IFA digital media pack 2014 v2

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IFA digital media pack 2014 v2

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  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

    DigitalMedia Pack2014

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

    DigitalMedia

    Pack2014

    ifamagazine.comThe website is a comprehensive source of news, features, regulatory information and industry reports for fi nancial intermediaries and investment specialists.

    37,000 unique visitors per month

    300,000 ad impressions

    16,320 registered individuals across 6,803 companies

    A GROWING AUDIENCEMarch 2013 - March 2014

    Unique Monthly Visitors:

    UP 387%Average Time Spent On Site:

    UP 10%

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

    DigitalMedia

    Pack2014

    registered usersAll registered user data is uniquely cross referenced independently by Touchstone Financial Analytics, on a monthly basis.

    Registered Users by Financial Speciality:Defi nition Registered Users

    Discretionary IFA 144(reviewed quarterly)

    IFA fi rm which advises mainly on employee benefi ts 774(i.e. JLT)

    IFA fi rm with mixed actionable business 8,206

    An IFA which is a member of a network 3,280(updated based on the FSA register)

    IFA fi rm which mainly transacts Specialist Pensions for Individuals 460(based on business transacted over the past year)

    IFA fi rm which mainly transacts Specialist Investment business 2,748(based on business transacted over the past year)

    IFA fi rm which mainly transacts Specialist Protection business 425(based on business transacted over the past year)

    Other 436(Stockbrokers, Private Bankers, National, etc)

    Employee Benefi ts

    Discretionary

    Specialist Indiv. Pensions

    Specialist Protection

    Other Generalist

    SpecialistInvestment

    Network

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    Registered Users by Decision Makers:

    Average number of Rls per fi rm

    6.49

    Average number of clients per fi rm

    924

    Registered Users by Specialist Areas:

    Pre-Retirement Pension

    Pension Transfer

    At-Retirement Planning

    Post-Retirement Savings

    Other Savings & Investment

    Tax & Estate Planning

    Active Managed Funds

    Passive/Index Funds

    Discretionary Managed

    Funds

    Multi-Manager Funds

    Structured Products

    ETFs

    Personal Protection

    Healthcare

    Long Term Care

    Mortgages

    General Insurance

    Corporate Pension

    Group Protection

    Group Life

    Commercial Mortgages

    Tax Advice for Business

    Director39%

    Client Facing

    IFA49%

    Partner12%

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    Results: Click Through RatesCreative Month and year Ad server CTR

    Across site average MPU Nov-13 0.14%

    Across site average MPU Dec-13 0.12%

    Across site average Leaderboard Nov-13 0.10%

    Across site average Leaderboard Dec-13 0.19%

    Average across site Nov and Dec 2013

    Results: Increasing Mobile Access

    Desktop72%

    Tablet10%

    Mobile18%

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    contentOur experienced editorial team deliver a 24/7 stream of company, economic, market and fund news ensuring our users are kept up to speed with all the latest fi nancial information.

    Key sections of the site:

    FEATURES: Detailed and informative insight, exploring key issues around the intermediary and investment professional world. We look at varying themes from global economic trends, fund industry expertise to marketing and business education.

    8% of total traffi cREVIEW: Our editorial teams interpretation and translation of the latest key news events and articles, guest items and personal contributions from fund managers and other professionals.

    9% of total traffi cNEWS: Now regarded as one of the most comprehensive and detailed sources of fi nancial news. Continuously updated - with feeds from agencies as well as our own journalists - it is broken down into Market & Economics, Funds & Provider News, Trading Expert and FX.

    70% of total traffi cFCA & COMPLIANCE: Essential breakdown and interpretation of key regulatory information.

    4% of total traffi cJOBS: Our fully searchable and comprehensive job board and recruitment listings.

    5% of total traffi c

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    mobile appAs more and more advisers are using mobile devices to access the web and social media, IFA Magazines App has been intuitively designed to allow our users easy access to the latest news while on the move.

    Optimised for iPhone and Android, the IFA Magazine App enables you to deliver strong marketing messages to a sophisticated modern audience.

