Overseas visitors

entering China through Shenzhen checkpoints also often choose to make Shenzhen one of their destinations.

SCENIC SPOTSThere are more than 100 scenic spots around the city, including man-made theme parks, natural ecological parks, coastal resorts, shopping plazas and historic sites. Overseas Chinese Town is one of China’s first 5A-rated scenic spots, the highest national level.

BEAUTIFUL COASTLINEShenzhen has a large number of coastal scenic spots, including Shenzhen Bay, Mangrove Nature Reserve and a 15-kilometer coastal leisure corridor in the west, with Zhongying Street, Dameisha and Xiaomeisha beaches, Sea World and Dapeng Peninsula in the east. The coastline along Dapeng Peninsula was named one of the eight most beautiful coasts in China by Chinese National Geography magazine. Shenzhen has more than 20 public beaches, some of which are linked by seaside walkways.

SHOPPING PARADISEShenzhen is renowned as a shopping paradise, with abundant choices of international luxury

goods and local products at hand. The culturally diverse city offers a variety of foods, from Western cuisines to local street food. A profusion of shopping malls and department stores provides a pleasant atmosphere for shoppers.

With a developed retail network, there are more than 204,000 retail outlets in Shenzhen, with floor space of more than 25 million square meters, or 1.52 square meters per capita. There are nearly 500 stores that have floor space of more than 5,000 square meters. Eight top national retail chains, such as China Resources Vanguard, are headquartered in Shenzhen.

FOOD AND RECREATIONShenzhen serves some of the best food in the world. With thousands of eateries, visitors can taste delicious food representing countless cultures. Bar streets, including those in Shekou Sea World, Window of the World and Coco Park, all provide good choices for pub-goers at night.

TRANSPORTATION Shenzhen Baoan Airport (SZX) is the main airport offering hundreds of domestic and international airlines flights that connect Shenzhen with 80 other cities. Convenient travel between Hong Kong and Shenzhen is also available by bus service available at the airport and bus tickets can be purchased at either Shenzhen Airport or Hong Kong International Airport.

There are three railway stations in the city – Shenzhen Railway Station, West Railway Station and North Railway Station through which passengers can get to Beijing, Shanghai, Quangzhou, Lanzhou, Tianji, Chengdu, Nanjing, Hefei and more.

Shenzhen’s subway system consists of several lines providing a fast, relatively inexpensive means of getting around the city. The subway also reaches the border between Shenzhen and Hong Kong at Luo Hu station and Fu Tian Kou An stations where passengers can connect to the Hong Kong rail line.

Taxis operate by a zone system identifiable by colour. Red taxis go a long distance; yellow ones only operate in special zones; and green ones can operate outside the special economic zone.

ShenzhenWHERE TO GO

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