If You Don't Make use of These Search engine optimizationSuggestion, Your Rivals Will

It can be challenging to get a site to do well. With millions of competing sites, how can you standout? There are many methods to do that, but the best way is to do some search engine optimization,or SEO, on your website to attract search engines so they will rank your site well. Here are a feweasy ways you can begin implementing SEO for your site.

Use your strongest keywords in your site's name, in the sub-folders, and in the page names. This willhelp your site, as well as individual pages, rank more strongly. Search engines will give relevantpages high rank, and you can link those pages to others in your site. All of this strengthens yourentire site and helps it to rank.

To optimize their websites' position on search index results pages, savvy webmasters will registerplenty of articles at article databasing sites. An article on such a database will include a link back tothe owner's website. This link will be noted by search engines and contribute to the site's position inthe search index.

To help site crawlers better understand your site, you should use keywords as your anchor text forinternal links. Non-descript links such as, "click here," do not help your site as they offer noinformation to the search engines. This will also help your site to appear more cohesive to humanvisitors.

To expand your customer base and bring more traffic to your site, use a product feed to boost yourpresence online. Use these to provide important details about the product or service you offer. Thebest places to submit are shopper comparison sites and the major search engines. Let customershave the option of using a feed reader to follow your feed as well.

Just because most search engines will ignore your CSS and JavaScript files, it doesn't mean that theyshouldn't be optimized to help the search engines out. Leaving these files existing internally willslow the spiders down, because they still have to crawl them, even if they aren't going to grab them.So remember to maintain these files externally.

Although search engines will find your site on their own if the content is relevant, you should stillsubmit your site to various search engines so that they're finding exactly what you want them to see.Manual submission gives you a lot more control in the process, and that's what you want as a

marketer.

If you would like to increase your searchengine traffic through back links, makeuse of social media. Sites like Twitter,Tumblr and Facebook allow users toshare your links on their own page witha simple click of ahttp://homebusiness.about.com/od/marketingadvertising/a/IMarketing101.htm

button. Many Twitter and Facebook pages have high page rankings, and being linked to from themcan significantly increase the page rank of your own site.

While getting noticed by search engines is exactly what you want to do, remember that your maingoal should be to attract new readers, not search engines. Keep your content relevant to theinterests of those visiting your site, and word of mouth may help you as well. Search engines aregreat, but don't expect them to do all the work for you!

Your website should always be easy on the eye for comprehension and simplicity to read. Addinginteractive functions to your website, like allowing users to change the font to their preferred size,can help to build your online reputation. It is important that your site is designed to attract theattention of both your viewers and the search engines.

Know your competition. Every business has its competition, and the best way to stay ahead of themis with knowledge. Check out their websites, and see how yours measures up. It can also be helpfulto do keyword searches for the product or service you offer. If your competition is showing higher onthe search results page, you can take steps to figure out why.

If your site has an archive of older content, you can boost your search engine rankings by linkingback to it frequently when new content is posted. The more links that exist pointing to a specificpiece of content, the higher it is rated. Also, having new content linked to old content increases theperceived relevance of the old content.

To make sure search engine trackers can read your links, avoid using java-script drop down menus.Although this type of menu is aesthetically pleasing, search engines can not use them to find thepages they link to. For search engine optimization purposes, simple text links to your pages arealways best.

Use a static URL instead of a dynamic URL to improve your search engine optimization efforts.Dynamic URLs frequently are not indexed by common indexing tools, making it more difficult to gainranking in search results with a dynamic address. Special characters frequently appear in dynamicaddresses as well, which further reduces the likelihood your site will be indexed and ranked.

For the best SEO results, remember to have a strong title tag. The title tag is easily one of the mostpotent tools a webmaster has at their disposal. Choose interesting keywords and consider the factthat the title will be read by both humans and search engines. A strong title tag is one of the keys tosuccessful search engine optimization.

In order to get better search engine optimization, add phrases and keywords to any pictures youhave on your website. This will increase the chances of a search engine directing people to yourpage. Just remember that these keywords or phrases should focus on the main theme of yourwebsite.

If you're optimizing a website for a company, convince the owner to blog! People love to read whatthe big honcho marketing video in charge has to say, and they adore the idea of being able tocommunicate back with him through comments. This will drive a large amount of traffic to the site.

A great tip to increase you search engine optimization is to make sure you are posting on a regularbasis. You don't have to post every single day but make sure you are posting around 3-4 times aweek. This will keep your blog fresh and keep it active with the search engines.

SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website,they will have to master the in's and out's, or hire someone who can. Following this advice is a goodway to get started and get the ball rolling to create a more known and profitable business. Even ifyour site isn't aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO,in order to hit an audience and become known.