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    Pack2014

    remarketingRemarketing is a feature that lets you reach people who have previously visited IFA Magazine, and show them relevant ads across the web and when they search on Google.

    When landing on IFA Magazine, a cookie is installed on their browser.

    This cookie connects to Google AdSense and displays relevant controlled ads on any blog or website with a Google banner and shows an ad specifi ed by us. We can target our ad to appear on all fi nancial blogs, institutions and other magazines that are associated to our industry area.

    Rates can be charged on a CPC basis or via ad impressions. We can target individual websites, blog categories (i.e. fi nance), demographics, locations and even Google search terms. This system will allow advertisers to reach a larger audience base across the entire web using IFA as the entry portal for fi nding the right targeted audience.

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    featured contentWebsite promotion production and publication of a content piece digitally across appropriate channel.

    We will need approximately 350-500 words (plus any images required) for each piece. These must be supplied in two different formats on the same topic one as a news review piece, one as an opinion or comment piece (attributed to an appropriate spokesperson).

    This will allow us to publish in both Review and Featured sections of site (as well as the home page).

    Advertisers supply a key word or phrase they would like to have highlighted as part of our SEO activity for each article. Each piece will be distributed and highlighted on social media channels and also included on weekly news alert, with full report to follow.

    THE NATIXIS EXAMPLE: As an example of how this activity will work, we ran a real-time test based on Natixis. This revolved around a story of a recent survey they had completed.

    Within just a few minutes, it had appeared prominently on Google and was top of Google news (only below the actual Natixis sites) which illustrates the power or our messaging and SEO capability. The article was then included within one of our weekly news alerts (below left).

    This generated a huge open rate and healthy click through rate specifi cally on the Natixis article. Full weekly report supplied.

    Monthly charge based on four articles: 1,050

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    email campaignsEach week we circulate over 12,000 individually subscribed electronic newsletters.

    These are editorially led and have a good open and click through rate.

    We do not send out multiple emails throughout the day, unlike other publishers.

    Sponsorship of weekly news alert: 750Solus email campaigns (per 1,000): 450

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    Pack2014

    advert positionsFull Header Banner728 x 90 - Banner exposure is site wide [IFABAN1]

    Bottom Leader Board Banner 728 x 90 - Banner exposure is site wide [IFABAN2]

    DigitalMedia DigitalMedia Digital

    Rate: 50CPM on all ad positions

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    advert positionsArticle Full Top Banner 428 x 60 - Banner exposure is all article content pages [IFABAN3]

    Article Full Bottom Banner 428 x 60 - Banner exposure is all article content pages [IFABAN4]

    DigitalMedia DigitalMedia Digital

    Rate: 50CPM on all ad positions

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    advert positionsSidebar Banner Top250 x 250 - Banner exposure is site wide [IFABAN5]

    Sidebar Banner Mid Page Unit250 x 250 - Banner exposure is site wide [IFABAN6]

    Rate: 50CPM on all ad positions

  • NEWSNEWSR E V I E WCOMMENTA N A LY S I S

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    advert positionsSkyscraper Banner Left 120 x 600 - Banner exposure is site wide [IFABAN7]

    Skyscraper Banner Right 120 x 600 - Banner exposure is site wide [IFABAN8]

    Rate: 50CPM on all ad positions

  • NEWSNEWSNEWSNEWSNEWSNEWSNEWSNEWSNEWSR E V I E WCOMMENTA N A LY S I SNEWSNEWSR E V I E WCOMMENTA N A LY S I SNEWSNEWSR E V I E WCOMMENTA N A LY S I SNEWSNEWSR E V I E WCOMMENTA N A LY S I SNEWSNEWSR E V I E WCOMMENTA N A LY S I S

    DigitalMedia

    Pack2014

    Contacts

    Malcolm Dunn: email malcolm.dunn@ifamagazine.com phone 01376 562138mob 07717 168983

    Simon Broch:email simon.broch@ifamagazine.com phone 0208 892 3534mob 07720 056 761

    Alex Sullivan: email alex.sullivan@ifamagazine.com phone 0117 908 9686mob 07974 708771

    For technical assistance: email markus.milligan@ifamagazine.com

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